This presentation debuted at the 2011 What's Next Marketing social media seminar series and is intended to educate business owners on effective utilization of social media. This presentation focuses on strategy and implementation.
This document discusses the next level of internet marketing. It covers search engine marketing, social media, and conversion tools. Specifically, it discusses understanding search engine optimization and pay per click advertising. It defines social media and covers popular social networks like YouTube, Facebook, Twitter, and LinkedIn. It emphasizes using conversion tools like live chat and video to engage visitors and improve sales. Finally, it stresses the importance of tracking web metrics and analytics to measure success and determine what marketing strategies are most effective.
George Wallace and Rebecca Slosberg of the Discovery Communications group give a presentations on the basics of social media to the Merrimack Valley Estate Planning Council. These principals can be applied to any business marketing strategy.
The document discusses strategies for measuring the success of social media campaigns. It provides statistics on social media usage demographics and shows that social media influences purchase decisions. It contrasts brand-focused vs social media-focused approaches and outlines ways to implement campaigns successfully, including setting clear goals, determining a compelling message, and measuring results. Various approaches to measuring ROI are examined, like the Webbed Marketing Scorecard which tracks metrics that funnel into goals. Tools like Spiderfly and case studies are presented for diagnosing social media metrics.
A brief description of what social media marketing is all about and how companies can take advantage of social media marketing to engage their customers.
This document discusses trends in social media and provides strategies for using social media. It notes that major social platforms like Facebook and YouTube now reach billions of users daily and engagement occurs through sharing content, comments, and likes. The document then outlines a five step strategy for using social media: 1) plot objectives and strategy, 2) execute the strategy, 3) manage resources, 4) measure results, and 5) repeat the process. Key metrics for measurement include impressions, shares, followers, and website traffic. The document concludes by emphasizing the importance of planning, evaluation, and adapting strategies over time.
In November I delivered this talk to business students at The University of Western Ontario. We discussed Social Media Strategy and the evolving forms of social media in marketing, advertising and public relations.
This document provides an agenda for the 6th Annual Corporate Social Media Summit in New York on June 15-16, 2015. The summit will feature keynote sessions and tracks on various social media strategy topics from senior executives of major brands. Attendees can learn about embedding social media, customer journeys on social media, social media infrastructure, content marketing, advocacy, and social data analytics. There will be both B2C and B2B tracks. The agenda provides details on session topics and speakers from brands like MTV, Forbes, Molson Coors, American Airlines, and more.
This document discusses the next level of internet marketing. It covers search engine marketing, social media, and conversion tools. Specifically, it discusses understanding search engine optimization and pay per click advertising. It defines social media and covers popular social networks like YouTube, Facebook, Twitter, and LinkedIn. It emphasizes using conversion tools like live chat and video to engage visitors and improve sales. Finally, it stresses the importance of tracking web metrics and analytics to measure success and determine what marketing strategies are most effective.
George Wallace and Rebecca Slosberg of the Discovery Communications group give a presentations on the basics of social media to the Merrimack Valley Estate Planning Council. These principals can be applied to any business marketing strategy.
The document discusses strategies for measuring the success of social media campaigns. It provides statistics on social media usage demographics and shows that social media influences purchase decisions. It contrasts brand-focused vs social media-focused approaches and outlines ways to implement campaigns successfully, including setting clear goals, determining a compelling message, and measuring results. Various approaches to measuring ROI are examined, like the Webbed Marketing Scorecard which tracks metrics that funnel into goals. Tools like Spiderfly and case studies are presented for diagnosing social media metrics.
A brief description of what social media marketing is all about and how companies can take advantage of social media marketing to engage their customers.
This document discusses trends in social media and provides strategies for using social media. It notes that major social platforms like Facebook and YouTube now reach billions of users daily and engagement occurs through sharing content, comments, and likes. The document then outlines a five step strategy for using social media: 1) plot objectives and strategy, 2) execute the strategy, 3) manage resources, 4) measure results, and 5) repeat the process. Key metrics for measurement include impressions, shares, followers, and website traffic. The document concludes by emphasizing the importance of planning, evaluation, and adapting strategies over time.
In November I delivered this talk to business students at The University of Western Ontario. We discussed Social Media Strategy and the evolving forms of social media in marketing, advertising and public relations.
