SlideShare a Scribd company logo
10 Habits of Highly Effective TweepleBeth KanterOctober, 2010
Beth Kanterhttp://www.bethkanter.org@kanter
Just Two Words …..
What I’m going to cover ..  Illustrate a few concepts in the Networked Nonprofit with examples of nonprofits on Twitter
  Share some tips about using Twitter effectively The Networked Nonprofit
What is a Networked Nonprofit?
In a networked world, nonprofits need to work less like thisSource:  David Armano The Micro-Sociology of Networks
And more like this ….With apologies to David Armano for hacking his visual! Source:  The Micro-Sociology of Networks
Social Culture:  Not Afraid of Letting Go Control
The Networked Nonprofit
Habits of Highly Effective Tweeple
1.  Clear Objective and Target Audience
Habits of Highly Effective Tweeple
Habits of Highly Effective Tweeple
Twitter for Buzz
Networked Effect
Habits of Highly Effective Tweeple
2.  Clearly Defined Twitter Brand
The Nonprofit Brand
Staffer with Nonprofit Affiliation
Hybrid:  Shared Twitter Account
3.   Organizational Social Media Policy
Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”Codify A Social Culture:   Social Media Policy
Habits of Highly Effective Tweeple
Testing the policies:  Refining, Educating
Operational guidelines need to be specific and include examples
4.   Learn from Mistakes
Habits of Highly Effective Tweeple
Steve Norris, ex-Tory Mayoral contender, says: “I think the National Theatre should have a Compulsory Demolition Order!”
Habits of Highly Effective Tweeple
Habits of Highly Effective Tweeple
Habits of Highly Effective Tweeple
Habits of Highly Effective Tweeple
Two guiding principles in social media are to Be Human and Be Honest. Had the National Theatre adopted either policy, they might have done themselves a service.
Do experiments to see what works#speciesday
Source: @clairew
Source: @clairew
Source: @clairew
Source: @clairew
5.  Listen, Engage, Build Relationships
Listen on Twitter By Keyword Search
Influencer complaining …Customer service issueRelationship building
Habits of Highly Effective Tweeple
When you put relationship building on staff’s to do list, it fundamentally changes their job descriptions ….
Habits of Highly Effective Tweeple
Habits of Highly Effective Tweeple
You want me to start Tweeting too? 6.  They make it a habit …..
They Integrate daily Tweeting into their work routine.
What is your 15 minute a day Twitter work flow?Scan Tweets from your lists, followers, or search for RTCompose and post TweetsRespond to @replies and DM
7.   They  avoid Tweeter’s Block
Build Off Existing Programs@wildlifeaction
Spent 15-20 to plan Tweets for the week
They have a Twitter formula …
5 tweets a day x 5 days = 25 tweets per week5= Talk about yourself (steal from your colleagues)5= RT 5=Share link to news relevant to your field or communications objective5=Inspirational Quote, Something Funny, One thought, Two words5=Answer questions, Ask Questions (to influencer)
They Keep Regular Office Minutes
They Write Tweets Like Hemingway Wrote SentencesBaby Shoes for Sale.  Never Worn.
Omit Needless WordsDescribe, Simplify, AvoidOne thought per Tweet
Habits of Highly Effective Tweeple
Habits of Highly Effective Tweeple
Habits of Highly Effective Tweeple
Habits of Highly Effective Tweeple
“It is important to connect with people based on their interests (I will sometimes search twitter for "kids outside" and then compliment them on giving their kids a green hour!) ”Danielle Brigida
8.  Embrace the art and science of Retweet
120 is the new 140110 is the new 120
The Science of Re-tweeting@DanZarrellaAsk for RetweetUse NounsColons  Rule!
Ask for the ReTweet
ReTweets are Noun Heavy
ReTweets have More Punctuation: Colons Rule
9.  Get To Know Their Followers One By One and keep organized on lists
Habits of Highly Effective Tweeple
Exploring the RelationshipAre you even listening to me?How well do I really know you?Do we have anything in common?Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)
Habits of Highly Effective Tweeple
Habits of Highly Effective Tweeple
Habits of Highly Effective Tweeple
10.   They Use Twitter ToolsDesktop Tweeting
Mobile Tweeting
TrackingDesktop Tweeting
Habits of Highly Effective Tweeple
TweetDeck.com78Twitter for Us - Part II
SEEDTrack theWhole FunnelIdentify InfluencersATTENTIONTweet ImpressionsENGAGEMENTClick ThrusRetweetsCONVERSIONSign upsDonations

