ab 219 unit 1 assignment marketing philosophies new,ab 219 unit 2 assignment movie insights inc new,ab 219 unit 3 assignment barclays bank new,ab 219 unit 4 assignment u drive transport new,ab 219 unit 5 assignment bon vivant organic gourmet new,ab 219 un

1. KAPLAN AB 219 Quiz 5 NEW
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KAPLAN AB 219 Quiz 5 NEW
1. Question : What are the two basic types of external
information sources used when a person seeks information in
the outside environment?
2. Question : Indicate whether the statement presented is true
or false. One thing marketing managers cannot do is create
wants on the part of the consumer, which exist when someone
has an unfulfilled need and has determined that a particular
good or service will satisfy it?

2. 3. Question : Indicate whether the statement presented is true
or false. A modified rebuy is a situation vendors prefer because
the purchase is not looking for new information or other
supporters. An order is placed and the product is provided as
in previous orders.
4. Question : What is the result of an imbalance between actual
and desired states?
5. Question : Indicate whether the statement presented is true
or false. When buying products, consumers always follow the
same five steps in the consumer decision making process and
do not stop until a purchase has been made and evaluated,
proceeding in the following order:
6. Question : What is the term for a measure of a Web site's
effectiveness, calculated by multiplying the frequency of visits
by the duration of a visit by the number of pages viewed during
each visit?
7. Question : Indicate whether the statement presented is true
or false. Of all the factors that affect consumer decision making,
age exerts the broadest and deepest influence?

3. 8. Question : Indicate whether the statement presented is true
or false. The key characteristic distinguishing business
products from consumer products are their physical
characteristics, not their intended use.
9. Question : What is the word that describes the elimination of
intermediaries such as wholesalers or distributors from a
marketing channel?
10. Question : Indicate whether the statement presented is true
or false. Consumers attempt to reduce dissonance in the
postpurchase phase by justifying their purchase decision.
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