The SWOT analysis examines the strengths, weaknesses, opportunities, and threats for a new game. The game's strengths include high quality and lack of bugs. However, limitations on production time due to using Twine may have prevented full development. Opportunities exist in the popularity of indie and accessible browser/mobile games. However, threats include significant competition from other games, the niche market for text-based games, potential short attention spans of players, and negative stereotypes around multi-adventure games. The analysis aims to understand the market environment.

1. SWOT Analysis
Aims: To understand the market and the specific socio-economic landscape
SWOT:
• Strengths
• Weaknesses
• Opportunities
• Threats
Helpful Harmful
INTERNAL STRENGTHS:
Our game is to a high quality and
doesnʼt have any bugs within the
game or faults in the gameplay
We have both enough research to
understand the market that we will
be releasing our game into. From
this we have gained knowledge that
will help is make the game
successful
WEAKNESSES:
Twine- limits to our production time as it
was so short. We may not have been
able to develop the game as fully as
possible in the time given.
Twine and especially text based multi
adventure game have a niche market
and we created the game to meet them
however now we will find it hard to meet
the expectations of other game genres.
EXTERNAL OPPORTUNITIES:
In todays market, gamers are
exploring different genres including
indie gamers, some of the most
popular games today such as ʻAngry
Birdsʼ, ʻTemple Runʼ and ʻDonʼt
Starveʼ are not the conventional
games that would have been
popular in the past.
Browser games are also more
popular than ever because of the
accessibility that they create. You do
not need a console just the internet.
Many people play multi-adventure
games without knowing the actual
name for them. So because of this
we just need to make people aware
of the content of these types of
game so they will willingly play
them.
THREATS:
In the games market that is huge
amounts of competition, this is because
so many games are released everyday.
These games are also very accessible
and more widely known such as
Facebook games and app games.
As our game is text based, there is not
much action to draw people in, and we
need to have 20 minutes of peoples time
in order for them to complete the game.
This can be difficult because of
distractions.
Twine is still a very unknown type of
game. It has it a very small and niche
market of follows and although we can
draw them into play, our real success will
be to get others to play, enjoy and share
the game.
Multi-adventure games have a bad
reputation among gamers has only being
accessible to hardcore gamers and
teenage computer geeks. To break this
stereotype will be one of our most
difficult yet important challenges
•
UNIT04-A02
Internal/external