This document provides an agenda for the 6th Annual Corporate Social Media Summit in New York on June 15-16, 2015. The summit will feature keynote sessions and tracks on various social media strategy topics from senior executives of major brands. Attendees can learn about embedding social media, customer journeys on social media, social media infrastructure, content marketing, advocacy, and social data analytics. There will be both B2C and B2B tracks. The agenda provides details on session topics and speakers from brands like MTV, Forbes, Molson Coors, American Airlines, and more.
Role of Social Media Marketing in Consumer Buying Decision in Automobile Indu...scmsnoida5
1) The document discusses the role of social media marketing in influencing consumer buying decisions for the automobile industry.
2) It analyzes how social media allows users to generate and share content that influences others' opinions, and how consumers now rely more on peer recommendations than traditional advertising.
3) The study uses surveys and statistical analysis to identify key factors like awareness, recognition, social approval, and reliability that influence car purchasing decisions, and how social media marketing can impact these factors.
Five Things to Change in Your Social Media StrategyWebbed Marketing
This webinar covered key social media topics from 2011 and strategies for 2012. It discussed recent changes to Facebook, including timeline and increased use of ads. It emphasized measuring meaningful metrics like awareness, interest, and actions rather than just volume. Regarding Twitter, it suggested using hashtags, blocking spam, and focusing on real-time content. For influencer marketing, it said to build transparent, ongoing relationships rather than one-time pitches. General tips included taking time with new networks, focusing on Facebook and mobile, and optimizing a Google+ presence.
Darrah Courter owner of Rippling Effect will present "Leveraging Social Media". Darrah professionally trains and manages campaigns utilizing social media tactics and strategies. She has shared her expertise with various organizations like: American Marketing Association, National Association of Remodeling Industries and Small Business Development Center. Presentation January 19, 2011
NTE Eye Recommend Social Media Presentation Justin Goodhew
This document discusses the importance of social media for eye care professionals (ECPs). It provides information on using various social media platforms like Facebook, Instagram, Twitter, and Pinterest to increase practice recognition, connect with patients, and market services. Specific tips are given on using Facebook ads, contests and promotions, boosting posts, and analyzing insights to drive sales. The importance of online reviews is also covered. The document emphasizes starting with one social channel and using tools like Hootsuite to manage multiple accounts.
The world of social marketing is changing quickly. This is meant as an update to our 2012 predictions, with a bit of content around PR agencies and how they can use social.
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
Reviewing the current state of Social Media, how to use Social Media and Social Networks for businesses purposes. Social Media Marketing and PR 2.0
http://extanz.com
This document discusses social media marketing strategies. It defines social media as enabling many-to-many conversations rather than one-way broadcasting. Some key metrics are mentioned, such as 500 million Facebook users and nearly 3 billion Google searches per day. The document outlines how several major companies use social media for purposes like customer service, lead generation, branding and thought leadership. It also provides best practices for social media marketing, such as getting to know target audiences and determining their goals. Overall trends are discussed, such as more marketers planning to increase their use of platforms like Facebook, Twitter and video marketing in 2010 and beyond.
This document discusses trends in digital advertising, public relations, and social media. It notes that authenticity, transparency, conversation, thought leadership, and sharing are important across these fields. Companies must engage in social media conversations to extend the power of word-of-mouth. Goals for social media include outreach, engagement, and promotion, and it should fit into a company's overall digital strategy. Metrics like followers, retweets, and mentions can measure social media effectiveness. The document provides best practices and resources for social media strategies.
Using Analytics To Investigate, Evaluate & DecideTunheim
Presentation by Noelle Hawton, David Erickson and Natalie Wires of Tunheim Partners on February 4, 2010, before the Minnesota Council on Nonprofits Communicator Series: Communication to Conversation: Engaging in Today’s World.
That's the Wrong Question: An Introduction to Social Media AnalyticsAmy Vernon
Too often in trying to quantify our social media efforts, we get tripped up by asking the wrong questions. Here's a guide to the questions you *should* be asking and how you can begin to make sense of your social media analytics.
Clear Verve Social Media University PresentationZizzo Group
The document discusses how social media has changed traditional marketing strategies and provides questions companies should ask themselves when planning their social media strategy, such as what makes their offering unique and how to find and engage potential audiences on social media. It also recommends starting with one or two social media strategies, getting advice, and remembering that the audience controls social media spaces.
