Pete Carroll, head coach of the Seattle Seahawks, believes in a philosophy of "winning forever" which allows teams to sustain high-level championship performance over long periods of time. This philosophy is built upon maximizing individual and team performance through competition, preparation, believing in yourself, and having a consistent philosophy and mindset. The key is always competing to improve yourself and reach your full potential, rather than focusing on external competitors.

1. PETE CARROLL
Head Coach of the Seattle Seahawks

3. 1. Who is your fiercest competitor?
2. What competitive edge do you have?
3. How can you beat your competition?

4. The philosophy “win forever” is an approach
that can allow a team to sustain high-level
championship performance over a record-
breaking period of time. It is a vehicle for
maximizing team and individual
performance.

5. http://www.youtube.com/watch?v=T_wyBftd8gk

6. One of the keys to success lies in knowing
and believing in yourself. When you are
confident and you trust in who you are, you
can perform to the best of your ability.
Do you believe in You?

7. Self-actualization is the top level of Maslow’s hierarchy of
needs where a person’s basic needs have all been met to
the degree where he or she is liberated to go out and
make an impact on the world. The point where people
begin to strive to be the best people they can possibly be.
When we reach this level, we can begin to have access to
“peak experiences” or moments of great happiness and
high performance. At this point, people begin to actualize
moments of full potential.

8. The first step to doing great things is affirming the belief that
great things are possible.
Is it possible to perform exactly how you envision
yourself performing?
What do you need to get better?
Name one true statement about what you think the future
could hold for you if you truly did your best.

9. The simple act of making thoughtful, affirmative statements
about who we are and what we want to achieve can be an
incredibly powerful tool for getting the best possible
performance out of ourselves.
In order to be successful, you must have a consistent
philosophy. You must believe in yourself and what you
can accomplish.
What you expect is usually what you get. What you focus
on is what you draw to yourself. We all have the power to
create our own reality.

10. Write an affirmation describing who you are and
what you want to accomplish at work.
This affirmation should be a tool used to guide
you throughout your day…it should help you
maximize your potential and help you reach
your best possible performance.

11. The only competition that
matters is the one that takes
place within yourself. It isn’t
about external factors.

12. Recall your most perfect moment in sales, or what we can
refer to as “peak experiences.” This is very similar to
“being in the zone.”
Do you realize that every time you come to work you have
an opportunity for a peak experience?
With the right collective mind-set, you have the
opportunity to create your own zone on the
very next sale.

13. First and foremost, you have to know that you are capable of making the
sale. If there is any question or doubt, it won’t happen. Get your mind
right for the phone call you are about to make. Believe in yourself and
execute the plan.
Second, you must find total focus in the midst of objections, distractions,
etc. Nothing can take you out of the zone. You are invincible and can
perform with great precision and power.
It is the supremely confident salesperson who will
have the best chance to perform up to their
potential.

14. Preparation and practice sessions are key…when
you plan and train for all potential outcomes, you
eliminate surprises, and, in turn, eliminate a huge
source of doubt that can so often make us
stumble or not succeed.
Have a plan for all eventual outcomes and
you’ll be prepared.

15. PHILOSOPHY
Do things better than they have ever been done before
Beliefs:
-It’s all about the sale
-Everything counts
-Respect everyone
Style:
Great effort, great enthusiasm, great toughness, be smart
3 Rules:
1. Always protect the team
2. No whining, no complaining, no excuses
3. Show up early
COMPETITION
Always compete
You’re either competing or you’re not
Be in a relentless pursuit of a competitive edge
Confidence Trust
PRACTICE & PREP IS EVERYTHING
“KNOWING”
YOU’RE
GOING TO WIN
FOCUS
PERFORMANCE
ENVIRONMENT
CENTRAL THEME
BELIEF SYSTEM
IF YOU WANT TO WIN FOREVER, ALWAYS COMPETE
WIN FOREVER
PYRAMID

16. At the base of the win forever pyramid , the
foundation is the philosophy. What win forever
means is aspiring to be the best you can be or
“maximizing your potential.” It’s not about the final
score, it’s about competing and striving to be the
best. If you are in this pursuit, you are already
winning.

17. Do things better than they have ever been done before. This covers
elements of the job, human performance, organizational structure, etc.
Are you the best rep in the office at turning in accurate paperwork? Does
your OC love you? Or do they dread seeing your paperwork knowing
that it will take up much of their valuable time fixing your errors?
Do you challenge yourself by trying new things? Adopt a strategy that is
working for a co-worker? Push yourself to understand and sell new
products? Or are you stuck renewing print advertising at an 80 percent
discount?

