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The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
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Digital Artifact 2 - Investigating Pavilion Designs
Kai Gudmestad
1. Kai Gudmestad – Corporate Finance Professional
What is this?
While evaluating myself professionally, I found that my résumé
didn’t adequately represent what I’ve accomplished. And, I
convinced myself that neither a résumé or cover letter could.
So… I created this document in an attempt to outline a
framework on how I believe a finance professional adds value to
an organization. And, to diagram how my experiences line up
with the model.
created November 2010 1
2. Kai Gudmestad – Corporate Finance Professional
The Finance Professional Framework -
• Lead – Mentor – Learn (L M L)
– I can be better, you can be better, everyone can be better
• Financial Planning & Analysis (FP&A)
– Budget, Forecast, Analyze, Repeat
• Decision Support (DS)
– Know the Business – anyone can build a financial model
– Understand the Goal(s) – anyone can build a financial model
– Appreciate your Audience – anyone can build a financial model
• Strategic Direction
– Tie together Decision Support and Financial Planning & Analysis to identify
who/what/where/when/how to go forward
• Leverage ‘DS’ activities to understand current direction
• Leverage ‘FP&A’ activities to understand current strengths & weaknesses
created November 2010 2
3. The Finance Professional Framework cont. -
• The Strategic Direction Equation
– Pretty easy… Well, not really. I only contend that this simple equation
can provide a general thought on doing what your organization does
better based on financial metrics. Applying your organizational
specifics and then changing course is very difficult.
Kai Gudmestad – Corporate Finance Professional
created November 2010 3
Current
Direction
a refined Strategic Direction
additional focus
on Strengths
Weaknesses
effort invested in
Lead Mentor Learn
4. Kai Gudmestad – Corporate Finance Professional
Ok, it makes sense. How do I know you’re the Finance guy that
can help me?
The following page is my resume highlighted to diagram my
years of experience as summarized below.
– Lead – Mentor – Learn (L M L) - 13 Years
– Strategic Direction – 7 Years
– Financial Planning & Analysis (FP&A) – 7 Years
– Decision Support (DS) – 13 Years
With at least 7 years of experience in each area, given the
opportunity to discuss further, I believe that I’d be able to
offer more in-depth examples that’ll support the fact that I
can help your organization.
created November 2010 4
5. 5640 Thomas Ave S
Minneapolis, MN 55410
612-418-5339
Brief Employment History
AT&T Leading telecommunications service provider with $120 billion in annual revenue.
Senior Manager – Cost of Service: 2007 to 2010 - Responsible for reducing Cost of Service by
providing financial decision support to Network Operations.
• Reduced Cost of Service from 27.4% to 23.1% or $2.2m reduction in costs per month
• Developed and managed 3 year strategic plan to drive lower Cost of Service % through
higher revenue and/or lower operating cost
Finance Manager: 2007 to 2008 - Manage capital expenditures to quarterly forecast and
annual budget.
• Accounted for annual budgets of greater than $80m
• Created executive scorecard to monitor capital spending versus budget and versus
forecast
ADC Leading telecommunications manufacturer with $1.2 billion in annual revenue.
Senior Financial Analyst: 2006 to 2007 - Supported the Americas Copper product lines by
providing full P&L analysis as well as decision support through models and reporting tools.
• Created simulated P&L model to understand expected OI from current contract price
changes, expected volume growth and product mix
• Prepared customer specific reporting tool to model revenue and GM impact of using
price to influence customer purchasing behavior
Sales Financial Analyst: 2003 to 2006 - Provided financial support for global sales teams by
reporting on and analyzing revenue and expenses as well as paying sales commissions.
• Facilitated bi-weekly global revenue and margin forecasts amongst executive
management
• Identified and reported current customer trends across all product lines to executive
management
Wells Fargo Diversified financial services company with annual revenues of $29 billion.
Operations Analyst: 2001 to 2003 - Reduced staff overtime by increasing process efficiency
through computer automation.
Investment Service Rep: 2000 to 2001 - Responsible for daily processes in the Trade
Settlements operation of Trust Settlements.
Movie Brands Inc. Movie rental chain, formerly Mr. Movies, with $20 million in annual revenues.
Financial Analyst Consultant: 2003 to 2005 - Provided ad-hoc reporting and analysis of
customer activity.
Assistant Store Manager: 1997 to 2004 - Responsible for day-to-day operations of a $500,000 a
year retail business.
Education
Masters of Business Administration
2006 – Augsburg College, Minneapolis, MN
B.A. Business Administration, Finance
2000 – Augsburg College, Minneapolis, MN
Microsoft Office Specialist Master Certification –
2007 – Microsoft Corporation
Awards
Service Excellence Award
2nd Qtr 2008 – AT&T Mobility
Employee of the Year
1999 – Movie Brands Inc.
Kai Gudmestad – Corporate Finance Professional
created November 2010 5
