2. The Last Of Us
Voices actors Additional voices Crew
Troy Baker: Joel John Eric Bentley The Directes
Hana Hayes: Sarah Steve Blum Neil Druckmann
Annie Wersching: Tess Curt Cornelius Bruce straley
Ashley Johnson: Ellie Laura Bailey Writing
Jeffrey Pierce: Tommy Gregg Barger Neil Druckmann
Merle Dandridge: Marlene Chris Jai Alex Music By
W. Earl Brown: Bill Jon Curry Gustavo Santaolalla
Brandon Scott: Henry Dimitri Diatchenko Film Editing by
Nadji jeter: sam Christopher Emerson Ryan M. James
Ashley Scott: Maria Nika futterman Casting By
Nolan North: David Ryan Harper Gray Christine Haas
Robin Atkin Downes: Robert / Ethan D.C. Douglas Korkosz
Reuben Langdon: James Gideon Emery Art Direction by
Erin Firzgerald: Female infected Michael Gough Erick Panilinan
Misty Lee: The infected Jennifer Hale Directors
Kaplan Andre Kishin
Producers
Naughty Dog
Budget sold Genre release date
17 million
3. Budget
Sold:
17 million
Genre:
Action-adventure, survival horror
release date:
14/6/13
Target Audience:
Social grade: C2,D
Psychographic profile: explorers
Age rating:
ESRB: M
PEGI: 18
ACB: R18+
CERO: Z
The message of this campaign is to show that some
people are worth sacrifice the planet to save the
person you care for even if that means someone who
isn’t related but you see them as family no matter the
cost even if you hated that person when you first met
and you can’t just kill a child to save the world that the
humans destroyed to begin with
Naughty dog used social media (Instagram, twitter, etc),
adverts on TV, ads in magazines and demos at
conventions, they do this to get a lot of coverage around
the world to bring in awareness of the game
4. Timeline
2008: Neil Druckmann had an idea for a graphic novel about a father-daughter zombie tale
10/12/2011: Sony unveiled The last of us
11/12/2011: Naughty Dog co-president(Even Walls) posted on the PlayStation blog new The last of us details
5-7/6/ 2012: The first publicly released gameplay demo for the last of us
12-15/7/2012: The game was brought to San Diego Comic-Con International 2012 in a teaser reel, entitled "Bill's
Safe House Cinematic".
31/8/ 2012: the extended gameplay demo was released
14/6/2013: The video game was launched
8/2013: The was VentureBeat interview
5. posters
These posters all but one have serif font the top row the second one along
does not I think they have done this to catch your eye because the serif font
in the home style of all the posters but with that particular poster it has sans
serif font and in this poster you only see silhouettes of the main characters
with guns on their person this tells us that the game is a survival game and
we don’t even need to read about the game. With all the other posters we
see abandoned areas mainly in the city this shows us that the world has end
in someway this will make us want to play the game to figure out how the
world ended the poster also has the same 2 people in it this suggests that
these 2 people are the main character. The narrative is the same across all
platforms
7. merch
Naughty dog made some merch to
advertise the game this so they can get
even more people interested in the
game can to rise even more money to
pay of bills for the game
8. 3 media platforms
On all the media platform I have come across that this media campaign used I have noticed that the colour scheme,
the theme and the message are all the same but with the poster the font and logos are all the same except for on
post where the logo and font is different I think the did this to catch the eye of the target audience because the
target audience will expect the logo and font to look the same as everything else but since it is different the target
audience will want to see why it is different and then they will tell everyone else and this will get more people
wanting to play the game. The reason the company likes to keep things the same so then they don’t confuse the
target audience about the message and for the target audience to know what they are looking at. Different media
platforms help the company to know how effective the campaign is and to see what people think of it and to see
what needs to be changed and what needs fixing. The fact everything is the same it will give everyone a sense of
familiarity
9. Conclusion
At the end of the campaign I think is was effective so get the attention of the target audience because it sold 17
million copies of the game and still going. The posters help lure people in the make want to know its about make
go searching for more information and the more they find the more they want to buy and play the game. The fact
everything is the same it will give everyone a sense of familiarity and this helps the target audience fined the
information easily. There where also a lot of positive and negative reviews but there are more positive then there
are negative ones and here are some screen shots of them.
