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Kaplan ab-219-quiz-5-new
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The document discusses supply chain management (SCM) and e-commerce. It defines a supply chain as the network involved in delivering a finished product to customers, including sourcing, manufacturing, warehousing, and distribution. SCM coordinates information sharing along the chain. The document provides examples of how SCM can provide strategic advantages or be challenging. It also discusses critical factors for successful supplier partnerships like shared vision and benefits. Overall, the document provides an overview of key SCM concepts and issues.
Kaplan ab-219-quiz-5-new
ab 219 unit 1 assignment marketing philosophies new,ab 219 unit 2 assignment movie insights inc new,ab 219 unit 3 assignment barclays bank new,ab 219 unit 4 assignment u drive transport new,ab 219 unit 5 assignment bon vivant organic gourmet new,ab 219 un
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2. A literature review on concepts like sales, sales promotion, services and customer attitudes.
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Learning OutcomesBy the end of this chapter, you should.docx
Learning Outcomes
By the end of this chapter, you should:
•Be able to identify the channel intermediaries, the functions involved in product distribution
systems, and how the sorting process adds value by aligning the product mix with buyers’
preferences.
•Recognize the advantages and costs associated with the use of indirect channels of distribution.
•Be able to identify the basic channel structures common to the distribution systems for both con-
sumer and industrial goods.
•Appreciate the significance of market coverage and distribution density objectives in the planning
of distribution channels and the application of push and pull strategies to promote the movement
of brands through multilevel channels of distribution.
•Recognize the role of vertical marketing systems in channel coordination and control.
•Understand how channel power and conflict impact the nature of relationships between channel
intermediaries.
12
Marketing Channels and
Distribution Decisions
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330
CHAPTER 12Introduction
Introduction
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access and purchase products. To be economically justified, the systems must be both
effective in facilitating product delivery and financially efficient. Distribution channels
provide the paths through which products flow from sellers to ultimate consumers. They
can vary substantially in length and complexity. Many conventional channel strategies
include several cooperating and interconnected intermediaries such as manufacturers’
agents, wholesalers, and retailers. Each channel member receives the item at one price
point and sells it to the next level at a higher price until it is sold to the final consumer.
However, direct sales from producers to final consumers have become increasingly com-
mon in many markets due to the growth of online sales.
Marketing intermediaries within the channels of distribution exist to perform essential
functions. The most basic function is simply to bring products from where they are cre-
ated to where they are demanded. Consequently, the tendency is to think of distribution
channels strictly in terms of the physical transportation of goods. However, many other
types of nontransportation functions need to be performed to efficiently bridge the gap
between buyers and sellers. These include activities ranging from promoting, sorting,
order processing, and inventory management to insurance and financing.
This chapter focuses primarily on marketing-related distributions functions. The tasks
performed by the different types of intermediaries are developed at the outset. Based on
an understanding of the value added by the performance of channel functions, ...
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or
call us at : 08263069601
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You must post to this discussion on at least four separate days of the week and your posts must total at least 500 words as you address the questions noted above. Your first post must be completed by Day 3 (Thursday) and the remainder of your posts must be completed by Day 7 (Monday). You must answer all aspects of the prompt at some point during the week. Also, be sure to reply to your classmates and instructor. Try to attempt to take the conversation further by examining their claims or arguments in more depth or responding to the posts that they make to you. Keep the discussion on target and try to analyze things in as much detail as you can.
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Outsourcing concepts
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Issues and Opportunities in a Supply Chain
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A Supply Chain
This supply chain includes all the interactions among suppliers, manufacturers, distributors, and customers.
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Definitions of Supply Chain Management
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Supply Chain Management deals with the management of materials, information, and financial flows in a network consisting of suppliers, manufacturers, distributors, and customers. -- Prof. Hau Lee, Stanford Supply Chain Forum
4
Outsourcing Concepts
They can be confusing…
Outsourcing: Procuring from external sources services or products that are normally part of an organization.
Offshoring: Moving a business process to a foreign country but retaining control of it.
Backsourcing: The return of business activity to the client firm. A client firm is an organization that outsources from outsource provider.
Nearshoring: Choosing an outsource provider in the home country or in a nearby country.
5
Examples
Electronic Data Systems (EDS) provides information technology for Delphi Automotive and Nextel. This is Outsourcing.
