Science behind nature

1. N a t u r a l To p i c a l
T h e r a p e u t i c s
M a n u f a c t u r i n g L e a d e r

2. Continual Success
Story

3. STRATEGY

4. New hardware makes virtual reality
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KENA ROOTS
CREATIVE VISIONS
Kena Roots is a well-established, natural topical
therapeutic manufacturing company, that aims to
become a global leader in the market of optimized
therapies for wide range of topical therapeutics in
pharmaceuticals and cosmetics sectors.
Kena Roots is developing, manufacturing and marketing a
wide range of innovative, unique and clinically proven
products, cover a lot of diseases and especially some rare
and complicated dermatological diseases like Vitiligo,
Psoriasis and Alopecia .
CREATIVEVISIONS

5. FAST
GROWING
KENA ROOTS
FOCUSED EFFORTS
Kena Roots for topical therapeutics is a fast-growing
developer, manufacturer, and marketer of natural topical
formulations.
Kena Roots, nowadays considered as a distinctive, innovative
leader in natural topical formulation field, in all MENA markets.
Kena Roots provides development, formulation and
manufacturing services to the pharmaceutical, over-the-
counter (OTC) and cosmetic markets.
Kena Roots is conveniently located in Amman-Jordan, has a
GMP certified manufacturing site, and working on Europe
GMP and CE mark registration.
Kena Roots has a valuable business partnership with two big
research and development (R&D) companies in USA and
Australia.

6. KENA ROOTS
STRATEGIC INITIATIVES
Our strategy is based on three
initiatives:
▪ Developing, manufacturing and marketing a wide range of
natural topical products, with unique and clinically proven
formulas.
▪ Professional affirming of our presence in all MENA markets,
and make the right expansion to other Asian and European
markets.
▪ To get a professional, international certification for our
products and manufacturing site like Europe GMP and CE
mark.
▪ To build up a fruitful business relations with a strong
partners in all countries.

7. Partners and Markets
Kena Roots currently exports its products to many countries
in the Middle East and North Africa as follows:

8. KENA ROOTS
IS IT A REAL SUCCESS STORY?
Products:
▪ Innovative and new natural topical therapeutic trend.
▪ Scientifically-based distinctive formulas.
▪ Unique and superior formulas.
▪ Have 37 SKU.
▪ Products with high competitiveness power.
▪ Wide range of products and cover most of topical therapeutic field.
▪ Some products are prescription formulas while others are OTC.
▪ Excellent safety margin.

9. KENA ROOTS
IS IT A REAL SUCCESS STORY?
Products:
▪ Some of innovative formulas for some of complicated Derma
diseases like vitiligo, psoriasis and alopecia.
▪ Products cultivating a positive feed back from all countries based on
efficacy and safety.
▪ Kena Roots products enter the formularies of most of big hospitals
and specialty clinics in all of MENA markets
▪ Distinctive and attractive packaging.

10. KENA ROOTS
Is it a real success story?
PRODUCTS

11. KENA ROOTS
IS IT A REAL SUCCESS STORY?
Company:
▪ Strong business cooperation with R&D companies (USA and Local).
▪ Certified manufacturing site (GMP, EUGMP, and ISO) and registered in
all MENA countries.
▪ In process CE mark project.
▪ Managed through a smart management system.
▪ Awarded from Jordan ministry of industry and commerce as the
fastest growing company in pharmaceutical field in Al-Hassan
industrial Zone.

12. KENA ROOTS
IS IT A REAL SUCCESS STORY?
Marketing:
▪ Marketing and sales departments directed by two professionals with
multinational pharmaceutical expanded experience.
▪ Following the multinational pharmaceutical business and marketing
model.
▪ Effectively enter 14 countries within 4 years.
▪ Strong and well-established partners in MENA region.
▪ Talented, skilful, hardworking, well-trained and qualified team.

13. KENA ROOTS
DISTINGUISHED SUCCESS STORIES
EmuFlex (Jordan):
▪ According to IMS-2017-Jordan, EmuFlex Cream has
the rank (5) over 70 brands working in market.
VOLTAREN FASTUM DEEP HEAT HARRAR EMUFLEX RADIAN
MASSAGE
FOLREX FLEXISEQ
M02A0 Top A-Rheumatics & Analg
$1,482,253
US$YTD/7/2017(Absolute)

14. KENA ROOTS
DIS TING UIS H ED S UCCES S S TORIES
EmuFlex (Algeria):
▪ 2018 sales forecast for EmuFlex Cream in Algeria is
500,000 Unit.

15. KENA ROOTS
DIS TING UIS H ED S UCCES S S TORIES
EmuFlex & EmuHeal (Libya):
▪ Annual sales for EmuHeal Cream is 100.000 unit and
70,000 unit for EmuFlex Cream.

16. KENA ROOTS
DIS TING UIS H ED S UCCES S S TORIES
RootCare Crean and IMS:
▪ RootCare is classified and enrolled in the
immunomodulators category in IMS which has
about (5) items in each country (Natural
immunomodulator).

17. KENA ROOTS
DIS TING UIS H ED S UCCES S S TORIES
EmuHeal and RMS-Jordan:
▪ EmuHeal Cream passed the efficacy evaluation
study in RMS-Jordan for patients with bedsores in
CCU.

18. KENA ROOTS
DIS TING UIS H ED S UCCES S S TORIES
KenaLeen, KenaBan and Kena Roots positive image:
▪ As KenaLeen Cream used for vitiligo and KenaBan
for psoriasis, and due to the excellent and
convenience results and effects, it reflects a nice and
big image for Kena Roots that it is one of world
wide companies that deals with the most
complicated dermatological diseases like vitiligo
and psoriasis.

19. KENA ROOTS
Rapid & Healthy Growth Rate
2017 2016 2015 2014 2013 2012 2011
Annual Sales Value ($)

20. END