Madewell ran a sweepstakes promotion on a microsite to engage their brand, acquire customer data, and leverage their partnership with Spotify. Participants could enter by registering on the site and were encouraged to share for more chances to win prizes. The grand prize was a trip for two to a Madewell x Spotify concert in LA including airfare, hotel, tickets, gifts, and a $1,000 Madewell gift card. Two first prizes of a $500 Madewell gift card and 1-year of Spotify Premium were also awarded.

1. 1
Madewell
“Madewell Session Sweeps”
Brand Engagement
Objectives
• Brand Engagement
• Data Acquisition
• Leverage Spotify Partnership
Solution
• Microsite & Mobile Optimized Sweepstakes
• During the promotion, consumers saw a CTA to enter via the landing
page. After completing the registration fields, consumers earned a
sweepstakes entry and were encouraged to share the experience with
others for their chance to win exciting prizes!
Prizing
• Grand Prize (1): A trip for two to Los Angeles, CA for final
#madewellxspotify concert at The Grove. Round trip airfare, three nights’
accommodations at Palihouse West Hollywood, tickets to concert, swag
including Madewell Transport Tote and various Spotify goodies, a $1,000
Madewell gift card & a 1-year of Spotify Premium for you and a friend.
• First Prize (2) : A $500 Madewell gift card and 1- year of Spotify Premium
for each. ARV: $620.