More Related Content

What's hot

Facebook for HVAC
Facebook for HVACFacebook for HVAC
When Social Media Become Unsociable (PodCamp Toronto)
When Social Media Become Unsociable (PodCamp Toronto)When Social Media Become Unsociable (PodCamp Toronto)
When Social Media Become Unsociable (PodCamp Toronto)
David Bradfield
 
Connecting With Your Community Via Facebook: They Already Like You!
Connecting With Your Community Via Facebook: They Already Like You!Connecting With Your Community Via Facebook: They Already Like You!
Connecting With Your Community Via Facebook: They Already Like You!
Jen Robinson
 
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE sessionThe Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
HubSpot
 
Social Media Webinar
Social Media WebinarSocial Media Webinar
Social Media Webinar
EPIPNational
 
Seo
SeoSeo
United ways of iowa social media basics 2013
United ways of iowa social media basics 2013United ways of iowa social media basics 2013
United ways of iowa social media basics 2013
Christoph Trappe
 
How to Establish Social Proof Using Social Love
How to Establish Social Proof Using Social LoveHow to Establish Social Proof Using Social Love
How to Establish Social Proof Using Social Love
Raven Tools
 
Top 5 Tips to Get the Most Out of Your Find & Follow Your Passion Experience
Top 5 Tips to Get the Most Out of Your Find & Follow Your Passion ExperienceTop 5 Tips to Get the Most Out of Your Find & Follow Your Passion Experience
Top 5 Tips to Get the Most Out of Your Find & Follow Your Passion Experience
NY Creative Interns
 
The Future of Search in a Social World
The Future of Search in a Social WorldThe Future of Search in a Social World
The Future of Search in a Social World
Raven Tools
 
Inbound Personal Branding: Get yourself caught in a vortex of success
Inbound Personal Branding: Get yourself caught in a vortex of successInbound Personal Branding: Get yourself caught in a vortex of success
Inbound Personal Branding: Get yourself caught in a vortex of success
Laura "@pistachio" Fitton
 

What's hot (11)

Facebook for HVAC
Facebook for HVACFacebook for HVAC
Facebook for HVAC
 
When Social Media Become Unsociable (PodCamp Toronto)
When Social Media Become Unsociable (PodCamp Toronto)When Social Media Become Unsociable (PodCamp Toronto)
When Social Media Become Unsociable (PodCamp Toronto)
 
Connecting With Your Community Via Facebook: They Already Like You!
Connecting With Your Community Via Facebook: They Already Like You!Connecting With Your Community Via Facebook: They Already Like You!
Connecting With Your Community Via Facebook: They Already Like You!
 
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE sessionThe Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
 
Social Media Webinar
Social Media WebinarSocial Media Webinar
Social Media Webinar
 
Seo
SeoSeo
Seo
 
United ways of iowa social media basics 2013
United ways of iowa social media basics 2013United ways of iowa social media basics 2013
United ways of iowa social media basics 2013
 
How to Establish Social Proof Using Social Love
How to Establish Social Proof Using Social LoveHow to Establish Social Proof Using Social Love
How to Establish Social Proof Using Social Love
 
Top 5 Tips to Get the Most Out of Your Find & Follow Your Passion Experience
Top 5 Tips to Get the Most Out of Your Find & Follow Your Passion ExperienceTop 5 Tips to Get the Most Out of Your Find & Follow Your Passion Experience
Top 5 Tips to Get the Most Out of Your Find & Follow Your Passion Experience
 
The Future of Search in a Social World
The Future of Search in a Social WorldThe Future of Search in a Social World
The Future of Search in a Social World
 
Inbound Personal Branding: Get yourself caught in a vortex of success
Inbound Personal Branding: Get yourself caught in a vortex of successInbound Personal Branding: Get yourself caught in a vortex of success
Inbound Personal Branding: Get yourself caught in a vortex of success
 

Similar to Habits of Highly Effective Tweeple

Washington University Libraries: Twitter and Professional Develop
Washington University Libraries: Twitter and Professional DevelopWashington University Libraries: Twitter and Professional Develop
Washington University Libraries: Twitter and Professional Develop
ltodd818
 
