ab 219 unit 1 assignment marketing philosophies new,ab 219 unit 2 assignment movie insights inc new,ab 219 unit 3 assignment barclays bank new,ab 219 unit 4 assignment u drive transport new,ab 219 unit 5 assignment bon vivant organic gourmet new,ab 219 un

1. KAPLAN AB 219 Quiz 7 NEW
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KAPLAN AB 219 Quiz 7 NEW
1. Question : What is the fourth stage of the product life cycle?
2. Question : What is the first stage of the product life cycle?
3. Question : Indicate whether the statement presented is true
or false. An example of a PSA (public service advertisement) is

2. the Smokey the Bear commercial that reminds everyone to be
careful not to start forest fires.
4. Question : Indicate whether the statement presented is true
or false. Developing strong loyalty by creating satisfied
customer who will buy additional services from the firm and
are unlikely to switch to a competitor is the idea behind
relationship marketing.
5. Question : Indicate whether the statement presented is true
or false. A service mark is the exclusive right to use a brand or
part of a brand. Others are prohibited from using the brand
without permission.
6. Question : What type of brands are Fruit of the Loom and
Kodak examples of?
7. Question : An empty airplane seat produces no revenues for a
day. What characteristic of service is this referring to?
8. Question : Indicate whether the statement presented is true
or false.

3. 9. Question : What is the third stage of the product life cycle?
10. Question : What is the term for physical evidence of a
service, including the physical facilities, tools, and equipment
use to provide the service?
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