Nico Perez at Inspired Digital 2010

1,377 views

Published on

Nico Perez from Mixcloud presentation at "Inspired Digital 2010".
The rules have changed! More and more customers are using digital media that provides more oportunities for companies to reach their target audience even more precisely and effectively. Therefore we have organized a one day seminar "Inspired & Digital 2010" to talk about the rules of the digital environment, provide more understanding about customer needs and behaviour in order to help companies apply the most effective digital media channels for solutions that involve and engage customers!

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,377
On SlideShare
0
From Embeds
0
Number of Embeds
349
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide











  • 1. (Source: IFPI)
    2. Graph source: IFPI 2003
  • 1. (Source: IFPI)
    2. Graph source: IFPI 2003
  • 1. (Source: IFPI)
    2. Graph source: IFPI 2003
  • 1. (Source: IFPI)
    2. Graph source: IFPI 2003
  • The first audio transmission occurred on Xmas Eve in 1906

    Guglielmo Marconi, who equipped ships with life-saving wireless communications, conducted a reported transatlantic radio communications experiments in 1901 and established the first commercial transatlantic radio service in 1907

    Nikola Tesla, who developed means to reliably produce radio frequency currents, publicly demonstrated the principles of radio, and transmitted long distance signals. In 1943 the US Supreme Court upheld Tesla's patent number U.S. Patent 645,576[2].

    The reason it is not obvious who invented radio is that the technology is a product of many different discoveries and developments.

    Radio Caroline is an English radio station that originally commenced transmissions in 60s as an offshore radio station broadcasting from a ship anchored in international waters off the coast ofSouth East England. Originally unlicensed by any government, for the majority of its early life, it was labelled as a pirate radio station.

    While Mexico issued radio station XERF with a license to broadcast, the power of its 250 kW transmitter was far greater than the maximum of 50 kW authorized for commercial use by the government of the United States of America. Consequently, XERF and many other radio stations in Mexico, which sold their broadcasting time to sponsors of English-language commercial and religious programs, were labelled as "border blasters", but not "pirate radio stations", even though the content of many of their programs were in violation of US law. Predecessors to XERF, for instance, had originally broadcast in Kansas, advocating "goat-gland surgery" for improved masculinity, but moved to Mexico to evade US laws about advertising medical treatments, particularly unproven ones.
  • The first audio transmission occurred on Xmas Eve in 1906

    Guglielmo Marconi, who equipped ships with life-saving wireless communications, conducted a reported transatlantic radio communications experiments in 1901 and established the first commercial transatlantic radio service in 1907

    Nikola Tesla, who developed means to reliably produce radio frequency currents, publicly demonstrated the principles of radio, and transmitted long distance signals. In 1943 the US Supreme Court upheld Tesla's patent number U.S. Patent 645,576[2].

    The reason it is not obvious who invented radio is that the technology is a product of many different discoveries and developments.

    Radio Caroline is an English radio station that originally commenced transmissions in 60s as an offshore radio station broadcasting from a ship anchored in international waters off the coast ofSouth East England. Originally unlicensed by any government, for the majority of its early life, it was labelled as a pirate radio station.

    While Mexico issued radio station XERF with a license to broadcast, the power of its 250 kW transmitter was far greater than the maximum of 50 kW authorized for commercial use by the government of the United States of America. Consequently, XERF and many other radio stations in Mexico, which sold their broadcasting time to sponsors of English-language commercial and religious programs, were labelled as "border blasters", but not "pirate radio stations", even though the content of many of their programs were in violation of US law. Predecessors to XERF, for instance, had originally broadcast in Kansas, advocating "goat-gland surgery" for improved masculinity, but moved to Mexico to evade US laws about advertising medical treatments, particularly unproven ones.
  • The first audio transmission occurred on Xmas Eve in 1906

    Guglielmo Marconi, who equipped ships with life-saving wireless communications, conducted a reported transatlantic radio communications experiments in 1901 and established the first commercial transatlantic radio service in 1907

    Nikola Tesla, who developed means to reliably produce radio frequency currents, publicly demonstrated the principles of radio, and transmitted long distance signals. In 1943 the US Supreme Court upheld Tesla's patent number U.S. Patent 645,576[2].

