The document shows advertising expenditure data from 2000 to 2012 for various media formats including print, television, internet, radio, cinema and outdoor advertising on a global, Western European and Dutch level. It also discusses how brands can combine different media formats to reach audiences and the effect of an integrated approach. Additionally, it explores how the influence of different touchpoints may vary based on age and provides suggestions for optimizing planning and budgets based on communication goals, touchpoint quality, reach and costs.
Presentatie #nmd2010 marco derksen inleidingMarketingfacts
This document discusses marketing in the digital age. It defines marketing as the process of determining products or services of interest to customers and strategies for sales, communication, and business development to create value for customers and build strong customer relationships. It discusses the evolution of media consumption and digital advertising spend. It also notes shifts toward performance and social media marketing as well as the growth of mobile internet and how time spent on media continues to outpace advertising spend shifts.
2012 - current Russian digital market overview from IAB Russia: infrastructure, key players, numbers, audience and money. Comparison with Spanish and another Europien markets data. Features and differences on search and social landscapes. How to get Russian customers online.
Обзор рынка коммерческой недвижимости Варшавы 2009Твоя столица
This document provides an overview of the commercial real estate markets in Warsaw, Poland in February 2010. It summarizes data on office, retail, industrial and hotel space as well as key market trends. For offices, it notes that Warsaw had over 3 million square meters of stock in 2009 with prime rents and vacancy rates varying between the central business district and other areas. Several major new development projects are highlighted. The retail, industrial and hotel markets are also summarized with relevant statistics and notable current or planned projects. In conclusion, forecasts are given for how the supply, demand, rents and vacancy rates may evolve in different sectors.
This document discusses the rise of mobile audiences and mobile commerce. Some key points made include:
- Over 20% of internet access is via mobile devices. Mobile internet users will exceed desktop users globally.
- 42% of UK mobile subscribers have a smart phone. Mobile payments in the UK will be worth £3.3 billion by 2011.
- Mobile queries on Google in Ireland increased by over 4,300% from 2007 to 2010. 79% of large online advertisers do not have mobile optimized sites.
- Only 5.8% of advertising spending in Ireland is on mobile, despite its growing audience share.
- Entertainment, immediate access, local information, and mobile shopping are driving trends in mobile usage
HQ Bank has experienced volume driven growth in its credit portfolio over the past 9 months of 2008. While the portfolio increased 8% in local currencies, bad debt provisions increased in several markets. The bank has a well balanced portfolio that is diversified across exposure levels, geographic areas, and products. It maintains a conservative refinancing policy and manages risks through matched funding and credit risk management.
The interim report summarizes the company's financial performance in the first half of 2008. Key points include record profitability with an operating margin of 16.6% and net margin of 12.1%. Vehicle and service sales grew 15% and 30% respectively. Earnings per share increased 36% to SEK 12.52. The outlook predicts earnings in 2008 will be higher than 2007 due to continued strong demand outside of Europe.
This document summarizes an interim report from a company for the first three quarters of 2008:
- Profits were at an all-time high with an operating margin of 15.8% and high returns. Revenue also grew 11% with EBIT growth of 25% and ROCE of 50.5%.
- Vehicle deliveries increased 4% while delivery times shortened. The service business also grew, capitalizing on the substantial vehicle population.
- Strong EBIT growth was driven by higher volumes, prices, and improved product mix. Cash flow increased but tied-up working capital grew due to volume and inventory increases.
- The financial services portfolio grew 8% in local currencies while bad debt provisions increased
Vertical format for trading account, profit and loss account & balance sheetSAITO College Sdn Bhd
1) The document provides a trial balance, adjustments, and additional financial statements for ACE Trading for the year ended 2005.
2) It includes a trial balance, adjustments, trading account, profit and loss statement, and balance sheet.
3) The balance sheet shows total assets of RM122,200 consisting of fixed assets, current assets and closing capital of RM67,500, with current and long term liabilities making up the remaining balance.
Presentatie #nmd2010 marco derksen inleidingMarketingfacts
This document discusses marketing in the digital age. It defines marketing as the process of determining products or services of interest to customers and strategies for sales, communication, and business development to create value for customers and build strong customer relationships. It discusses the evolution of media consumption and digital advertising spend. It also notes shifts toward performance and social media marketing as well as the growth of mobile internet and how time spent on media continues to outpace advertising spend shifts.
2012 - current Russian digital market overview from IAB Russia: infrastructure, key players, numbers, audience and money. Comparison with Spanish and another Europien markets data. Features and differences on search and social landscapes. How to get Russian customers online.
