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BuzzFeed Media Analysis
- 1. Facebook Media Landscape Analysis Erica Wilk, Olivia Sharf, Emily Campbell, Alexis Bruun Syracuse University
- 2. Facebook 1. Overview of Facebook Watch 2. Adoption of Facebook watch 3. BuzzFeed Leverage 4. Disruption in relation to competitors
- 3. Emerging Trend - Facebook Watch Facebook Watch (2017): - The newest platform “for shows”. - Available on desktop and mobile. - Consists of shows that are live or recorded and “follow a theme or storyline”. - Has a “Watchlist” that keeps tracks of shows you follow, to stay up to date on all recent posts. - Consists of “Friends and Communities”. https://www.facebook.com/facebookwatch/videos/1455646177851995/
- 4. Who Has Adopted Facebook Watch? Buzzfeed - Buzzfeed has multiple shows (Tasty, LadyLike, As/Is, IRL, Taste Test). These shows are also featured on their Youtube Channel. Conde Nast - Virtual-Reality dating show (AdWeek) Netflix - TV and Movie Trailers
- 5. BuzzFeed Leverage BuzzFeed has currently adopted this new feature, by transferring their Youtube Channels and the videos on them onto new “shows” on Facebook Watch. New Leverage Ideas: - Create original content just for Facebook - Utilize Facebook Watch’s Sections (What People are Laughing at) in order to benefit from each job of the video. This way BuzzFeed’s videos can reach more people who aren’t exactly looking for BuzzFeed content, but are looking to watch content that align with their interests.
- 6. Disruption It’s a feature that has compiled elements from other platforms and evolved as Facebook Watch. - Not necessarily disruptive, but it was bound to happen to keep up with competing media platforms’ innovations. - It adopted the addition of live video on social media, and then advanced further since other platforms (like Instagram) have also included a “TV feature”.
- 7. References https://www.facebook.com/watch/ https://www.youtube.com/results?search_query=buzzfeed M. (2017, August 29). Condé Nast and Facebook Are Debuting a Virtual-Reality Dating Show. Retrieved from https://www.adweek.com/digital/conde-nast-and-facebook-are-debuting-a-virtual-reality-dating-show/ Danker, D. (2017, August 9). Introducing Watch, a New Platform For Shows On Facebook. Retrieved from https://newsroom.fb.com/news/2017/08/introducing-watch-a-new-platform-for-shows-on- facebook/?_ga=2.190642799.531324219.1536702049-1541000580.1521734552
Editor's Notes
- Facebook launched Facebook watch in 2017. FAcebook watch is… It can be seen that it was launched to in order to keep up with competitions evolving platforms which are continuously engaging media consumers Facebook Watch can be seen as Facebook’s way to engage their users in a more visual way
- https://www.adweek.com/digital/conde-nast-and-facebook-are-debuting-a-virtual-reality-dating-show/ SPEAK ABOUT DEMOGRAPHICS - we found that majority of users are between 18-29 years old
- Emily: Buzzfeed has both adopted and leveraged this new media platform. They have uploaded all of their original Youtube COntent right onto FB Watch. It is basically their Youtube channel put directly on Watch, as their “shows” on watch as the same as their “channels” on Youtube, with the same videos. Although it is just the same content duplicated, it is getting almost just as many views. This could be because there is different audiences on FB and Youtube, so Buzzfeed has leveraged this. However, we have thought of some new leverage ideas. One thought is to have exclusive shows for FB Watch. The other is to utilize the Watch Sections, which is similar to the layout of youtube. Maybe Buzzfeed is already doing so, but we noticed that these sections are about specific content like humor or nostalgia, and since Buzzfeed makes content that has specific jobs, they should look into what sections are trending and create content there.