How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns
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Unlike paid search, organic search lacks the tools to form trustworthy predictions about SEO outcomes. This is why potential clients sometimes get indecisive even when presented with an SEO proposal. In this presentation, Alen Todorov of SEOmonitor shares tips on how SEO agencies can write better proposals that prove value and eliminate client concerns. We’ll cover: – How the typical pitching process works and what usually goes wrong. – Tips to improve your agency’s SEO proposals. – The elements of an SEO proposal that you need to highlight.
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Discover how to:
– Disrupt online retail with landing page personalization.
– Grow new customer acquisition from search by 92%.
– Reduce the cost of acquisition by up to 64%.
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In this session, Anna Crowe, Assistant Editor at Search Engine Journal, talked through the following, to help you understand the impact on-page SEO can have on your site and her on-page SEO checklist:
– Anatomy of an optimized ecommerce product page.
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– URL structure and parameters best practices.
– Meta title and descriptions for increased CTR.
– Image optimization for improved reach.
– Content for product and category pages.
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Get practical advice from SEO experts Alice Morgan and Tamara Warren from Alta Digital on the importance of Google's E.A.T (Expertise, Authority, Trust) framework used in it's Google Quality Raters' Guidelines to your blog strategy. In this short ~20 minute talk they present bite-sized actionable search engine optimization advice and blog/content strategy tips for the SEO community working from home during the coronavirus pandemic.
Watch a recording of the stream to go with these slides here: https://www.youtube.com/watch?v=iSApYipQCJk
The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions
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Additional resources:
- How to do keyword research in a language you don’t speak: https://riseatseven.com/blog/international-keyword-research/
- The beginner’s guide to keyword mapping (with template) https://riseatseven.com/blog/keyword-mapping-guide/
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BrightonSEO - Ann Stanley talking on improving your Google Shopping Ads by op...
Ann Stanley returns to Brighton SEO to present the latest updates to Google AdWords interface and functionality for maximising the performance of your Shopping Ads.
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With an economic downturn looming, digital marketing leaders often find budgets, and even team members, quickly cut. While discouraging, you’ll still have ambitious goals to reach for your business.
For better or worse, the competition over keyword rankings (and the sales you earn from them) never rests even during hard times. However, SEO can rely far less on monetary spending than other marketing channels. Done right, your efforts here will compound.
Now is a prime opportunity to embrace SEO!
What you’ll learn in this presentation:
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SEO for Small Business
There are 2,065,523 small businesses in Australia that account for 33% of Australia’s GDP. Search engine optimisation, being the cheapest form of digital marketing can have some incredibly impactful, long term transformative results for a business. Here's my deck from deep diving into SEO for Small Business.
SEO and Digital Marketing strategy for Start-ups
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· Pay Per Click (PPC) strategy
· Comprehensive Digital Marketing Techniques
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SEARCH-ENGINE-OPTIMIZATION-SEO-BEGINNERS-TOOLS(1).pdf
This is a beginners introduction to Search Engine Optimization (SEO)
SEO It is the process of optimizing your website to rank higher in search engine results pages (SERPs) and improve its visibility. The ultimate goal of SEO is to increase organic (non-paid) traffic to a website, thereby improving its online brand awareness, and profitability.
SEO involves various techniques and strategies, such as optimizing on-page elements (e.g., title tags, meta descriptions, header tags, image alt tags, etc.), creating high-quality and relevant content, building quality backlinks, improving website loading speed, and ensuring mobile-friendliness and accessibility.
These tactics are aimed at making a website more attractive and user-friendly to both search engines and users.
