Facebook Ads - Connect with Fans - 4-12
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The document provides information on social media usage and the effectiveness of Facebook ads for businesses. Some key points: - 79% of US adults use social media, and 51% are more likely to purchase a product or brand after liking them on Facebook - Facebook reaches its intended audience more effectively than industry standards, between 90-95% of the time for narrow and broad targeting respectively - Spending on Facebook ads increased 93% in 2011 - The workshop provided tips on using Facebook ads to connect with new fans, including identifying audiences, ad creative best practices, campaign setup and optimization.
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Facebook Ads - Connect with Fans - 4-12
- 1. 79% U.S. adults use of online social media. Source: Netpop Research, http://bit.ly/I9XDzE
- 2. 51% of consumers are more likely to buy a product or brand after liking them on Facebook. Source: Chadwick, Martin, Bailey, http://bit.ly/JlP5ZU
- 3. For narrow targeting Facebook reaches its intended audience 90% of the time VS an online industry standard of 35%. Source: Nielsen OCR Study, http://bit.ly/nielsenocr
- 4. For broad targeting, Facebook reaches its intended audience 95% of the time VS an online industry average of 72%. Source: Nielsen OCR Study, http://bit.ly/nielsenocr
- 5. 53% of people follow a business vs. 32% who follow a celebrity; 100M Page likes happen every day. Source: Nielsen Social Media Report, http://bit.ly/nielsensocialreport
- 6. The median of U.S. social media users is age 41 . Source: Netpop Research, http://bit.ly/I9XDzE
- 7. Spending on Facebook ads increased by in 2011. 93% Source: Adobe Digital Index, http://bit.ly/I5sT85
- 8. WELCOME! #FB4BIZ CHRIS LUO MIKE VOLPE Head of Global SMB Marketing, Chief Marketing Officer, Facebook HubSpot
- 9. Facebook’s to Business 1 2 SUCCESS 3 4 WORKSHOP steps
- 10. Facebook’s Everything on Facebook Starts Connect to New Fans with Your Page 1 2 with Facebook Ads 3 4 Influence the Engage Friends of Your Fans with Quality Content steps Your Fans
- 11. Facebook’s Everything on Facebook Starts with Your Page 1 2 WATCH ON-DEMAND HUBSPOT.COM/FB4BIZ 3 4 steps
- 12. YOUR PAGE THE WORLD
- 13. 9 TIPS FOR A SUCCESSFUL BUSINESS PAGE SET COVER POST DAILY REARRANGE & PROFILE PHOTOS VIEWS & APPS 1 4 7 ADD MILESTONES MANAGE WITH HIGHLIGHT ADMIN PANEL UPDATES 2 5 8 PIN STORIES RESPOND TO CLAIM MESSAGES VANITY URL 3 6 9
- 14. LEARN THE BASICS & SEE GREAT EXAMPLES www.facebook.com/about/pages
- 15. Facebook’s Connect to New Fans 1 2 with Facebook Ads 3 4 steps
- 16. ADS PAGES ACQUIRE FANS INTERACT WITH FANS
- 20. 1 3 5 7 9 to Accelerate Fan Growth with 2 4 6 8 10 Facebook Ads TIPS #FB4BIZ
- 21. 1 IDENTIFY YOUR AUDIENCE #FB4BIZ
- 24. 2 UNDERSTAND YOUR TARGET OPTIONS #FB4BIZ
- 25. TARGET BY province state Zip code GEO TARGETING city country
- 26. TARGET BY job age title workplace gender birthday DEMOGRAPHIC TARGETING status language education
- 27. TARGET BY movies TV politics shows books LIKES & INTEREST religion TARGETING hobbies music
- 29. 3 USE GOOD IMAGES #FB4BIZ
- 31. INCLUDE A STRONG CALL-TO-ACTION 4 #FB4BIZ
- 32. BODY TEXT IS SHORT AND CLEAR CLEAR CALL-TO- ACTION INCLUDES PRICE SOCIAL PROMOTION & CONTEXT DRIVES SENSE OF URGENCY HIGHER CTR
- 33. SET OBJECTIVE & BUDGET 5 #FB4BIZ
- 34. What Is Your Objective? “I want to get new likes.” “I want to get clicks on my ad.” LIKES CLICKS
- 35. Bidding Based on Objective No need Need to place to bid a CPC bid Objective LIKES CLICKS
- 36. Bidding Based on Objective Objective LIKES CLICKS
- 37. 6 SET UP MULTIPLE CAMPAIGNS/ADS #FB4BIZ
- 38. Target: 25-34, Target: 35-44, Target: 45-54, Marketing Interest Marketing Interest Marketing Interest
- 39. 7 LAUNCH & FIND OUT WHICH ONES ARE WORKING #FB4BIZ
- 42. Winning Creative by Segment: Target: 25-34, Target: 35-44, Target: 45-54, Marketing Interest Marketing Interest Marketing Interest
- 43. 8 REPORTING & OPTIMIZATION #FB4BIZ
- 45. Advanced Report Types ADVERTISING PERFORMANCE RESPONDER DEMOGRAPHICS
- 46. Exporting Reports 1 Click Export Report Click OK 3 Open for use in Excel 2
- 47. Optimize Bids with Reports EXPLORE CTR OF DIFFERENT SUBSETS
- 48. 9 REFRESH YOUR ADS #FB4BIZ
- 51. 10 ALWAYS ON- STRATEGY #FB4BIZ
- 52. ADS BUSINESS PAGE RESULTS IN Q1: 57% increase in traffic to HubSpot.com from Facebook 47% increase in leads from Facebook
- 53. THANK YOU! CHRIS LUO Head of Global SMB Marketing Facebook MIKE VOLPE CMO, HubSpot #FB4BIZ
- 54. Search Engine Optimization Blogging & Social Media Lead Generation All-in-One Lead Marketing Software Management Email & Automation Marketing Analytics
- 55. 3 2000 7 50+ 6 15 0 inbound inspiring small reasons days learning breakout group not to marketing sessions keynotes professionals tracks workshops GO! REGISTER TODAY! http://inbound2012.eventbrite.com/ www.InboundConference.com