Twitter - Social Media Marketing
Twitter - Social Media MarketingTwitter - Social Media Marketing
Twitter - Social Media Marketing
Lydia Fine
 
Special Olympics Missiouri Social Media Training
Special Olympics Missiouri Social Media TrainingSpecial Olympics Missiouri Social Media Training
Special Olympics Missiouri Social Media Training
Ryan Eades
 
Leveraging Social Media for Fundraising Success
Leveraging Social Media for Fundraising SuccessLeveraging Social Media for Fundraising Success
Leveraging Social Media for Fundraising Success
Mikey Ames
 
SM Prez 2011
SM Prez 2011SM Prez 2011
SM Prez 2011
jtaggers
 
Social Media Networking
Social Media NetworkingSocial Media Networking
Social Media Networking
seovice
 
Hands On Social-ogy (AFP Congress)
Hands On Social-ogy (AFP Congress) Hands On Social-ogy (AFP Congress)
Hands On Social-ogy (AFP Congress)
Laurie Pringle
 
Why Give a Tweet
Why Give a TweetWhy Give a Tweet
Why Give a Tweet
churchjuice
 
Social Entrepreneurs Ireland Bootcamp - Social Media
Social Entrepreneurs Ireland Bootcamp - Social MediaSocial Entrepreneurs Ireland Bootcamp - Social Media
Social Entrepreneurs Ireland Bootcamp - Social Media
Nathalie McDermott
 
Real House Wives of Social Media
Real House Wives of Social MediaReal House Wives of Social Media
Real House Wives of Social Media
Jordan Viator Slabaugh
 
Zero to social 101
Zero to social 101Zero to social 101
Zero to social 101
GlobalGiving
 
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITY
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITYSOCIAL NETWORKING AND THE NONPROFIT COMMUNITY
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITY
Matt Frazier
 
October 19_Memo, Feature and Op Ed Review Points
October 19_Memo, Feature and Op Ed Review PointsOctober 19_Memo, Feature and Op Ed Review Points
October 19_Memo, Feature and Op Ed Review Points
Ohio University
 
Mission Possible: Social Media Success
Mission Possible: Social Media SuccessMission Possible: Social Media Success
Mission Possible: Social Media Success
Marvin Dejean
 
College of Consultants Presentation - Kellogg Action Lab
College of Consultants Presentation - Kellogg Action LabCollege of Consultants Presentation - Kellogg Action Lab
College of Consultants Presentation - Kellogg Action Lab
Beth Kanter
 
ArtsLab SF
ArtsLab SF ArtsLab SF
ArtsLab SF
Beth Kanter
 
Building Community 101
Building Community 101Building Community 101
Building Community 101
Kristie Wells
 
Twitter 201- Taking it to the Next Level
Twitter 201- Taking it to the Next LevelTwitter 201- Taking it to the Next Level
Twitter 201- Taking it to the Next Level
HelpAttack!
 
How To Deal With Social Media Meanies (Barkworld Expo 2010)
How To Deal With Social Media Meanies (Barkworld Expo 2010)How To Deal With Social Media Meanies (Barkworld Expo 2010)
How To Deal With Social Media Meanies (Barkworld Expo 2010)
Carie Lewis Carlson
 
Social Media and Community/Economic Development
Social Media and Community/Economic DevelopmentSocial Media and Community/Economic Development
Social Media and Community/Economic Development
Ghidotti Communications
 

Similar to Habits of Highly Effective Tweeple (20)

Washington University Libraries: Twitter and Professional Develop
Washington University Libraries: Twitter and Professional DevelopWashington University Libraries: Twitter and Professional Develop
Washington University Libraries: Twitter and Professional Develop
 
Twitter - Social Media Marketing
Twitter - Social Media MarketingTwitter - Social Media Marketing
Twitter - Social Media Marketing
 
Special Olympics Missiouri Social Media Training
Special Olympics Missiouri Social Media TrainingSpecial Olympics Missiouri Social Media Training
Special Olympics Missiouri Social Media Training
 
Leveraging Social Media for Fundraising Success
Leveraging Social Media for Fundraising SuccessLeveraging Social Media for Fundraising Success
Leveraging Social Media for Fundraising Success
 
SM Prez 2011
SM Prez 2011SM Prez 2011
SM Prez 2011
 
Social Media Networking
Social Media NetworkingSocial Media Networking
Social Media Networking
 