Обзор рынка коммерческой недвижимости Варшавы 2009Твоя столица
This document provides an overview of the commercial real estate markets in Warsaw, Poland in February 2010. It summarizes data on office, retail, industrial and hotel space as well as key market trends. For offices, it notes that Warsaw had over 3 million square meters of stock in 2009 with prime rents and vacancy rates varying between the central business district and other areas. Several major new development projects are highlighted. The retail, industrial and hotel markets are also summarized with relevant statistics and notable current or planned projects. In conclusion, forecasts are given for how the supply, demand, rents and vacancy rates may evolve in different sectors.
This document discusses the rise of mobile audiences and mobile commerce. Some key points made include:
- Over 20% of internet access is via mobile devices. Mobile internet users will exceed desktop users globally.
- 42% of UK mobile subscribers have a smart phone. Mobile payments in the UK will be worth £3.3 billion by 2011.
- Mobile queries on Google in Ireland increased by over 4,300% from 2007 to 2010. 79% of large online advertisers do not have mobile optimized sites.
- Only 5.8% of advertising spending in Ireland is on mobile, despite its growing audience share.
- Entertainment, immediate access, local information, and mobile shopping are driving trends in mobile usage
HQ Bank has experienced volume driven growth in its credit portfolio over the past 9 months of 2008. While the portfolio increased 8% in local currencies, bad debt provisions increased in several markets. The bank has a well balanced portfolio that is diversified across exposure levels, geographic areas, and products. It maintains a conservative refinancing policy and manages risks through matched funding and credit risk management.
The interim report summarizes the company's financial performance in the first half of 2008. Key points include record profitability with an operating margin of 16.6% and net margin of 12.1%. Vehicle and service sales grew 15% and 30% respectively. Earnings per share increased 36% to SEK 12.52. The outlook predicts earnings in 2008 will be higher than 2007 due to continued strong demand outside of Europe.
This document summarizes an interim report from a company for the first three quarters of 2008:
- Profits were at an all-time high with an operating margin of 15.8% and high returns. Revenue also grew 11% with EBIT growth of 25% and ROCE of 50.5%.
- Vehicle deliveries increased 4% while delivery times shortened. The service business also grew, capitalizing on the substantial vehicle population.
- Strong EBIT growth was driven by higher volumes, prices, and improved product mix. Cash flow increased but tied-up working capital grew due to volume and inventory increases.
- The financial services portfolio grew 8% in local currencies while bad debt provisions increased
Vertical format for trading account, profit and loss account & balance sheetSAITO College Sdn Bhd
1) The document provides a trial balance, adjustments, and additional financial statements for ACE Trading for the year ended 2005.
2) It includes a trial balance, adjustments, trading account, profit and loss statement, and balance sheet.
3) The balance sheet shows total assets of RM122,200 consisting of fixed assets, current assets and closing capital of RM67,500, with current and long term liabilities making up the remaining balance.
SAScon inspired overview of the Social Local and Mobile trends and how they might impact professional service...
...plus a little future gazing at Google TV and Project Glass
This document provides information about employment in the ICT sector in Belgium from 1999-2007. It shows employment broken down by ICT sub-sector and trends over time. Additionally, it compares ICT R&D spending as a percentage of GDP across several countries. The rest of the document discusses the impact of ICT on other sectors, innovation policy with a focus on Europe, IBBT's strategic clusters and track record including facts, figures and revenues over time. It outlines IBBT's mission to create social and economic value through ICT research and developing human capital. The strategy section discusses goals of excellence in demand-driven research and a focus on entrepreneurship and innovation.
1) Scania reported all-time high earnings in 2008 with operating income of SEK 12,512 million. However, deliveries declined 18% in Q4 as the company adjusted production rates due to decreased demand in Europe.
2) While the trucks and services segment grew profits through price increases, this was partially offset by negative impacts from lower deliveries, used vehicles, raw materials, and R&D spending.
3) Scania's flexible production system and focus on reducing inventory and postponing investments helped cash flow, but tied up capital increased with capacity investments. Outlook for 2009 is uncertain due to rapid demand fall in Q4 and high industry inventory levels.
1) Scania reported record earnings in the first half of 2008, with operating margin reaching 16.6% and net margin at 12.1%.
2) Scania is pursuing profitable growth through increasing vehicle and service sales. Revenue grew 15% while EBIT grew 30% in the first half of 2008.
3) Scania's vision is to reach annual production of 150,000 vehicles while maintaining a flexible cost structure and focus on customer productivity and uptime.
