This resume summarizes W. Matthew Barefield's experience and qualifications. He has over 20 years of experience leading consumer organizations to growth and revenues. Recently, he completed a data analytics bootcamp where he worked on projects analyzing construction industry data. Previously, he held various leadership and analytical roles in industries like automotive, real estate, construction, and finance.

1. W . M A T T H E W B A R E F I E L D
120 Holly Dr. • Charlotte, NC 28270 • C: 704.770.5057 • mbare30@yahoo.com
DA T A AN A L Y T I C S /DA T A SC I E N C E
Knowledgeable, results-driven, and entrepreneurial executive with 20+ years of success in leading
consumer organizations to market share growth and multimillion-dollar revenues.
D A T A A N A L Y T I C S – 3 + Y E A R S
LEVEL from Northeastern University, Charlotte, NC
A noncredit Master’s Bootcamp that equips participants with practical data analytics skills including MYSQL, R, Excel, and
Tableau. Participants work alongside industry experts and employer partners on experiential capstone projects. Participants
have significant exposure to Statistical data analysis, Probability distributions, Statistical modeling, Inferential statistics
(estimation and hypothesis testing, z test, t test, Chi-squared test, and F tests), Risk analysis, Probability plots, Regression,
correlation, and least squares fitness, Simple, multivariate, and logistic regression analysis, Forecasting methods (moving
averages, exponential smoothing, and adjusted exponential smoothing), Analysis of Variance (ANOVA), Factor Analysis,
Machine Learning, Marketing Analytics, Optimization (linear Programming), Queuing Systems, and Excel Analytics, R
Programming, Tableau, and MySQL (Relational data Bases).
Level Capstone Project Consultant – As a student in Northeastern University’s LEVEL analytics program, I
collaborated with Modernize, a construction industry lead generation company in the following areas:
• Market Analytics: Researched the US market for both number of contractors and revenues per contractor for four
specific trades within the industry including Windows, Roofing, HVAC and Solar residential markets using sources such as
the US Census, Bureau of Labor Statistics, Industry Magazines and press releases as well as large companies financial
statements (e.g. annual 10K or quarterly 10Q) to determine a reasonable estimate for contractors and revenues.
• Data Analytics: Using R and Excel, performed descriptive statistics and regression analysis on the US and Modernize
data gathered for number of contractors and revenues. Analyzed the data drilling down from national data to the state,
county, and zip code level for contractors and revenues determining percentages for each category.
• Market Penetration: Analyzed the Modernize company data to determine their market penetration into the US market
using Bayes Law. Identified areas for the company to improve in their marketing campaigns for further lead distribution
into untapped markets.
• Visualization: Using R and Excel, developed numerous visualizations including bar charts, scatter plots, and K-means
clustering to better aid in the understanding of the data. Presented the story of the data to company executives.
• Recruited, trained, and mentored top-performing teams that
were motivated to exceed goals, dedicated to excellent service, and
committed to unit, regional, and company profitability.
• Earned customer satisfaction and loyalty through careful attention
to needs and buying trends, use of surveys and feedback, and creative
methods that improved the buying experience.
• Built startup and established businesses to record-breaking sales
and gross profits by negotiating lucrative contracts, providing quality
Demonstrate broad strengths in:
Multisite P&L Management
Regression Analysis
Forecasting & Budgeting
Probability Distributions
Statistical Analysis
Linear Programming