Hands On Social-ogy (AFP Congress)
Hands On Social-ogy (AFP Congress) Hands On Social-ogy (AFP Congress)
Hands On Social-ogy (AFP Congress)
 
Why Give a Tweet
Why Give a TweetWhy Give a Tweet
Why Give a Tweet
 
Social Entrepreneurs Ireland Bootcamp - Social Media
Social Entrepreneurs Ireland Bootcamp - Social MediaSocial Entrepreneurs Ireland Bootcamp - Social Media
Social Entrepreneurs Ireland Bootcamp - Social Media
 
Real House Wives of Social Media
Real House Wives of Social MediaReal House Wives of Social Media
Real House Wives of Social Media
 
Zero to social 101
Zero to social 101Zero to social 101
Zero to social 101
 
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITY
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITYSOCIAL NETWORKING AND THE NONPROFIT COMMUNITY
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITY
 
October 19_Memo, Feature and Op Ed Review Points
October 19_Memo, Feature and Op Ed Review PointsOctober 19_Memo, Feature and Op Ed Review Points
October 19_Memo, Feature and Op Ed Review Points
 
Mission Possible: Social Media Success
Mission Possible: Social Media SuccessMission Possible: Social Media Success
Mission Possible: Social Media Success
 
College of Consultants Presentation - Kellogg Action Lab
College of Consultants Presentation - Kellogg Action LabCollege of Consultants Presentation - Kellogg Action Lab
College of Consultants Presentation - Kellogg Action Lab
 
ArtsLab SF
ArtsLab SF ArtsLab SF
ArtsLab SF
 
Building Community 101
Building Community 101Building Community 101
Building Community 101
 
Twitter 201- Taking it to the Next Level
Twitter 201- Taking it to the Next LevelTwitter 201- Taking it to the Next Level
Twitter 201- Taking it to the Next Level
 
How To Deal With Social Media Meanies (Barkworld Expo 2010)
How To Deal With Social Media Meanies (Barkworld Expo 2010)How To Deal With Social Media Meanies (Barkworld Expo 2010)
How To Deal With Social Media Meanies (Barkworld Expo 2010)
 
Social Media and Community/Economic Development
Social Media and Community/Economic DevelopmentSocial Media and Community/Economic Development
Social Media and Community/Economic Development
 

More from Beth Kanter

Nonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Nonprofits and the Age of Automation: Bots, AI, and Struggle for HumanityNonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Nonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Beth Kanter
 
FireSpring Webinar - Happy Healthy Fundraiser
FireSpring Webinar - Happy Healthy FundraiserFireSpring Webinar - Happy Healthy Fundraiser
FireSpring Webinar - Happy Healthy Fundraiser
Beth Kanter
 
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Beth Kanter
 
Happy Healthy Nonprofit: Strategies for Impact without Burnout
Happy Healthy Nonprofit:  Strategies for Impact without BurnoutHappy Healthy Nonprofit:  Strategies for Impact without Burnout
Happy Healthy Nonprofit: Strategies for Impact without Burnout
Beth Kanter
 
Creating the Ideal Workplace Culture
Creating the Ideal Workplace CultureCreating the Ideal Workplace Culture
Creating the Ideal Workplace Culture
Beth Kanter
 
New Hampshire Nonprofits
New Hampshire NonprofitsNew Hampshire Nonprofits
New Hampshire Nonprofits
Beth Kanter
 
Avoiding Nonprofit Collaborative Overload
Avoiding Nonprofit Collaborative OverloadAvoiding Nonprofit Collaborative Overload
Avoiding Nonprofit Collaborative Overload
Beth Kanter
 
Nonprofit Day 2017 - Keynote
Nonprofit Day 2017 - KeynoteNonprofit Day 2017 - Keynote
Nonprofit Day 2017 - Keynote
Beth Kanter
 
Forefront Conference Keynote
Forefront Conference KeynoteForefront Conference Keynote
Forefront Conference Keynote
Beth Kanter
 
IFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser BurnoutIFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser Burnout
Beth Kanter
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
Beth Kanter
 
Running Effective Virtual Meetings: Tools & Techniques for Engagement
Running Effective Virtual Meetings:  Tools & Techniques for EngagementRunning Effective Virtual Meetings:  Tools & Techniques for Engagement
Running Effective Virtual Meetings: Tools & Techniques for Engagement
Beth Kanter
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
Beth Kanter
 
