1. KIMBERLY A BOZICH
27538 N. Mockingbird Drive, Flat Rock, MI 48134
313 318-0625 | kim.bozich@gmail.com
QUALIFICATIONS SUMMARY
Successful eBusiness leader who consistently delivers measurable results by employing a solid background of strategic
program development, implementation and management. Team-player whose focus is on the development of
enterprise wide eCommerce programs, promoting brand growth and increased market share. Accountable change-
agent who is driven to identify, develop and execute on highly impactful, cross-business unit opportunities; creating
brand value and enterprise leverage, in support of brand sales, marketing, and service goals.
PROFESSIONAL EXPERIENCE
MASCO Corporation - Taylor, MI
eBusiness Process Manager | May 2012 – current
 Using agency partners, developed, implemented, and directed the digital listening program, NRS, which delivers
quarterly actionable insights to our nine key brands and their competitive sets in the areas of NPD and Product
Quality, Service, Marketing and Sales. Currently the only KPI that is consistently leveraged to measure brand
health within the enterprise and is used to identify and establish best practices and identify clear competitive
advantage.
 Developed and deployed enterprise CRM programs to support identified leverage opportunities of Masco’s key
brands. Through the development of Centers of Excellence, able to maximize the impact of these programs by
focusing on governance, process improvement, KPI development, best practice sharing, training and cost
savings.
 Led cross-functional team in creation and implementation of the Product Information Management Center of
Excellence, which is the first brand-funded, shared platform to be hosted and managed solely by another
business unit.
 Directed Salesforce.com Marketing Cloud success team in the creation of brand-specific strategic digital
playbooks intended to provide a “people, process and technology use” roadmap for listening, publishing and
engaging with customers and consumers.
 Managing lead to ratings and reviews partner, Bazaarvoice, in the establishment of Word of Mouth strategy
plans for key brands, focusing on developing and maturing consumer ratings and reviews programs.
 Led the creation and implementation of maturity models for measuring program growth and successes in
enterprise programs.
 Orchestrated agency partners in the synthesizing of the digital strategies and roadmaps to be delivered to our
brands, providing clear, cohesive and specialized recommendations to our brands, avoiding otherwise
disconnected conversations.
 Managed multi-million dollar budget of 9M, while consistently delivering a significant reduction in spend year
over year, yet continuously increasing ROI. Effectively eliminated over 6M dollars in corporate subsidy for
enterprise programs and implementations; these costs successfully transferred back to business units.
 Successfully and effectively negotiated and managed multiple enterprise contracts, in excess of $4 million
dollars, of behalf of the brands and in partnership with Legal and Global Supply Chain.
 Enterprise relationship lead for Salesforce.com partnership which maximizes cost and resource leverage,
opportunity identification and brand enablement on the Salesforce.com platform.
 Manages enterprise Salesforce.com instance which is shared by four business units. Created and deployed a
governance model to support platform growth while accommodating individual brand needs.
 In collaboration with the Enterprise Legal Department, developed and cascaded policies, guidelines and
governance materials to the enterprise in relation eBusiness function and social media.
 Redefined the role of eBusiness within Masco Corporation to support the centrally-led business model; differing
greatly from previously defined centralized model.

2.  Developed dashboards for corporate executive leadership for key programs to be included in Group President
brand “Report Cards”.
 Develop and lead key strategic workshops for brand digital teams based upon identified opportunities and
known skill gaps.
Mnet Manager | April 2010 – May 2012
 Developed strategic vision, execution and implementation plan for enterprise social network, Mnet
 Led a cross functional steering committee, including executive leadership
 Managed working team and directed the activities and build based on high impact opportunities
 Created and delivered role-based technical training and certifications
Senior Microcomputer Analyst | January 2007 - April 2010
 Led combined team of technical developers and business analysts
 Formalized business processes around project intake which streamlined work and provided reporting and
metrics for benchmarking
 Created and delivered end-user and use case training for Masco corporate employees
 Project managed brand website builds such as Masco.com
EDUCATION
Central Michigan University (CEL)
Mount Pleasant, Michigan
Bachelor of Science, Organizational Administration