Julie Delaforce, GM at Quiip, & Jeremy Macvean, Global Marketing Consultant at Movember present on After The Creative is Done: The Importance of Community Management at Mumbrella's CommsCon
The Ins and Outs of Social Media For Scouting UnitsJohn Green
Learn how to use social media sites safely and successfully to build a stronger Troop. While Social Media can be an effective means of communicating the positive benefits of Scouting, when mishandled, it can reflect poorly the Boy Scouts of America. This session will go over the BSA Social Media Guidelines and help you determine if your social media use is in alignment with the standards and goals of Scouting.
This document outlines 10 commandments for effective media relations and crisis management. It emphasizes the importance of being prepared with a crisis plan, identifying a trained crisis response team, monitoring all media and social media, having clear and concise messaging, maintaining open communication with media, and starting recovery efforts as early as possible. It provides examples of past crises handled effectively or ineffectively by law enforcement to illustrate the importance of these principles.
Cyberbullying Final Project by Group Anonymousccastronovo
This document discusses cyberbullying and provides information on its prevalence, effects, and potential solutions. It notes that 3 million children miss school each month due to bullying, 20% of cyberbullied kids think about suicide, and 4,500 kids commit suicide annually, mostly due to cyberbullying. The document explores how cyberbullying occurs, who it affects, why people do it, and potential solutions like monitoring kids' technology use and teaching kindness. Creative solutions presented include filling the internet with positive comments to outweigh negative ones and using an app to detect and report bullying.
The Community Manager's Guide to Mental Health PreparednessCosette Paneque
The document provides guidance for community managers on preparing for and responding to mental health issues online. It defines mental health and discusses its prevalence in Australia. It then outlines steps community managers can take to reduce stigma, encourage help-seeking behavior, and foster community connectivity. It also provides tips for responding to users in distress, developing referral resources, supporting staff, and prioritizing self-care.
Resilience is a mindset and a way of life, not an end goal.
Use covid-19 as opportunities to grow stronger and thrive in testing times.
We can choose our response.
Resilience is contagious (Spread resilience, not the virus!)
Let’s rise up and emerge stronger by building up our resilience! #SgUnited
Resilience is a mindset and a way of life, not an end goal.
Use covid-19 as opportunities to grow stronger and thrive in testing times.
We can choose our response.
Resilience is contagious (Spread resilience, not the virus!)
Let’s rise up and emerge stronger by building up our resilience! #SgUnited
The document provides an overview of person-centred outcomes and approaches. It discusses:
1. Understanding the difference between what is "important to" a person versus what is "important for" them and how to collect information to create a one-page profile.
2. The value of identifying a person's aspirations, which differ from outcomes in focusing on personal goals rather than service goals.
3. The difference between a person-centred outcome, which is measurable and has the person's influence, versus a service solution.
4. Various person-centred approaches and tools that can be used to develop outcomes focused on what matters to the person.
The Ins and Outs of Social Media For Scouting UnitsJohn Green
Learn how to use social media sites safely and successfully to build a stronger Troop. While Social Media can be an effective means of communicating the positive benefits of Scouting, when mishandled, it can reflect poorly the Boy Scouts of America. This session will go over the BSA Social Media Guidelines and help you determine if your social media use is in alignment with the standards and goals of Scouting.
This document outlines 10 commandments for effective media relations and crisis management. It emphasizes the importance of being prepared with a crisis plan, identifying a trained crisis response team, monitoring all media and social media, having clear and concise messaging, maintaining open communication with media, and starting recovery efforts as early as possible. It provides examples of past crises handled effectively or ineffectively by law enforcement to illustrate the importance of these principles.
Cyberbullying Final Project by Group Anonymousccastronovo
This document discusses cyberbullying and provides information on its prevalence, effects, and potential solutions. It notes that 3 million children miss school each month due to bullying, 20% of cyberbullied kids think about suicide, and 4,500 kids commit suicide annually, mostly due to cyberbullying. The document explores how cyberbullying occurs, who it affects, why people do it, and potential solutions like monitoring kids' technology use and teaching kindness. Creative solutions presented include filling the internet with positive comments to outweigh negative ones and using an app to detect and report bullying.
The Community Manager's Guide to Mental Health PreparednessCosette Paneque
The document provides guidance for community managers on preparing for and responding to mental health issues online. It defines mental health and discusses its prevalence in Australia. It then outlines steps community managers can take to reduce stigma, encourage help-seeking behavior, and foster community connectivity. It also provides tips for responding to users in distress, developing referral resources, supporting staff, and prioritizing self-care.