This document provides an overview of social media metrics and analytics presented by Tyler Cote, Jason Posner, Chelsea Lange and Ashley Witkowski. It discusses key social media metrics like impressions, popularity, and engagement. It also covers ROI, analyzing social media platforms like Google Analytics, Twitter, and visualizing social networks. Measurement of influence, prestige, and communication patterns on social media are also addressed.
Presentation to Summer American Marketing Association Conference 2011 on Engagement in Social Media. Everyone agrees engagement is critical for success in social media. This presentation discusses how businesses can develop engagement with customers and presents a hierarchy of effects reflecting increasing engagement.
The document discusses social media marketing and provides an agenda for the topics covered. It begins with an overview of social media and its role in marketing strategy. It then explains technical aspects like Facebook ad campaigns, metrics, best practices, and trends in Facebook advertising. It also covers other major social media platforms and how to choose which ones to use for a business. The document provides examples, explanations, and resources for each topic.
The document discusses best practices for blog design, including considerations around color, typography, usability, visual content, and social media. It provides recommendations on using headings, bullet points, and images effectively. Resources are shared for stock photography, font selection, and learning about search engine optimization techniques. Examples of popular blogs are also listed. The document concludes by posing a question about using blogging for a brief break from parenting duties.
The document describes an interactive game where the player clicks on pictures and answers questions about letters, shapes, numbers of stars, and receives feedback on their answers. The game includes multiple rounds of picture selection and question answering.
Role of Social Media Marketing in Consumer Buying Decision in Automobile Indu...scmsnoida5
1) The document discusses the role of social media marketing in influencing consumer buying decisions for the automobile industry.
2) It analyzes how social media allows users to generate and share content that influences others' opinions, and how consumers now rely more on peer recommendations than traditional advertising.
3) The study uses surveys and statistical analysis to identify key factors like awareness, recognition, social approval, and reliability that influence car purchasing decisions, and how social media marketing can impact these factors.
Five Things to Change in Your Social Media StrategyWebbed Marketing
This webinar covered key social media topics from 2011 and strategies for 2012. It discussed recent changes to Facebook, including timeline and increased use of ads. It emphasized measuring meaningful metrics like awareness, interest, and actions rather than just volume. Regarding Twitter, it suggested using hashtags, blocking spam, and focusing on real-time content. For influencer marketing, it said to build transparent, ongoing relationships rather than one-time pitches. General tips included taking time with new networks, focusing on Facebook and mobile, and optimizing a Google+ presence.
Darrah Courter owner of Rippling Effect will present "Leveraging Social Media". Darrah professionally trains and manages campaigns utilizing social media tactics and strategies. She has shared her expertise with various organizations like: American Marketing Association, National Association of Remodeling Industries and Small Business Development Center. Presentation January 19, 2011
NTE Eye Recommend Social Media Presentation Justin Goodhew
This document discusses the importance of social media for eye care professionals (ECPs). It provides information on using various social media platforms like Facebook, Instagram, Twitter, and Pinterest to increase practice recognition, connect with patients, and market services. Specific tips are given on using Facebook ads, contests and promotions, boosting posts, and analyzing insights to drive sales. The importance of online reviews is also covered. The document emphasizes starting with one social channel and using tools like Hootsuite to manage multiple accounts.
The world of social marketing is changing quickly. This is meant as an update to our 2012 predictions, with a bit of content around PR agencies and how they can use social.
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
Reviewing the current state of Social Media, how to use Social Media and Social Networks for businesses purposes. Social Media Marketing and PR 2.0
http://extanz.com
This document discusses social media marketing strategies. It defines social media as enabling many-to-many conversations rather than one-way broadcasting. Some key metrics are mentioned, such as 500 million Facebook users and nearly 3 billion Google searches per day. The document outlines how several major companies use social media for purposes like customer service, lead generation, branding and thought leadership. It also provides best practices for social media marketing, such as getting to know target audiences and determining their goals. Overall trends are discussed, such as more marketers planning to increase their use of platforms like Facebook, Twitter and video marketing in 2010 and beyond.