2. VINSON & ELKINS, Houston, TX
Senior Financial Analyst – Worked closely with executive management in determining financial direction of the firm.
• Project Management: Directed all financial projects and research as assigned by the CEO and CFO.
• Budget Building: Directed preparation of annual operating budget including fixed and variable revenues and expenses.
• Presentations: Presented financial findings and discoveries to executives for determining company direction using data
analytics tools such as Excel and SQL.
KPMG Peat Marwick, Houston, TX
Staff Auditor – Analyzed financial condition and prepared annual reports of billion dollar corporations.
• Audit: Met with Senior Executives and Department Managers to discuss internal controls for process improvement.
• Annual Reports: Prepared monthly and annual reports and developed audit opinions on companies’ financial viability.
• Presentations: Presented financial findings and discoveries to audit management to determine best course of
correction.
C O N S T R U C T I O N & R E A L E S T A T E – 5 + Y E A R S
EMPIRE EXTERIORS, INC., Charlotte, NC
Director of Sales – Responsible for the design and implementation of roofing direction and management of all sales and
sales development activities for multisite/multistate locations across the region; including sales team development, market
development, strategic account management, pricing disciplines and strategies leading to multimillion-dollar revenues with
P&L management responsibilities.
• Staff Leadership: Expanded the Southeast Regional office personnel by recruiting and training professional specialized
management teams for the sales, production, insurance claims, and accounting/finance departments.
• Revenue Growth/Location Expansion: Evaluated and identified opportunities for expanding into new markets
including requirements for additional capital equipment. Developed a Roofing Storm Response Program that could
quickly and efficiently scale up sales and operations in a market that suffered a hail or wind storm. Developed consistent
operations for multiple locations across the Southeast Region ensuring increased sales and profitability while maintaining
competitive pricing practices in coordination with market strategies.
• Expense Control: Facilitated cost containment measures and analyzed all possible avenues of controlling both fixed
and variable costs at an operational level. Analyzed and established operational efficiencies to meet market goals and
maximize working capital while effectively managing cash flows. Worked with regional/national distributors on reviewing
existing pricing and negotiating better programs and/or new programs with new distributors. Forged strong relationships
with distributors that allowed for the creation of meaningful differentiation between the company and its competitors.
• Competencies: Strong ability to listen to and interpret the needs of customers and personnel with a strong ability to
collaborate with and motivate others. Highly skilled at making decisions and solving problems while working under
pressure.
• Licenses: NC General Contractor and NC/SC Real Estate Broker.
• Compliance: Managed compliance with OSHA regulations.
A U T O M O T I V E E X P E R I E N C E – 1 0 + Y E A R S
THE AUTO CONNECTION, Charlotte, NC
General Manager – Oversee the day to day operations of the dealership including sales, service, and administrative staff

3. • Technology: Single handedly implemented a financial and credit risk model to analyze potential customers to limit
exposure to credit risks.
• Sales Growth: Started an independent buy here pay here lot steadily increasing sales to over 60 units per month.
• Profit Increase: Played major role in increasing monthly gross profits from nothing to over $50,000 per month.
• Sales Management: Recruited, hired, trained, and developed a leading sales force to operate a successful dealership.
Analyzed sales person and sales manager closing ratios and held them accountable for their successful performance.
• Financial Oversight: Determined monthly forecasts of unit sales, gross profit objectives, and departmental goals.
• Sales Training: Mentored staff in techniques for efficiently selling cars. Appraised trade-ins and assisted in closing
deals.
• Business Management: Reviewed commission sheets, productivity reports, monthly forecast, and profit performance.
OUT OF THE BLUE TRADING, LLC, Charlotte, NC
General Manager – Established event management business that organized and directed all aspects of weeklong
automotive super sales events for dealerships in NC, AL, MS, WV, IL, MO, AZ, OR, FL, and TN.
• Negotiations: Contracted for sales events with multimillion-dollar franchise auto dealerships.
• Relationship Management: Developed ongoing business partnerships with auto dealers for the southeast region.
• Revenue Growth: Built and staffed sales events, averaging $100,000+ per week gross profit.
• Credit Management: Functioned as senior credit manager/analyst for hundreds of consumer credit applications weekly,
matching consumer applications to appropriate lending institutions based on superior knowledge of lending guidelines.
• Staff Leadership: Recruited, trained, developed, and placed an entire staff of sales professionals, closing managers,
and F&I managers to run successful events. Provided dealers with a staff or trained their own personnel.
• Financial Oversight: Directed all accounting activities including projections, payroll, P&L and all variable and fixed
costs.
• Cost Control: Contained marketing expenses (direct mail and advertising) to $50 to $60 per customer opportunity.
• Event Coordination: Served as desk manager and event facilitator using Reynolds & Reynolds and Dealer track,
directing closing managers on creative ways to best close car deals and finance managers on best banks to use to obtain
financing for individual deal structures.
• Automotive Contracts: Operated sales events for Chevrolet, Pontiac, Buick, Ford, Lincoln, Mercury, Nissan, Hyundai,
Toyota, and Mazda dealerships nationwide.
• Sales Training: Provided initial training for dealership staff to get up to speed on the event sales process and coached
all sales staff as to most profitable vehicles to sell.
KEFFER JEEP & CHRYSLER, Charlotte, NC
Sales Manager – Recruited by owner to hire, supervise, and motivate 15 sales associates in the profitable sale of new and
used car inventory.
• Sales Growth: In just six months, led increase in monthly new car sales volume from 62 to 110 and used car sales
volume from 50 to 60.
• Profit Increase: Played major role in increasing monthly gross profits from $225,000 ($2,000 per unit) to $400,000
($2,350 per unit).
• Sales Management: Increased product selling success and grew financing reserves; assisted finance manager with
completing and holding more financed deals in order to increase backend profit.