Resilience is a mindset and a way of life, not an end goal.
Use covid-19 as opportunities to grow stronger and thrive in testing times.
We can choose our response.
Resilience is contagious (Spread resilience, not the virus!)
Let’s rise up and emerge stronger by building up our resilience! #SgUnited
Resilience is a mindset and a way of life, not an end goal.
Use covid-19 as opportunities to grow stronger and thrive in testing times.
We can choose our response.
Resilience is contagious (Spread resilience, not the virus!)
Let’s rise up and emerge stronger by building up our resilience! #SgUnited
The document provides an overview of person-centred outcomes and approaches. It discusses:
1. Understanding the difference between what is "important to" a person versus what is "important for" them and how to collect information to create a one-page profile.
2. The value of identifying a person's aspirations, which differ from outcomes in focusing on personal goals rather than service goals.
3. The difference between a person-centred outcome, which is measurable and has the person's influence, versus a service solution.
4. Various person-centred approaches and tools that can be used to develop outcomes focused on what matters to the person.
The document presents a sociology project investigating the relationship between girls' participation in team sports, self-esteem, and susceptibility to pressure in romantic relationships. The hypothesis is that girls involved in team sports will have higher self-esteem and be less likely to feel pressured in relationships. A questionnaire was administered to girls aged 15-19 measuring self-esteem and experiences of pressure. The results found that most girls with high self-esteem reported being less likely to feel pressured by boyfriends.
6 steps to triple your social confidence and meet new peopleAdrian Nqld Cahill
6 Steps to triple your social confidence and meet new people. Do we need to say any more? Learn a simple 6 step process to dramatically and naturally become a more sociable person.
This is like, how to win friends and influence people in 2015.
Meet men, meet women, make friends everywhere and enjoy the process. You can do this.
Your campaign has a great issue, solid data and a strong organization. But successful campaigns require powerful frames; winning requires setting the frame. You need to command your campaign’s own narrative. Join Resource Media for a training presentation to learn how you can successfully frame campaigns.
The document discusses the concept of online identity and how people present themselves differently online than in real life. It notes that online identity is a carefully crafted presentation of oneself to online communities. It then discusses some statistics about increasing internet and smartphone usage globally. The rest of the document discusses issues like selective self-presentation, impression management online, comparing one's own life to others' online, and strategies to combat social media depression like practicing gratitude and focusing on what you have rather than what others present online. It emphasizes setting boundaries with one's online identity and sharing information smartly.
Social media is a new form of communication that allows sharing of information freely. It enables group thinking around messages and encourages discussion of brands and ideas. While it has value as a communication tool, there are also risks like inappropriate contact with students that require caution and adherence to proper channels. Overall, social media works best when used authentically to listen to others and have human-to-human conversations rather than one-way broadcasting.
This presentation examines the impact of ACE's (Adverse Childhood Experiences) on the lives of children, tweens and teens. It also looks at techniques for helping move people from Trauma to resilience.
Educating Decision Makers & Telling Our Story: Advocacy Lessons from the Wiza...Jim McKay
This document provides guidance on advocating for public policy changes to support children and families. It discusses key advocacy concepts like defining goals, assessing issues, and determining effective messaging strategies. It also addresses common myths about advocacy, how non-profits can advocate and lobby within legal guidelines, and tips for educating decision makers through meetings and media outreach. The overall message is that collective advocacy from committed groups can create meaningful policy changes to improve outcomes for children.
The document discusses Circle of Support, a community mental health model developed to address adolescent depression. It involves bringing together community groups, schools, health professionals, and families to educate them on the symptoms of depression in teens and how to support affected youth. The model provides curriculum and training materials for community presentations, parents and school staff, peer helpers, and skills-building activities for youth. Its goal is to build understanding of depression and provide a support network to help teens access mental health resources. Implementing the program in communities is intended to improve social connections and awareness of issues like underage drinking, suicide, and lack of adult support in schools.
Session 2 healthy, positive social normssu-training
This document provides information about bystander intervention and social norms. It discusses how social norms are constructed and influence behavior, using examples like "lad culture". Unacceptable behaviors like harassment and sexual assault are shown to exist on a spectrum, and bystander intervention can help shift the norm towards healthy behaviors. The document advocates consistently reinforcing that harmful behaviors are unacceptable in order to change social perceptions and discourage such actions. Role plays demonstrate intervening when witnessing inappropriate language or attitudes. The goal is to describe how social norms impact society and how positive intervention can change norms and prevent problematic behaviors.
