Nico Perez from Mixcloud presentation at "Inspired Digital 2010".
The rules have changed! More and more customers are using digital media that provides more oportunities for companies to reach their target audience even more precisely and effectively. Therefore we have organized a one day seminar "Inspired & Digital 2010" to talk about the rules of the digital environment, provide more understanding about customer needs and behaviour in order to help companies apply the most effective digital media channels for solutions that involve and engage customers!
9. CD
LP
Online
Brief History of the Music Industry
10. CD
LP
Online
Brief History of the Music Industry
• Beginnings in the 1800s
11. CD
LP
Online
Brief History of the Music Industry
• Beginnings in the 1800s
• Dominated by sheet music publishers in late 19th + early 20th century
12. CD
LP
Online
Brief History of the Music Industry
• Beginnings in the 1800s
• Dominated by sheet music publishers in late 19th + early 20th century
• 2nd half of 20th century records become largest income source
13. CD
LP
Online
Brief History of the Music Industry
• Beginnings in the 1800s
• Dominated by sheet music publishers in late 19th + early 20th century
• 2nd half of 20th century records become largest income source
• Today 4 major players: Universal, Sony BMG, Warner, EMI
17. Music Industry today
• Worldwide recorded music market size around $30 to $40 billion
• Total worldwide revenues for physical+digital dropped over 25% in 10yr
18. Music Industry today
• Worldwide recorded music market size around $30 to $40 billion
• Total worldwide revenues for physical+digital dropped over 25% in 10yr
• In USA alone dropped from $15 billion in 1999 to $10 billion in 2008
21. Tesla Marconi
A brief History of Radio
• Since early 1900s
6
22. Tesla Marconi
A brief History of Radio
• Since early 1900s
• Developed by Maxwell, Edison, Marconi, Tesla and more
6
23. Tesla Marconi
A brief History of Radio
• Since early 1900s
• Developed by Maxwell, Edison, Marconi, Tesla and more
• Famous “Pirate” stations include: Radio Luxembourg, Radio Caroline
and XERF in Mexico
6
24. Global radio ad spend 80m monthly
in 2007 = listeners to Internet
$37 billion radio in US in 2008
20,000 200
15,000 150
Annual
Online growth
revenue rate =
10,000 forecast 100
11%
5,000 50
0 0
2007 2008 2009 2010 2015 2020 2005 2010 2015
25. Global radio ad spend 80m monthly
in 2007 = listeners to Internet
$37 billion radio in US in 2008
20,000 200
15,000 150
Annual
Online growth
revenue rate =
10,000 forecast 100
11%
5,000 50
0 0
2007 2008 2009 2010 2015 2020 2005 2010 2015
Radio Industry today
26. Global radio ad spend 80m monthly
in 2007 = listeners to Internet
$37 billion radio in US in 2008
20,000 200
15,000 150
Annual
Online growth
revenue rate =
10,000 forecast 100
11%
5,000 50
0 0
2007 2008 2009 2010 2015 2020 2005 2010 2015
Radio Industry today
• Radio market size around $35 billion ($2 billion is online)
27. Global radio ad spend 80m monthly
in 2007 = listeners to Internet
$37 billion radio in US in 2008
20,000 200
15,000 150
Annual
Online growth
revenue rate =
10,000 forecast 100
11%
5,000 50
0 0
2007 2008 2009 2010 2015 2020 2005 2010 2015
Radio Industry today
• Radio market size around $35 billion ($2 billion is online)
• Big players: Clear Channel & CBS in USA, Global & Bauer in Europe
28. Global radio ad spend 80m monthly
in 2007 = listeners to Internet
$37 billion radio in US in 2008
20,000 200
15,000 150
Annual
Online growth
revenue rate =
10,000 forecast 100
11%
5,000 50
0 0
2007 2008 2009 2010 2015 2020 2005 2010 2015
Radio Industry today
• Radio market size around $35 billion ($2 billion is online)
• Big players: Clear Channel & CBS in USA, Global & Bauer in Europe
• Over 90% of US radio advertising spend is local
31. A (very) brief History of the Internet
• First developments at CERN by Tim Berners-Lee
8
32. A (very) brief History of the Internet
• First developments at CERN by Tim Berners-Lee
• Industry Started in 1990s
8
33. A (very) brief History of the Internet
• First developments at CERN by Tim Berners-Lee
• Industry Started in 1990s
• Bubble bursting/crash of 2000/2001
8
37. Internet Industry today
• Ten years since Dot com bubble burst
• Mooreʼs law applies to hardware/bandwidth prices
9
38. Internet Industry today
• Ten years since Dot com bubble burst
• Mooreʼs law applies to hardware/bandwidth prices
• Worldwide Internet advertising today roughly $54 billion
9
43. Search
Songs Radio
Discovery
Internet music and radio today
44. Search
Songs Radio
Discovery
Internet music and radio today
45. Search
Songs Radio
Discovery
Internet music and radio today
• Mixcloud = recommendation for radio shows, Podcasts and DJ mixes
46.
