A social media strategy for America's first consignment store. This was for a Social Media Management course at NYU's Graphic Communications and Technology MA program
Face to Face(book): Offline Networking in an Online WorldMaura Neill
Technology and social media are all the rage and is certainly buzz-worthy, but face-to-face is the tried-and-true path to customers for life and a strong referral business. This session teaches proven strategies for staying top-of-mind in this ever digitized world. You may be tech-savvy and use technology widely in your businesses, but you must also recognize the value of good, old-fashioned in-person contact. We’ll discuss strategies for how to integrate social media into your business plans and how to combine the power of online strategy and personal contact to build a strong client and referral base. Objectives:
-Combine online and offline strategies into one cohesive marketing plan
-Take a look at “the usual” customer/client appreciation events vs. “the new” ideas of tweet-ups, meet & greets, etc.
-Find your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
-Breathe new life into your Facebook page – using events and invitations to encourage face-to-face encounters
-Make the ask – going beyond asking for business/referrals
Marketing to the Millennial Mom - 10 Facts to Build Brands and Drive SalesMaria Bailey
Marketing to Mom expert and author of Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales, Maria Bailey, shares tips for marketing to millennial moms. For more tips visit MillennialMomsMarketing.com.
Whether its your 1st location or your 100th, record breaking grand openings can put your location on the map. Here is a condensed version of our article on 100 Grand Opening Ideas.
Face to Face(book): Offline Networking in an Online WorldMaura Neill
Technology and social media are all the rage and is certainly buzz-worthy, but face-to-face is the tried-and-true path to customers for life and a strong referral business. This session teaches proven strategies for staying top-of-mind in this ever digitized world. You may be tech-savvy and use technology widely in your businesses, but you must also recognize the value of good, old-fashioned in-person contact. We’ll discuss strategies for how to integrate social media into your business plans and how to combine the power of online strategy and personal contact to build a strong client and referral base. Objectives:
-Combine online and offline strategies into one cohesive marketing plan
-Take a look at “the usual” customer/client appreciation events vs. “the new” ideas of tweet-ups, meet & greets, etc.
-Find your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
-Breathe new life into your Facebook page – using events and invitations to encourage face-to-face encounters
-Make the ask – going beyond asking for business/referrals
Marketing to the Millennial Mom - 10 Facts to Build Brands and Drive SalesMaria Bailey
Marketing to Mom expert and author of Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales, Maria Bailey, shares tips for marketing to millennial moms. For more tips visit MillennialMomsMarketing.com.
Whether its your 1st location or your 100th, record breaking grand openings can put your location on the map. Here is a condensed version of our article on 100 Grand Opening Ideas.
When is it appropriate to tweet a reporter? Will a link to video strengthen your pitch to a journalist? Should you pitch a CEO interview to BuzzFeed?
Each year, the Edelman Media Network – a group of 400 former journalists and media relations experts from each U.S. office and practice – identifies trends that are changing the way PR professionals interact with reporters, editors and producers. In our 5 Media Trends to Watch in 2014, we focus on two main areas: the way we’re consuming news on mobile devices and how we initially approach the media with a pitch.
What do you think of the trends we identified? Are we missing anything? And how are you changing the way you interact with reporters? Tweet @EdelmanPR and let us know.
Stop Stinking at Social Media: A Freelancer's GuideServi-Tech, Inc.
Feel like you stink at social media? Struggling to find ways to market yourself or your business? Want to know how to actually engage with potential clients? Check out Stop Stinking at Social Media: A Freelancer's Guide
This deck was presented to the United Way of Metropolitan Chicago as a pitch for a social media campaign. This was done within a graduate course at DePaul University.
If you own or manage the marketing for a Restaurant or Food Service Business, this is a presentation you cannot afford to miss.
Discover the biggest Restaurant Marketing Mistakes being made, and how you can avoid them.
“We are working with Pile & Company as we explore the possibility of a new agency to help us with some marketing programs we are planning for 2017,” Chipotle communications director Chris Arnold told Adweek. “We are always evaluating our roster of agency partners based on current and anticipated needs.”
Chipotle has worked with Austin’s GSD&M since 2014, and the chain named Carrot Creative as its social media agency of record last year. Earlier this month, the company released a digital-only campaign, created by GSD&M with animation by HouseSpecial, in a bid to win back loyal customers by focusing on its original selling point: quality ingredients.