This document discusses trends in digital advertising, public relations, and social media. It notes that authenticity, transparency, conversation, thought leadership, and sharing are important across these fields. Companies must engage in social media conversations to extend the power of word-of-mouth. Goals for social media include outreach, engagement, and promotion, and it should fit into a company's overall digital strategy. Metrics like followers, retweets, and mentions can measure social media effectiveness. The document provides best practices and resources for social media strategies.
Using Analytics To Investigate, Evaluate & DecideTunheim
Presentation by Noelle Hawton, David Erickson and Natalie Wires of Tunheim Partners on February 4, 2010, before the Minnesota Council on Nonprofits Communicator Series: Communication to Conversation: Engaging in Today’s World.
That's the Wrong Question: An Introduction to Social Media AnalyticsAmy Vernon
Too often in trying to quantify our social media efforts, we get tripped up by asking the wrong questions. Here's a guide to the questions you *should* be asking and how you can begin to make sense of your social media analytics.
Clear Verve Social Media University PresentationZizzo Group
The document discusses how social media has changed traditional marketing strategies and provides questions companies should ask themselves when planning their social media strategy, such as what makes their offering unique and how to find and engage potential audiences on social media. It also recommends starting with one or two social media strategies, getting advice, and remembering that the audience controls social media spaces.
This document provides an overview of social media metrics and analytics presented by Tyler Cote, Jason Posner, Chelsea Lange and Ashley Witkowski. It discusses key social media metrics like impressions, popularity, and engagement. It also covers ROI, analyzing social media platforms like Google Analytics, Twitter, and visualizing social networks. Measurement of influence, prestige, and communication patterns on social media are also addressed.
Presentation to Summer American Marketing Association Conference 2011 on Engagement in Social Media. Everyone agrees engagement is critical for success in social media. This presentation discusses how businesses can develop engagement with customers and presents a hierarchy of effects reflecting increasing engagement.
The document discusses social media marketing and provides an agenda for the topics covered. It begins with an overview of social media and its role in marketing strategy. It then explains technical aspects like Facebook ad campaigns, metrics, best practices, and trends in Facebook advertising. It also covers other major social media platforms and how to choose which ones to use for a business. The document provides examples, explanations, and resources for each topic.
The document discusses best practices for blog design, including considerations around color, typography, usability, visual content, and social media. It provides recommendations on using headings, bullet points, and images effectively. Resources are shared for stock photography, font selection, and learning about search engine optimization techniques. Examples of popular blogs are also listed. The document concludes by posing a question about using blogging for a brief break from parenting duties.
The document describes an interactive game where the player clicks on pictures and answers questions about letters, shapes, numbers of stars, and receives feedback on their answers. The game includes multiple rounds of picture selection and question answering.
This document provides guidance on blog design best practices. It discusses topics like usability, color, typography, visual content, and social integration. Key recommendations include keeping designs simple, using web-safe fonts, limiting colors, breaking content into digestible chunks, and thoroughly testing designs across devices. The document also warns against overcrowding with widgets or ads and provides resources for stock photography, color schemes, and typography references.
The document discusses the environment around SFBS school in Seoul, Korea. It provides the population statistics of the school which has around 1500 students, as well as the larger populations of South Korea which is around 50 million people and Seoul which has 15 million people. The document also includes pictures of the environment around the school.
This document provides information and tips for caring for and maintaining ponds, including:
1. It emphasizes the importance of identifying the size of the pond and type of growth before treating, to avoid wasting time and money.
2. It introduces various preventative pond products like dyes, beneficial bacteria, and curative products like algaecides and herbicides to control algae and aquatic weeds, showing examples of their effects.
3. It stresses the need to manage owners' expectations that achieving a beautiful pond may take diligence over an entire season, as ponds are natural bodies that support some plant life.
The document discusses the environment around SFBS school in Seoul, Korea. It provides the population statistics of the school which has around 1500 students, as well as the larger populations of South Korea which is around 50 million people and Seoul which has 15 million people. The document also includes pictures of the environment around the school.
The document provides an overview of marketing strategies for small businesses, focusing on social media and attraction marketing. It discusses traditional push marketing techniques versus relationship-based pull techniques using social media. Specific low-cost marketing options are outlined, including social media platforms like Facebook and LinkedIn. The importance of branding and developing expertise is also emphasized. Upcoming local events related to entrepreneurship and social media marketing are listed.