Are You Really Doing Effective Prevention - from IADDA Conference 2014LEAD
This document appears to be a presentation on using social media effectively for drug prevention. It discusses defining goals before tactics, using accurate and relevant information, asking questions to engage audiences, and focusing on solutions rather than just problems. It also provides tips on using different social media platforms effectively, such as keeping Facebook posts brief, being active on Twitter but careful about following rules, and starting conversations to change them. The overall message is that social media needs to be used strategically to really impact audiences, especially young people, around issues like drug prevention.
1. The document discusses a campaign by Sti Aids Netherlands to promote safe sex among Dutch youth using social media.
2. It found that while Dutch youth are knowledgeable about STIs and prevention, rational knowledge does not always translate to behavior, especially in aroused situations.
3. The campaign co-created content with target audiences to develop messaging that promoted the social norm of discussing condom use openly with partners before being intimate. It tested concepts in online communities and social media groups before a wider launch.
Vrij Veilig Campagne @YTH Live, San Francisco 2013Erwin Fisser
De laatste Vrij Veilig Campagne werd ontworpen met inbreng van duizenden jongeren. Zij dachten mee via hun eigen online communities (blogs en vlogs). Mede daardoor werd de 'hoesje-poesje' campagne een enorm succes waar ze ook elders in de wereld graag meer van weten.
The document discusses empowering men to understand and improve their mental health. It provides top five lists on self-help ways to deal with stress, statistics on suicide rates in Northern Ireland being highest in the UK with males accounting for three quarters of suicides, common stressors for men such as finances and relationship issues, signs of stress in men like poor sleep and concentration, things to do when engaging men like focusing on relationships and creating a welcoming environment, and don'ts such as seeing men as problems and not including their input. It concludes by listing top five sources of support for men seeking help.
Edge of Amazing: Breakout Session A - Improving youth mental health by reduci...PIHCSnohomish
YouthNet RéseauAdo offers a wide range of mental health services to youth aged 13 to 20 in Ottawa, including presentations, discussion groups, information booths, 8-10 week intervention programs, individual bridging counselling, safeTALK training, and student wellness committees. The programs aim to promote mental health literacy, build resilience, and reduce stigma. They are informed and overseen by a Youth Advisory Committee. YouthNet collects data to advocate for youth and conducts research to evaluate its programs. The goal is to start conversations around mental health and teach youth strategies through engaging activities.
Our team worked with teenagers aged 13-17 at the New Community After School program to discuss important health and social issues. We focused on nutrition, drugs, relationships, and preparing for college. For nutrition, we incorporated healthy cooking lessons and discussed the consequences of poor diets. When discussing drugs, we aimed to clarify misconceptions about marijuana and encourage candid discussion. We also addressed alcohol use through interactive games to provide facts while relating to the teens' experiences. To prepare for college, we highlighted the financial benefits and dispelled common myths, then reviewed the application process. Throughout, we strived to engage the teens through flexible discussions and activities tailored to their backgrounds.
This document outlines a social experiment project for teens to investigate adult bias against teenagers. Students can choose from several project options, including conducting a social experiment by changing their appearance and observing how they are treated, interviewing adults about their positive and negative experiences with teens, examining store policies targeted at teens, or doing "person on the street" interviews showing adults pictures of teens dressed differently. The overall goal is to create a press kit to raise awareness among adults that not all teens are alike, that a few bad apples don't represent the whole group, and of the positive impact teens can have. The project will be done individually but some initial work and brainstorming can be done with others. Questions to consider include whether what teens wear
This document outlines a vision for expanding dementia-friendly initiatives in the United States and globally. It discusses the need for greater awareness and education about younger-onset Alzheimer's disease and other forms of dementia. The document proposes a multi-media public awareness campaign featuring younger individuals to challenge misconceptions that only older adults are affected. It also stresses the importance of using the inclusive term "dementia" rather than just "Alzheimer's." The vision includes making communities, hospitals, businesses and other organizations more dementia-friendly through universal symbols, technology, staff training and policy changes. Building broad coalitions is seen as key to implementing these initiatives on a large scale.