    The reason it is not obvious who invented radio is that the technology is a product of many different discoveries and developments.

    Radio Caroline is an English radio station that originally commenced transmissions in 60s as an offshore radio station broadcasting from a ship anchored in international waters off the coast ofSouth East England. Originally unlicensed by any government, for the majority of its early life, it was labelled as a pirate radio station.

    While Mexico issued radio station XERF with a license to broadcast, the power of its 250 kW transmitter was far greater than the maximum of 50 kW authorized for commercial use by the government of the United States of America. Consequently, XERF and many other radio stations in Mexico, which sold their broadcasting time to sponsors of English-language commercial and religious programs, were labelled as "border blasters", but not "pirate radio stations", even though the content of many of their programs were in violation of US law. Predecessors to XERF, for instance, had originally broadcast in Kansas, advocating "goat-gland surgery" for improved masculinity, but moved to Mexico to evade US laws about advertising medical treatments, particularly unproven ones.
  • The first audio transmission occurred on Xmas Eve in 1906

    Guglielmo Marconi, who equipped ships with life-saving wireless communications, conducted a reported transatlantic radio communications experiments in 1901 and established the first commercial transatlantic radio service in 1907

    Nikola Tesla, who developed means to reliably produce radio frequency currents, publicly demonstrated the principles of radio, and transmitted long distance signals. In 1943 the US Supreme Court upheld Tesla's patent number U.S. Patent 645,576[2].

    The reason it is not obvious who invented radio is that the technology is a product of many different discoveries and developments.

    Radio Caroline is an English radio station that originally commenced transmissions in 60s as an offshore radio station broadcasting from a ship anchored in international waters off the coast ofSouth East England. Originally unlicensed by any government, for the majority of its early life, it was labelled as a pirate radio station.

    While Mexico issued radio station XERF with a license to broadcast, the power of its 250 kW transmitter was far greater than the maximum of 50 kW authorized for commercial use by the government of the United States of America. Consequently, XERF and many other radio stations in Mexico, which sold their broadcasting time to sponsors of English-language commercial and religious programs, were labelled as "border blasters", but not "pirate radio stations", even though the content of many of their programs were in violation of US law. Predecessors to XERF, for instance, had originally broadcast in Kansas, advocating "goat-gland surgery" for improved masculinity, but moved to Mexico to evade US laws about advertising medical treatments, particularly unproven ones.
  • GROWTH
    - US Internet radio = 27% annual growth since 2000
    - New platforms: 6m of Pandora’s 27m subscribers are on mobile, in the last 2 years only

    REVENUE
    - 1% of 2010 revenue = $35m from US only advertising
    - Pandora ad revenue up 80% from 2008, total revenue last year = $20m, predicting profitability this year
    (20% revenue already from iPhone)
  • GROWTH
    - US Internet radio = 27% annual growth since 2000
    - New platforms: 6m of Pandora’s 27m subscribers are on mobile, in the last 2 years only

    REVENUE
    - 1% of 2010 revenue = $35m from US only advertising
    - Pandora ad revenue up 80% from 2008, total revenue last year = $20m, predicting profitability this year
    (20% revenue already from iPhone)
  • GROWTH
    - US Internet radio = 27% annual growth since 2000
    - New platforms: 6m of Pandora’s 27m subscribers are on mobile, in the last 2 years only

    REVENUE
    - 1% of 2010 revenue = $35m from US only advertising
    - Pandora ad revenue up 80% from 2008, total revenue last year = $20m, predicting profitability this year
    (20% revenue already from iPhone)
  • GROWTH
    - US Internet radio = 27% annual growth since 2000
    - New platforms: 6m of Pandora’s 27m subscribers are on mobile, in the last 2 years only

    REVENUE
    - 1% of 2010 revenue = $35m from US only advertising
    - Pandora ad revenue up 80% from 2008, total revenue last year = $20m, predicting profitability this year
    (20% revenue already from iPhone)




