SlideShare a Scribd company logo
of consumers have followed
a brand via social media to
get more information

of brand community
members would recommend
it to friends or family

of brand community
members said it made them
more loyal as customers
End user     Education and
 Customer      knowledge
  Service        sharing


Recruitment   New Business
12000
10000
8000
6000
4000
2000
    0
User Behaviour                 EU5      UK
Used Smartphone                45.2%   52.6%
Used App                       39.2%   49.8%
Used Browser                   39.2%   50.6%
Played Games                   28.1%   35.4%
Send Text                      84.5%   91.8%
Listened to Music              27.5%   27.4%
Used Social network site       26.4%   38.0%

Comscore MobileLens Jan 2012
•

                                              •

                                              FirstPartner UK Mobile Ad Spend 2012 to 2016
                                      1,400
                                                                                      £1185m
                                      1,200                                   £1088
                                                                      £962m
                                      1,000
                                                                                                  Messaging
                                       800                    £727m
                         £ millions                                                               Mobile Content
Source: IAB March 2012                 600                                                        Search
                                                      £449m
                                       400                                                        Display
                                              £203m
                                       200

                                         0
                                                                                               copyright FirstPartner 2012
                                              2011    2012    2013     2014    2015    2016       www.firstpartner.net
•
•
•
Q1 2012: E-Commerce AOV


£90.00
£80.00
£70.00
£60.00
£50.00
£40.00                                   Q1 2012 AOV
£30.00
£20.00
£10.00
 £0.00
         Desktop   Smartphone   Tablet
28
29
SoLoMo and professional services

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SoLoMo and professional services

  • 1.
  • 2.
  • 3. of consumers have followed a brand via social media to get more information of brand community members would recommend it to friends or family of brand community members said it made them more loyal as customers
  • 4.
  • 5.
  • 6. End user Education and Customer knowledge Service sharing Recruitment New Business
  • 7.
  • 8.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. User Behaviour EU5 UK Used Smartphone 45.2% 52.6% Used App 39.2% 49.8% Used Browser 39.2% 50.6% Played Games 28.1% 35.4% Send Text 84.5% 91.8% Listened to Music 27.5% 27.4% Used Social network site 26.4% 38.0% Comscore MobileLens Jan 2012
  • 17.
  • 18. • FirstPartner UK Mobile Ad Spend 2012 to 2016 1,400 £1185m 1,200 £1088 £962m 1,000 Messaging 800 £727m £ millions Mobile Content Source: IAB March 2012 600 Search £449m 400 Display £203m 200 0 copyright FirstPartner 2012 2011 2012 2013 2014 2015 2016 www.firstpartner.net
  • 19.
  • 20.
  • 22. Q1 2012: E-Commerce AOV £90.00 £80.00 £70.00 £60.00 £50.00 £40.00 Q1 2012 AOV £30.00 £20.00 £10.00 £0.00 Desktop Smartphone Tablet
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. 28
  • 29. 29