With Google suggesting 35% - 40% of the value assigned to a website (which is used to rank sites) is based on links, these are increasingly the focus of businesses looking to increase their online visibility. Some PR agencies are selling blogger link building as a service (an SEO specialism) but who can you trust now Google is handing out penalties based on bad links? Most valuable links seem to come from bloggers but how to you judge who is right for your business? How do you reach the quality influencers most effectively? Where are these secret blogger groups? Should you go with a PR for outreach, a specialist SEO agency or do it yourself? In this Digital Olympus session you will be taught how to use the tools available to find, assess and reach out to influencers as well as assessing potential bloggers reaching out to you.