The document discusses ways for a yearbook staff to incorporate multiple personalities and perspectives in order to increase coverage and engagement. It recommends covering a wider variety of students, groups, events, and lifestyles through personalized stories, timelines, question-and-answer profiles, and diverse photo styles. Incorporating multiple viewpoints on the same events and using ads, indexes, and other features to highlight more people can help readers feel more connected to the book.

1. Multiple
personalities

2. Does your
yearbook
have them?

3. Your school does.

4. The yearbook should, too.
Incorporating multiple personalities has many benefits:
More people in the book
Better coverage
More diversity
Increased book sales
Trains your staff to dig for stories

5. Been there, done that.
Homecoming
Team bonding
Superlatives
Learning a language by eating a food from the country

6. Personalize it
Incorporate personal accounts
Cover and Include more People and their lifestyles
Make it “my” book
Increases sales
Helps market the book
When people see your staff working and gathering data, they
know it is going to be good.

7. FACE IT:
If they aren’t in it, they won’t like it.

8. FACE IT:
If they aren’t in it, they won’t like it.

9. Make it personal
The readers need to feel connected to the book

10. Make it personal
The readers need to feel connected to the book

11. Make it personal
The readers need to feel connected to the book

12. Make it personal
The readers need to feel connected to the book

13. Cover every social group
variety

14. Cover every social group
variety

15. Cover every social group
variety

16. Fresh Perspectives
Tell stories that haven’t been told in the past

17. Fresh Perspectives
Tell stories that haven’t been told in the past

18. Fresh Perspectives
Tell stories that haven’t been told in the past

19. Fresh Perspectives
Tell stories that haven’t been told in the past

20. Fresh Perspectives
Tell stories that haven’t been told in the past

21. Fresh Perspectives
Tell stories that haven’t been told in the past

22. Superlatives
Change the photo treatment

23. Superlatives
Change the photo treatment

24. Superlatives
Change the photo treatment

25. Brainiacs
Change the photo treatment

26. Brainiacs
Change the photo treatment

27. Brainiacs
Change the photo treatment

28. Covering many personalities
diversity

29. Covering many personalities
diversity

30. Use interesting photo techniques
Cover leaders, captains, and
officers, and other major
players

31. Use interesting photo techniques
Cover leaders, captains, and
officers, and other major
players

32. Use interesting photo techniques
Cover leaders, captains, and
officers, and other major
players

33. Stories that matter
Personal beliefs

34. Stories that matter
Personal beliefs

35. Viewer Created Content
Personal Beliefs

36. Viewer Created Content
Personal Beliefs

37. No writing required
First Person Accounts

38. No writing required
First Person Accounts

39. No writing required
First Person Accounts

40. Tell stories
with
pictures
What’s his story?

41. Tell stories
with
pictures
What’s his story?

42. Tell stories
with
pictures
Forget the
mug shot

43. Tell stories
with
pictures
Forget the
mug shot

44. Profiles
Use a Q&A

45. Profiles
Use a Q&A

46. Covering many personalities
Using timelines

47. Covering many personalities
Using timelines

48. Covering many personalities
Using timelines

49. Covering many personalities
Increase the number of people in the book

50. Covering many personalities
Increase the number of people in the book

51. Covering many personalities
Increase the number of people in the book

52. Covering many personalities
A new take on the dominant

53. Covering many personalities
A new take on the dominant

54. Covering many personalities
A new take on the dominant. Multiple entry points.

55. Covering many personalities
A new take on the dominant. Multiple entry points.

56. Covering many personalities
Increase coverage opportunities. Keep your reader busy.

57. Covering many personalities
Increase coverage opportunities. Keep your reader busy.

58. Show every side
Cover the same event from differing points of view

59. Show every side
Cover the same event from differing points of view

60. Show every side
Cover the same event from differing points of view

61. Show every side
Cover the same event from differing points of view

62. Cover the mundane
With a fresh approach

63. Cover the mundane
With a fresh approach

64. Cover the mundane

65. Cover the mundane

66. Cover the mundane

67. Same idea, different presentation
Used of a variety of picture sizes and content

68. Same, but different
timeline
SPOTLIGHT
“The hardest part of manag-
ing the athletic department is
For Ms. Betty Vail, the lab
keeping everything and ev-
in room 619 was where she
150
eryone organized. Scheduling
taught Physics Honors and
the sporting events as well as
people
AP Physics B. While students
keeping them managed, the
were in the cafeteria eating
o cials lined up, and keeping