Sam Canavan's (Sport Heroes Group) presentation at Mumbrella's Health & Welln...Ruperta Daher
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Jennifer Wilson's (The Project Factory) presentation at Mumbrella's Health & ...Ruperta Daher
Jennifer Wilson, Director at The Project Factory, presented on Standing Out in the App Store: The Secret to Marketing Your Health App at Mumbrella's Health & Wellness Marketing Summit.
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The document presents a sociology project investigating the relationship between girls' participation in team sports, self-esteem, and susceptibility to pressure in romantic relationships. The hypothesis is that girls involved in team sports will have higher self-esteem and be less likely to feel pressured in relationships. A questionnaire was administered to girls aged 15-19 measuring self-esteem and experiences of pressure. The results found that most girls with high self-esteem reported being less likely to feel pressured by boyfriends.
6 steps to triple your social confidence and meet new peopleAdrian Nqld Cahill
6 Steps to triple your social confidence and meet new people. Do we need to say any more? Learn a simple 6 step process to dramatically and naturally become a more sociable person.
This is like, how to win friends and influence people in 2015.
Meet men, meet women, make friends everywhere and enjoy the process. You can do this.
Your campaign has a great issue, solid data and a strong organization. But successful campaigns require powerful frames; winning requires setting the frame. You need to command your campaign’s own narrative. Join Resource Media for a training presentation to learn how you can successfully frame campaigns.
The document discusses the concept of online identity and how people present themselves differently online than in real life. It notes that online identity is a carefully crafted presentation of oneself to online communities. It then discusses some statistics about increasing internet and smartphone usage globally. The rest of the document discusses issues like selective self-presentation, impression management online, comparing one's own life to others' online, and strategies to combat social media depression like practicing gratitude and focusing on what you have rather than what others present online. It emphasizes setting boundaries with one's online identity and sharing information smartly.
Social media is a new form of communication that allows sharing of information freely. It enables group thinking around messages and encourages discussion of brands and ideas. While it has value as a communication tool, there are also risks like inappropriate contact with students that require caution and adherence to proper channels. Overall, social media works best when used authentically to listen to others and have human-to-human conversations rather than one-way broadcasting.
This presentation examines the impact of ACE's (Adverse Childhood Experiences) on the lives of children, tweens and teens. It also looks at techniques for helping move people from Trauma to resilience.
Educating Decision Makers & Telling Our Story: Advocacy Lessons from the Wiza...Jim McKay
This document provides guidance on advocating for public policy changes to support children and families. It discusses key advocacy concepts like defining goals, assessing issues, and determining effective messaging strategies. It also addresses common myths about advocacy, how non-profits can advocate and lobby within legal guidelines, and tips for educating decision makers through meetings and media outreach. The overall message is that collective advocacy from committed groups can create meaningful policy changes to improve outcomes for children.
The document discusses Circle of Support, a community mental health model developed to address adolescent depression. It involves bringing together community groups, schools, health professionals, and families to educate them on the symptoms of depression in teens and how to support affected youth. The model provides curriculum and training materials for community presentations, parents and school staff, peer helpers, and skills-building activities for youth. Its goal is to build understanding of depression and provide a support network to help teens access mental health resources. Implementing the program in communities is intended to improve social connections and awareness of issues like underage drinking, suicide, and lack of adult support in schools.
Session 2 healthy, positive social normssu-training
This document provides information about bystander intervention and social norms. It discusses how social norms are constructed and influence behavior, using examples like "lad culture". Unacceptable behaviors like harassment and sexual assault are shown to exist on a spectrum, and bystander intervention can help shift the norm towards healthy behaviors. The document advocates consistently reinforcing that harmful behaviors are unacceptable in order to change social perceptions and discourage such actions. Role plays demonstrate intervening when witnessing inappropriate language or attitudes. The goal is to describe how social norms impact society and how positive intervention can change norms and prevent problematic behaviors.
Are You Really Doing Effective Prevention - from IADDA Conference 2014LEAD
This document appears to be a presentation on using social media effectively for drug prevention. It discusses defining goals before tactics, using accurate and relevant information, asking questions to engage audiences, and focusing on solutions rather than just problems. It also provides tips on using different social media platforms effectively, such as keeping Facebook posts brief, being active on Twitter but careful about following rules, and starting conversations to change them. The overall message is that social media needs to be used strategically to really impact audiences, especially young people, around issues like drug prevention.
1. The document discusses a campaign by Sti Aids Netherlands to promote safe sex among Dutch youth using social media.
2. It found that while Dutch youth are knowledgeable about STIs and prevention, rational knowledge does not always translate to behavior, especially in aroused situations.
