This document serves as a detailed blueprint for Jonathon Reily's path to achieving his professional objectives in the entertainment business, emphasizing strategic planning, professional growth, and a robust digital marketing approach.

1. <Personal
Brand
Exploration=
Jonathon Reily
BUS119 0
Entertainment Business
Management
03/10/2024

2. <Career Goals
Entrepreneurial=
•
•
•
•
•
Specific: Secure a position as a Line Producer in a
well-established production company.
Measurable: Successfully lead and complete at least two
major production projects.
Achievable: Utilize my existing network, industry knowledge,and experience
as a Line Producer to find and secure this position.
Relevant: This goal aligns with my career path in film and
television production and leverages my skills and experience.
Time-bound: Achieve this within one year of graduating from my Bachelor’s
program.
Short-Term Goal 1 Year Post-Graduation):

3. <Profession=
Video
Production
Potential Jobs:
Production Manager
Line Producer
Executive in Charge

4. Target
Audience:
•
•
•
Production Companies and Studios
Employers who value your hands-on
experience and expertise in production
management.
Independent Filmmakers and Content
Creators
Clients who need a knowledgeable
professional to guide the production
process, manage budgets, and oversee the
successful execution of projects.
Media and Entertainment Industry
Professionals
Collaborators who can benefit from your
experience, insight, and leadership in
production projects.

5. Competition:
My Competitive Edge:
My real-world experience as a Line Producer
gives me an edge over recent graduates who
may lack practical experience. I have a
valuable network within the industry and a
comprehensive understanding of the
production process.
My Strategy to Stand Out:
I focus on showcasing my blend of business
acumen and production experience. I
emphasize my successful projects
and relevant skills. I continuously expand my
network and stay informed about the latest
industry trends to enhance my competitive
edge.
Direct Competition
Recent Graduates:
Industry Professionals:
Freelancers and Independent Producers:

6. Identity
Professionalism: In my communication, I strive for
clarity, respect, and appropriateness. I adhere to high standards, ensuring that my messages are well-thought-
out and respectful. I maintain a professional demeanor while being approachable, and I tailor my communication
to suit my
audience.
Vision: When I communicate, I convey a clear and
inspiring picture of the future. My conversations often include long-term goals and innovative ideas. I have the
ability to articulate my dreams and plans in a way that motivates and engages others.
Achievement: My communication reflects a focus on
results and accomplishments. I often discuss goals, progress, and outcomes, highlighting successes and learning
from challenges. I demonstrate determination to meet objectives and encourage others to achieve their goals.
Quality: In my communication, there is an emphasis on
excellence and attention to detail. I prefer well-structured, clear, and concise messages that reflect a
commitment to high standards. I am also a keen listener, ensuring that I understand others accurately and
respond thoughtfully.
Resilience: My communication style exhibits optimism
and perseverance, especially in challenging situations. I express a positive outlook and focus on solutions. Even
when facing difficulties, my communication remains constructive and encouraging, showcasing my ability to
bounce back from
setbacks.

7. Promise &
Position
Visionary Creative Leader
<I transform creative visions into tangible successes in
film and television production, combining professionalism,
vision, and resilience to deliver high-quality projects for
innovative studios=

8. Networking
Join the Directors Guild of America DGA Union
Primary Objective: To become part of a prestigious network
of professionals in the film and television industry, access exclusive resources and opportunities for professional
development, and enhance my credibility and network within the industry
Sundance Film Festival
Date and Location: January 18 28, 2024, United States
Primary Objective: To immerse myself in the latest
independent film projects, connect with creative talents and industry leaders, and seek inspiration and
opportunities for future film and television production endeavors.
Elevator Pitch-
You know the challenge of transforming a creative idea into
a successful production that resonates with audiences? What I do is apply my experience in film and television
production, combining strategic insight with a creative approach, to make these ideas a reality. In fact, as a Line
Producer, I've led several projects to success, balancing creative visions with
practical execution.

9. Digital Marketing
My review of my online brand presence
reveals that while my personal brand aligns
with the versatile and relevant Magician
archetype, it lacks in visibility and audience
engagement. This finding, despite my recent
business efforts, indicates a need for
improvement.To strengthen my online
presence, I'll focus on creating more engaging
content and utilizing SEO strategies to
increase visibility. Embracing the
transformative qualities of the Magician
archetype in my content and actively
managing my online reputation are key steps
forward. Identifying with the Magician
archetype underscores my goal of bringing
innovative ideas to life. This not only
resonates with me but also challenges me to
fully leverage this identity in my online
interactions, aiming to captivate and transform
perceptions in alignment with my vision.

10. Professional
Development
TechnicalSkills:
1.
1.
2.
2.
1.
2.
Advanced Post-Production Techniques:
Task: Enroll in an advanced post-production workshop or course offered
by a professional organization like the American Cinema Editors ACE .
Completion Timeline: By the end of Q3 2024.
Latest Film Technology and Equipment Usage:
Task: Participate in a technology expo or seminar focusing on the latest
film equipment, potentially through the Society of Motion Picture and
Television Engineers SMPTE .
Completion Timeline: Attend the next available expo in 2024.
Transferable
Skills:
1.
1.
2.
2.
1.
2.
Strategic Project Management:
Task: Complete a specialized project management certification, such as
the PMI’s Project Management Professional PMP certification, which can
be done through the Project Management Institute.
Completion Timeline: Enroll by mid-2024 and complete within 6 months.
Effective Leadership and Team Building:
Task: Join a leadership development program or workshop, potentially
offered by an organization like the Entertainment Leadership Institute.
Completion Timeline: Join a program in the first half of 2024.

11. REFERENCES
1. Mind Tools Content Team. (n.d.). How to set SMART
goals. Mind Tools.
https://www.mindtools.com/a4wo118/smart-goals
2. Live Nation Entertainment. (n.d.). Insomniac - Line
Producer.
https://livenation.wd1.myworkdayjobs.com/InsomniacExte
rnalSite/job/Calabasas-CA-USA/Insomniac---Line-
Producer_JR-51678
3. Port, M. (2013). Build a solid foundation. In Book yourself
solid illustrated. O'Reilly Media.
https://www.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml#c02_level
1_1
4. Sinek, S. (n.d.). The Golden Circle.
https://simonsinek.com/golden-circle/
5. CareerBlast. (n.d.). 360Reach Personal Branding Survey.
https://careerblast.tv/personal-branding-
products/360reach-personal-branding-survey/
6. Arruda, W., & Dixson, K. (2012). Personal branding for
dummies. O'Reilly Media.
https://www.oreilly.com/library/view/personal-branding-
for/9781118238189/
7. Ries, A., & Trout, J. (2001). Positioning: The battle for your
mind. McGraw-Hill.
https://www.oreilly.com/library/view/positioning-the-
battle/9780071705875/
8. Putnam, K. (n.d.). Brand Archetype: Magician. Kaye
Putnam - Brand Strategy.
https://www.kayeputnam.com/brand-archetype-magician/
9. BrandYourself. (n.d.). Online Reputation Management.
https://brandyourself.com/online-reputation-management