Jesse and Steve started a beer cap map company called JonCo Industries that is seeing strong sales. The document outlines three OKRs (objectives and key results) to further grow the business. The first OKR aims to increase daily sales to 100 and boost website traffic. The second OKR seeks to expand social media marketing through platforms like Facebook, Instagram and Pinterest. The third OKR explores selling beer cap maps to local breweries and restaurants to reach new customers.