A STUDY ON CONSUMER PERCEPTION AND CUSTOMER SATISFACTION LEVEL TOWARDS VARIOUS PRODUCTS OF HIMALAYA HEALTHCARE IN CITY OF SAGAR SPECIALLY ON HIMALAYA ANTISEPTIC CREAM

1. Department of Business Management
Dr. HARI SINGH GOUR CENTRAL UNIVERSITY
SAGAR,(M.P.),INDIA
A STUDY ON CONSUMER PERCEPTION TOWARDS “HIMALAYA
ANTISEPTIC CREAM ” IN
SAGAR CITY
PRESENTED BY
Nischal Choudhary (Y16180501)
BBA-3rd semester
UNDER THE GUIDANCE OF
Mrs. P. Vakula Kumari
(Assistant Professor)
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2. CHAPTERS TITLES SLIDE NO
Chapter-1
INTRODUCTION
1.1-CONSUMER PERCEPTION
1.2-ABOUT COMPANY “HIMALAYA”
1.3-ABOUT PRODUCT “ANTISEPTIC CREAM”
Chapter -2
REVIEW OF LITERATURE
2.1-REVIEWS BY VARIOUS JOURNALS
Chapter 3
RESEARCH METHODOLOGY
3.1-OBJECTIVES OF THE STUDY
3.2--RESEARCH DESIGN
Chapter 4
ANALYSIS AND INTERPRETATION
4.1-GRAPHICAL ANALYSIS OF DATA
4.2-INTERPRETATION OF DATA
Chapter 5
FINDINGS, SUGGESTIONS AND​
CONCLUSION
5.1-FINDINGS
5.2-SUGGESTION
5.3-CONCLUSION
TABLE OF CONTENTS
REFERENCES………………………………………………………………………………………………………………………..
 QUESTIONNAIRE…………………………………………………………………………...............................................................
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3. 1.INTRODUCTION
1.1-CONSUMER PERCEPTION
Customer perception refers to the process by which a customer selects, organizes, and interprets information/stimuli inputs to
create a meaningful picture of the brand or the product.
1.2-ABOUT HIMALAYA-
The Himalaya drug Company was founded in 1930 by Mr. M. Manal. Himalaya. The Himalaya Drug Company
manufactures and markets Herbal healthcare and personal care products to customers worldwide. It offers pharmaceuticals
for children's, women's, men's, general, oral, and derma healthcare aspects; nutrition and animal health products; personal
care products, including skin care, hair care, oral care, Herbal tea, specialty, and men's care products; and wellness
products.
1.3-ABOUT PRODUCT “ANTISEPTIC CREAM
Himalaya Antiseptic Cream is a soothing cream with antibacterial and antifungal action. It is an excellent treatment for
cuts, wounds, burns, rashes, sores and fungal skin infections. Himalaya’s soothing Antiseptic Cream, which contains Aloe
Vera, Almond, Indian Madder (Rubia cordifolia) and other natural ingredients.
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4. 2.REVIEW OF LITERATURE
 Dr.B.Charwak, Assistant professor, School of management studies JNTUK, Kakinada. A study on consumer
preference towards Himalaya Health care products. International Journal of Academic Research ISSN: 2348-
7666; Vol.3, Issue-3(2), March, 2016 Impact Factor: 3.075.
 Thompson Elaine (2015) Himalaya herbals is one of the best herbal brand available in India. It is a well
known brand that sells quality products at affordable prices. Skin is always free from infections. So the users of
Himalaya are free to get advantage of each product available to them.
 As per the study by Godsell & Melanie (2014), Antiseptic Cream that provides your skin essential Soothing as
it. It is a nice, light and inexpensive moisturizer which smells nice and keeps the skin soft. Clearly, the
Himalaya Antiseptic Cream cures rashes, cuts, wounds, burns, minor skin infections and sores and eruptions as
well.
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5. 3.RESERCH METHODOLOGY
3.1-OBJECTIVES OF THE STUDY-
 To study about the Himalaya Antiseptic Cream.
 To know the features of Himalaya Antiseptic Cream.
 To define the various features of the Himalaya Antiseptic Cream.
