John Peebles — Building Products: More than Meets the Eye (Turing Festival 2016)

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Presentation by John Peebles, CEO of Administrate. Delivered at the Turing Festival in Edinburgh on Thursday 18 August 2016.

Software

Building Products
More Than Meets The Eye

@johnjpeebles
Some
Context
• SaaS
• B2B
• Enterprise Tool
• We’re Not Perfect

@johnjpeebles
Fast Growth
+ High Attrition
+ Difficult Product
+ Botched Release
+ Technical Debt

@johnjpeebles
>20% Annual Churn
by Revenue

@johnjpeebles
”You want a churn rate that is
as low as possible"

@johnjpeebles
“If you have a high churn (double
digits) for your SaaS business, there’s
something fundamentally wrong with
your product.”

@johnjpeebles
Attrition Slide
-4.0
-2.0
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
16.0
Attrition by Revenue (%)

@johnjpeebles
Common Prescriptions
1. Simplify the Product
2. Improve the Product
3. A/B Testing
4. More Feedback
5. Better User Stories

@johnjpeebles
The Secret of
The World’s Best
Products

@johnjpeebles
Make Your
Customers
Successful

@johnjpeebles
Training Management Software

@johnjpeebles
Make Customers Successful
Make Our Team Successful
Make Our Investors Successful

Administrat
Our Dream
Build the Ultimate Human
Organisation

@johnjpeebles
What Didn’t Change:
Our Software (much)

@johnjpeebles
Revenue Growth
Negative Churn
“We Believe in Administrate”

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