If a firm owns two production facilities, one in the home country and the other in a foreign country, and later.
Case study logistics management
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
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- Types of channels can be physical (transfer of products) or trading (negotiation and ownership aspects).
- Designing distribution channels involves establishing objectives, specifying roles, selecting channel types (direct or indirect), determining intensity, and choosing members.
- Characteristics like market, product, competitive, middlemen, and company characteristics influence channel choices.
- Outsourcing decisions revolve around using in-house operations or outsourcing to third parties, which can provide benefits like reduced costs and inventory but loss of control.
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Marketing channels & scm ppt @ bec doms bagalkot mba
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2. Key learning objectives include explaining marketing channels, defining channel intermediaries, describing consumer and business-to-business channel structures, and discussing issues that influence channel strategy.
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Learning Outcomes
By the end of this chapter, you should:
•Be able to identify the channel intermediaries, the functions involved in product distribution
systems, and how the sorting process adds value by aligning the product mix with buyers’
preferences.
•Recognize the advantages and costs associated with the use of indirect channels of distribution.
•Be able to identify the basic channel structures common to the distribution systems for both con-
sumer and industrial goods.
•Appreciate the significance of market coverage and distribution density objectives in the planning
of distribution channels and the application of push and pull strategies to promote the movement
of brands through multilevel channels of distribution.
•Recognize the role of vertical marketing systems in channel coordination and control.
•Understand how channel power and conflict impact the nature of relationships between channel
intermediaries.
12
Marketing Channels and
Distribution Decisions
Paul Edmondson/Corbis
fin80083_12_c12_329-360.indd 1 7/31/12 3:37 PM
330
CHAPTER 12Introduction
Introduction
Creating and promoting the right product at the right price is of relatively little value to consumers if they are not able to get their hands on it. The distribution element of the marketing mix focuses on the creation of systems that enable customers to
access and purchase products. To be economically justified, the systems must be both
effective in facilitating product delivery and financially efficient. Distribution channels
provide the paths through which products flow from sellers to ultimate consumers. They
can vary substantially in length and complexity. Many conventional channel strategies
include several cooperating and interconnected intermediaries such as manufacturers’
agents, wholesalers, and retailers. Each channel member receives the item at one price
point and sells it to the next level at a higher price until it is sold to the final consumer.
However, direct sales from producers to final consumers have become increasingly com-
mon in many markets due to the growth of online sales.
Marketing intermediaries within the channels of distribution exist to perform essential
functions. The most basic function is simply to bring products from where they are cre-
ated to where they are demanded. Consequently, the tendency is to think of distribution
channels strictly in terms of the physical transportation of goods. However, many other
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between buyers and sellers. These include activities ranging from promoting, sorting,
order processing, and inventory management to insurance and financing.
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Kaplan ab-219-quiz-1-new
ab 219 unit 1 assignment marketing philosophies new,ab 219 unit 2 assignment movie insights inc new,ab 219 unit 3 assignment barclays bank new,ab 219 unit 4 assignment u drive transport new,ab 219 unit 5 assignment bon vivant organic gourmet new,ab 219 un
Bbr505 warehouse management
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
week 4 discussion 2 phi 103Explore a legendary hoax from the Mus.docx
week 4 discussion 2 phi 103
Explore a legendary hoax from the Museum of Hoaxes. Describe the elements and details of the hoax. Applying what you know about how to evaluate arguments, pretend you were presented with this hoax and outline the steps you would take to evaluate it. How does this hoax encourage critically evaluating sources of information? Explain three methods by which you can prevent yourself from being fooled by hoaxes or other sources of misinformation.
You must post to this discussion on at least four separate days of the week and your posts must total at least 500 words as you address the questions noted above. Your first post must be completed by Day 3 (Thursday) and the remainder of your posts must be completed by Day 7 (Monday). You must answer all aspects of the prompt at some point during the week. Also, be sure to reply to your classmates and instructor. Try to attempt to take the conversation further by examining their claims or arguments in more depth or responding to the posts that they make to you. Keep the discussion on target and try to analyze things in as much detail as you can.
The following terms are valuable and should be committed to memory.
· Deductive
· Hoax
· Inductive
· Logical fallacy
· Sound
· Strong
· Valid
Operations and Supply Chain Management
Lecture 06
Outline – Supply Chain Mgt.
