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1. KAPLAN AB 219 Quiz 6 NEW
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KAPLAN AB 219 Quiz 6 NEW
1. Question : Indicate whether the statement presented is true
or false. The process of dividing a market into meaningful,
relatively similar, and identifiable segments or groups is called
market diversification.
2. Question : What is the term for a means of displaying of
graphic, in tow or more dimensions, the location of products,
brands, or groups of products in customers minds?

2. 3. Question : What is the targeting strategy called that views the
market as one big market with no individuals segments and
thus uses a single marketing mix?
4. Question : Indicate whether the statement presented is true
or false. Demographic segmentation refers to segmenting
markets by region of a country or the world, market size,
market density, or climate.
5. Question : What is the process called for dividing a market
into meaningful relatively similar and indefinable segments
for
groups?
6. Question : Indicate whether the statement presented is true
or false. An undifferentiated targeting strategy is when a firm
selects a market niche (one segment of a market) for targeting
its marketing efforts.
7. Question : Indicate whether the statement presented is true
or false. Occupation is a popular demographic variable for
segmenting markets because occupation influences consumer's
wants and determines their buying power.
8. Question : Indicate whether the statement presented is true
or false. Markets can be segmented using a single variable, such
as age group, which is more precise, but it is typically more
difficult and complex to use than multiple-variable

3. segmentation.
9. Question : Indicate whether the statement presented is true
or false. Age is a popular demographic variable for segmenting
markets because age influences consumer's wants and
determines their buying power.
10. Question : Indicate whether the statement presented is true
or false. Gender is a popular demographic variable for
segmenting markets because gender influences consumer's
wants and determines their buying power.
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