This PowerPoint presentation highlights Social Media Marketing Strategy Analysis of the Wendy's fast food chain. Based on highlighted analysis, recommendations are given.
Individual Project for capstone marketing concentration at Babson College
Official Title:Life’s a Party for Lilly Lovers: Growing & Strengthening Loyal Brand Communities with New Product Offerings
Spring 2013
From a live webinar at TheAbundantArtist.com in May 2013. Course covers how artists can document their process, use this documentation to create marketing stories, and how to use various distribution channels to get out the message. We cover email, social media marketing, and other distribution.
A half day workshop on social media for hoteliers in the north east of England covering principles of and best practices in social media. Further information from richard@partnershipglu.co.uk
Smart PR Measurement in the Digital AgeShonali Burke
While some principles of public relations haven't changed, the digital age has given us new tools and technologies with which to measure our work. This is a presentation on smart public relations measurement for the digital age that I made to PRSA Orlando on March 15, 2012.
Boost Your Holiday Marketing with Facebook Promotionsgrosocial
These slides are from a live webinar held December 13, 2012 by GroSocial and Infusionsoft. Topics included necessary steps and best practices for small businesses to keep in mind when setting up a great holiday-oriented Facebook promotion.
As part of my work as a Teaching Assistant for Professor Nelson's Social Media (MCOM - 3010) class, I helped prepare materials for the classes. This presentation is one of my early works showing some good uses of social media to engage with customers.
Professor Nelson changed a few things to help it match her presenting style better, but here is my original presentation before modification.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
8. • 71% of women use social media
• Pinterest: 25% are women and 41% make 50K or more
• Two-thirds use social sites daily
• Facebook: still the most widely used platform
• Instagram: gaining popularity
Why social?
15. • Flyers at check out
counters
• Postcards—twice a
year
• Store decals—
promoting social
channels
Print
16. • Contests
• Feature items of week/new items
• Photos of employees in consigned
articles exclusively at Encore
• Announcements about news and
updates
• Celebrity Item
• Co-creation
• Build personality
Instagram
17. • Mini fashion blog
• Inspiration for fashionistas
• Showcase
celebrities/socialites with
exact match from Encore
• Ties in with the blog on the
site
• Link in Ebay shop of their
current items
Pinterest
19. • “Like” page and get 5%-10% off
next purchase
• Photos of new items
• Sneak peek of new items
• Customers posting pictures—
comment and like these
• Generate awareness
• Build a relationship
Facebook
20. •
•
•
•
•
•
•
•
•
•
Mention new product arrivals
“Encore Essentials”—great products at a value price
“Encore Treasures”—unique items
Postings about fashion industry
Asking customers what items they want, what have they
bought at Encore
Posts about Encore’s history
Posts directed about holiday times
Posts with links to Instagram pictures
Coupons and discounts offered online
Offering education and history about products
Twitter
21. •
•
•
•
•
Tour of store
Customer testimonials
“The One That Got Away”
“The Greatest Find”
Reward those who spend most on a single purchase or
total for the month
• Mini commercials on YouTube and Vine
• Tutorials on YouTube and Vine
YouTube and Vine
22. •
•
•
•
•
Get patrons to sign up with e-mail at register
Birthday discount sent to customer via email
Spend $200 online and receive 15% off next purchase
Mail Chimp
Holiday specials – Black Friday, Cyber Monday, Valentine’s Day
E-Mail Sign Up
23. •
•
•
•
•
•
Best Halloween costume wins discount
Trivia
Contest drawings through e-mail sign ups
Scratch offs in store
X marks the spot contest
Facebook photos of “Best worn from Encore” or “Greatest
Find”
Contests
24. • Promotions posted on social channels
• Anniversary milestones
• Holidays
• Sales events through signage
• Social Media Application Launch
Events
27. •
•
•
•
•
•
•
The store already takes tally of the customer demographic
Hoot Suite for all networks in one place
Facebook Insights
Google Alerts: latest relevant Google results
Klout
Crimson Hexagon- Looking into social media conversations
Pinterest Analytics- Built-in analytics
Metrics
Also need to get store vinyls on windows saying “Find us on ….”