Supply Chain Management (SCM)
What is SCM
Outsourcing concepts
Supply Chain Strategies
Issues and Opportunities in a Supply Chain
Measuring the performance of a Supply Chain
A Supply Chain
This supply chain includes all the interactions among suppliers, manufacturers, distributors, and customers.
S2
S3
S2
S1
Manufacturer
Distributor(s)
Customers
Retailer(s)
Tier 3
Suppliers
Tier 2
Suppliers
Tier 1
Suppliers
Supply Chain Management
Definitions of Supply Chain Management
Supply Chain Management is the integration of the activities that procure materials and services, transform them into intermediate good and final products, and deliver them to customers.
Supply Chain Management deals with the management of materials, information, and financial flows in a network consisting of suppliers, manufacturers, distributors, and customers. -- Prof. Hau Lee, Stanford Supply Chain Forum
4
Outsourcing Concepts
They can be confusing…
Outsourcing: Procuring from external sources services or products that are normally part of an organization.
Offshoring: Moving a business process to a foreign country but retaining control of it.
Backsourcing: The return of business activity to the client firm. A client firm is an organization that outsources from outsource provider.
Nearshoring: Choosing an outsource provider in the home country or in a nearby country.
5
Examples
Electronic Data Systems (EDS) provides information technology for Delphi Automotive and Nextel. This is Outsourcing.
If a firm owns two production facilities, one in the home country and the other in a foreign country, and later.
Case study logistics management
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
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This document discusses channels of distribution, which refers to the chain of businesses that move a product from the manufacturer to the final consumer. It identifies key functions of distribution channels like facilitating transactions, logistics, marketing, and risk sharing. Common channel types include one level (manufacturer to retailer), two level (manufacturer to wholesaler to retailer), and three level channels. Factors that influence channel selection include market factors, product characteristics, company resources, competitive landscape, and the environment. Choosing the right distribution channel is important and depends on aligning with strategic goals and adding value for consumers.
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The document discusses supply chain management and its application in present business organizations. It defines supply chain as a network of facilities working together to procure materials, transform them into products, and distribute the finished products to customers. The objectives are to understand how supply chain concepts are applied, how supply chains work within organizations, and how supply chain adaptations affect organizations. Research was conducted through literature reviews and interviews with supply chain professionals.
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- Types of channels can be physical (transfer of products) or trading (negotiation and ownership aspects).
- Designing distribution channels involves establishing objectives, specifying roles, selecting channel types (direct or indirect), determining intensity, and choosing members.
- Characteristics like market, product, competitive, middlemen, and company characteristics influence channel choices.
- Outsourcing decisions revolve around using in-house operations or outsourcing to third parties, which can provide benefits like reduced costs and inventory but loss of control.
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Marketing channels & scm ppt @ bec doms bagalkot mba
1. The document discusses marketing channels and supply chain management. It covers topics like channel intermediaries, channel structures, supply chain benefits, and logistics components.
2. Key learning objectives include explaining marketing channels, defining channel intermediaries, describing consumer and business-to-business channel structures, and discussing issues that influence channel strategy.
3. Supply chain management is defined as coordinating activities from source to consumption. It focuses on innovative solutions, competitive advantages, and customer value through synchronized product flow.
Marketing channels & scm ppt @ bec doms bagalkot mba
A marketing channel is the set of organizations involved in transferring ownership of products from producer to consumer or business user. Intermediaries are needed for specialization, overcoming discrepancies between producers and consumers, and providing contact efficiency. Channel structures for consumer products include direct, retailer, wholesaler, and agent/broker channels. Business-to-business channels include direct, industrial distributor, and agent/broker channels. Supply chain management coordinates activities from source to consumption for benefits like reduced costs, improved service, and enhanced revenues. Channel strategy is influenced by factors like market conditions, product characteristics, and producer capabilities that determine the appropriate level of distribution intensity.
Dabbawallas supply chain
The Dabbawalla supply chain in Mumbai, India efficiently delivers home-cooked meals to workers. Over 5,000 Dabbawallas use color-coded boxes, bicycles, and trains to sort and deliver 200,000 dabbas daily with an extremely low error rate of around 1 in 16 million deliveries. The Dabbawallas have developed a simple yet highly effective system based on cultural traditions, strict adherence to processes, and low costs that serves as a model of supply chain efficiency.
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