This document provides an overview of journalism and mass communication. It defines journalism as the act of gathering and presenting news and information to audiences. It discusses the roles of journalism in informing the public and maintaining objectivity. It also describes the scope of journalism jobs and top journalism colleges in India. Additionally, it outlines the history of journalism and key elements like news worthiness. It defines and discusses the merits and demerits of radio journalism and TV journalism.

1. PARVATHY’S ARTS AND
SCIENCE COLLEGE
Purpose - Notes(Power point presentation )
Discipline - II M.A English literature
Subject - Journalism and Mass Communication
UNIT-I
Introduction to Journalismand MassCommunication
 Growth of journalism and its impact on society
 Radio journalism Definition, merits and demerits
 T.V Journalism- Definition, merits and demerits
Prepared by
S.Rajeshwari
Asst. professor
English department

2. JOURNALISM

3. Definition
Journalism is a form of
communication. Journalism
is the act of gathering and
presenting news and
information. It is unique
because it's a one-way
message, or story, from the
journalist to the audience

4. Do you

5. The Role of Journalism
 Journalism serves many different roles.
Foremost, it serves to inform the public. It's
an open medium, meaning the intended
audience includes the entire community or
public. Once the journalist reports the
information - or sends the communication -
that information is available to anyone
wishing to receive it.
Objectivity & Bias
 Journalism is based on objectivity,journalist
must make an effort to report new and
information without allowing preconceptions
to influence the story.Bias is a key issue in
journalism.

6. Scope of journalism
 Journalists are not the only ones who are
reporting on the field or screen, but they are
also those who perform desk jobs as that of a
sub-editor, proof-reading or news producer.
 Reporter
 Sub-editor/Proof-reader
 News Editor
 Designer
 Editor/Resident Editor
 Program Producer
 Researcher

7.  Eligibility criteria:
 You must have completed your 12th class to be
eligible for a BA Journalism or BA Mass
Communication Course. For a PG in journalism,
you should pass the entrance exam of the
University or College.
 Courses:
 BA Mass Communication
 BA Journalism Psychology Literature
 BCJ – Bachelors in Communication & Journalism
 PG Diploma – Print/Broadcast/Multimedia
Journalism
 MA Mass Communication
 MCJ – Masters in Communication & Journalism

8. Top Journalism colleges in India:
 Indian Institute of Journalism and New Media, Bangalore – (Separate Entrance Exam –
Online Test)
 Asian College of Journalism, Chennai – (Separate Entrance Exam – Written Test)
 Indian Institute of Mass Communication, Delhi – (Separate Entrance Exam – Written
Test)
 St. Xavier’s Institute of Communication (XIC), Mumbai
 AJ Kidwai Mass Communication Research Centre, Delhi – (Separate Entrance Exam –
Written Test)
 Symbiosis Institute of Mass Communication, Pune – (Separate Entrance Exam – Written
Test)
 Mudra Institute of Communication & Advertising – (Separate Entrance Exam – Written
Test)
 Lady Shri Ram College for Women, Delhi
 Manorama School of Communication, Kottayam – (Separate Entrance Exam – Written
Test)
 Madras Christian College, Chennai
 Chris University, Bangalore
 Manipal Institute of Communication, Manipal
Salary:
 Journalism as a career in India can pay well as you rise in the ranks. Entry-level
positions start at around Rs. 3 lakh per annum while the mid and senior-level positions
are between Rs. 8 lakh to 15 lakh per annum. For celebrity journalists, the salary can go
much higher.

9. News and news worthiness
 News Elements
What makes a story newsworthy? Pay close attention to these 10 elements of newsworthiness
to see which apply to your particular announcement.
 Proximity-If an event is happening nearby, it will impact readers more than if it were
happening somewhere else that doesn't affect them as much in another state or in another
country.-
 Prominence-A well-known person, place or event has a stronger news angle than something
that the audience isn’t familiar with
 Timeliness-Current news has more impact than something that happened yesterday or last
week.
 Oddity-If something is unusual, shocking or bizarre, the strangeness alone could make it
newsworthy.
 Consequence-If the impact of an event may directly affect readers, they will want to know
about it.
 Conflict-Readers are always interested in disagreements, arguments and rivalries Stories that
involve conflict include those about religion, sports, business, trials, wars, human rights
violations, politics or even struggles against nature, animals or outer space.
 Human interest - If a situation draws any sort of emotional reaction, then it might contain the
news element of a human-interest story.
 Extremes/superlatives -Reporters and audiences alike love to hear about the first, the best,
the longest, the smallest, the highest.
 Scandal -Everyone loves to hate on the philandering congressman who sends inappropriate
pictures under an absurd virtual handle
 Impact -the more people involved in the event, the more newsworthy it is. Similarly, the
number of people affected by the event will affect its newsworthiness

10. History of journalism
 The earliest known journalistic product was a news sheet circulated
in ancient Rome: the Acta Diurna, said to date from before 59 BCE.
The Acta Diurna recorded important daily events such as public
speeches. It was published daily and hung in prominent places.
 The first regularly published newspapersappeared in German cities
and in Antwerp about 1609.
 The first English newspaper, the Weekly Newes, was published in
1622. One of the first daily newspapers, The Daily Courant,
appeared in 1702.
 Magazines, which had started in the 17th century as learned
journals, began to feature opinion-forming articles on current affairs,
such as those in the Tatler (1709–11) and the Spectator(1711–12).
 The invention of the telegraph and then radio and television brought
about a great increase in the speed and timeliness of journalistic
activity .
 In the late 20th century, satellites and later the Internet were used for
the long-distance transmission of journalistic information.

11. Key element of journalism and its
social effect
 Journalism’s first obligation is to the truth
 Its first loyalty is to citizens
 Its essence is a discipline of verification
 Its practitioners must maintain an independence
from those they cover
 It must serve as an independent monitor of power
 It must provide a forum for public criticism and
compromise
 It must strive to keep the significant interesting and
relevant
 It must keep the news comprehensive and
proportional
 Citizens, too, have rights and responsibilities when
it comes to the news

12. Broadcast journalism
 Broadcast journalism is the field of news and
journals which are "broadcast", that is,
published by electrical methods instead of the
older methods, such as printed newspapers
and posters.
Broadcast methods includes
 radio journalism & television journalism

13. Radio journalism- Definition,
Merits-Demerits
 News and current affairs reporting that uses audio and is
broadcast over radio frequencies digitally.
MERITS
 Cheap- Production costs are lower, you can rent a cabin
sound for a couple of hours to make an announcement
passable through the radio.
 The destination- radio allows you to target your message to
the widest possible audience.
 Portability- Gail Jordan says that radio is the only mass
medium that people use while driving, clean the house or
mow the lawn.
DEMERITS
 lack of permanence
 half of the advertisements
 distraction

14. T.V journalism Definition, Merits-
Demerits
 T.V journalism involves writing, shooting,
editing and packaging of news reports,
features, documentaries and
programmes.
MERITS
 Grabs attention
 Combines sight and sound
 Fosters emotion and empathy.
 Reaches a wide, targeted audience.
DEMERITS
 It's a big production
 Costs can be prohibitive
 Frequency is essential.
 Changes are difficult and costly.