18. This part of the pyramid also includes the idea that “ It’s all
about the Sale” and the directives that include the 3 rules:
We will perform with great energy, great enthusiasm, and
great toughness, and be smart, all while respecting
everything and everyone involved in the process.
1. Always protect the team
2. No whining, no complaining, no excuses
3. Show up early

19. Do you inspire the team? Are you a positive person to be
around? Are you enthusiastic? Do you always look for the
best in every situation?
Do you respect the process and everyone involved with
it? Or do you whine and complain and spread
rumors? Are you actively working to make the
process better?

20. The overall central theme is competition.
If competition doesn’t play a central role in your day-to-
day activities…if competition isn’t at the forefront of
every thought you have while at work…if you aren’t
extremely competitive…
You are in the wrong place.
Always Compete

21. Practice and preparation is everything. For us to do things better than they
have ever been done, we must prepare and practice.
With consistent and high level prep and practice, you can ultimately
perform in the absence of fear, due to the confidence you have gained by
preparing and practicing. You can learn to trust the process, yourself, and
your teammates.
When you do this, you know you are going to win. When you know you are
going to win, you don’t doubt or worry. You can perform in the absence of
fear and achieve your peak performance.

22. COMPETITION TO ME IS NOT ABOUT BEATING YOUR OPPENENT. IT
IS ABOUT DOING YOUR BEST; IT IS ABOUT STRIVING TO REACH
YOUR POTENTIAL; AND IT IS ABOUT BEING IN RELENTLESS
PURSUIT OF A COMPETITIVE EDGE IN EVERYTHING YOU DO.
COMPETITION IS A MENTALITY, AN OUTLOOK, AND A WAY OF
APPROACHING EVERY DAY. YOU DON’T NECESSARILLY NEED AN
OPPONENT…YOU CAN COMPETE WITH YOURSELF.
THE ESSENCE OF COMPETITING HAS NOTHING TO DO WITH OUR
OPPONENT… “IT’S ALL ABOUT US.” IF WE HAVE ELEVATED
OURSELVES TO OUR FULL POTENTIAL IT DOESN’T MATTER
WHOM WE COMPETE AGAINST.

23. OUR OPPONENTS ARE NOT OUR ENEMIES. OUR OPPONENTS ARE
THE PEOPLE WHO OFFER US THE OPPORTUNITY TO SUCCEED.
THE TOUGHER OUR OPPONENT, THE MORE THEY PRESENT US
WITH AN OPPORTUNITY TO LIVE UP TO OUR FULL POTENTIAL
AND REACH OUR PEAK PERFORMANCE.
We should hold our opponents in high regard because they are
the ones who call on each of us to reach our potential. We must
always compete against our best teammates to create
competitive situations – this is crucial to maximizing the
development of the team.

24. By staying in the mind-set of always competing you can
develop the awareness to capture the “opportunities within
opportunities” that other people might miss. In other words,
be constantly seeking a competitive edge.
Passion, energy, excitement, enthusiasm and
competitive desire dominate in winners and can make
the difference between having a peak performance or
having a lousy day.

25. Yes, you may have been a champion last year, or last week,
or even yesterday…but it must be understood that inside
sales isn’t about hitting one goal, or accomplishing one
task, or being the best for one day – we are about
“owning” the record, always being the champion. In spite
of our accomplishments as a team, all we ever really have
is the very next moment we are facing. We can celebrate,
learn, and grow from past experiences, but the very next
step we are about to take may be the most important one
and we don’t want to miss it!

26. Rule 1. Always Protect
the Team
Rule 2. No Whining, No
Complaining, No Excuses
Rule 3. Be Early

27. Always protect the team. Be fully aware of what you are doing
at all times and understand that for every decision you
make there will be a result that will affect the team and
ultimately everyone who depends upon your success.
Seek outcomes that will protect your family, your
teammates, and ZipLocal.
In sales, every little sale counts and every team member is as
important as every other team member…we are only as
good as our weakest link.

28. No Whining, no complaining, no excuses. Take
responsibility for yourself and your actions. In the
end, everything you do and everything you are
comes down to YOU and no one else.
Believe in the power of intentions and speak in the
affirmative. A negative mentality attracts negative
thoughts, and a positive approach creates the
power of possibilities.

29. Be early. This rule doesn’t just focus on time. It is all about
being organized and showing respect. Be the 1st rep to sell
a new product. Come to meetings with notepad and pen
and minds ready to learn. You must be organized to the
point where you have a plan and can execute it effectively.
By being early, you will make every aspect of your life easier.
By being organized you will sell with more confidence. By
taking notes you will be more prepared.

30. The greatest competitors of our time own a
deep-down desire to be the best. They are
driven to constantly prove and validate their
greatness. Even though competitive levels
vary from person to person, competition is
something that can be taught and learned.

31. There are no choices: you’re either
competing or you’re not!
Your goal should be to maximize your
potential and your performance as a
permanent way of being.

32. Do things better than
they have ever been
done before.
Always Compete!