  • Wired article:
    Domain registration: $129 -> $10
    - Streaming video bandwidth costs (per GB) $193 --> 2.8 cents
    - Web storage (per GB) over $1000 --> 15 cents
  • Wired article:
    Domain registration: $129 -> $10
    - Streaming video bandwidth costs (per GB) $193 --> 2.8 cents
    - Web storage (per GB) over $1000 --> 15 cents
  • Wired article:
    Domain registration: $129 -> $10
    - Streaming video bandwidth costs (per GB) $193 --> 2.8 cents
    - Web storage (per GB) over $1000 --> 15 cents
  • Wired article:
    Domain registration: $129 -> $10
    - Streaming video bandwidth costs (per GB) $193 --> 2.8 cents
    - Web storage (per GB) over $1000 --> 15 cents







  • What is Mixcloud?

    Mixcloud is a platform for on-demand radio shows, Podcasts and DJ mix sets – a “Youtube for radio”. The site provides hosting for all forms of content from talk shows through to music and comedy. The aim is to connect these “Cloudcasts” with listeners and make radio more social, democratic and personal.

    Why is Mixcloud?

    The was born based on the insight that radio content on the internet today is incredibly fragmented.
  • What is Mixcloud?

    Mixcloud is a platform for on-demand radio shows, Podcasts and DJ mix sets – a “Youtube for radio”. The site provides hosting for all forms of content from talk shows through to music and comedy. The aim is to connect these “Cloudcasts” with listeners and make radio more social, democratic and personal.

    Why is Mixcloud?

    The was born based on the insight that radio content on the internet today is incredibly fragmented.
  • What is Mixcloud?

    Mixcloud is a platform for on-demand radio shows, Podcasts and DJ mix sets – a “Youtube for radio”. The site provides hosting for all forms of content from talk shows through to music and comedy. The aim is to connect these “Cloudcasts” with listeners and make radio more social, democratic and personal.

    Why is Mixcloud?

    The was born based on the insight that radio content on the internet today is incredibly fragmented.
  • What is Mixcloud?

    Mixcloud is a platform for on-demand radio shows, Podcasts and DJ mix sets – a “Youtube for radio”. The site provides hosting for all forms of content from talk shows through to music and comedy. The aim is to connect these “Cloudcasts” with listeners and make radio more social, democratic and personal.

    Why is Mixcloud?

    The was born based on the insight that radio content on the internet today is incredibly fragmented.
  • We were radio presenters at University of Cambridge (“The Get Down show”)
  • We were radio presenters at University of Cambridge (“The Get Down show”)
  • We were radio presenters at University of Cambridge (“The Get Down show”)
  • We were radio presenters at University of Cambridge (“The Get Down show”)
  • And 3 of the core team are breakdancers
  • And 3 of the core team are breakdancers
  • And 3 of the core team are breakdancers
  • And 3 of the core team are breakdancers
  • Starting company about 14 months ago, funding from UK government (TSB) and working with Queen Mary university

    Launched 21st September, just over 2 months ago, press in BBC, Guardian, Telegraph, etc

    Great feedback already, working with household names like BBC, Roundhouse, Judge Jules

    The first legal platform for independent radio shows containing music, although Streaming rate challenges for music content as the rates are still more than traditional radio

    Currently music oriented due to founders backgrounds, looking to expand breadth of content
  • Starting company about 14 months ago, funding from UK government (TSB) and working with Queen Mary university

    Launched 21st September, just over 2 months ago, press in BBC, Guardian, Telegraph, etc

    Great feedback already, working with household names like BBC, Roundhouse, Judge Jules

    The first legal platform for independent radio shows containing music, although Streaming rate challenges for music content as the rates are still more than traditional radio

    Currently music oriented due to founders backgrounds, looking to expand breadth of content
  • Starting company about 14 months ago, funding from UK government (TSB) and working with Queen Mary university

    Launched 21st September, just over 2 months ago, press in BBC, Guardian, Telegraph, etc

