This document appears to be a list of questions for a marketing exam. It covers various topics in marketing including the marketing mix, target marketing, market segmentation, marketing research methods like focus groups, the product life cycle, distribution channels, and global marketing strategies. The questions would require understanding of these fundamental marketing concepts and the ability to apply them to various business scenarios and decisions.
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The MKT 421 Final Exam gives you the best competitive edge in examinations. The complete solved MKT 421 Final Exam question and answer is available here.
Using AI powered algorithms, Simplex Intelligence is able to help brands and retailers improve sales performance and marketing effectiveness by eliminating activities that do not drive sales lift. See how Simplex Intelligence's approach aids brands in consumable goods, food and beverage, alcoholic beverage, supplements and nutrition, beauty and cosmetics, cannabis and fast fashion perform at their best.
MGT 300 Final Exam Answers
1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit
juices to its existing product line. Big Fizz must make some decisions regarding
packaging and branding the fruit juices. These decisions would fall under which variable
of the marketing mix?
A. Product
B. Place
C. Promotion
D. Price
2) Hewlett-Packard sells personal computers through specialty computer stores,
electronics superstores, and its own Internet site. What is the marketing mix variable
that is being considered here?
A. Price
B. Promotion
C. Product
D. Place
3) Marketing strategy planners should recognize that:
A. target markets should not be large and spread out
B. mass marketing is often very effective and desirable
C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at
clearly defined markets
D. target marketing is not limited to small market segments
4) Target marketing, in cont
MKT 575 Final Exam | MKT/575 Strategic marketing final examination | Transwe...Transweb E Tutors
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The MKT 421 Final Exam gives you the best competitive edge in examinations. The complete solved MKT 421 Final Exam question and answer is available here.
Using AI powered algorithms, Simplex Intelligence is able to help brands and retailers improve sales performance and marketing effectiveness by eliminating activities that do not drive sales lift. See how Simplex Intelligence's approach aids brands in consumable goods, food and beverage, alcoholic beverage, supplements and nutrition, beauty and cosmetics, cannabis and fast fashion perform at their best.
MGT 300 Final Exam Answers
1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit
juices to its existing product line. Big Fizz must make some decisions regarding
packaging and branding the fruit juices. These decisions would fall under which variable
of the marketing mix?
A. Product
B. Place
C. Promotion
D. Price
2) Hewlett-Packard sells personal computers through specialty computer stores,
electronics superstores, and its own Internet site. What is the marketing mix variable
that is being considered here?
A. Price
B. Promotion
C. Product
D. Place
3) Marketing strategy planners should recognize that:
A. target markets should not be large and spread out
B. mass marketing is often very effective and desirable
C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at
clearly defined markets
D. target marketing is not limited to small market segments
4) Target marketing, in cont
MKT 575 Final Exam | MKT/575 Strategic marketing final examination | Transwe...Transweb E Tutors
Obtain the recent data of MKT 575 Final Examination University of Phoenix, visit Transweb E Tutors to discover previous year questions of MKT 575 Final Exam and their proper answer. Purchase latest updated study material of MKT 575 Final Exam.
http://www.transwebetutors.com/university-of-phoenix/MKT-575.html
For answers go to
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BUSI 330 Final
1. In terms of promotion, which of the following type of consumer product stresses product differentiation from competitors?
2. Business products refer to
3. IDEO is a company that
4. The type of business products known as support products includes installations, industrial services, accessory equipment, and __________.
5. A product that disrupts consumers' normal routines but does not require totally new learning is a
6. Among business products, which of the following would MOST LIKELY be considered supplies?
7. Marketers pay slotting fees to grocers in payment for space—or slots—on their retail shelves. Such slotting fees significantly increase the cost of which stage of the new‑product process?