Mini-Workshop
Mini-WorkshopMini-Workshop
Mini-Workshop
Beth Kanter
 
The Happy Healthy Fundraiser
The Happy Healthy FundraiserThe Happy Healthy Fundraiser
The Happy Healthy Fundraiser
Beth Kanter
 
Creating Resilient Nonprofit Staff from the Inside/Out
Creating Resilient Nonprofit Staff from the Inside/OutCreating Resilient Nonprofit Staff from the Inside/Out
Creating Resilient Nonprofit Staff from the Inside/Out
Beth Kanter
 
Workshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSWorkshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOS
Beth Kanter
 
Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies
Beth Kanter
 
Fulbright Finland Staff Workshop
Fulbright Finland Staff WorkshopFulbright Finland Staff Workshop
Fulbright Finland Staff Workshop
Beth Kanter
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
Beth Kanter
 

More from Beth Kanter (20)

Nonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Nonprofits and the Age of Automation: Bots, AI, and Struggle for HumanityNonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Nonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
 
FireSpring Webinar - Happy Healthy Fundraiser
FireSpring Webinar - Happy Healthy FundraiserFireSpring Webinar - Happy Healthy Fundraiser
FireSpring Webinar - Happy Healthy Fundraiser
 
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
 
Happy Healthy Nonprofit: Strategies for Impact without Burnout
Happy Healthy Nonprofit:  Strategies for Impact without BurnoutHappy Healthy Nonprofit:  Strategies for Impact without Burnout
Happy Healthy Nonprofit: Strategies for Impact without Burnout
 
Creating the Ideal Workplace Culture
Creating the Ideal Workplace CultureCreating the Ideal Workplace Culture
Creating the Ideal Workplace Culture
 
New Hampshire Nonprofits
New Hampshire NonprofitsNew Hampshire Nonprofits
New Hampshire Nonprofits
 
Avoiding Nonprofit Collaborative Overload
Avoiding Nonprofit Collaborative OverloadAvoiding Nonprofit Collaborative Overload
Avoiding Nonprofit Collaborative Overload
 
Nonprofit Day 2017 - Keynote
Nonprofit Day 2017 - KeynoteNonprofit Day 2017 - Keynote
Nonprofit Day 2017 - Keynote
 
Forefront Conference Keynote
Forefront Conference KeynoteForefront Conference Keynote
Forefront Conference Keynote
 
IFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser BurnoutIFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser Burnout
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
 
Running Effective Virtual Meetings: Tools & Techniques for Engagement
Running Effective Virtual Meetings:  Tools & Techniques for EngagementRunning Effective Virtual Meetings:  Tools & Techniques for Engagement
Running Effective Virtual Meetings: Tools & Techniques for Engagement
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
 
Mini-Workshop
Mini-WorkshopMini-Workshop
Mini-Workshop
 
The Happy Healthy Fundraiser
The Happy Healthy FundraiserThe Happy Healthy Fundraiser
The Happy Healthy Fundraiser
 
Creating Resilient Nonprofit Staff from the Inside/Out
Creating Resilient Nonprofit Staff from the Inside/OutCreating Resilient Nonprofit Staff from the Inside/Out
Creating Resilient Nonprofit Staff from the Inside/Out
 
Workshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSWorkshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOS
 
Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies
 
Fulbright Finland Staff Workshop
Fulbright Finland Staff WorkshopFulbright Finland Staff Workshop
Fulbright Finland Staff Workshop
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
 

Recently uploaded

Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
shanihomely
 
Best Practices for Effectively Running dbt in Airflow.pdf
Best Practices for Effectively Running dbt in Airflow.pdfBest Practices for Effectively Running dbt in Airflow.pdf
Best Practices for Effectively Running dbt in Airflow.pdf
Tatiana Al-Chueyr
 
(CISOPlatform Summit & SACON 2024) Keynote _ Power Digital Identities With AI...
(CISOPlatform Summit & SACON 2024) Keynote _ Power Digital Identities With AI...(CISOPlatform Summit & SACON 2024) Keynote _ Power Digital Identities With AI...
(CISOPlatform Summit & SACON 2024) Keynote _ Power Digital Identities With AI...
Priyanka Aash
 
