Branding
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This presentation provides tips for generating thoughtful ideas, especially for brand managers and marketers. It stresses the importance of using knowledge and thinking creatively. The presentation recommends three steps: brainstorming all possible ideas without criticism, continuing to search for ideas by scratching your head or following your heart, and relying on knowledge of customers, markets and competitors. It provides examples of both ineffective and effective branding strategies to illustrate these points. The overall message is that applying knowledge and creativity is key to developing strong branding and marketing ideas.
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Brand Positioning Pbm
Positioning refers to how organizations want consumers to perceive their product relative to competitors. It involves finding a unique position for the product in the consumer's mind. Effective positioning starts by looking inside the consumer's mind, not at the product's features. A strong positioning strategy clarifies what the brand is about, who it is for, and why consumers should purchase it over alternatives.
Women in Innovation: Building Success - Branding
Branding is more than just a name, design or slogan, it is a way to distinguish yourself from your competitors and make a memorable impression on consumers.
Done correctly your brand can not only add real value to your company, but can outlive your products.
In this webinar we will explore:
- Why you should be thinking about building a strong brand from the get go aspects of branding
- How to build your brand and reputation
Find out more about the Diversity and Inclusion Interest Group at https://ktn-uk.co.uk/interests/diversity
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Branding
- 1. A SPECIAL PRESENTATION ON HOW TO CREATE THOUGHT PROVOKING IDEAS
- 2. This presentation is dedicated to all brand managers, marketing gurus, and creative directors THIS PRESENTATION IS DEDICATED TO ALL BRAND MANAGERS, MARKETING GURUS & CREATIVE DIRECTORS
- 3. To build a strong brand and to promote, market or advertise it We need ideas
- 4. So what are the RULES to generate ideas?
- 5. So what are the RULES to generate ideas? So what are the RULES to generate ideas?
- 6. That’s What We need To break So what are the RULES to generate ideas? So what are the RULES to generate ideas?
- 7. They say never use BLACK color in branding it symbolizes evil, devil and….. Because
- 8. I asked them With what you associate this brand?
- 10. They say Brand name should relate to product category then only it will create unique brand identity Because
- 11. I asked them Don’t these brands have identities?
- 13. They say Logo should be eye captivating Then only your brand will stand out Because
- 14. I asked them What about the legacy of …
- 16. They say We always….
- 17. out of THINK
- 18. But Truth is….
- 19. They are afraid to come out of it, indeed they are deep inside it
- 20. I am not saying That this is the wrong approach It is not the only approach All I want to say
- 21. Advantage of technology I am communicating my message to you so easily When I ask my gf to give me a kiss, she smsed me Disadvantage of technology
- 22. Don’t just surrender your self to technology The world’s most superior technology ever invented Please use
- 23. Your BRAIN Ready-to-use installed absolutely free in EACH of us by Heavens INC.
- 24. THREE STEP simple process to generate ideas
- 25. Do all possible tricks you can Brain storm the ideas but never let anyone criticize your idea Explore all wacky, weird & wild ideas and stick to your thought Step - 1
- 26. Keep scratching your head with a sharp object till the time some very thoughtful idea jumps out of it Or till the time last hair string left on your head Whichever is earlier. Step - 2
- 27. Simply do not follow the previous two steps Just follow your own heart and mind , and the process will follow itself Step - 3
- 28. All you need is knowledge Knowledge of market Knowledge of your competitor Knowledge of what consumer likes / wants
- 29. So just be a…..
- 32. If you possess knowledge then the process to generate creative ideas or marketing strategies will follow by default
- 33. Don’t just follow blindly Case I
- 35. Very expensive won’t buy So cheap can’t afford to leave it Price Before Sale Sale Price Rs. 1500/- Rs. 2500/-
- 36. WARNING Don’t use such tactics in long run it would definitely harm your brand
- 37. Case II Just follow you heart & mind Don't hammer your brain unnecessary
- 38. Product Category : Jewellery Client: Popley Jewellers Assignment: Branding of a loyalty programme
- 39. We just used a simple logic
- 40. Rewards Program Branding What is the top of the mind of customers when they shell out money to buy Jewellery?
- 41. P U R E
- 42. So this is how the brand new Rewards Programme was born Rewards Program Branding
- 43. Rewards Program Branding P U R E
- 44. Rewards Program Branding P U R E
- 45. Rewards Program Branding P U R E
- 46. Rewards Program Branding P U R E opley’s nlimited ewards & arnings
- 47. T H ANK YO U
- 48. T H ANK YO U H YO Presentated by Jasmeet Warraich – Creative & Branding consultant You can reach me at jasmeet.warraich@gmail.com