47. A bit more about Mixcloud
• Vision: A Youtube for Radio
48. A bit more about Mixcloud
• Vision: A Youtube for Radio
• Cloudcasts = free on-demand radio shows, Podcasts and DJ mix
49. A bit more about Mixcloud
• Vision: A Youtube for Radio
• Cloudcasts = free on-demand radio shows, Podcasts and DJ mix
• Mission: connect great Cloudcasts to listeners
52. Why we love radio
• Discovering through experts and enthusiasts
53. Why we love radio
• Discovering through experts and enthusiasts
• A great form of communication (multitask friendly)
54. Why we love radio
• Discovering through experts and enthusiasts
• A great form of communication (multitask friendly)
• We were radio presenters at University of Cambridge
61. Judge Jules
Laid back radio DiS
Mixcloud today
62. Judge Jules
Laid back radio DiS
Mixcloud today
• Launched in September 2009
63. Judge Jules
Laid back radio DiS
Mixcloud today
• Launched in September 2009
• Working with household names like BBC, NME, Diesel Radio
64. Judge Jules
Laid back radio DiS
Mixcloud today
• Launched in September 2009
• Working with household names like BBC, NME, Diesel Radio
• Lots of music, now increasing number of talk shows
82. More Social internet music & radio
• Destination -> Distribution
• Sharing what you love (via Facebook, Twitter, blogs, etc)
• Know what your friends are listening to
20
87. Great “democratic” website 1
• YouTube.com
• Greatest cultural development in last 100 years
• Every minute, 20 hours of video are uploaded to YouTube
88. Great “democratic” website 1
• YouTube.com
• Greatest cultural development in last 100 years
• Every minute, 20 hours of video are uploaded to YouTube
• Challenges: copyright, quality, moderation
97. Democratic internet music & radio
• Anyone can upload songs/shows - old hierarchies are flattened
• DIY = means of production are (nearly) universally available
• Content volume growing exponentially (Search -> Recommendation)
107. Great “personal” website 2
• Tumblr.com
• Blog reading + writing in the same space
• User centre of design
108. Great “personal” website 2
• Tumblr.com
• Blog reading + writing in the same space
• User centre of design
• Challenges: changing existing blogging behaviour
110. YOU
(everything)
More Personal online music & radio
111. YOU
(everything)
More Personal online music & radio
• User centric design
112. YOU
(everything)
More Personal online music & radio
• User centric design
• Personalised listening experience for everyone
113. YOU
(everything)
More Personal online music & radio
• User centric design
• Personalised listening experience for everyone
• Analytics let you track what users listen to and recommend
118. Business Model Challenges
• Traditional radio ad spend moving online (Google, Spotify, TargetSpot)
• Display vs Audio vs Sponsorship
119. Business Model Challenges
• Traditional radio ad spend moving online (Google, Spotify, TargetSpot)
• Display vs Audio vs Sponsorship
• Transactional (Affiliates, Premium Accounts)
• Experimental (Talent services, Micropayments, Subscription)
The first audio transmission occurred on Xmas Eve in 1906
Guglielmo Marconi, who equipped ships with life-saving wireless communications, conducted a reported transatlantic radio communications experiments in 1901 and established the first commercial transatlantic radio service in 1907
Nikola Tesla, who developed means to reliably produce radio frequency currents, publicly demonstrated the principles of radio, and transmitted long distance signals. In 1943 the US Supreme Court upheld Tesla's patent number U.S. Patent 645,576[2].
The reason it is not obvious who invented radio is that the technology is a product of many different discoveries and developments.