3. The campaign co-created content with target audiences to develop messaging that promoted the social norm of discussing condom use openly with partners before being intimate. It tested concepts in online communities and social media groups before a wider launch.
Vrij Veilig Campagne @YTH Live, San Francisco 2013Erwin Fisser
De laatste Vrij Veilig Campagne werd ontworpen met inbreng van duizenden jongeren. Zij dachten mee via hun eigen online communities (blogs en vlogs). Mede daardoor werd de 'hoesje-poesje' campagne een enorm succes waar ze ook elders in de wereld graag meer van weten.
The document discusses empowering men to understand and improve their mental health. It provides top five lists on self-help ways to deal with stress, statistics on suicide rates in Northern Ireland being highest in the UK with males accounting for three quarters of suicides, common stressors for men such as finances and relationship issues, signs of stress in men like poor sleep and concentration, things to do when engaging men like focusing on relationships and creating a welcoming environment, and don'ts such as seeing men as problems and not including their input. It concludes by listing top five sources of support for men seeking help.
Edge of Amazing: Breakout Session A - Improving youth mental health by reduci...PIHCSnohomish
YouthNet RéseauAdo offers a wide range of mental health services to youth aged 13 to 20 in Ottawa, including presentations, discussion groups, information booths, 8-10 week intervention programs, individual bridging counselling, safeTALK training, and student wellness committees. The programs aim to promote mental health literacy, build resilience, and reduce stigma. They are informed and overseen by a Youth Advisory Committee. YouthNet collects data to advocate for youth and conducts research to evaluate its programs. The goal is to start conversations around mental health and teach youth strategies through engaging activities.
Our team worked with teenagers aged 13-17 at the New Community After School program to discuss important health and social issues. We focused on nutrition, drugs, relationships, and preparing for college. For nutrition, we incorporated healthy cooking lessons and discussed the consequences of poor diets. When discussing drugs, we aimed to clarify misconceptions about marijuana and encourage candid discussion. We also addressed alcohol use through interactive games to provide facts while relating to the teens' experiences. To prepare for college, we highlighted the financial benefits and dispelled common myths, then reviewed the application process. Throughout, we strived to engage the teens through flexible discussions and activities tailored to their backgrounds.
This document outlines a social experiment project for teens to investigate adult bias against teenagers. Students can choose from several project options, including conducting a social experiment by changing their appearance and observing how they are treated, interviewing adults about their positive and negative experiences with teens, examining store policies targeted at teens, or doing "person on the street" interviews showing adults pictures of teens dressed differently. The overall goal is to create a press kit to raise awareness among adults that not all teens are alike, that a few bad apples don't represent the whole group, and of the positive impact teens can have. The project will be done individually but some initial work and brainstorming can be done with others. Questions to consider include whether what teens wear
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Julie Delaforce (Quiip) & Jeremy Macvean's (Movember) presentation at Mumbrella's CommsCon
1. AFTER THE CREATIVE IS DONE: THE
IMPORTANCE OF COMMUNITY
MANAGEMENT
WORLD SUICIDE
PREVENTION DAY 2016
2. THE issue
• Globally, the rate of suicide is alarmingly high, particularly in men
• Around the world, on average we lose a man to suicide every
minute of every day
• That’s 510,00 men that we lose to suicide each year
• By market, on average (conservatively):
• 87 men each day take their life by suicide in the USA
• 13 men each day take their life through suicide in the UK
• 7 men each day take their life through suicide in Canada
• 5 men each day take their life through suicide in Australia
3. ONE solution
• Suicide is complex and there is no single reason of why men take
their own lives.
• Too many men are ‘toughing it out’, keeping their feelings to
themselves and struggling alone with their issues.
• In this campaign we encouraged men to take action sooner,
because we know that early intervention leads to better outcomes.
• We want men to talk, take action and ask for help earlier if they
need it - “Men, let’s talk when things get tough”.