"Mastering Graphic Design: Essential Tips and Tricks for Beginners and Profes...
"Mastering Graphic Design: Essential Tips and Tricks for Beginners and Profes..."Mastering Graphic Design: Essential Tips and Tricks for Beginners and Profes...
"Mastering Graphic Design: Essential Tips and Tricks for Beginners and Profes...
Anant Gupta
 
Figma AI Design Generator_ In-Depth Review.pdf
Figma AI Design Generator_ In-Depth Review.pdfFigma AI Design Generator_ In-Depth Review.pdf
Figma AI Design Generator_ In-Depth Review.pdf
Management Institute of Skills Development
 
July Patch Tuesday
July Patch TuesdayJuly Patch Tuesday
July Patch Tuesday
Ivanti
 
Vulnerability Management: A Comprehensive Overview
Vulnerability Management: A Comprehensive OverviewVulnerability Management: A Comprehensive Overview
Vulnerability Management: A Comprehensive Overview
Steven Carlson
 
TrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-In
TrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-InTrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-In
TrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-In
TrustArc
 
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
sunilverma7884
 
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
maigasapphire
 
Data Integration Basics: Merging & Joining Data
Data Integration Basics: Merging & Joining DataData Integration Basics: Merging & Joining Data
Data Integration Basics: Merging & Joining Data
Safe Software
 
[Talk] Moving Beyond Spaghetti Infrastructure [AOTB] 2024-07-04.pdf
[Talk] Moving Beyond Spaghetti Infrastructure [AOTB] 2024-07-04.pdf[Talk] Moving Beyond Spaghetti Infrastructure [AOTB] 2024-07-04.pdf
[Talk] Moving Beyond Spaghetti Infrastructure [AOTB] 2024-07-04.pdf
Kief Morris
 
Use Cases & Benefits of RPA in Manufacturing in 2024.pptx
Use Cases & Benefits of RPA in Manufacturing in 2024.pptxUse Cases & Benefits of RPA in Manufacturing in 2024.pptx
Use Cases & Benefits of RPA in Manufacturing in 2024.pptx
SynapseIndia
 
Introduction-to-the-IAM-Platform-Implementation-Plan.pptx
Introduction-to-the-IAM-Platform-Implementation-Plan.pptxIntroduction-to-the-IAM-Platform-Implementation-Plan.pptx
Introduction-to-the-IAM-Platform-Implementation-Plan.pptx
313mohammedarshad
 
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...
Evolution of iPaaS - simplify IT workloads to provide a unified view of  data...Evolution of iPaaS - simplify IT workloads to provide a unified view of  data...
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...
Torry Harris
 
How Social Media Hackers Help You to See Your Wife's Message.pdf
How Social Media Hackers Help You to See Your Wife's Message.pdfHow Social Media Hackers Help You to See Your Wife's Message.pdf
How Social Media Hackers Help You to See Your Wife's Message.pdf
HackersList
 
The Rise of AI in Cybersecurity How Machine Learning Will Shape Threat Detect...
The Rise of AI in Cybersecurity How Machine Learning Will Shape Threat Detect...The Rise of AI in Cybersecurity How Machine Learning Will Shape Threat Detect...
The Rise of AI in Cybersecurity How Machine Learning Will Shape Threat Detect...
digitalxplive
 
Types of Weaving loom machine & it's technology
Types of Weaving loom machine & it's technologyTypes of Weaving loom machine & it's technology
Types of Weaving loom machine & it's technology
ldtexsolbl
 
EuroPython 2024 - Streamlining Testing in a Large Python Codebase
EuroPython 2024 - Streamlining Testing in a Large Python CodebaseEuroPython 2024 - Streamlining Testing in a Large Python Codebase
EuroPython 2024 - Streamlining Testing in a Large Python Codebase
Jimmy Lai
 
Using LLM Agents with Llama 3, LangGraph and Milvus
Using LLM Agents with Llama 3, LangGraph and MilvusUsing LLM Agents with Llama 3, LangGraph and Milvus
Using LLM Agents with Llama 3, LangGraph and Milvus
Zilliz
 

Recently uploaded (20)

Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
 
Best Practices for Effectively Running dbt in Airflow.pdf
Best Practices for Effectively Running dbt in Airflow.pdfBest Practices for Effectively Running dbt in Airflow.pdf
Best Practices for Effectively Running dbt in Airflow.pdf
 
(CISOPlatform Summit & SACON 2024) Keynote _ Power Digital Identities With AI...
(CISOPlatform Summit & SACON 2024) Keynote _ Power Digital Identities With AI...(CISOPlatform Summit & SACON 2024) Keynote _ Power Digital Identities With AI...
(CISOPlatform Summit & SACON 2024) Keynote _ Power Digital Identities With AI...
 