 To study the customer perception towards Himalaya Antiseptic Cream.
 To study the satisfaction level of customers regarding of Himalaya Antiseptic Cream.
 To study the various competitors of Himalaya Antiseptic Cream.
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6. 3.2-RESERCH DESIGN
S.NO ATTRIBUTES TYPES
1 Research Design Descriptive Research
2. Sampling Design Non-probability Sampling
3. Sampling Size 40 Respondents
4. Sampling Unit Sagar City
5. Methods Of Data Collection Primary Method
Secondary Method
6. Tools Used For Data Collection Primary Data
(Questionnaire)
Secondary Data
(Various Journals, Research Paper
And Books)
7. Statistical Tool For Analysis Weighted Mean And Percentages
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7. 4.DATAANALYSIS AND INTERPRETATION
Strongly
disagree
Disagree Neutral Agree
Strongly
agree
No. of Respondents 6 4 12 13 5
0
2
4
6
8
10
12
14
AxisTitle
No. of Respondents
Options Responses (Out
of40)
Percentage
Strongly disagree 6 15%
Disagree 4 10%
Neutral 12 30%
Agree 13 32%
Strongly agree
5 13%
Q. 1. Is this product gives complete relief?
INTERPRETATION
From the Survey conducted it can be concluded
that there are only 15% respondents are
strongly disagree, 10% are disagree whereas
30% respondents have neutral behavior and
32% are in the view that Himalaya Antiseptic
Cream gives complete relief and 13 % are
strongly agreed.
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8. Q.2. Is the product efficiency is up to the marks?
Options Responses (Out
of40)
Percentage
Strongly
disagree
2 5%
Disagree 5 12%
Neutral 14 35%
Agree 8 20%
Strongly agree 11 28%
INTERPRETATION
From the Survey conducted it can be
concluded that there are 2 respondents
who are strongly disagreed about Product
Efficiency of Himalaya Antiseptic Cream
and 5 respondents were disagreed and 14
were neutral whereas 8 and 11
respondents were agreed and strongly
disagreed respectively for Product
Efficiency of Himalaya Antiseptic Cream
Strongly
disagree
Disagree Neutral Agree
Strongly
agree
No. of Respondents 2 5 14 8 11
0
2
4
6
8
10
12
14
16
AxisTitle
No. of Respondents
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9. Q.3. Is the packaging of the product is appealing?
Options Responses (Out
of40)
Percentage
Strongly
disagree
4 10%
Disagree 3 7%
Neutral 12 30%
Agree 8 20%
Strongly agree
13 33%
INTERPRETATION
From the Survey conducted it can be
concluded that there are 4 respondents who
are strongly disagreed about Packaging of
Himalaya Antiseptic Cream and 3
respondents were disagreed and 12 were
neutral whereas 8 and 13 respondents were
agreed and strongly disagreed respectively
about Packaging of Himalaya Antiseptic
Cream .
Strongly
disagree
Disagree Neutral Agree
Strongly
agree
No. of Respondents 4 3 12 8 13
0
2
4
6
8
10
12
14
AxisTitle
No. of Respondents
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10. Q.4. Is the product is easily available in the market?
Strongly
disagree
Disagree Neutral Agree
Strongly
agree
No. of Respondents 9 7 5 11 8
0
2
4
6
8
10
12
AxisTitle
No. of Respondents
10
Options Responses (Out
of40)
Percentage
Strongly disagree 09 22%
Disagree 07 17%
Neutral 05 13%
Agree 11 28%
Strongly agree
08 20%
INTERPRETATION
From the Survey conducted it can be
concluded that there are 9respondents who
are strongly disagreed about Availability
of Himalaya Antiseptic Cream and 7
respondents were disagreed and 5 were
neutral whereas 11 and 8 respondents were
agreed and strongly disagreed respectively
about Availability of Himalaya Antiseptic
Cream .