To get more interesting E-books on various marketing, digital, lifestyle coaching courses etc, and further more other digital products as Courses, Softwares, Frame Mockups, Patterns and Pintables, Diaries, Reports, Greeting cards, Presentation / templates Itineraries as Wedding itinerary, Graphics – as Logos themes, Brand kits themes, Power point themes, card designs themes, backgrounds, patterns, Planners – as Wedding Planners, weekly planner, bi cheque planners, custom digital Planners etc, Tutorials & guides, Art works for T-Shirts, Blankets, Tea cups, cutting boards, Towels, Door Mat, Pillows, Sign Board, Sucks, bags, phone cases, Jackets, shoes etc, Templates as Resume Templates, business plan templates, business contracts templates, Power point presentation templates, website templates, mobile app templates, content builder templates, graphic design templates as banners, flyers etc courses – as Exercise, Dance, Copywriting, Graphic design, ART WOKS as Wall Arts such as: HOME WALL ARTS, OFFICE WALL ARTS, YOGA CENTERS & LIKES, DIGITAL BACK DROPS etc.
To get access to these products mentioned above Kindly highlight the link below and open using your browser to launch into a digital store Be-Tah Shop and you will be able to get available products as these as they host them.
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SEO Training in Chandigarh |Online Seo Training |Seo Update 2017
SEO TRAINING IN CHANDIGARH
We Provide Professional Internet Marketing Training With latest Technology & Update Techniques Online /Offline Best SEO,SMM,SMO,PPC & Digital Marketing Training In Chandigarh Panchkula,Mohali,Zirkapur, Kharar, Delhi ,Mumbai, all Over India By Online Anywhere in india All topics Cover in Digital Marketing Training Online / Offline Marketing 95 % practical With Live Projects ( Free Domain & hosting ) For Practical
Digital Marketing Training Course
Pay per Click Adwords (PPC) Social Media Marketing (SMM)
Search Engine Marketing (SEM) Social Media Optimization (SMO)
Search Engine Optimization (SEO) FACEBOOK Marketing Training
Content Marketing Training Affiliate Marketing Training
How to Earn Money Online Youtube Marketing Training
Email Marketing Training How to Setup Business Online
All type Marketing covered in Digital Marketing Training in Chandigarh & near by city Online Anywhere in India or global Online Digital Marketing Training (Search Engine Optimization) Training SMM (Social Media Marketing) Training SEM (Search Engine Marketing) Training WordPress (Website how to make) Training We provide Online/Offline SEO SMM SEM SMO Digital Online Marketing Training to suit everyone; whether you are a beginner trying to find out the basics of SEO or an experienced SEO looking to further their knowledge in online /offline SEO training are the perfect way to learn as they can be done at a time that suits you .We are fully flexible with our online SEO training Offline SEO and these can be done at night, at weekends or whenever you have some spare time; allowing you to learn around your studies or work. Our main SEO has been in the industry for over 2 years and is well experienced with new updated techniques in all aspects of SEO. Our SEO trainers are some of the best around, therefore making them the perfect candidates for helping deliver our online and offline SEO Classes. We aim to offer a service to business owners or individuals who do not want to fall into the trap of having their fingers burnt by unscrupulous SEO companies who take your money and don’t provide you with the service they claim they can. SEO tactics to get a quick fix but in time your site will be penalised and fall down the search engine rankings. Using an online SEO course to build up a basic knowledge of SEO and how it works is invaluable and if you need to outsource your SEO then you will be more aware of what to ask, you will also be able to keep an eye on the individual doing it to ensure that the SEO on your site is being done properly. Our online /Offline SEO, SMM ,SMO,SEM Digital Marketing Training
Here's What No One Told You About Your Website
Find out how to rethink about your business marketing strategy by optimizing your website layout, call to actions, copywriting, and landing pages. Learn how to build your brand and how to local directories to increase your profits!
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
Originally presented at DMA Melbourne 2023 before an audience of 300 fellow digital marketing enthusiasts, this session, "SEO Levers: Small Adjustments, Big Wins in Ranking Across Industries," delves into the art and science of Search Engine Optimisation.
As the SEO Lead at Easygo Gaming, I've been fully immersed in the world of digital marketing since 2015, with a journey in SEO that began back in 2011. My experiences span across significant website migrations and organising the SEO Melbourne Meetup, where I've shared and expanded my knowledge alongside peers.
