This document provides rules and advice for generating creative ideas to build and promote brands. It suggests to: 1) Be active in learning and seizing opportunities, as competitors may capitalize first otherwise. 2) Be proactive by using research tools to inform decisions, not just following others. 3) Avoid being hyperactive by applying common sense over speculation. 4) Developing knowledge of markets, competitors, and consumer behavior will facilitate creative and strategic processes.

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2. 2

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4. This presentation is dedicated to all
brand managers, marketing gurus, and creative directors
SO HOW TO GENERATE IDEAS

5. To build a strong brand
and to promote, market or advertise it
We need
ideas

6. So what are the RULES to generate ideas?

7. So what are the RULES to generate ideas?

8. So what are the RULES to generate ideas?
That’s
What
We need
To break

9. They say
never use BLACK color in branding
Because
it symbolizes evil, devil and…..

10. We asked them
With what you associate this brand?

12. They say
Brand name should relate to product category
Because
then only it will create unique brand identity

13. We asked them
Don’t these brands have identities?

15. They say
Logo should be eye captivating
Because
Then only your brand will stand out

16. We asked them
What about the legacy of …

18. They say
We always….

19. THINK
out of

20. But
Truth is….

21. They are afraid to come out of it, indeed they are deep inside it

22. We am not saying
That this is the wrong approach
All we want to say
It is not the only approach

23. Advantage of technology
I am communicating my message to you so easily
Disadvantage of technology
When I ask my gf to give me a kiss, she smsed me

24. Don’t just
surrender your self to technology
Please use
The world’s most superior technology ever invented

25. Your BRAIN
Ready-to-use installed absolutely free in EACH of us by Heavens INC.

26. Be Active
Be Pro-Active
But never be Hyper-Active

27. Be Active
Always be ready to learn, and be alert to garb all opportunities, If your
competitors garbed it before you, then it would be a threat for you in long-run.
Never view others (brand / individual) success as your failure.
Never compete with others in the market, but only with yourself and raise
your standards everytime.
Be Pro-Active
Always be ready to learn……does not mean that you blindly follow
what others are doing. There are very valuable tools like Market
Research, Consumer Behaviour Studies which will definitely help
your brand in a long run..so do use them.
Never waste your time and energy when all you need
to apply is a common sense rather than sixth sense
But never be Hyper-Active
Never waste your time and energy when all you need
is to apply a common sense rather than sixth sense

28. Be Active
Always be ready to learn, and be alert to garb all opportunities, If your
competitors garbed it before you, then it would be a threat for you in long-run.
Never view others (brand / individual) success as your failure.
Never compete with others in the market, but only with yourself and raise
your standards everytime.
Be Pro-Active
Always be ready to learn……does not mean that you blindly follow
what others are doing. There are very valuable tools like Market
Research, Consumer Behaviour Studies which will definitely help
your brand in a long run..so do use them.
But never be Hyper-Active
Never waste your time and energy when all you need
is to apply a common sense rather than sixth sense

29. Be Active
Always be ready to learn, and be alert to garb all opportunities, If your
competitors garbed it before you, then it would be a threat for you in long-run.
Never view others (brand / individual) success as your failure.
Never compete with others in the market, but only with yourself and raise
your standards everytime.
Be Pro-Active
Always be ready to learn……does not mean that you blindly follow
what others are doing. There are very valuable tools like Market
Research, Consumer Behaviour Studies which will definitely help
your brand in a long run..so do use them.
But never be Hyper-Active
Never waste your time and energy when all you need
is to apply a common sense rather than sixth sense

30. All you need is knowledge
Knowledge of market
Knowledge of your competitor
Knowledge of what consumer behavior

31. So just be a…..

32. knowledgeable thinker
that’s what our team firmly believe in

34. If you possess knowledge then the every process –
to generate creative ideas or to develop marketing
strategies will be very easy.
that’s our philosophy

35. H YO
THANK YOU
Presented by Jasmeet Warraich – Creative & Branding consultant
You can reach me at jasmeet.warraich@gmail.com