11. Q.5. Is Promotion strategy of this Product is satisfactory?
Strongly
disagree
Disagree Neutral Agree
Strongly
agree
No. of Respondents 11 8 7 8 6
0
2
4
6
8
10
12
AxisTitle
No. of Respondents
11
Options Responses
(Out of40)
Percentage
Strongly
disagree
11 27%
Disagree 08 20%
Neutral 07 18%
Agree 08 20%
Strongly agree
06 15%
INTERPRETATION
From the Survey conducted it can be
concluded that there are 11 respondents
who are strongly disagreed about Promotion
strategy of Himalaya Antiseptic Cream and
8 respondents were disagreed and 7 were
neutral whereas 8 and 6 respondents were
agreed and strongly disagreed respectively
about Promotion strategy of Himalaya
Antiseptic Cream .

12. 5.3-CONCLUSION
The present study reveals that the customers have a good preference towards Himalaya Antiseptic Cream. It can be
concluded that it has been very interest and is a useful experience while undergoing this study of customer’s preference and
satisfaction. This study period is way to acquire a greater knowledge about the various factions of difference customers. The
popularity of the brand also one of the factors urged the customer for their purchase duration. In overall the customer are
satisfied with the brand, natural ingredients and price of the Himalaya Antiseptic Cream.
So, as the consumers overall satisfaction to the product is good and the consumers are also ready to recommend this product
to others. Hence there is a need to advertise more to create awareness and use of Himalaya Antiseptic Cream. This will
facilitate the consumers to understand the importance of products and buy more in future.
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13. REFERENCES
 Primary data is collected through conducting a survey in sager city through questionnaires.
 Philip Kotler 2009(13th edition), “Marketing Management” New Delhi, Prentice Hall of India, Pearson Publications.
 MG Parameswaran(2003) Understanding Consumers, Published by Tata Mc Graw-hill publishing company ltd. Page no.
111-118
REFERENCES
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Websites:
•http://www.himalayawellness.com/index.htm
•http://www.himalayawellness.com/products/
•http://www.ijims.com/uploads/aa11abe9cb1beb48e5bf18.pdf
•http://www.himalayastore.com
•http://www.himalayadirect.com
•http://www.icmrr.org/global/pdffiles/IJMRR/m201612004.pdf
•https://www.scribd.com/doc/104764231/Final-Project

14. Dear Respondent, I am student of Dr. Hari Singh Gour Central University, Sagar. We are conducting a survey on “Customer Perception towards
Himalaya products.” And therefore, we need your time to fill this questionnaire. This survey is the part of my study and I am ensuring you that the
information provided by you will be kept confidential and will not be used for any other purposes except academic work.
SECTION (A):-PERSONAL INFORMATION
Name: ………………………………… Profession: ………………………………...
Address: …………………………….... Mobile No: ………………………………...
Email ………………………………… Gender: …………………………………....
Age group: - (a) 16 to 20 (b) 21 to 25 (c) 26 to 30 (d) 31 to above
Family Income (Annually): (a) 20,000 - 2, 00,000 (b) 2, 00,000- 4, 00,000
(c) 4, 00,000 - 6, 00,000 (d) 6, 00,000 –Above
SECTION (B):- CONSUMER PERCEPTION AND SATISFACTION TOWARDS “HIMALAYAANTISEPTIC CREAM”
1. Are you aware of Himalaya Antiseptic Cream?
 Yes No
2. How did you come to know about Himalaya Antiseptic Cream?
 Product display TV/ Newspaper
 Internet Friends/ family
3. How frequently you use the Himalaya Antiseptic Cream?
 Daily Weekly
 Monthly Ultimately when needed

15. 4. In general, what are the main reasons you like Himalaya Antiseptic Cream?
Quality Natural Ingredients
Brand Heritage Price
Result
5. Which is your preferred location to buy Himalaya Antiseptic Cream?
Medical store General Store
Exclusive stores Supermarkets
6. What are the main reasons for using Himalaya Antiseptic Cream?
Cuts Burns
Wounds Rashes and Minor Skin Infections
7. Have you ever use the Antiseptic Cream of any other brand?
Patanjali Boro Safe Antiseptic Cream Boro Plus Antiseptic Cream
Dettol Antiseptic Cream Savlon Antiseptic Cream
8. Would you consider buying/using this product in the future?
Yes No
9. Would you recommend this to your friends/relative’s?
Yes No
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16. No. Attributes 1 2 3 4 5
10. This product is completely Herbal and Anti Infective? 1 2 3 4 5
11. Using this product rashes and minor infections gets cure? 1 2 3 4 5
12. This product gives complete relief? 1 2 3 4 5
13. This product helps in curing burns? 1 2 3 4 5
14. This product cures cuts and wounds? 1 2 3 4 5
15. The price charged for product is satisfactory? 1 2 3 4 5
16. The product efficiency is up to the marks? 1 2 3 4 5
17. The packaging of the product is appealing? 1 2 3 4 5
18. The product is easily available in the market? 1 2 3 4 5
19. The Promotion strategy of this Product is satisfactory? 1 2 3 4 5
20. I always want to buy the product again & again? 1 2 3 4 5
21. I am satisfied with the overall products features? 1 2 3 4 5
Rate Himalaya Antiseptic Cream in terms of following features on Likert Scale of 1 to5.
(1)Strongly Disagreed, (2) Disagreed, (3) Neutral, (4) Agreed, (5) Strongly Agreed.
Rate Himalaya Antiseptic Cream in terms of following features on Likert Scale of 1 to5.
(1)Strongly Disagreed, (2) Disagreed, (3) Neutral, (4) Agreed, (5) Strongly Agreed.
22. Any change you want to bring in this product?
Yes No
Please specify if changes needed _______________________________________________
23. Suggestions: ______________________________________________________________
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