    Great feedback already, working with household names like BBC, Roundhouse, Judge Jules

    The first legal platform for independent radio shows containing music, although Streaming rate challenges for music content as the rates are still more than traditional radio

    Currently music oriented due to founders backgrounds, looking to expand breadth of content
  • Starting company about 14 months ago, funding from UK government (TSB) and working with Queen Mary university

    Launched 21st September, just over 2 months ago, press in BBC, Guardian, Telegraph, etc

    Great feedback already, working with household names like BBC, Roundhouse, Judge Jules

    The first legal platform for independent radio shows containing music, although Streaming rate challenges for music content as the rates are still more than traditional radio

    Currently music oriented due to founders backgrounds, looking to expand breadth of content

  • Important trends happening elsewhere but not really at the intersection of music+radio+internet
    not necessarily ground breaking, but at heart of Mixcloud (and many other websites) and increasingly important
  • Important trends happening elsewhere but not really at the intersection of music+radio+internet
    not necessarily ground breaking, but at heart of Mixcloud (and many other websites) and increasingly important









































  • Self serve display for community site. Works well for us
  • Self serve display for community site. Works well for us
  • Self serve display for community site. Works well for us
  • Self serve display for community site. Works well for us
  • Self serve display for community site. Works well for us
  • CONSUMER TRENDS
    From destination to distribution
    From search to recommendation

    ADVERTISING INDUSTRY
    Traditional radio ad spend moving online
    Online audio ad market growing - e.g. Google, TargetSpot, Spotify

    RADIO INDUSTRY
    Challenge: Are consumers willing to pay for content?
    What type format: subscription/micropayments?
    New devices = increased access to wifi
    Hyper local??
  • CONSUMER TRENDS
    From destination to distribution
    From search to recommendation

    ADVERTISING INDUSTRY
    Traditional radio ad spend moving online
    Online audio ad market growing - e.g. Google, TargetSpot, Spotify

    RADIO INDUSTRY
    Challenge: Are consumers willing to pay for content?
    What type format: subscription/micropayments?
    New devices = increased access to wifi
    Hyper local??
  • CONSUMER TRENDS
    From destination to distribution
    From search to recommendation

    ADVERTISING INDUSTRY
    Traditional radio ad spend moving online
    Online audio ad market growing - e.g. Google, TargetSpot, Spotify

    RADIO INDUSTRY
    Challenge: Are consumers willing to pay for content?
    What type format: subscription/micropayments?
    New devices = increased access to wifi
    Hyper local??
  • Jeff Bezos = California gold rush 1850’s
  • Jeff Bezos = California gold rush 1850’s
  • Jeff Bezos = California gold rush 1850’s
  • Jeff Bezos = California gold rush 1850’s
  • Contact details