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsellInsideView
Sales and marketing approaches have been flipped upside down with the explosion of social media. What worked 3 years ago, doesn’t work now. Social media has brought with it a profound global shift in communications that favors relationships over contacts, eliminates cold calling, and puts the buyer in control of the sales process. Capitalize on some simple, but practical “how to” ideas for engaging buyers and customers in a digital economy. During this session we will discuss:
• Why bother? A look at the numbers
• Evolution of sales and how social media applies
• Benefits of social selling
• Creating value in advance of the sales opportunity
• What executives want you to know
• Building loyalty and retention
• How to use social media for lead generation
• Lead generation from current networks
The document discusses social media and its importance for small businesses. It defines social media as the democratization of information that allows people to publish content and have conversations. It discusses how social media allows two-way communication between businesses and customers. It also provides an overview of key social media networks like Facebook, LinkedIn, and Twitter and how businesses can use them strategically to engage customers and build their brand.
This document discusses strategies for using various social media and digital marketing platforms. It provides statistics on the size and growth of Facebook, Twitter, LinkedIn, YouTube, and blogs. It then offers recommendations for how to utilize each platform, such as creating dynamic Facebook pages and Twitter profiles, building recommendations on LinkedIn, showcasing content on YouTube, and combining blogging with RSS feeds. Additional tactics mentioned include hosting webinars, updating Wikipedia pages, unique advertising methods, and co-branding promotions. The document emphasizes continuously monitoring trends, building brand buzz across multiple interactive events, and helping clients achieve their goals through vibrant social media presences.
Successful social strategies for small businessJenn Gleckman
Earlier this month I was asked to present to the local chamber on social media, including strategy considerations along with 5 social sites. Covering all that content in an hour meant that this ended up as an overview presentation directed at small business owners.
Social Media - Finding and Maximizing the Right Channel(s) For Your BusinessHeidi Richards Mooney
In today’s society where technology is changing at the speed of light, social media has become an essential part of business success. With so many different social media platforms, its become increasingly difficult to know which one will be successful for your business. To help you to decide which social media platform will be suitable for your business, Heidi will discuss the top 5+ social media channels, how they are best used, why they should matter to your business, including:
How to decide which channel(s) to participate in, and what to share on your best platform
How to Promote Your Social Media Channel to Find and Increase Your Audience/Prospects
How to Use Social Media to Become the Go-to Expert in Your Industry, Where Everybody Knows Your Name
Social media can positively impact higher education in several ways:
1) It allows for information gathering about how a university is portrayed and what competitors are doing.
2) It provides a platform to share and promote student work, broadcast events, and connect students, faculty and alumni.
3) Leading universities are using social media effectively on platforms like Facebook, Twitter, YouTube and blogs to engage students and share information.
The document summarizes social media tips and trends for nonprofits in 2012. It discusses 4 steps to get started with social media, provides examples of successful social media programs from Share Our Strength and Robert Wood Johnson Foundation, and outlines 5 key trends for 2012: the rise of mobile use, influencer marketing, content curation, crowdsourcing, and targeted social networks. It also includes an extensive appendix listing useful social media tools.
This is the slideshow from a presentation I gave to members of BizPro Networking (www.bizpronetworking.com) on using Social Media to power their small business sales and marketing efforts.
Filled with some great advice and case studies of companies who are doing the right (and some doing the wrong) things!
Enjoy!
Tim McMahon, Jr
MCM Social Media
The document summarizes key trends and tips for non-profits using social media in 2012. It discusses the growing importance of mobile access to social media and tools like QR codes and location-based services. It also highlights the rise of curation, crowdsourcing, and more targeted social networks as trends for non-profits to consider when developing social media strategies. Examples are given of how organizations like Share Our Strength and Robert Wood Johnson Foundation have successfully utilized social media.
This document discusses social media and networking, outlining key definitions and concepts. It defines social media as content, tools, and services created and used online, such as Facebook, Twitter, and YouTube. Social networking is described as building interactive online communities through communication and information sharing. Popular social networking services allow users to create public profiles, connect with others who share interests, and view connections. The benefits of social media for individuals and businesses are discussed, including staying connected with others, generating leads at low cost, and creating online groups and communities.