The document discusses the growing energy demands and carbon emissions from India's telecom sector as the number of mobile towers increases dramatically, and proposes a plan to transition 50% of towers to renewable energy by 2015 and completely phase out diesel by 2020, which would save billions of liters of diesel, prevent millions of tons of carbon emissions, and offer a large market potential for renewable energy investment. Greenpeace is calling on telecom companies to publicly commit to this renewable energy roadmap and play a leadership role in advocating for clean energy policies.
The document provides an introduction to the ERP structure in SAP. It discusses the key components including the client, company, plant, and storage location. It also outlines some of the main business processes in SAP like sales and distribution, materials management, financial accounting, and production planning. Finally, it shows how the different business processes are integrated together and how information flows between the procurement, production, and sales orders.
This document provides an overview of madvertise Mobile Advertising GmbH, a mobile advertising company. It summarizes madvertise's offerings including their mobile advertising network, booking options on premium publisher sites and apps, targeting capabilities, services, and traffic reach across Germany, Europe and globally. Madvertise works with over 155 million impressions in Germany, Austria and Switzerland and over 6.78 billion impressions globally across websites, apps, and channels like news, sports, community portals and more. They offer targeting based on mobile device, content, demographic and location factors.
The Nordic market area represents 36% of Tele2's total revenue in Q2 2009. Tele2 Sweden aims to return to growth by capitalizing on its customer base and building out its own infrastructure in Norway. In Sweden, Tele2 will focus on maintaining its strong prepaid margins while growing its postpaid business to increase long-term revenue and cash flow. Tele2 provides the best deals through competitive pricing and multi-channel distribution to grow its customer base and market share.
This document discusses global energy trends and alternatives to petroleum. It notes that global population and energy demand are rising rapidly. While unconventional oil and biofuels can help meet growing demand, they face challenges around environmental impacts, resource constraints, and high costs. Electricity and natural gas are also discussed as alternatives, but electricity generation is still heavily reliant on coal and natural gas. Significant technological advances and infrastructure build-outs would be needed for alternatives to fully replace petroleum on a large scale.
CFC is a specialist MGA based in London that provides professional liability insurance. It was established in 2000 and pioneered e-risk insurance. It has over 17 syndicate partners and insures thousands of clients globally in various sectors like technology, media, science, healthcare, professions, and more. It offers tailored products with high service standards and constant innovation. Target markets include companies in areas like software, IT, media, social media, research, medical devices, and various professional services.
PAYU provides an affordable pay-as-you-go computing platform for accessing the internet and digital services in East Africa. It utilizes a novel combination of wireless and cloud technologies through local servers and thin client computers. Users can access a variety of shared applications and content by purchasing vouchers to refill their account, allowing connectivity wherever a wireless signal is available. The system is aimed at increasing digital access and usage in Sub-Saharan Africa through a low-cost and customizable shared infrastructure model.
ES el. komercijos statistiniai duomenys, 2011 m.Saulius Dackys
This document is a data pack for an e-commerce workshop containing statistics on internet usage, e-commerce, trustmarks, mobile payments, and country-specific data. It includes data on internet penetration, e-commerce sales, trustmark adoption, mobile traffic growth, payment methods, and popular online shopping sites in various EU countries. The statistics are from various data providers and do not always agree. Contact information is provided for the workshop host.
CFC is a specialist insurance company based in London that provides professional liability insurance. It was established in 2000 and pioneers niche insurance products for various sectors including technology, media, science, healthcare, and professions. CFC has thousands of clients in over 20 countries, is backed by 17 Lloyd's syndicates, and has won awards for its underwriting. It aims to provide personalized service and tailor policies to client needs through constant product innovation and a service-focused approach without local offices. The document then provides details on the types of policies and target markets for various sectors.
Android apps development by Small company in Japan01Booster
Lui Okada is the CEO of Samurai International, an app development company based in Japan. The document provides tips for small app developers to succeed in the Android market, including developing apps that meet market needs, using effective marketing strategies like social media promotion, and monetizing apps through ads or paid downloads. It also recommends expanding to larger overseas markets like the US as they provide more opportunities for scale.
The interim report summarizes the company's performance in the first three quarters of 2008. Key highlights include operating margins reaching an all-time high of 15.8% and EBIT growth of 25%. Vehicle deliveries increased 4% while service revenue grew due to the large installed base of vehicles. The outlook acknowledges earnings will be higher in 2008 than 2007 but provides no forecast for 2009 due to uncertainty.
