Zolk C was commissioned to use technology to provide an interpretive experience for the Battle of Culloden site using GPS and audio. This was successful and won an award. They are now working on several other projects using a similar approach to tell historical stories through location-based audio and multimedia on mobile devices. These projects are generating over €1 million in revenue and expanding to additional sites and markets.

1. Paul Savage 15th October 2009

2. Using leading edge technology to create an
amazing interpretive experience!

3. Zolk C origins – NTS look to technology
• Large project to tell the story of
the Battle of Culloden April 1746
• Very sensitive site, lots of
passionate stakeholders
• Large budget available but no
clear method of interpretation
identified
• Battlefield was basically a field
• Came to 3CS through Dr Willie
Donnelly’s and Barry Downes’
network of commercial contacts

4. The TSSG is commissioned to report on how
technology might provide a solution

5. The NTS release a commercial brief
• Satisfy both the casual visitor and pilgrim
• Discard interpretive boards - Keeping sites natural
and original
• Discover what their visitors are really interested in
• Attract new, younger & niche visitors

6. Excellence was expected
• BBC involved
• Historians and interpreters
• Video sample
Zolk C is formed to bid

7. Technical Domain
Knowledge Knowledge
Product Development

8. The result is Culloden’s BFG
(Battlefield Guide)
Promotional video

9. The Culloden
Battlefield Guide
Winner of the 2008 Museum and Heritage
Best Use of Technology Award

10. Jacobite Cruises – Audio Problems
Private boat and bus tour operator on Loch
Ness. Award winning tours with 100%
satisfaction, audio quality disappoints.
Zolk C will use GPS triggered audio

11. Neroche – UK Forestry Commission
Pilot project to tell
the story at Neroche
near Taunton
GPS triggered
maps and “where
am I?” for the OS
shy walker
Approach again
shows the power of
technology and
content marriage

12. The Dunbrody Famine Ship project
Funded under the
Failte Ireland
Capital investments
scheme
A €2.4mln project to
update the visitor
experience
Zolk C will use
technology to tell
the story

13. Ros Tapestries Multimedia Guide
First indoor interpretation project for ZolkC
Rich audio and multimedia content to bring all
aspects of the Ros Tapestry project in
Wexford to Life

14. Snapshot of current activities
• 6 live sites in the UK and Ireland by Q1 2010
• Actively pursuing 50+ opportunities
• Italy targeted as a key market with EI business
accelerator support
• Live site in Canada in Q1 2010
• Projected revenues above €1Mln in 2009 / 2010
All customers to date are looking to work with
us on an ongoing basis

15. Technical Domain
Knowledge Knowledge
Market
CF-TD Knowledge
Innovation
Partnership
Market Engagement
+200

16. Questions?
Paul Savage
paul@zolkc.com
+353 87 9087149