Awesome Metrics
   Ramesh Kumar
   @ThePapaPost
Source: Bad Girl Art
Agenda
Text links
Common blog stats
Installing GA code
Segmenting everything
Top 10 rarely changes
How many posts on home?
blekko analysis
5 takeaways
SEM / Paid Search
SEO / Organic
Text Links
Source: Wikipedia.org
Link Requests
First it comes as a request for product review
with (innocent) hints of links

Next, it becomes a request for specific
keywords within the link

Now some campaigns are asking for Google+
Blog stats
"Give Me Your Stats"
       says the PR/ brand




 uniques, visits, visitors, page
 views, hits, unique visitors, bounce
 rates, page loads, clicks
Visitors
It refers to an individual that visits a website. A
visitor can have multiple visits to a site. Of
course, if several people are sharing the same
computer it will be difficult to count distinct
visitors. Usually the tracking is done through a
combination of cookies and IP addresses.
Visits
A visit is an interaction a visitor has with a
website. When the visitor has left a site or
closed the browser or has been inactive for 30
minutes, the visit session is closed. If the visitor
comes back after 30 minutes or later, it is
considered a new visit.
Pageviews
A view of a page on your site that is being
tracked. If a visitor clicks reload after reaching
the page, this is counted as an additional
pageview.
Hits
It is considered as a request to the web server
for a file. This can be an HTML file, an image, a
sound clip, or something else. An HTML page
with many images would show several hits
even when the page is viewed just once.
Installing GA Code
Wordpress Thesis Theme
Segment Everything
data without context does not make sense
By Social Media
Segmented Traffic




          SEO 56% & Social 12%
Further Segmenting KWs
1 word KW                  ^s*[^s]+(s+[^s]+){0}s*$
2-3 word KW                ^s*[^s]+(s+[^s]+){1,2}s*$
4+ word KW                 ^s*[^s]+(s+[^s]+){3,}s*$

 Source: http://www.seomoz.org/blog/seven-google-analytics-advance-segments
Top 10 rarely changes
Do you really want to keep seeing same
     things every time you login?
The top SEO Keywords rarely change
What KWs are rising and what are falling?
rising keywords
falling keywords
How many posts on home
        page?
Thesis defaults to 10 posts
SEO traffic over time
blekko
blekko link analysis
blekko link analysis
blekko link analysis
5 Takeaways
1) Creativity over Keywords
Creativity over Keywords
2) Content format matters




                            Source: MommyNiri.com
Source: HowToBeADad.com
3) Metadata
SEO Plugin - Title & Description tags

Recipe Plugin - rich snippets - microformats,
microdata
Metadata
4) Stickiness
highly sticky pages indicate what people like to
read on your blog

maybe you can write more stuff like this
sticky filter
visit duration   bounce rate
5) More content more SEO
@ThePapaPost

Awesome Metrics