The interim report summarizes the company's performance in the first three quarters of 2008. Key highlights include operating margins reaching an all-time high of 15.8% and EBIT growth of 25%. Revenue and profitability increased due to higher vehicle and service volumes, price increases, and favorable product mix. However, order bookings for trucks have declined 51% in Western Europe and 34% in Central and Eastern Europe. While flexible production has helped, earnings forecasts for 2009 are not provided due to economic uncertainty. The service business continues growing with increased traffic and workshop utilization.
The document discusses the growth of online video between 2006-2010. It notes that the number of people streaming videos in the US increased from around 120 million in 2006 to over 160 million in 2010. Additionally, the number of videos streamed grew from 63 billion to over 441 billion during this period. The amount spent on online video advertising also increased dramatically, from $324 million in 2006 to $1.44 billion in 2010.
SAScon inspired overview of the Social Local and Mobile trends and how they might impact professional service...
...plus a little future gazing at Google TV and Project Glass
This document provides information about employment in the ICT sector in Belgium from 1999-2007. It shows employment broken down by ICT sub-sector and trends over time. Additionally, it compares ICT R&D spending as a percentage of GDP across several countries. The rest of the document discusses the impact of ICT on other sectors, innovation policy with a focus on Europe, IBBT's strategic clusters and track record including facts, figures and revenues over time. It outlines IBBT's mission to create social and economic value through ICT research and developing human capital. The strategy section discusses goals of excellence in demand-driven research and a focus on entrepreneurship and innovation.
1) Scania reported all-time high earnings in 2008 with operating income of SEK 12,512 million. However, deliveries declined 18% in Q4 as the company adjusted production rates due to decreased demand in Europe.
2) While the trucks and services segment grew profits through price increases, this was partially offset by negative impacts from lower deliveries, used vehicles, raw materials, and R&D spending.
3) Scania's flexible production system and focus on reducing inventory and postponing investments helped cash flow, but tied up capital increased with capacity investments. Outlook for 2009 is uncertain due to rapid demand fall in Q4 and high industry inventory levels.
1) Scania reported record earnings in the first half of 2008, with operating margin reaching 16.6% and net margin at 12.1%.
2) Scania is pursuing profitable growth through increasing vehicle and service sales. Revenue grew 15% while EBIT grew 30% in the first half of 2008.
3) Scania's vision is to reach annual production of 150,000 vehicles while maintaining a flexible cost structure and focus on customer productivity and uptime.
The document discusses the growing energy demands and carbon emissions from India's telecom sector as the number of mobile towers increases dramatically, and proposes a plan to transition 50% of towers to renewable energy by 2015 and completely phase out diesel by 2020, which would save billions of liters of diesel, prevent millions of tons of carbon emissions, and offer a large market potential for renewable energy investment. Greenpeace is calling on telecom companies to publicly commit to this renewable energy roadmap and play a leadership role in advocating for clean energy policies.
The document provides an introduction to the ERP structure in SAP. It discusses the key components including the client, company, plant, and storage location. It also outlines some of the main business processes in SAP like sales and distribution, materials management, financial accounting, and production planning. Finally, it shows how the different business processes are integrated together and how information flows between the procurement, production, and sales orders.
This document provides an overview of madvertise Mobile Advertising GmbH, a mobile advertising company. It summarizes madvertise's offerings including their mobile advertising network, booking options on premium publisher sites and apps, targeting capabilities, services, and traffic reach across Germany, Europe and globally. Madvertise works with over 155 million impressions in Germany, Austria and Switzerland and over 6.78 billion impressions globally across websites, apps, and channels like news, sports, community portals and more. They offer targeting based on mobile device, content, demographic and location factors.
The Nordic market area represents 36% of Tele2's total revenue in Q2 2009. Tele2 Sweden aims to return to growth by capitalizing on its customer base and building out its own infrastructure in Norway. In Sweden, Tele2 will focus on maintaining its strong prepaid margins while growing its postpaid business to increase long-term revenue and cash flow. Tele2 provides the best deals through competitive pricing and multi-channel distribution to grow its customer base and market share.
This document discusses global energy trends and alternatives to petroleum. It notes that global population and energy demand are rising rapidly. While unconventional oil and biofuels can help meet growing demand, they face challenges around environmental impacts, resource constraints, and high costs. Electricity and natural gas are also discussed as alternatives, but electricity generation is still heavily reliant on coal and natural gas. Significant technological advances and infrastructure build-outs would be needed for alternatives to fully replace petroleum on a large scale.
