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1. KAPLAN AB 219 Unit 4 Assignment U Drive Transport NEW
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KAPLAN AB 219 Unit 4 Assignment U Drive Transport NEW
Instructions:
Examining the external environment for opportunities and threats to
a company, brand, and product is an essential step in the
development of a marketing strategy. As a new marketing associate
with U Drive Transport, you are tasked with examining the global
marketplace for expansion opportunities and threats.
Step 1. Use the template starting on page 2 to execute this task.
Step 2. To begin the process, choose one region of the world by
visiting: http://www.state.gov/countries

2. Step 3. Choose one (1) country within your chosen region of the
world. Locate one (1) major city center within your chosen country
and examine the external marketing environment for opportunities
and threats.
Step 4. Using Chapters 4 and 5 in the textbook to inform your
understanding of the 6 factors of the external environment in the
global marketplace, examine the opportunities and threats to the
company, brand, and product of U Drive Transport in your chosen
major city center. Be sure to use the marketing language found within
Chapters 4 and 5 of your textbook to explain your findings.
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Step 5. Based on the findings of your external environmental analysis,
write a 500 word business memo to the owners of U Drive Transport
discussing why the company should or should not consider expanding
into the country you chose to examine. Be sure to use Chapter 5 of the
textbook to inform your understanding of global marketing. Apply the
marketing language in your writing. You must examine the external
marketing environment before writing the business memo.