Radio Caroline is an English radio station that originally commenced transmissions in 60s as an offshore radio station broadcasting from a ship anchored in international waters off the coast ofSouth East England. Originally unlicensed by any government, for the majority of its early life, it was labelled as a pirate radio station.
While Mexico issued radio station XERF with a license to broadcast, the power of its 250 kW transmitter was far greater than the maximum of 50 kW authorized for commercial use by the government of the United States of America. Consequently, XERF and many other radio stations in Mexico, which sold their broadcasting time to sponsors of English-language commercial and religious programs, were labelled as "border blasters", but not "pirate radio stations", even though the content of many of their programs were in violation of US law. Predecessors to XERF, for instance, had originally broadcast in Kansas, advocating "goat-gland surgery" for improved masculinity, but moved to Mexico to evade US laws about advertising medical treatments, particularly unproven ones.
The first audio transmission occurred on Xmas Eve in 1906
Guglielmo Marconi, who equipped ships with life-saving wireless communications, conducted a reported transatlantic radio communications experiments in 1901 and established the first commercial transatlantic radio service in 1907
Nikola Tesla, who developed means to reliably produce radio frequency currents, publicly demonstrated the principles of radio, and transmitted long distance signals. In 1943 the US Supreme Court upheld Tesla's patent number U.S. Patent 645,576[2].
The reason it is not obvious who invented radio is that the technology is a product of many different discoveries and developments.
Radio Caroline is an English radio station that originally commenced transmissions in 60s as an offshore radio station broadcasting from a ship anchored in international waters off the coast ofSouth East England. Originally unlicensed by any government, for the majority of its early life, it was labelled as a pirate radio station.
While Mexico issued radio station XERF with a license to broadcast, the power of its 250 kW transmitter was far greater than the maximum of 50 kW authorized for commercial use by the government of the United States of America. Consequently, XERF and many other radio stations in Mexico, which sold their broadcasting time to sponsors of English-language commercial and religious programs, were labelled as "border blasters", but not "pirate radio stations", even though the content of many of their programs were in violation of US law. Predecessors to XERF, for instance, had originally broadcast in Kansas, advocating "goat-gland surgery" for improved masculinity, but moved to Mexico to evade US laws about advertising medical treatments, particularly unproven ones.
The first audio transmission occurred on Xmas Eve in 1906
Guglielmo Marconi, who equipped ships with life-saving wireless communications, conducted a reported transatlantic radio communications experiments in 1901 and established the first commercial transatlantic radio service in 1907
Nikola Tesla, who developed means to reliably produce radio frequency currents, publicly demonstrated the principles of radio, and transmitted long distance signals. In 1943 the US Supreme Court upheld Tesla's patent number U.S. Patent 645,576[2].
The reason it is not obvious who invented radio is that the technology is a product of many different discoveries and developments.
Radio Caroline is an English radio station that originally commenced transmissions in 60s as an offshore radio station broadcasting from a ship anchored in international waters off the coast ofSouth East England. Originally unlicensed by any government, for the majority of its early life, it was labelled as a pirate radio station.
While Mexico issued radio station XERF with a license to broadcast, the power of its 250 kW transmitter was far greater than the maximum of 50 kW authorized for commercial use by the government of the United States of America. Consequently, XERF and many other radio stations in Mexico, which sold their broadcasting time to sponsors of English-language commercial and religious programs, were labelled as "border blasters", but not "pirate radio stations", even though the content of many of their programs were in violation of US law. Predecessors to XERF, for instance, had originally broadcast in Kansas, advocating "goat-gland surgery" for improved masculinity, but moved to Mexico to evade US laws about advertising medical treatments, particularly unproven ones.
The first audio transmission occurred on Xmas Eve in 1906
Guglielmo Marconi, who equipped ships with life-saving wireless communications, conducted a reported transatlantic radio communications experiments in 1901 and established the first commercial transatlantic radio service in 1907
Nikola Tesla, who developed means to reliably produce radio frequency currents, publicly demonstrated the principles of radio, and transmitted long distance signals. In 1943 the US Supreme Court upheld Tesla's patent number U.S. Patent 645,576[2].
The reason it is not obvious who invented radio is that the technology is a product of many different discoveries and developments.