CFC is a specialist MGA based in London that provides professional liability insurance. It was established in 2000 and pioneered e-risk insurance. It has over 17 syndicate partners and insures thousands of clients globally in various sectors like technology, media, science, healthcare, professions, and more. It offers tailored products with high service standards and constant innovation. Target markets include companies in areas like software, IT, media, social media, research, medical devices, and various professional services.
PAYU provides an affordable pay-as-you-go computing platform for accessing the internet and digital services in East Africa. It utilizes a novel combination of wireless and cloud technologies through local servers and thin client computers. Users can access a variety of shared applications and content by purchasing vouchers to refill their account, allowing connectivity wherever a wireless signal is available. The system is aimed at increasing digital access and usage in Sub-Saharan Africa through a low-cost and customizable shared infrastructure model.
ES el. komercijos statistiniai duomenys, 2011 m.Saulius Dackys
This document is a data pack for an e-commerce workshop containing statistics on internet usage, e-commerce, trustmarks, mobile payments, and country-specific data. It includes data on internet penetration, e-commerce sales, trustmark adoption, mobile traffic growth, payment methods, and popular online shopping sites in various EU countries. The statistics are from various data providers and do not always agree. Contact information is provided for the workshop host.
CFC is a specialist insurance company based in London that provides professional liability insurance. It was established in 2000 and pioneers niche insurance products for various sectors including technology, media, science, healthcare, and professions. CFC has thousands of clients in over 20 countries, is backed by 17 Lloyd's syndicates, and has won awards for its underwriting. It aims to provide personalized service and tailor policies to client needs through constant product innovation and a service-focused approach without local offices. The document then provides details on the types of policies and target markets for various sectors.
Android apps development by Small company in Japan01Booster
Lui Okada is the CEO of Samurai International, an app development company based in Japan. The document provides tips for small app developers to succeed in the Android market, including developing apps that meet market needs, using effective marketing strategies like social media promotion, and monetizing apps through ads or paid downloads. It also recommends expanding to larger overseas markets like the US as they provide more opportunities for scale.
The interim report summarizes the company's performance in the first three quarters of 2008. Key highlights include operating margins reaching an all-time high of 15.8% and EBIT growth of 25%. Vehicle deliveries increased 4% while service revenue grew due to the large installed base of vehicles. The outlook acknowledges earnings will be higher in 2008 than 2007 but provides no forecast for 2009 due to uncertainty.
The interim report summarizes the company's performance in the first three quarters of 2008. Key highlights include operating margins reaching an all-time high of 15.8% and EBIT growth of 25%. Revenue and profitability increased due to higher vehicle and service volumes, price increases, and favorable product mix. However, order bookings for trucks have declined 51% in Western Europe and 34% in Central and Eastern Europe. While flexible production has helped, earnings forecasts for 2009 are not provided due to economic uncertainty. The service business continues growing with increased traffic and workshop utilization.
The document discusses the growth of online video between 2006-2010. It notes that the number of people streaming videos in the US increased from around 120 million in 2006 to over 160 million in 2010. Additionally, the number of videos streamed grew from 63 billion to over 441 billion during this period. The amount spent on online video advertising also increased dramatically, from $324 million in 2006 to $1.44 billion in 2010.
SSI Event monetization method and Startups01Booster
(1) The document discusses various business models for monetizing digital content and services, including freemium, premium subscriptions, affiliate marketing, and advertising.
(2) It also examines different types of business relationships like B2B, B2C, C2C and how startups in different regions and countries approach monetization. Challenges for international expansion are mentioned.
(3) Examples of startups and their monetization strategies are provided for various sectors like education, events, marketplace, social networking and more. Revenue sharing, commissions, fees for additional features are some common approaches.
Shortening distances with destination branding inglésÁlvaro Fierro
This study shows using econometric techniques that geographic distance does not influence whether the mark is sufficiently embedded in the collective imagination. We as examples mark places near Bilbao
Aventia is a Spanish technology consulting firm founded in 1996 with over 400 employees and offices in Madrid, Barcelona, and Lisbon. It has over 150 active clients and completed over 600 projects in 2010, with total invoicing of 26 million euros. Aventia focuses on providing innovation, consulting, technology, and services across industries such as telecom, public administration, education, health, utilities, and finance to help clients transform their business through the application of technology.
Nico Perez from Mixcloud presentation at "Inspired Digital 2010".
The rules have changed! More and more customers are using digital media that provides more oportunities for companies to reach their target audience even more precisely and effectively. Therefore we have organized a one day seminar "Inspired & Digital 2010" to talk about the rules of the digital environment, provide more understanding about customer needs and behaviour in order to help companies apply the most effective digital media channels for solutions that involve and engage customers!