6. 2015 Campaign - Results
• The most successful global activity outside of the Movember
campaign ever
• Over 4,400‘likes' globally on the news articles on Movember.com
(we normally get ~10-20 likes)
• Over 8,000‘likes’on Facebook (we normally average ~100 likes)
• Over 2,602‘shares’on Facebook (we normally average ~20
shares), delivering a reach of 424k
• Hundreds of retweets, even one from Stephen Fry going to his
11.3 million followers
• Very strong LinkedIn performance
• Overwhelmingly positive comments across all channels
8. CAMPAIGN OBJECTIVES
1. Encourage men to stay socially connected and talk,
especially when things get tough
• This campaign is focused on prevention through encouraging a
mass audience to take early action, rather than specifically
targeting suicidal men
2. Raise the profile of The Movember Foundation, our
men’s health focus and the issues we tackle
10. CAMPAIGN timings
• From Monday 22 August, 3 weeks out from WSPD
• Social media posts started
• Content focused on reinforcing the social crisis of male suicide
• Content referenced social connection and taking effective
action
• Tuesday 6 September, the week of WSPD, video launch
• Hero video uploaded to Movember.com and pushed out on all
social channels
• Partners shared video
• EDM sent
13. Mo Guides
• The campaign prompted men to talk when things get tough.
• But lots of blokes don’t know how to stay connected, reach out and
how to help their mates.
• To help address this, we produced ‘Mo Guides’, Movember’s
straight up tips for staying connected and starting important
conversations.
14. HOW TO BE A BETTER MATE
Send your mate a
message or school
and pick up the
phone.
go old
Lock in a time to
meet. “Mate, let’s
catch up soon” ain’t
good enough, sort
out a date and time.
It could also be a
recurring catch up.
Do something. It
could be something
you both like doing,
or something new.
Guys often talk more
openly when they’re
doing stuff shoulder-
to-shoulder.
If you or your mate
wants to chat about
something tough, be
there and listen.
Share the shit that’s
happening in your life
too. It’s amazing how
much better and
closer we feel
when we talk about
the real stuff.
HOW TO BE
A BETTER MATE
Men can lose touch with their mates as
they get older. Make the effort to stay
socially connected and you’re well on
the way to better friendships and better
mental health. Here’s how:
15. HOW TO BE A BETTER MATE
Send your mate a
message or school
and pick up the
phone.
go old
Lock in a time to
meet. “Mate, let’s
catch up soon” ain’t
good enough, sort
out a date and time.
It could also be a
recurring catch up.
Do something. It
could be something
you both like doing,
or something new.
Guys often talk more
openly when they’re
doing stuff shoulder-
to-shoulder.
If you or your mate
wants to chat about
something tough, be
there and listen.
Share the shit that’s
happening in your life
too. It’s amazing how
much better and
closer we feel
when we talk about
the real stuff.
HOW TO BE
A BETTER MATE
Men can lose touch with their mates as
they get older. Make the effort to stay
socially connected and you’re well on
the way to better friendships and better
mental health. Here’s how:
16. HOW TO BE A BETTER MATE
Send your mate a
message or school
and pick up the
phone.
go old
Lock in a time to
meet. “Mate, let’s
catch up soon” ain’t
good enough, sort
out a date and time.
It could also be a
recurring catch up.
Do something. It
could be something
you both like doing,
or something new.
Guys often talk more
openly when they’re
doing stuff shoulder-
to-shoulder.
If you or your mate
wants to chat about
something tough, be
there and listen.
Share the shit that’s
happening in your life
too. It’s amazing how
much better and
closer we feel
when we talk about
the real stuff.
HOW TO BE
A BETTER MATE
Men can lose touch with their mates as
they get older. Make the effort to stay
socially connected and you’re well on
the way to better friendships and better
mental health. Here’s how:
17. HOW TO BE A BETTER MATE
Send your mate a
message or school
and pick up the
phone.
go old
Lock in a time to
meet. “Mate, let’s
catch up soon” ain’t
good enough, sort
out a date and time.
It could also be a
recurring catch up.
Do something. It
could be something
you both like doing,
or something new.
Guys often talk more
openly when they’re
doing stuff shoulder-
to-shoulder.
If you or your mate
wants to chat about
something tough, be
there and listen.
Share the shit that’s
happening in your life
too. It’s amazing how
much better and
closer we feel
when we talk about
the real stuff.
HOW TO BE
A BETTER MATE
Men can lose touch with their mates as
they get older. Make the effort to stay
socially connected and you’re well on
the way to better friendships and better
mental health. Here’s how:
19. crisis helplines
• Crisis resources offering immediate support were presented
throughout the campaign.
• Local helplines were included on all materials that could be localised
(e.g. EDMs, local mo.com pages, press releases).