We need icons on website! For the below
Facebook:
Twitter
Instagram
Youtube
No one is tapping into international shipping
Same content across all platforms
Mention the Bis and La Boutique and say that they are not active on social media
ebay
From Pew data
Instagram becoming more popular, tap into younger demo
71% of women use social
Pinterest group 40-50
women 25%
41% 50K+
23% female for Instagram
Facebook, still widely used
Two thirds are using social sites daily
CALON!!!!! MENTION EARNED MEDIA!
International and US visitors
Manhattan residence
Fashionistas
Clients who appreciate high end quality at discounted price
Clients who value vintage items (do you guys have those)
Serendipity
You will never what you will find
Fun and quirky
Enthusiastic
Trendy and edgy
Playful
Friendly
Upload pic of item of the week (vest, slacks) and hashtag Encore to be entered into the contest. Upload a video of an item you just bought from Encore and how you are wearing it. Hashtag Encore to be entered.
Asking fans what kind of items they like most and want Encore to carry
Contests: (to mobilize engagement)
Feature items of week/new items
Photos of employees in consigned articles exclusively at Encore
Announcements about news and updates
Celebrity Item (Did you know so and so wore this?)
Co-creation
Build personality
Utilize this platform as a mini fashion blog
Inspiration for fashionistas
Showcase celebrities/socialites with exact match from Encore
Ties in with the blog on the site
Link in Ebay shop of their current items
Share customer stories aka “My greatest Encore find..”
Fashion tips
Writers. Myself since I am the only one in the social media team or other employees.
Guest bloggers who are willing to talk about their experience
**blog mock up
Key words only
Add images
Goal: engagement
Calon: reason why we are not using promoted tweets or ads on Facebook
Tell customers at check out to “like” page and get 5%-10% off next purchase.
Photos of new items in store and informing them we are willing to ship across the US and world. **will get photos to add**
Offer fans sneak peek of new items before it hits floor
Allow fans posting pictures of their own purchases for contest prices.
Continue engaging with audience. Comment examples “tres chic!” or “J’ai adore!” if customers add their pics to page. Rapid responses.
Generate awareness among customers.
Build a relationship while giving them a good experience in and out of store.
Call out to new product arrivals
A campaign called “Encore Essentials”-about great products at a value price, constantly using this to communicate to customers what’s in store
Another campaign- “Encore Treasures”- designer items that have come to Encore, unique items!
Postings about fashion industry, asking your followers questions
Asking customers what items they want, what have they bought at Encore
Posts about Encore’s history (Did you know..? type)
Posts directed about holiday times, for example: “come find your Halloween character”
Posts with links to Instagram pictures
Coupons and discounts offered online
Offering education and history about products(can use pics with this)
Tour of store (having monthly updates of new items and changes within store)
Customer testimonials (holiday specials, new product launches, customers sharing stories)
“The One That Got Away”
“The Greatest Find”
Reward those who spend most on a single purchase or total for the month
Mini commercials on YouTube and Vine
Tutorials on YouTube and Vine
Best Halloween costume wins discount
Quiz questions that are posted on all social platforms (different questions at different specified time)
Contest drawings through e-mail sign ups
Scratch offs in store
X marks the spot
Facebook photos of “Best worn from Encore” or “Greatest Find”
Specials that we post on Social Media saying “Come in anytime between 3-5 and entire order is 40% off (that’s an example, can change it up)
Anniversary milestones, in store appetizers and refreshments, discounts, and a raffle (we can decide what the years will be, as well as occasion: one example- Encore Independence Day)
Posting sales events through signage as well as social media
Social Media Application Launch- example: “Yay, we are finally here..We are now on Twitter, come join us as we celebrate our social evolution”
$5,000
Events
Print
Contests
Staff
Analytics
MEASURE BY HASHTAGS
The store already takes tally of the customer demographic.
To measure on Social Media: Hoot Suite for all networks in one place, Facebook Insights (already on FB admin’s site),
Google Alerts: E-mail updates of the latest relevant Google results (Web, news, etc.) based on your queries.
Klout
Crimson Hexagon- Looking into social media conversations with listening tools that help you understand how the most engaged consumers think and feel about your brand, why consumers are choosing other brands over yours, and how your ads/marketing are really perceived by your audience.
Pinterest Analytics- Pinterest’s built-in analytics gives site owners insights into how people are interacting with pins that originate from their websites