CDON Group AB is the #1 e-commerce group in the Nordics operating 10 brands across 4 segments - Entertainment, Fashion, Sports & Health, and Home & Garden. In the last 12 months, the group generated 4.2 billion SEK in revenues from 225 million visits to its sites and 6.7 million orders shipped to 2.5 million customers. CDON aims to continue its growth through expanding its existing brands internationally, broadening its shopping mall offerings, pursuing acquisitions and startups, and gaining additional market share.
CDON Group reported strong financial results for the first quarter of 2011, with net sales up 22% to SEK 571.8 million and operating profit of SEK 20.1 million. Gross profit increased 17.4% to SEK 109.9 million. The company saw sales growth across all business segments, with the entertainment segment representing 63% of total sales. Operating costs increased due to investments in expanding existing and newly acquired businesses.
This discussion group presentation from the British High Commissioner to Australia summarized opportunities for UK infrastructure investment. It highlighted the UK's competitive tax and growth environment and experience with over 730 private finance initiative projects. It outlined the national infrastructure plan's vision and £250 billion pipeline of projects seeking private capital. Examples were provided of Australian institutional investors already active in UK infrastructure. Additional funding routes and policy measures like the UK Guarantees Scheme and Green Investment Bank were also summarized.
This document provides an overview of the Feed-in Tariff (FIT) scheme from Ofgem's perspective, including:
1) Context around the UK government's renewable energy policy goals and the introduction of FITs in April 2010.
2) An outline of how the FIT scheme works, with generators receiving fixed generation and export tariffs for their renewable output.
3) A breakdown of the roles of various organizations in administering the FIT scheme, including Ofgem, DECC, EST, MCS, and others.
4) Next steps in the implementation of the FIT scheme in the coming months, including deadlines, system updates, and reporting requirements.
1) Scania reported all-time high earnings in 2008 with operating income of SEK 12,512 million. However, deliveries declined 18% in Q4 as the company adjusted production rates due to decreased demand in Europe.
2) While the trucks and services segment grew profits through price increases, this was partially offset by negative impacts from lower deliveries, used vehicles, raw materials, and R&D spending.
3) Scania's flexible production system and focus on reducing inventory and postponing investments helped cash flow, but tied up capital increased with capacity investments. Outlook remains uncertain given rapid demand fall in Q4 2008 and high industry inventory levels.
Effective data visualisation for marketersNeil Charles
This document provides guidance on effective data visualization for marketers. It discusses choosing the right chart type to communicate data, simplifying charts by removing unnecessary elements, and leveraging preattentive processing to highlight key conclusions. Some best practices include using bar charts instead of pie charts when possible, limiting the number of data series shown, and sorting data to make comparisons easier for the audience. The overall message is that effective charts prioritize functionality over aesthetics to convey a point as simply and quickly as possible.
This document summarizes a presentation by N. Barry Lyon and Jasmine Cracknell to the Toronto Condo Network on March 2nd, 2012 about the dynamics of the Greater Toronto Area condo apartment market. It includes statistics on the number of high-rise buildings and units completed since 2000, yearly new sales and resales from 2002 to 2012, sales by unit type in 2005 and 2012, and average unit sizes from 2004 to 2012. It also discusses new downtown developments in 905 municipalities, planned new office buildings and parks in downtown Toronto, transit solutions, and the future role of investors in the condo market.
Aventia is a technology consulting firm founded in 1996 that provides services to over 150 clients. It has offices in Madrid, Barcelona, Lisbon, Sao Paulo, and London with over 460 employees. In 2011, Aventia invoiced €28 million. The company focuses on vertically specialized services for industries such as telecom, public administration, utilities, finance, education, and health. Aventia's expertise includes innovation, consulting, technology, and services.
Similar to Kees de Groot (ZenithOptimedia) @ CMC Formats & Audiences (20)
Willem Brom (EndemolShine) over non-scripted voor streamersMedia Perspectives
Dit zijn de slides afkomstig uit de presentatie van Willem Brom (EndemolShine) gegeven op 6 oktober 2020 tijdens het Cross Media Café - Video voor nieuwe platforms.
Jordi van de Bovenkamp (MediaMonks) met vijf tips voor fit-for-format-contentMedia Perspectives
Dit zijn de slides afkomstig uit de presentatie van Jordi van de Bovenkamp (MediaMonks) gegeven op 6 oktober 2020 tijdens het Cross Media Café - Video voor nieuwe platforms.