4. • Financial Oversight: Determined monthly and yearly forecasts in terms of unit sales, gross profit objectives, and
departmental goals.
• Sales Training: Instructed and mentored sales staff in techniques for efficiently selling cars. Appraised trade-ins and
assisted in closing deals.
• Business Management: Worked diligently with general manager in reviewing monthly commission sheets, productivity
reports, salespersons’ monthly forecast, and profit performance.
FINISH LINE DODGE, Statesville, NC
Sales Manager – Directed sales activities for new and used car inventory including all inventory trades with dealers.
• Sales Growth: Rapidly boosted sales volume, increasing monthly new car sales from 18 to 28 and used car sales from
22 to 32 vehicles.
• Profit Increase: Raised average monthly profit margin from $70,000 to $120,000 a month.
• Marketing: Assisted general sales manager in strategies and decision-making regarding radio, print media, and Internet
advertising and marketing.
• Sales Leadership: Trained 15 sales professionals to efficiently sell cars, and assisted them in closing deals.
• Operations Management: Appraised trade-in vehicles and worked with extensive dealer network in locating vehicles.
SOUTH WEST GEORGIA AUTO SALES, Dawson, GA
Finance/Sales Manager – Directed all variable and fixed cost operations
• Sales Growth: Increased sales volume in startup buy here pay here business, boosting monthly used car sales from 0
to 20.
• Profit Increase: Improved financing processes to raise accounts receivable on the books producing over $30,000
monthly cash flow.
• Sales Leadership: Trained 5 sales professionals to efficiently sell cars, and assisted them in closing deals.
• Operations Management: Managed day to day operations, customer complaints, repossessions, and all auction
purchases for inventory.
F I N A N C E – 1 + Y E A R
EDWARD JONES INVESTMENTS, Nashville, TN
Financial Advisor – Consulted with high-net-worth clients, providing financial advice and marketing multiple investment
and insurance products.
• Sales Growth: Identified leads through research, networking, and referrals, as well as cold calls to businesses.
• Relationship Building: Interacted with clients, business owners, wholesalers, and brokerage firms.
• Market Share Increase: Secured and grew strong client base through one-on-one presentations, skillful needs
analysis, and knowledgeable recommendations.
• Professional Credentials: Held Series 7 and 66 (FINRA) and Life and Health Insurance licenses.
N O T F O R P R O F I T – 1 + Y E A R
CHRISTIAN OUTREACH INTERNATIONAL, Czech Republic, Ukraine, and the Bahamas
Not For Profit Overseas Trainer
• Project Management: Served as base staff missionary in charge of the Missionary In Training program
• Leadership: Led short term mission church groups in supporting initiatives of local pastors and church organizations

5. E D U C A T I O N
MERCER UNIVERSITY, Macon, GA
Bachelor of Business Administration (BBA) in Accounting, 1995
LEVEL from Northeastern University, Charlotte, NC
Data Analytics Bootcamp

6. E D U C A T I O N
MERCER UNIVERSITY, Macon, GA
Bachelor of Business Administration (BBA) in Accounting, 1995
LEVEL from Northeastern University, Charlotte, NC
Data Analytics Bootcamp