This presentation covers the essential levers of SEO, offering insights into the techniques and processes that can significantly impact your search engine rankings.
Key areas include:
- Robot Optimisation, which enhances how search engines crawl websites;
- Search Engine Discovery, focusing on strategies for effective indexation;
- Content & Credibility and their crucial roles of establishing online authority.
Highlighting the undeniable importance of SEO, I shared compelling data to showcase its impact on online visibility and success. For instance, the remarkable growth in non-brand clicks and impressions experienced by companies like Stake.com illustrates the transformative power of SEO in digital marketing strategies.
A deep dive into the S.T.A.R method (Streamline content, Tell your story, Avoid low-value content, Raise credibility) provided actionable advice for improving technical SEO and content clarity. I discussed how search engines interpret websites and outlined common pitfalls to avoid, ensuring efficient crawling and indexing.
Technical SEO was a significant focus, with examples demonstrating how strategic adjustments can enhance both user experience and search engine efficiency. From reducing wasted crawls to eliminating unnecessary URLs, these strategies underscore the value of technical SEO in a comprehensive digital marketing plan.
The session also explored effective indexation techniques through case studies like the optimisation efforts for JH Hi-Fi with iPhones and T2 Tea with 'teawares', showing the effectiveness of well-structured navigation and internal linking.
The presentation underscored the importance of entity clustering and topical authority in content strategy, detailing the process for creating optimised content that resonates with both users and search engines.
Concluding with insights on building credibility through strategic link-building, I highlighted the factors that contribute to a website's reputation and search performance.
The discussion on what makes a good link offered practical tips for enhancing SEO through coherent strategies that align with user experience and internal linking goals.
I encourage everyone interested in diving deeper into SEO or looking to connect on professional platforms to find me on LinkedIn or Twitter (@inkovic). Additionally, the SEO Melbourne Meetup, which I help organise!
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Tired of Affiliate Marketing Failures (3).pdf
Discover the insider's guide to a successful affiliate marketing empire-stop waiting, start earning now
Optimising your business
A general deck about optimising your website for your business.
(No rabbits out of hats)
Plan it out
Choose benefits over features
Show, don’t tell
Use local-targeted content
Evaluate traffic sources
Focus on the right audience
Develop and plan for humans before robots
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SEO for Small Business_ The Ultimate Strategies for Better ROI.pptx
When you deal with SEO for small businesses, it will help you make a strong online presence to target the local audience. Once you optimize your platform with the right strategies, it will automatically help you generate better sales. What are the results of managing local SEO? This means your business will reach the top ranks for people looking for near me services. Professional SEO Services will help you to provide all the relevant information about your business to potential customers. Read More Here: https://www.elsner.com/seo-for-small-business-the-ultimate-strategies-for-better-roi/
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- How the top 5 SERP features stack up with fresh data on prevalence and share of voice.
- How to craft your own tailor-made SERP feature strategy to win visibility.
You’ll come away knowing how to uncover strategic SERP feature insights in your space for content, competitive research, and on-page optimizations, in order to boost your organic presence.
Ready to learn how to incorporate a more robust approach to SERP features into your SEO strategy? Check out this webinar!
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It’s time to adapt your 2024 strategy to account for these drastic changes.
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- Proven insights on how to align your SEO efforts for greater visibility and increased organic traffic.
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Not sure what to focus on to improve your website's rankings? Wondering which tactics can lead to quick SEO wins?
Instead of optimizing 800+ meta descriptions and calling it a day, there are easy ways you can win the heart of your clients and save time doing it.
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Check this out and explore the major algorithm updates, shifts in what are (and aren’t) ranking factors, and other impactful SEO events from 2023. We'll also reveal our top predictions for the key SEO trends, challenges, and opportunities coming in 2024.
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Register and learn the keys to staying ahead of the curve in 2024.
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Do you know how to optimize for lower customer acquisition costs and pipeline growth that keeps your sales team busy and your CFO happy?
Watch and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year.
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