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Safilo USA, Inc.
“Bobbi Brown Get Framed Giveaway”
Brand Engagement
Objectives
• Brand Engagement
• New Product Awareness around Launch of Bobbi Brown Eyewear
Solution
• During the Promotion Period, consumers completed the registration form to
automatically receive one (1) Sweepstakes entry into the applicable Weekly Entry
Period drawing and one (1) Sweepstakes entry into the Grand Prize drawing.
• Consumers then were tasked to take the eye selector quiz to see which Bobbi Brown
glasses would look best on them.
• In-Store:
• If a consumer was participating via their mobile device at a participating location,
they would provide the store information and then have the ability to earn a bonus
entry into the Grand Prize Sweepstakes by emailing a "Selfie" Photo of
themselves trying on Bobbi Brown glasses. "Selfies" were sent to a HelloWorld
hosted email address and one (1) Sweepstakes entry was awarded upon receipt.
• Once complete, consumers advanced to the Instant Win page to instantly reveal a
win/lose message.
• Online:
• If the consumer was participating via the Microsite at home, after completing the
quiz, they would simply advance to the Instant Win page to instantly reveal a
win/lose message.
• Alternate Method of Entry: To earn an additional entry without sending a "Selfie"
consumers were able to send in a postcard with the applicable information on it.
Prizing
• Grand Prize: One (1) Bobbi Brown deluxe travel kit
• Thirteen (13) First Prizes: One (1) Bobbi Brown Everyday Pretty lip and eye palette
• Six (6) Instant Win Prizes: Bobbi Brown Everyday Pretty lip and eye palette