Radio Caroline is an English radio station that originally commenced transmissions in 60s as an offshore radio station broadcasting from a ship anchored in international waters off the coast ofSouth East England. Originally unlicensed by any government, for the majority of its early life, it was labelled as a pirate radio station.
While Mexico issued radio station XERF with a license to broadcast, the power of its 250 kW transmitter was far greater than the maximum of 50 kW authorized for commercial use by the government of the United States of America. Consequently, XERF and many other radio stations in Mexico, which sold their broadcasting time to sponsors of English-language commercial and religious programs, were labelled as "border blasters", but not "pirate radio stations", even though the content of many of their programs were in violation of US law. Predecessors to XERF, for instance, had originally broadcast in Kansas, advocating "goat-gland surgery" for improved masculinity, but moved to Mexico to evade US laws about advertising medical treatments, particularly unproven ones.
GROWTH
- US Internet radio = 27% annual growth since 2000
- New platforms: 6m of Pandora’s 27m subscribers are on mobile, in the last 2 years only
REVENUE
- 1% of 2010 revenue = $35m from US only advertising
- Pandora ad revenue up 80% from 2008, total revenue last year = $20m, predicting profitability this year
(20% revenue already from iPhone)
GROWTH
- US Internet radio = 27% annual growth since 2000
- New platforms: 6m of Pandora’s 27m subscribers are on mobile, in the last 2 years only
REVENUE
- 1% of 2010 revenue = $35m from US only advertising
- Pandora ad revenue up 80% from 2008, total revenue last year = $20m, predicting profitability this year
(20% revenue already from iPhone)
GROWTH
- US Internet radio = 27% annual growth since 2000
- New platforms: 6m of Pandora’s 27m subscribers are on mobile, in the last 2 years only
REVENUE
- 1% of 2010 revenue = $35m from US only advertising
- Pandora ad revenue up 80% from 2008, total revenue last year = $20m, predicting profitability this year
(20% revenue already from iPhone)
GROWTH
- US Internet radio = 27% annual growth since 2000
- New platforms: 6m of Pandora’s 27m subscribers are on mobile, in the last 2 years only
REVENUE
- 1% of 2010 revenue = $35m from US only advertising
- Pandora ad revenue up 80% from 2008, total revenue last year = $20m, predicting profitability this year
(20% revenue already from iPhone)
Wired article:
Domain registration: $129 -> $10
- Streaming video bandwidth costs (per GB) $193 --> 2.8 cents
- Web storage (per GB) over $1000 --> 15 cents
Wired article:
Domain registration: $129 -> $10
- Streaming video bandwidth costs (per GB) $193 --> 2.8 cents
- Web storage (per GB) over $1000 --> 15 cents
Wired article:
Domain registration: $129 -> $10
- Streaming video bandwidth costs (per GB) $193 --> 2.8 cents
- Web storage (per GB) over $1000 --> 15 cents
Wired article:
Domain registration: $129 -> $10
- Streaming video bandwidth costs (per GB) $193 --> 2.8 cents
- Web storage (per GB) over $1000 --> 15 cents
What is Mixcloud?
Mixcloud is a platform for on-demand radio shows, Podcasts and DJ mix sets – a “Youtube for radio”. The site provides hosting for all forms of content from talk shows through to music and comedy. The aim is to connect these “Cloudcasts” with listeners and make radio more social, democratic and personal.
Why is Mixcloud?
The was born based on the insight that radio content on the internet today is incredibly fragmented.
What is Mixcloud?
Mixcloud is a platform for on-demand radio shows, Podcasts and DJ mix sets – a “Youtube for radio”. The site provides hosting for all forms of content from talk shows through to music and comedy. The aim is to connect these “Cloudcasts” with listeners and make radio more social, democratic and personal.
Why is Mixcloud?
The was born based on the insight that radio content on the internet today is incredibly fragmented.
What is Mixcloud?
Mixcloud is a platform for on-demand radio shows, Podcasts and DJ mix sets – a “Youtube for radio”. The site provides hosting for all forms of content from talk shows through to music and comedy. The aim is to connect these “Cloudcasts” with listeners and make radio more social, democratic and personal.
Why is Mixcloud?
The was born based on the insight that radio content on the internet today is incredibly fragmented.
What is Mixcloud?