"Mastering Graphic Design: Essential Tips and Tricks for Beginners and Profes...
"Mastering Graphic Design: Essential Tips and Tricks for Beginners and Profes..."Mastering Graphic Design: Essential Tips and Tricks for Beginners and Profes...
"Mastering Graphic Design: Essential Tips and Tricks for Beginners and Profes...
 
Figma AI Design Generator_ In-Depth Review.pdf
Figma AI Design Generator_ In-Depth Review.pdfFigma AI Design Generator_ In-Depth Review.pdf
Figma AI Design Generator_ In-Depth Review.pdf
 
July Patch Tuesday
July Patch TuesdayJuly Patch Tuesday
July Patch Tuesday
 
Vulnerability Management: A Comprehensive Overview
Vulnerability Management: A Comprehensive OverviewVulnerability Management: A Comprehensive Overview
Vulnerability Management: A Comprehensive Overview
 
TrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-In
TrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-InTrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-In
TrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-In
 
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
 
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
 
Data Integration Basics: Merging & Joining Data
Data Integration Basics: Merging & Joining DataData Integration Basics: Merging & Joining Data
Data Integration Basics: Merging & Joining Data
 
[Talk] Moving Beyond Spaghetti Infrastructure [AOTB] 2024-07-04.pdf
[Talk] Moving Beyond Spaghetti Infrastructure [AOTB] 2024-07-04.pdf[Talk] Moving Beyond Spaghetti Infrastructure [AOTB] 2024-07-04.pdf
[Talk] Moving Beyond Spaghetti Infrastructure [AOTB] 2024-07-04.pdf
 
Use Cases & Benefits of RPA in Manufacturing in 2024.pptx
Use Cases & Benefits of RPA in Manufacturing in 2024.pptxUse Cases & Benefits of RPA in Manufacturing in 2024.pptx
Use Cases & Benefits of RPA in Manufacturing in 2024.pptx
 
Introduction-to-the-IAM-Platform-Implementation-Plan.pptx
Introduction-to-the-IAM-Platform-Implementation-Plan.pptxIntroduction-to-the-IAM-Platform-Implementation-Plan.pptx
Introduction-to-the-IAM-Platform-Implementation-Plan.pptx
 
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...
Evolution of iPaaS - simplify IT workloads to provide a unified view of  data...Evolution of iPaaS - simplify IT workloads to provide a unified view of  data...
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...
 
How Social Media Hackers Help You to See Your Wife's Message.pdf
How Social Media Hackers Help You to See Your Wife's Message.pdfHow Social Media Hackers Help You to See Your Wife's Message.pdf
How Social Media Hackers Help You to See Your Wife's Message.pdf
 
The Rise of AI in Cybersecurity How Machine Learning Will Shape Threat Detect...
The Rise of AI in Cybersecurity How Machine Learning Will Shape Threat Detect...The Rise of AI in Cybersecurity How Machine Learning Will Shape Threat Detect...
The Rise of AI in Cybersecurity How Machine Learning Will Shape Threat Detect...
 
Types of Weaving loom machine & it's technology
Types of Weaving loom machine & it's technologyTypes of Weaving loom machine & it's technology
Types of Weaving loom machine & it's technology
 
EuroPython 2024 - Streamlining Testing in a Large Python Codebase
EuroPython 2024 - Streamlining Testing in a Large Python CodebaseEuroPython 2024 - Streamlining Testing in a Large Python Codebase
EuroPython 2024 - Streamlining Testing in a Large Python Codebase
 
Using LLM Agents with Llama 3, LangGraph and Milvus
Using LLM Agents with Llama 3, LangGraph and MilvusUsing LLM Agents with Llama 3, LangGraph and Milvus
Using LLM Agents with Llama 3, LangGraph and Milvus
 