  • Nico Perez at Inspired Digital 2010

    1. 1. Music and radio on the internet: What’s next? By Nico Perez (Mixcloud co-founder)
    2. 2. Contents Text
    3. 3. Contents •1. Industry context (brief history lesson) Text
    4. 4. Contents •1. Industry context (brief history lesson) •2. A bit about Mixcloud Text
    5. 5. Contents •1. Industry context (brief history lesson) •2. A bit about Mixcloud •3. The future - trends and predictions Text
    6. 6. Contents •1. Industry context (brief history lesson) •2. A bit about Mixcloud •3. The future - trends and predictions •4. Challenges Text
    7. 7. 1. HISTORY 3
    8. 8. CD LP Online
    9. 9. CD LP Online Brief History of the Music Industry
    10. 10. CD LP Online Brief History of the Music Industry • Beginnings in the 1800s
    11. 11. CD LP Online Brief History of the Music Industry • Beginnings in the 1800s • Dominated by sheet music publishers in late 19th + early 20th century
    12. 12. CD LP Online Brief History of the Music Industry • Beginnings in the 1800s • Dominated by sheet music publishers in late 19th + early 20th century • 2nd half of 20th century records become largest income source
    13. 13. CD LP Online Brief History of the Music Industry • Beginnings in the 1800s • Dominated by sheet music publishers in late 19th + early 20th century • 2nd half of 20th century records become largest income source • Today 4 major players: Universal, Sony BMG, Warner, EMI
    14. 14. Music Industry today
    15. 15. Music Industry today • Worldwide recorded music market size around $30 to $40 billion
    16. 16. Music Industry today • Worldwide recorded music market size around $30 to $40 billion • Total worldwide revenues for physical+digital dropped over 25% in 10yr
    17. 17. Music Industry today • Worldwide recorded music market size around $30 to $40 billion • Total worldwide revenues for physical+digital dropped over 25% in 10yr • In USA alone dropped from $15 billion in 1999 to $10 billion in 2008
    18. 18. Tesla Marconi 6
    19. 19. Tesla Marconi A brief History of Radio 6
    20. 20. Tesla Marconi A brief History of Radio • Since early 1900s 6
    21. 21. Tesla Marconi A brief History of Radio • Since early 1900s • Developed by Maxwell, Edison, Marconi, Tesla and more 6
    22. 22. Tesla Marconi A brief History of Radio • Since early 1900s • Developed by Maxwell, Edison, Marconi, Tesla and more • Famous “Pirate” stations include: Radio Luxembourg, Radio Caroline and XERF in Mexico 6
    23. 23. Global radio ad spend 80m monthly in 2007 = listeners to Internet $37 billion radio in US in 2008 20,000 200 15,000 150 Annual Online growth revenue rate = 10,000 forecast 100 11% 5,000 50 0 0 2007 2008 2009 2010 2015 2020 2005 2010 2015
    24. 24. Global radio ad spend 80m monthly in 2007 = listeners to Internet $37 billion radio in US in 2008 20,000 200 15,000 150 Annual Online growth revenue rate = 10,000 forecast 100 11% 5,000 50 0 0 2007 2008 2009 2010 2015 2020 2005 2010 2015 Radio Industry today
    25. 25. Global radio ad spend 80m monthly in 2007 = listeners to Internet $37 billion radio in US in 2008 20,000 200 15,000 150 Annual Online growth revenue rate = 10,000 forecast 100 11% 5,000 50 0 0 2007 2008 2009 2010 2015 2020 2005 2010 2015 Radio Industry today • Radio market size around $35 billion ($2 billion is online)
    26. 26. Global radio ad spend 80m monthly in 2007 = listeners to Internet $37 billion radio in US in 2008 20,000 200 15,000 150 Annual Online growth revenue rate = 10,000 forecast 100 11% 5,000 50 0 0 2007 2008 2009 2010 2015 2020 2005 2010 2015 Radio Industry today • Radio market size around $35 billion ($2 billion is online) • Big players: Clear Channel & CBS in USA, Global & Bauer in Europe
    27. 27. Global radio ad spend 80m monthly in 2007 = listeners to Internet $37 billion radio in US in 2008 20,000 200 15,000 150 Annual Online growth revenue rate = 10,000 forecast 100 11% 5,000 50 0 0 2007 2008 2009 2010 2015 2020 2005 2010 2015 Radio Industry today • Radio market size around $35 billion ($2 billion is online) • Big players: Clear Channel & CBS in USA, Global & Bauer in Europe • Over 90% of US radio advertising spend is local
    28. 28. 8
    29. 29. A (very) brief History of the Internet 8