Mixcloud is a platform for on-demand radio shows, Podcasts and DJ mix sets – a “Youtube for radio”. The site provides hosting for all forms of content from talk shows through to music and comedy. The aim is to connect these “Cloudcasts” with listeners and make radio more social, democratic and personal.
Why is Mixcloud?
The was born based on the insight that radio content on the internet today is incredibly fragmented.
We were radio presenters at University of Cambridge (“The Get Down show”)
We were radio presenters at University of Cambridge (“The Get Down show”)
We were radio presenters at University of Cambridge (“The Get Down show”)
We were radio presenters at University of Cambridge (“The Get Down show”)
And 3 of the core team are breakdancers
And 3 of the core team are breakdancers
And 3 of the core team are breakdancers
And 3 of the core team are breakdancers
Starting company about 14 months ago, funding from UK government (TSB) and working with Queen Mary university
Launched 21st September, just over 2 months ago, press in BBC, Guardian, Telegraph, etc
Great feedback already, working with household names like BBC, Roundhouse, Judge Jules
The first legal platform for independent radio shows containing music, although Streaming rate challenges for music content as the rates are still more than traditional radio
Currently music oriented due to founders backgrounds, looking to expand breadth of content
Starting company about 14 months ago, funding from UK government (TSB) and working with Queen Mary university
Launched 21st September, just over 2 months ago, press in BBC, Guardian, Telegraph, etc
Great feedback already, working with household names like BBC, Roundhouse, Judge Jules
The first legal platform for independent radio shows containing music, although Streaming rate challenges for music content as the rates are still more than traditional radio
Currently music oriented due to founders backgrounds, looking to expand breadth of content
Starting company about 14 months ago, funding from UK government (TSB) and working with Queen Mary university
Launched 21st September, just over 2 months ago, press in BBC, Guardian, Telegraph, etc
Great feedback already, working with household names like BBC, Roundhouse, Judge Jules
The first legal platform for independent radio shows containing music, although Streaming rate challenges for music content as the rates are still more than traditional radio
Currently music oriented due to founders backgrounds, looking to expand breadth of content
Starting company about 14 months ago, funding from UK government (TSB) and working with Queen Mary university
Launched 21st September, just over 2 months ago, press in BBC, Guardian, Telegraph, etc
Great feedback already, working with household names like BBC, Roundhouse, Judge Jules
The first legal platform for independent radio shows containing music, although Streaming rate challenges for music content as the rates are still more than traditional radio
Currently music oriented due to founders backgrounds, looking to expand breadth of content
Important trends happening elsewhere but not really at the intersection of music+radio+internet
not necessarily ground breaking, but at heart of Mixcloud (and many other websites) and increasingly important
Important trends happening elsewhere but not really at the intersection of music+radio+internet
not necessarily ground breaking, but at heart of Mixcloud (and many other websites) and increasingly important
Self serve display for community site. Works well for us
Self serve display for community site. Works well for us
Self serve display for community site. Works well for us
Self serve display for community site. Works well for us
Self serve display for community site. Works well for us
CONSUMER TRENDS
From destination to distribution
From search to recommendation
ADVERTISING INDUSTRY
Traditional radio ad spend moving online
Online audio ad market growing - e.g. Google, TargetSpot, Spotify
RADIO INDUSTRY
Challenge: Are consumers willing to pay for content?
What type format: subscription/micropayments?
New devices = increased access to wifi
Hyper local??
CONSUMER TRENDS
From destination to distribution
From search to recommendation
ADVERTISING INDUSTRY
Traditional radio ad spend moving online
Online audio ad market growing - e.g. Google, TargetSpot, Spotify
RADIO INDUSTRY
Challenge: Are consumers willing to pay for content?
What type format: subscription/micropayments?
New devices = increased access to wifi
Hyper local??
CONSUMER TRENDS
From destination to distribution
From search to recommendation
ADVERTISING INDUSTRY
Traditional radio ad spend moving online
Online audio ad market growing - e.g. Google, TargetSpot, Spotify
RADIO INDUSTRY
Challenge: Are consumers willing to pay for content?
What type format: subscription/micropayments?
New devices = increased access to wifi
Hyper local??
Jeff Bezos = California gold rush 1850’s
Jeff Bezos = California gold rush 1850’s
Jeff Bezos = California gold rush 1850’s
Jeff Bezos = California gold rush 1850’s