• If the medium was global (e.g. social media), a link to movember.com
was included that directed people to these helplines and localises the
information whenever possible (via mo.com geo-redirects).
30. WHEN YOU START A CONVERSATION, BE
PREPARED TO TALK!
• 110 hours of active community management
• 3 critical risks resolved
• 76 high risk posts resolved
33. GOVERNANCE
• Wrote dedicated governance plan for this campaign including:
• Community guidelines – updated existing to include support
information, stating Movember is not a support-provider
• Traffic light risk matrix
• Response and escalation plans
• How to report risks
• Escalation ladder
• Moderation process
• Tone of Voice
• Specifics on managing MH & suicide online
• Full contact/escalation list
• 1-pager for partner organisations on managing critical posts
• 13 community managers over 9 days, covered 2 x 24 hour periods
34. 3 key areas of risk
1.
Legal or
Regulatory
1.
Legal or
Regulatory 2.
Brand or
Reputation
2.
Brand or
Reputation
3.
User or
Audience
3.
User or
Audience
36. TRAFFIC LIGHT MATRIX
RISK
LEVEL
CONTENT ACTION NOTIFY SLA
CRITICAL Imminent risk of suicide with means
and/or time frame identified.
• Report to social media platform.
Screenshot comment.
• Hide comment (Facebook only).
• Escalate to emergency services.
• Respond as per Response Guide.
• Quiip TL
• Head of
Social
• Mental
Health Lead
• WSPD
Project Lead
Immediate
HIGH Feels triggered or distressed by
campaign.
• Respond as per Response Guide.
• Hide comment if distressing level of
detail (Facebook only)
Immediate
MED Inaccurate information about mental
health, suicide or self harm.
• Respond as per Response Matrix. If
unsure, escalate to Movember.
• Head of
Social
• Mental
Health Lead
Within 3 hours of
identification
LOW Tech issue with sharing or viewing
content.
• Assess if there are similar reports.
• Escalate to Movember and/or social
media platform if required.
• Otherwise suggest using different
browser and clearing cache.
• WSPD
Project Lead
• Head of IT
Within 3 hours of
identification
37. ESCALATION CHART
Does the comment require a response?No action required
Community Manager to assess risk.
CRITICAL
Respond
Immediately
HIGH
Respond within 1
hour
LOW
Respond within 12
hours
MEDIUM
Respond within 4
hours
38. IDENTIFYING SUICIDAL INTENT
When assessing a post as critical, it must reference suicide along with one or more of
these statements:
• Explicit intent. Eg: “I’m gonna kill myself”
• A means or method. Eg: “Overdose”
• A time frame. Eg: “Won’t be around this weekend”
People often won’t use clear or direct language to state their intention. Keep an eye out
for slang phrases and oblique references to suicide.
Great community managers know the nuances of online
communication
I’m done. No more.
As of right now, it’s
over.
I don’t plan on
waking up
tomorrow.
Might as well off
myself tonight.
Nobody will care.
39. IDENTIFYING
If you are unsure whether the person is talking about suicide, it’s ok to ask them.
Asking someone if they are thinking about suicide will not make them more
likely to act on those thoughts. Be direct. Use the correct terms.
If you have reasonable belief someone is at imminent risk of suicide based on
what they have said, the risk is critical and escalation procedures must commence
immediately.
“Hey mate, I’m concerned by the way you said you
won’t be here tomorrow.
Does this mean you plan on ending your life?”
“Kevin, when you mentioned taking
pills – are you talking about suicide?”
40. Behind the scenes
Managing a remote and global team:
•Slack back channel
• Live conversations
• Shift handovers between Quiip & Movember
• Social/rapour-building
•Yammer
• All Movember documentation in client group
• On-shift guides
• Shift report (all actions taken, outstanding items for next
shift)
• A-synchronous conversation
41. SELF CARE
Basically, self-care is any activity that you do
voluntarily which helps you maintain your physical,
mental or emotional health. It can help you feel
healthy, relaxed and ready to take on your work and
responsibilities.
- ReachOut.com.au –
Basically, self-care is any activity that you do
voluntarily which helps you maintain your physical,
mental or emotional health. It can help you feel
healthy, relaxed and ready to take on your work and
responsibilities.
- ReachOut.com.au –
42. SELF Care for CMs
• Limit shift-lengths
• Encourage self care
and reinforce the
message
• Have an EAP and
ensure CMs know
about it
• Have a debrief
process and ensure
CMs know about it
• It’s more than just
‘treats’