Habits of Highly Effective Tweeple

Editor's Notes

  1. I wear many hats these days. I’m the CEO of Zoetica, write Beth’s Blog, and have been Visiting Scholar for Nonprofits and Social Media at the Packard Foundation
  2. I’ll be talking about a couple of themes from my book, The Networked Nonprofit.
  3. It isn’t a nonprofit with an Internet Connection and a Facebook Profile …Networked Nonprofits are simple and transparent organizations. They are easy for outsiders to get in and insiders to get out. They engage people to shape and share their work in order to raise awareness of social issues, organize communities to provide services or advocate for legislation. In the long run, they are helping to make the world a safer, fairer, healthier place to live.Networked Nonprofits don’t work harder or longer than other organizations, they work differently. They engage in conversations with people beyond their walls -- lots of conversations -- to build relationships that spread their work through the network. Incorporating relationship building as a core responsibility of all staffers fundamentally changes their to-do lists. Working this way is only possible because of the advent of social media. All Networked Nonprofits are comfortable using the new social media toolset -- digital tools such as email, blogs, and Facebook that encourage two-way conversations between people, and between people and organizations, to enlarge their efforts quickly, easily and inexpensively.
  4. The transition from working like this to this – doesn’t happen over night, can’t flip a switch
  5. The transition of how a nonprofit goes from institution to looking like and working more like a network is what our book is aboutThe transition isn’t an easy, flip a switch – and it happens – it takes time Some nonprofits, newer ones like Mom’s Rising have networked nonprofit in their DNA, while others – institutions – make the change slowly.Way of being transforms into a way of doing
  6. Avinash recently tweeted this overheard quote that sums up what many experience with their social media strategy and finding the value.
  7. Notes: Profiles are for individual people – not for organizations. For orgs – create a Page. Many orgs also have Groups and Causes. Be aware of search engine optimization when you are setting up your page’s title and description; include both the acronym AND the full name of your org along with a link back to your main website.Walls have their own newsfeeds where Page activity and threaded discussion are shown. Pages also have tabs for Page Info, Photos, Notes, Applications, and other customizable boxes. You can also use FBML (like HTML) to customize your page tabs.You can create Facebook applications that appear both as a tab on your page and elsewhere in FB.
  8. But what is different about Twitter and social media tools is the networked effect –
  9. Don’t do anything stupid – Social MediaDon’t moon anyone with camera
  10. Testing of the policy – and there may be things that you didn’t think
  11. Steve Norris, ex-Tory Mayoral contender and adviser to Boris Johnson, says: “Not only do I not want the Southbank Centre to be listed — I think the National Theatre should have a Compulsory Demolition Order!” The Londoner, however, has a soft spot for Sir Denys Lasdun’s National. So there.
  12. Amy Boroff (@njdevmgr), development manager for Junior Achievement of NJ in Princeton [emphasis added], discovered one of her new Twitter followers was Kate Specchio (@ecsfoundation), co-founder of Morris County-based The Emily C. Specchio Foundation. Through their tweets, Amy recognized the potential for working together. They continued to communicate on Twitter in real-time, after working hours, to learn more about each respective organization. After several weeks, JANJ submitted a proposal to ECS for funding for an inaugural event: the Women's Future Leadership Forum. The ECS Foundation accepted the proposal and granted funds to help support aspiring female high school students become future leaders.
  13. Andy WarholEstablish a 15 minute work flow and do it every day for 21 daysWork Flow: (Sticky Note on Computer) -Scan tweets on your list or from followers for RT -Compose or post your Tweets -Respond to @replies and DM
  14. 2. Overcoming Twitter's BlockWeekly Review: Plan out your content for the weekCreate Your Formula:5 tweets a day x 5 days = 25 tweets per week5= Talk about yourself (steal from your colleagues)5= RT 5=Share link to news relevant to your field or communications objective5=Inspirational Quote, Something Funny, One thought, Two words5=Answer questions, Ask Questions (to influencer)
  15. Weekly Review: Plan out your content for the week
  16. Create Your Formula:5 tweets a day x 5 days = 25 tweets per week5= Talk about yourself (steal from your colleagues)5= RT 5=Share link to news relevant to your field or communications objective5=Inspirational Quote, Something Funny, One thought, Two words5=Answer questions, Ask Questions (to influencer)
  17. 3. Office HoursPre-schedule your tweets on MondayCheck everyday
  18. http://www.dailyseoblog.com/2009/06/9-tools-to-measure-your-twitter-influence-reach/