Dit zijn de slides afkomstig uit de presentatie van Laura Veenema (NewBe) gegeven op 6 oktober 2020 tijdens het Cross Media Café - Video voor nieuwe platforms
Dit zijn de slides afkomstig uit de presentatie van Gerard de Kloet (NOS) gegeven op 6 oktober 2020 tijdens het Cross Media Café - Video voor nieuwe platforms
Paulo Lopes Escudeiro over nieuwe TikTok-gewoontes @ Cross Media Café - Nieuw...Media Perspectives
Paulo Lopes Escudeiro, Director Brand Strategy (TikTok) bij Creator Network International BV over nieuwe gewoontes van TikTok gebruikers en hoe mediamakers en brands daarmee omgaan.
Datum: dinsdag 19 mei 2020
Event: Cross Media Café - Nieuwe rol voor het publiek
Dit zijn de slides afkomstig uit de presentatie gegeven op 12 mei 2020 tijdens de online MediaTalk door Tom van den Broek (NOS digital) en Marieke de Vries (coördinator 75 jaar bevrijding NOS)
Paul Bojarski (Sceenic) over Watch Together @ CMC - Innovatie in coronatijdenMedia Perspectives
Paul Bojarski, CEO Sceenic, vertelt over de nieuwe formats die met Sceenic Events Solution gerealiseerd worden rond archiefmateriaal. Zo keken fans samen met boxer Dave Allen naar een oude wedstrijd, waarbij Allen commentaar gaf en met fans praatte.
Datum: 21 april 2020
Cross Media Café - Innovatie in coronatijden
Tomas van den Spiegel (Flanders Classics) en Jorre Belpaire (Kiswe Mobile) ov...Media Perspectives
Tomas van den Spiegel, CEO Flanders Classics en Jorre Belpaire, Head of Europe Kiswe Mobile over de virtuele Ronde van Vlaanderen – een massaal bekeken wielerwedstrijd met coureurs die vanuit huis op hun eigen fiets meededen aan een digitale wedstrijd.
Datum: 21 april 2020
Cross Media Café - Innovatie in coronatijden
Geraldine Macqueron (GAME OVER) over het initiatief Creators United @ CMC - I...Media Perspectives
Geraldine Macqueron, Executive Director Escape Events Europe bij GAME OVER – die samen met 17 andere escape room ondernemers verzameld in Creators United een online escape room ontwikkelde die inmiddels door duizenden Nederlanders is bezocht.
Datum: 21 april 2020
Cross Media Café - Innovatie in coronatijden
Arno Scharl (webLyzard technology) over online corona sentimenten weergeeft @...Media Perspectives
Arno Scharl, Managing Partner at webLyzard technology, over het REtv dashboard dat online corona sentimenten weergeeft
Datum: 21 april 2020
Cross Meda Café - Innovatie in coronatijden
William Linders (ODMedia) over de opkomst van SVOD en AVODMedia Perspectives
Op maandag 7 oktober presenteerde William Linders (ODMedia) over de opkomst van SVOD en AVOD. Met uitleg waarom TVOD stagneert en SVOD groeit. Ook was er in zijn presentatie aandacht voor de reden waarom de distributiemarkt wordt gedomineerd door internationale partijen.
Suzan Hoogland (GfK) over hoe de Nederlander 'Video' consumeertMedia Perspectives
Tijdens de expertsessie Video on Demand op maandag 7 oktober presenteerde Suzan Hoogland (GfK) over hoe de Nederlander 'video' consumeert. Met antwoord op de vragen:
- Welke platforms
- Welke doelgroepen
- Welke Merken
Joey Scheufler (Prappers Media) @ CMC Nieuwe InterfacesMedia Perspectives
The document discusses best practices for developing voice assistants, including focusing on answering real human questions with real human insight, addressing the core questions of who, what, where, when, why and how, and measuring success based on conversation length, frequency of use, and volume of use. It also stresses the importance of understanding customers and adding value at different points in their journey.