lunch with their friends, Vail,
the finances straight can be
Ms. Cheryl Woods, Algebra II
BEFORE & AFTER
challenging. Eligibility for play
Honors and AP Calculus AB
Y ..
S DAw .ks.
“A” lunch @ 10:30 a.m. students leaving the lunchroom
based on school absences or
teacher, and Ms. Jean Gron-
N THeIsecondsinixtnepeee ds.
grades is also part of my daily
lund, Pre-Calculus teacher,
O y of th responsibilities. Olympia
met in this room and eat lunch
SPOTLIGHT
h rio is home to many events
- Last da s for fifth and Caesar in
together and talk about
s for the community as well
rm
- Midte youts for Juliu
current events topics.
LUNCH TIMES
a tr as regional and district
- Dram
The room also hosted the .
itorium me playo s. Much like a
istrict ga Titans
the Aud
Physics Olympics, which
all D
asketb teacher student rela-
e Lady
took place on April 14 and
“A” lunch 4th period “B”
- Girls B st Ridge. Th e
-43 in th tionship, I have to meet
18, and is the home to the Ea
against the Knights 44 e.
a FACE in the crowd:
10:30 a.m. - 11:05 a.m. 10:36 a.m. - 11:32 a.m.
with parents and handle
m
school’s Science National
defeated nds of the ga concerns, this is not the
co
Honor Society chapter.
last 3 se 4th period “A” “B” lunch
best part of the job.”
“B” LUNCH
11:11 a.m. - 12:07 p.m. 11:32 a.m. - 12:07 p.m.
Ms. Betty Vail Mr. Tom Curran
january 17, 2008
in the BACKGROUND design by DAVIDNGUYEN; photo by FABIANVILLAMARIN
in the BACKGROUND
BEHIND the SCENES
A student “safe” spot
SAFE O ce: Room 617
lunch
Awnings
An addition to the cafe.
She’s the one who cleans all
A group of students from all
COSTS and PRICES In the past, outside seating
What do you think about lunch? How
walks of life meet in the SAFE
of the tables after each lunch. wasn’t always a comfortable
o ce during lunch as an alter- does it feel to have only 35 minutes a
option. Either extreme sunlight
native to eating alone in the
day to eat?
“TITAN” and heat or bad weather, such
cafeteria. This time allowed stu-
as rain made it di cult to enjoy “Lunch is a good length but would be
dents to talk with peer media-
SPIRIT lunch in the courtyard. Before more relaxing if it was longer. It’s nice
tors and seeking help in a way
FASHION STATEMENT the start of the school year, that the janitors walk
that is both private and anony-
GEAR awnings were purchased by around with trash cans.
“I love carrying my Hobo bag to
mous. It was also an opportu-
the school through the PTSA They are very nice and
school because I can fit all of my ROSEBUD JONES
nity to meet new people with
to relieve overcrowding in the polite. Food is good, so
school work in it and it works just as
di erent perspectives. With a
JANITOR cafeteria and allow eating in the lunch is my favorite part of
well as a backpack.
welcoming and relaxing atmo- “I love getting to know the open air. The Parent Teacher the day. I don’t like being
I carry it so often
Showing school pride as well as support- sphere, the lunch bunch finds it students especially since my Student Association held a dismissed in sections. I
because it’s black;
ing Titan spirit gear, with the OHS logo easy to make friends and share grandson attends the school fund-raiser asking for donations
A $20 approach
fresh
don’t think it helps
therefore it matches
was popular fashion among seniors. their stories in a comfortable and plays football here. Many of to help create the awnings to anything. Having “B”
with all of my outfits.”
atmosphere. The SAFE o ce the students call me grandma. protect students from weather-
CHRIS WIEDER lunch makes the day
- Erin Bailey12ip
is run by Ms. Molly Sidwell and
KEHR12 I’ve been here since the day the related elements. seem faster.”
Mr. Jeremy Bourst. school opened, and I plan on
Kathleen Duncanson10
being here until I retire.”

69. One more try

70. Be Inventive
How can I get more kids in the book? Where can we cover people
we haven’t in the past?
The Folio
The Index
Tell the back story

71. Whole-book link

72. Whole-book link

73. Whole-book link

74. Whole-book link

75. Whole-book link

76. Use the index
How can you use the index for coverage?

79. Don’t pass up an opportunity

80. Don’t pass up an opportunity

81. Use ads pages
How can you use ads pages to improve
coverage of people and events?

82. in the
The number of text messages
the average teen sends per
week.
Look out world
~Samsung Survey
here they come!
Orlando Sentinel
November 27, 2006
Cost of a pair of Erin Low
Rise Skinny jeans from Aber-
crombie and Fitch.
~abercrombieandfitch.com
The number of months that
Britney Spears marriage to
Kevin Federline lasted.
~People Magazine
November 2006
The number of Easy Buttons
sold at Staples.
~The Boston Globe
November 2006
Love you both,
Mom & Tom
advertising by danielle king

86. MORE COVERAGE

87. MULTIPLE PERSONALITIES
GIVE YOUR STUDENTS A VOICE. GIVE YOUR BOOK A VOICE.
IS THIS A STORY WE SEE EVERY YEAR?
HOW CAN WE MAKE IT SPECIAL FOR THIS SCHOOL THIS YEAR?
LET YOUR STUDENTS PERSONALITIES SHINE.

88. THANK YOU
JEFF MOFFITT
YEARBOOK/ NEWSPAPER ADVISER
OLYMPIA HIGH SCHOOL
moffitj@ocps.net