    30. 30. A (very) brief History of the Internet • First developments at CERN by Tim Berners-Lee 8
    31. 31. A (very) brief History of the Internet • First developments at CERN by Tim Berners-Lee • Industry Started in 1990s 8
    32. 32. A (very) brief History of the Internet • First developments at CERN by Tim Berners-Lee • Industry Started in 1990s • Bubble bursting/crash of 2000/2001 8
    33. 33. 9
    34. 34. Internet Industry today 9
    35. 35. Internet Industry today • Ten years since Dot com bubble burst 9
    36. 36. Internet Industry today • Ten years since Dot com bubble burst • Mooreʼs law applies to hardware/bandwidth prices 9
    37. 37. Internet Industry today • Ten years since Dot com bubble burst • Mooreʼs law applies to hardware/bandwidth prices • Worldwide Internet advertising today roughly $54 billion 9
    38. 38. 2. TODAY 10
    39. 39. Internet music and radio today
    40. 40. Songs Radio Internet music and radio today
    41. 41. Search Songs Radio Discovery Internet music and radio today
    42. 42. Search Songs Radio Discovery Internet music and radio today
    43. 43. Search Songs Radio Discovery Internet music and radio today • Mixcloud = recommendation for radio shows, Podcasts and DJ mixes
    44. 44. A bit more about Mixcloud • Vision: A Youtube for Radio
    45. 45. A bit more about Mixcloud • Vision: A Youtube for Radio • Cloudcasts = free on-demand radio shows, Podcasts and DJ mix
    46. 46. A bit more about Mixcloud • Vision: A Youtube for Radio • Cloudcasts = free on-demand radio shows, Podcasts and DJ mix • Mission: connect great Cloudcasts to listeners
    47. 47. Why we love radio
    48. 48. Why we love radio • Discovering through experts and enthusiasts
    49. 49. Why we love radio • Discovering through experts and enthusiasts • A great form of communication (multitask friendly)
    50. 50. Why we love radio • Discovering through experts and enthusiasts • A great form of communication (multitask friendly) • We were radio presenters at University of Cambridge
    51. 51. 14
    52. 52. We also love mixtapes 14
    53. 53. We also love mixtapes • Four of the six core team are DJs 14
    54. 54. We also love mixtapes • Four of the six core team are DJs • We grew up listening to mixtapes 14
    55. 55. We also love mixtapes • Four of the six core team are DJs • We grew up listening to mixtapes • More than the sum of their parts 14
    56. 56. Judge Jules Laid back radio DiS
    57. 57. Judge Jules Laid back radio DiS Mixcloud today
    58. 58. Judge Jules Laid back radio DiS Mixcloud today • Launched in September 2009
    59. 59. Judge Jules Laid back radio DiS Mixcloud today • Launched in September 2009 • Working with household names like BBC, NME, Diesel Radio
    60. 60. Judge Jules Laid back radio DiS Mixcloud today • Launched in September 2009 • Working with household names like BBC, NME, Diesel Radio • Lots of music, now increasing number of talk shows
    61. 61. 1. FUTURE 16
    62. 62. SOCIAL +DEMOCRATIC +PERSONAL BETTER EXPERIENCES
    63. 63. SOCIAL +DEMOCRATIC +PERSONAL BETTER EXPERIENCES 3 Big future trends online
    64. 64. SOCIAL +DEMOCRATIC +PERSONAL BETTER EXPERIENCES 3 Big future trends online  Case studies and learnings for internet music and radio
    65. 65. Great “social” website 1
    66. 66. Great “social” website 1 • Digg.com
    67. 67. Great “social” website 1 • Digg.com • Social news
    68. 68. Great “social” website 1 • Digg.com • Social news • Challenges: how to prevent groups gaming the system
    69. 69. Great “social” website 2
    70. 70. Great “social” website 2 • Playfish.com
    71. 71. Great “social” website 2 • Playfish.com • Social gaming, leveraging the social graph
    72. 72. Great “social” website 2 • Playfish.com • Social gaming, leveraging the social graph • Challenges: future big brand competitors
    73. 73. 20
    74. 74. More Social internet music & radio 20
    75. 75. More Social internet music & radio • Destination -> Distribution 20
    76. 76. More Social internet music & radio • Destination -> Distribution • Sharing what you love (via Facebook, Twitter, blogs, etc) • Know what your friends are listening to 20
    77. 77. Great “democratic” website 1
    78. 78. Great “democratic” website 1 • YouTube.com
    79. 79. Great “democratic” website 1 • YouTube.com • Greatest cultural development in last 100 years
