This document discusses various aspects of journalism including its definition, functions, history and platforms. It notes that journalism aims to disseminate and analyze news to inform, influence and entertain the public. The document traces the origins of print journalism back to Johannes Gutenberg's printing press in the 15th century. It also defines campus journalism as being carried out by students on campus-related topics. Key aspects of news stories like the five Ws and one H, headlines, leads and writing style are outlined. Finally, features are described as longer, more in-depth articles that focus on people, places, events or topics of interest.

1. HUMANS WERE
BORN TO
GOSSIP

5. JOURNALISM

6. “is a method of inquiry and literary style
that aims to provide a service to the public
by the dissemination and analysis of news
and other information.”

7. FUNCTIONS…
1. Inform the public through the
news coverage
2.Influence and mold the public
opinion
3. Amuse or entertain the public
4. Serve and promote community
welfare as a whole

8. It can be shared through…
PRINT

12. Johannes Gutenberg (15th century) –
invented the movable type printing press.
However, Bibles and other books were
among the first things produced by
Gutenberg's press, it wasn't until the 17th
century that the first newspapers were
distributed in Europe.

13. The Daily Courant
The first regularly published
paper came out twice a
week in England, as did the
first daily.

14. CAMPUS
JOURNALISM

15. “journalism carried out by students
on subjects related to campus life
or issues published in publications
only intended for campus
distribution and readership.”

16. Republic Act 7079 or Campus
Journalism Act of 1991:
AN ACT PROVIDING FOR THE
DEVELOPMENT AND PROMOTION
OF CAMPUS JOURNALISM AND FOR
OTHER PURPOSES

17. Four I’s of Campus
Journalism
INFORM
INFLUENCE
INTEREST
INSPIRE

18. NEWS

19. SO WHAT IS…

20. “News is the
communication of
selected information on
current events.”

23. WHO is involved? Who is affected?
Who is going to benefit?
WHAT is the news about and which
matters to the readers?

24. WHEN did the event happen?
When will it happen? How long will
it last for?
WHERE will the event take place?

25. WHY is the event important and
necessary? Why is the story being
written and reported to begin with?
Why is it newsworthy?
HOW will something work? How is
something possible? How is it done?

26. HEADLINE:
must catch the scanner’s attention
and should summarize the entire
story in a few words. It should be
in bolded and larger fonts.
Example: “P-noy: I am not a thief”

27. lead
The MOST IMPORTANT information.

28. TYPES OF LEAD:
Rarely use these...
“Who lead”- begins with a person.
The person is usually not the most
important fact of the story.

29. “When lead” - begins with time. Rarely
is the time the most important factor.
“Where lead” - begins with the place.
Hardly ever is where the most
important factor.

30. Use these often...
“How lead”- begins with the how of
the story. Used often.
“Why lead”- begins with the cause the
story. Used often.
“What lead”- begins with the fact of
the story. Used often.

31. How to Write a News
Story

32. 1. Begin with a lead.
- Indicate the who, what,
when, where, why and how.
2. Use the inverted pyramid style.
- Most important information
first followed by the rest of the
details.

33. 3. Source the data.
- Include facts and data and
mention the source.
4. Include Quotations.
- Get quotes from involved and
relevant people.

34. QUOTATIONS
AND
TRANSITIONS
HELP AS WELL!

35. FEATURE

37. “are interesting articles that focus
on certain people, places, events,
or subject matters like career,
relationships, money, health,
lifestyle, etc.”

38. “are longer, more in-depth,
and more elaborate than
hard news stories.”

39. Different Types of
Feature Stories:

40. HUMAN INTEREST

41. HUMOR

42. HISTORICAL

43. SEASONAL

44. BEHIND THE SCENES