The document summarizes a corporate social media workshop that covers listening to social media conversations, identifying an organizational social media strategy, learning from successful practitioners, and using social media tools to engage communities. It discusses the rise of social networks and new media, provides statistics on social media usage, and offers a four-step approach to social media involving listening, connecting, adding value, and measuring engagement.
This document discusses the evolution of the web and importance of social media for businesses. It explains that while Web 1.0 allowed one-way publishing of content, Web 2.0 enabled user-generated content and sharing through sites like blogs, wikis and social networks. It emphasizes that social media allows people to publicly share opinions, which influences purchasing decisions more than traditional advertising. The document recommends that businesses develop a social media strategy to engage customers, create and share content across key platforms like LinkedIn, Facebook, Twitter to attract new customers and increase sales.
The document provides a 7 step guide to using social media for fundraising. It discusses developing a social media strategy, creating engaging content, choosing social channels, posting and engaging, Facebook advertising, campaign activities, and tracking success. The steps include developing content pillars, tone of voice, leveraging different social networks, scheduling posts, engaging with audiences, creating Facebook ads and campaigns, and analyzing metrics. The goal is to drive awareness, interest, donations, and develop long-term donors through an integrated social media approach.
DScoop Using social and mobile media for prospecting and lead generationGrow Socially, Inc.
John Foley Jr. is an expert in social and mobile media for prospecting and lead generation. He discusses how to use social media platforms like LinkedIn, Facebook, Twitter, YouTube and blogs to engage prospects, build your professional network and generate leads. Foley also covers how the rise of mobile devices requires mobilizing content and using mobile apps, offers, advertising and QR codes to connect with prospects on the go. He emphasizes engaging with prospects across social and mobile channels to drive them through the sales funnel.
Similar to Effective Social Media Usage for Businesses (20)
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Effective Social Media Usage for Businesses
1. How to Take Your Social Media Business Efforts to the Next Level@RyanCohn, CEOMay 10, 2011Tweet with us at @WhatsNextMktingor ask questions at www.Facebook.com/WhatsNextMarketing
2. Who are we? “The Social Media Kings of Florida” (850 Business Magazine, 2010) “Emerging Interactive Business of South By Southwest” (The Ad Club of Boston, 2011) Facebook Campaign selected as Top-20 in North America (Facebook Studio, 2011) Winner of Likeable’s Top-40 Facebook Page Award (Likeable.com, 2010)
5. Social Media Today 700 million people are active on Facebook every month (With 50% returning daily) 71.2% of the US Web Audience is active on Facebook The fastest growing segment on Facebook is 55-65 year-old females Facebook has more site traffic than Google 67% of people on Twitter follow a brand that they plan to do business with Years to Reach 50 Million Users: Radio (38 Years) TV (13 Years) Internet (4 Years) iPod (3 Years) Facebook added 100 Million in less than 9 months
6. The Shift Question: From which marketing/IT programs are you shifting Budget away and moving in to your social media programs?
7. What does this mean for you? Prospective and current customers are connecting with brands via social media like no other medium ever before. BUT… Communication in the space is getting cluttered.
11. SOCIAL MEDIA STRATEGY 1 – Customer Acquisition 2 – The Opt-In 3 – Building the Relationship 4 – The Close
12. Customer Acquisition Once your social media presence has been built, how are you generating traffic? 1 – Offline 2 – Online
13. Offline Acquisition In-Store: Business Cards In-Store Signage Staff Mentions Out-of-Store: Letterhead Sales Materials Out-of-Store Signage/Marquees Traditional Advertising Event Signage/Materials
14. Online Acquisition Away from Social Media: Email Signatures Website / Blog Digital Ad Placement Search Engine Advertising Through Social Media: Share via Staff/Supporters Engagement as Page/Account Influencer Outreach Facebook Advertising
15. The Opt-In Once traffic is flowing to your social media venues, how do you get them to opt-in?
30. Thank You - Q&A Time! How to Take Your Social Media Business Efforts to the Next Levelwww.WhatsNextMarketing.comEngage with us:@WhatsNextMkting on TwitterAsk extra questions at:www.Facebook.com/WhatsNextMarketingEmail me anytime: Ryan@whatsnextmarketing.com