    80. 80. Great “democratic” website 1 • YouTube.com • Greatest cultural development in last 100 years • Every minute, 20 hours of video are uploaded to YouTube
    81. 81. Great “democratic” website 1 • YouTube.com • Greatest cultural development in last 100 years • Every minute, 20 hours of video are uploaded to YouTube • Challenges: copyright, quality, moderation
    82. 82. Great “democratic” website 2
    83. 83. Great “democratic” website 2 • Myspace.com • DIY tool and personal URL
    84. 84. Great “democratic” website 2 • Myspace.com • DIY tool and personal URL • 10 million bands?
    85. 85. Great “democratic” website 2 • Myspace.com • DIY tool and personal URL • 10 million bands? • Challenges: navigation, user experience
    86. 86. Democratic internet music & radio
    87. 87. Democratic internet music & radio • Anyone can upload songs/shows - old hierarchies are flattened
    88. 88. Democratic internet music & radio • Anyone can upload songs/shows - old hierarchies are flattened • DIY = means of production are (nearly) universally available • Content volume growing exponentially (Search -> Recommendation)
    89. 89. Great “personal” website 1
    90. 90. Great “personal” website 1 • Amazon.com
    91. 91. Great “personal” website 1 • Amazon.com • Personalised shopping experience. Pioneers of intelligent recommendations
    92. 92. Great “personal” website 1 • Amazon.com • Personalised shopping experience. Pioneers of intelligent recommendations • Challenges: shopping history
    93. 93. Great “personal” website 2
    94. 94. Great “personal” website 2 • Tumblr.com
    95. 95. Great “personal” website 2 • Tumblr.com • Blog reading + writing in the same space
    96. 96. Great “personal” website 2 • Tumblr.com • Blog reading + writing in the same space • User centre of design
    97. 97. Great “personal” website 2 • Tumblr.com • Blog reading + writing in the same space • User centre of design • Challenges: changing existing blogging behaviour
    98. 98. YOU (everything)
    99. 99. YOU (everything) More Personal online music & radio
    100. 100. YOU (everything) More Personal online music & radio • User centric design
    101. 101. YOU (everything) More Personal online music & radio • User centric design • Personalised listening experience for everyone
    102. 102. YOU (everything) More Personal online music & radio • User centric design • Personalised listening experience for everyone • Analytics let you track what users listen to and recommend
    103. 103. $ 4. CHALLENGES 27
    104. 104. Business Model Challenges
    105. 105. Business Model Challenges • Traditional radio ad spend moving online (Google, Spotify, TargetSpot)
    106. 106. Business Model Challenges • Traditional radio ad spend moving online (Google, Spotify, TargetSpot) • Display vs Audio vs Sponsorship
    107. 107. Business Model Challenges • Traditional radio ad spend moving online (Google, Spotify, TargetSpot) • Display vs Audio vs Sponsorship • Transactional (Affiliates, Premium Accounts) • Experimental (Talent services, Micropayments, Subscription)
    108. 108. 29
    109. 109. Future Access Questions 29
    110. 110. Future Access Questions • New devices, radio over IP wherever there is wifi 29
    111. 111. Future Access Questions • New devices, radio over IP wherever there is wifi • What will “Radio” sound/look like? 29
    112. 112. Content challenges
    113. 113. Content challenges • What type of content are consumers willing to pay for and how?
    114. 114. Content challenges • What type of content are consumers willing to pay for and how? • How do brands fit into the picture?
    115. 115. Content challenges • What type of content are consumers willing to pay for and how? • How do brands fit into the picture? • Still early days
    116. 116. Please get in touch Weʼre keen to hear your thoughts Email: nico@mixcloud.com Twitter: @nicoperez / @mixcloud
    117. 117. Thank you! Flickr CC credits: http://www.flickr.com/photos/thomashawk/228228018/ http://www.flickr.com/photos/8078381@N03/3279725831/ http://en.wikipedia.org/wiki/History_of_radio http://www.flickr.com/photos/9948354@N08/763399258/ http://www.flickr.com/photos/emry/369409914 http://informationarchitects.jp/web-trend-map-4-final-beta/

    ×