3. Print, cinema, TV, radio, outdoor, internet ad expenditure
World Wide 2000 to 2012
160,000
TV
140,000
Ad expenditure (EUR), current prices
120,000
Print
100,000
80,000
Internet
60,000
40,000
20,000
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Year
Print Cinema TV Radio Outdoor Internet
4. Print, cinema, TV, radio, outdoor, internet ad expenditure
Western Europe 2000 to 2012
45,000
40,000
Ad expenditure (EUR), current prices
35,000
30,000
Print
25,000 TV
20,000
Internet
15,000
10,000
5,000
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Year
Print Cinema TV Radio Outdoor Internet
5. Print, cinema, TV, radio, outdoor, internet ad expenditure
Netherlands 2000 to 2012
3,000
2,500
Ad expenditure (EUR), current prices
2,000
Print
1,500
TV
1,000
Internet
500
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Year
Print Cinema TV Radio Outdoor Internet
10. Brand experience
Reviews earned
Social
Blogs
Packaging News
Content
Mobile
PR UGC Sponsorship
Brand Site TV
Social
Content Instore
Radio
Events Incomplete and
Overloaded
Social incomparable Print
consumers
A holistic tool that
data
measures and plans OOH
Mobile all consumer
Content
contacts
paid
Sponso
rship
Cinema
owned Display Paid
Search
11. PAID OWNED EARNED
Ads at sports events Print inserts/ leaflets Brand rep reco Social network page/app Awards
Ads near store Print inserts/ leaflets by retailers Recipes/ menus Telesales Beautician reco
Ads/ leaflets in waiting rooms Print promo/ coupons Booklets/ info kits Brand staff Brand received as gift frm friend
Advertorial/ infomerical Product placement Brand website Brand store Colleagues reco
Airport ads Radio ads Branded merchandise Branded furniture Cons opinion site/ blogs
Bus shelter ads/ other small Radio promos/ DJ reco Delivery/ branded vehicles Coupons Expert reco
Celeb endorsement School ads Leaflets Coupons at checkout Friends/ family reco
Cinema ads Social network ads Postcards in public areas Coupons on package Independent review
Co-brand activity Specialist mag ads by retailers Sample in magazines Free gift with purchase Kids/ family request
Colour supps ads Specialist magazine ads TV adv funded prog Gym/ club sample/ demo Personal use of the brand
Colour supps ads by retailers TV ads After sales service Info on packaging Print articles
Directory ads TV ads by retailers Brochure/ catalogue Instore displays Relevant websites
Gym/ club ads TV ads in public areas Call centre/ help line Instore flyers/ catalogues Salesperson reco
Huge outdoor ads TV screens in public areas Coupons on internet Instore product tester Seeing others with brand
i TV ads/ sites Vehicle exteriors Coupons on mobile Instore promo Social network likes
Inflight media Video game ads Customer mag/ letter Instore sales circular Specialist one-to-one reco
Internet ads by retailers E-reader ads Direct mail Instore sample/ demo Use of other products frm the brand
Internet display ads Instant messenger ads Direct mail by retailers Instore touch screen Relevant magazines
Internet search Mobile phone ads/ promo Email Package bundle Relevant mobile phone sites
Internet search ads Mobile phone ads/promo by Home visit from salesperson Packaging Relevant radio progs
Internet video ads retailers Internet apps/widgets Retailer catalogues Relevant TV progs
Lite boxes/ screens Instore ads Internet brand video Retailer promotion Comparison websites
Local newspaper ads Instore TV ad Invitation Sample with other products Friend-get-friend schemes
Magazine ads POC ads Loyalty card/ scheme Shelf ads/ info Mobile Checkin
Magazine ads by retailers Window display/ ad Mailed instore promos Vending machines Social networking sites
Mass transit ads Event sponsor Personal letter/ statement Brand event Viral ads
Mass transit ads by retailers Event sponsor by retailers Podcasts Classes
Newspaper ads Good causes sponsor Receipts Contest/ competitions
Newspaper ads by retailers Public facility sponsored by brand Retailer customer mag/ letter Display in public area
Outdoor ads Radio prog sponsor Retailer websites Event demo/ trial
Outdoor ads by retailers Sports sponsor Sample to home Field marketing
Petrol station pump ads TV prog sponsor Sample via internet Roadshows
Petrol station TV ads Website sponsor Seminars/ trade fairs
Print inserts by retailers
12. Touchpoints trends
High Influence
2007 2011
TV ads
Friends & family reco
Sports Sponsor Social networking sites
Most Least
associated Outdoor ads associated
Online video ads Print ads
TV prog sponsoring
Mass transit ads
Brand website
Internet display ads
Low Influence
12
18. Brand Experience Map
TVAds Blogger Briefing & Competition
Campaign
c Role / usage Role / usage
a Metrics Metrics Remarketing
m Paid
Paid
p Print Ads
a Rich Media Ads
Role / usage
Owned
i URL Dynamic Scraping Role / usage
g Metrics of reviews
Metrics Earned
n
URL & QR CODE Tech
Always On
A Search SEM Brand Site User Reviews
l
Role / usage Role / usage Role / usage
w
a Metrics Metrics Metrics
y
s Search SEO Sample
URL Follow
Role / usage Role / usage up via
o
Metrics Metrics email
n