MKT 571 Final Questions1. What type of strategy consists of geog.docxannandleola
MKT 571 Final Questions
1. What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing
2. The three guidelines for anticipating management reactions are (1) prior to the crisis during normal day-to day operations, (2) at the moment some event triggers the crisis, and (3) during the crisis situation that triggers the event. These guidelines are the stages for ________.
3. A social definition of marketing says
4. If the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds, and every Ford GT coming off the assembly line does this, the model is said to have high ________
5. Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program's chances of being successful?
6. What type of control focuses on measuring a company s products territories, customer groups, segments, trade channels, and order sizes to help expand or eliminate any products or marketing activities
7. Another basis for decision-making is referred to as ________.
8. Through its cutting-edge point-of-sale inventory, management technology, and highly efficient shipping practices, Wal-Mart is able to keep its inventory expenditure extremely low and to pass these savings on to consumers in the form of low prices. Wal-Mart's strategy is best described as ________.
9. _______ is an approach that considers different ethnic and cultural segments require targeted marketing campaigns and tactics.
10. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy
11. 2Wheels conducts exhaustive customer surveys to discover customer preferences and attitudes towards the brand. Sally uses cluster analysis to classify the data and help the company determine the trends in the information. Sally is using the technique of ________.
12. With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group.
13. Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called ________.
14. A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own.
15. Which of the following can induce a firm to expand into the international arena
16. The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most like ...
1. MKT 421 Final Exam
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1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product
line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions
would fall under which variable of the marketing mix?
2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and
its own Internet site. What is the marketing mix variable that is being considered here?
3) Marketing strategy planners should recognize that
4) Target marketing, in contrast to mass marketing,
5) The process of naming broad product-markets and then dividing them in order to select target markets and
develop suitable
6) ______________ is the process of naming broad product-markets and then segmenting these broad
product-markets in order to select target markets and develop suitable marketing mixes.
7) Marketing research which seeks structured responses that can be summarized is called
8) One of the major disadvantages of the focus group interview approach is that
9) When focus group interviews are used in marketing,
10) Focus groups
11) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that
he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next
step should be to
12) The marketing manager at Massimino& McCarthy, a chain of retail stores that sells mens clothing, is
reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the
following sources of data would be a secondary data source?
13) Which of the following statements about consumer products is true?
14) The attitudes and behavior patterns of consumers making a purchasing decision are part of the
15) The observing method in marketing research
16) The first step in market segmentation should be
17) The product life cycle
18) Which of the following is one of the product life cycle stages?
19) While watching a television program, Liza gets a phone call just as a commercial is starting. She presses
the mute button on the televisions remote control and takes the call, so she pays no attention to the commercial.
In terms of the communication process, the telephone call is an example of what?
20) Which of the following functions are performed by wholesalers in the channel of distribution?
21) Typically the ______________ and the marketing manager are responsible for building good distribution
channels and implementing place policies.
22) SGCA is having a sales contest to encourage retailers to quickly reduce the inventory of SuperGamer
computers. Retailers with the highest sales during the next month win an expense paid trip to a special dealer
meeting at a resort in Hawaii. This is
23) Advertising allowances
24) Price reductions given to channel members to encourage them to promote or otherwise promote a firms
products locally are
25) A producer using very aggressive promotion to get final consumers to ask intermediaries for a new product
has
26) Nantucket Hammocks, Inc., uses dealer incentives, discounts, and sales contests in order to encourage
retailers to give special attention to selling its products. Nantucket Hammocks is using
27) Quality Ceramic, Inc., (QCI) defined five submarkets within its broad product-market. To obtain some
economies of scale, QCI decided NOT to offer each of the submarkets a different marketing mix. Instead, it
selected two submarkets whose needs are fairly similar, and is counting on promotion and minor product
differences to make its one basic marketing mix appeal to both submarkets. QCI is using the
28) When segmenting broad product-markets, cost considerations tend
29) ______________ focuses on introducing new products to existing markets.
30) When a company grows globally by introducing existing product lines to new markets, this is an example of
what?