Zero to Hero: Marketing for Startups and Growing CompaniesLily Leung
Practical, free and low-cost tools to kick-off your startup marketing.
In this presentation, we talk about:
● How marketing has evolved
● Understanding the buyer’s journey and adding value to it so you stay top of mind
when they’re ready to buy
● Best practices for SEO to help you get found
● How to use social media and email marketing
● An approach you can take to measure your results so you can refine your approach
● And at the end we’ll open it up to questions
Content Jam 2015: Mobile Optimization Essentials: Tips for Increasing Mobile ...Orbit Media Studios
Is your mobile traffic growing? Are your mobile visitors converting at a much lower rate than your desktop visitors? Does it make you nervous?
Come see the most interesting and lucrative things we’ve learned from hundreds of mobile tests across dozens of sites. You’ll learn how to:
diagnose your mobile weak spots
avoid the most common conversion-killing “mobile best practices”
segment mobile traffic for testing
write Calls to Action and Offers that get mobile visitors to take action
employ simple UX tricks that will keep those CTAs constant without distracting or irritating visitors.
You’ll also get tips for bridging the 1st screen to 2nd screen gap, maximizing phone leads from mobile visitors and building forms that mobile visitors will actually complete. You'll walk away with specific actions you can take to master your mobile conversion rate.
Success Beyond Links: How To Make Your Content More ValuableVicke Cheung
The line between advertising and marketing has become increasingly blurred, and branded content is everyone's business. Content for link building has long been a staple of search strategies, but how does it fit into the bigger picture of marketing in 2017? Vicke has been researching ways in which content can play a more direct role in adding value to a business beyond SEO gain. Putting linkbait aside, she will be offering insights into what it takes to make content that serves both a brand and those it wishes to convert.
Social Analytics - Pubcon New Orleans - Alan K'necht & Adam ProehlAdam Proehl
This is the slide deck for the presentation given by Alan K'necht & Adam Proehl at Pubcon New Orleans on March 20th, 2014.
We decided to try something that isn't usually done at Pubcon: That is a truly joint, tag team presentation. We knew it was either going to work fantastic, or it was going to bomb horribly.
Thankfully, the feedback was all positive. I really enjoyed working on this with my friend, Alan.
The 500 Startups Marketing Stack - Matt Lerner's talk from MarTech Europe 2015Matt Lerner
Slides from my talk "The 500 Marketing Stack: 10 Pieces Of MarTech Genius To Disrupt Your Competitors" at MarTech Europe 2015 - PLUS a full list of 35 of our favourite tools.
Humanizing The Serp, One Word at a TimeWil Reynolds
Searchlove London 2016
This is my attempt to bring a human perspective to search. The study of words people use, listening to what they think about the SERPS they find, and how those results are or are not solving problems. As algorithms get smarter, they mirror humans, lets start studying them too.
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0Dan Sodergren
These are the Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0. Produced and delivered by Dan Sodergren of Great Marketing Works. Where we cover branding and values, values and marketing, digital marketing and social media, social media and planning, creation of a calendar, creating content and memes, mastering twitter, advanced blogging, google analytics, email marketing, mobile marketing, pinterest, instagram, vine and youtube! As well as AIDA RRR and how you create a full and rich digital marketing plan and customer experience for your business.
SEO Monitoring - What, Why, and How - DeepCrawl WebinarJohn Doherty
This presentation covers the what, why, and how of monitoring your SEO activities and data to help you make better decisions.
Tools mentioned:
Moz
SEMrush
Ahrefs
Screaming Frog
Deep Crawl
Google Analytics
Google Search Console
This is a short course on all of the major pieces of the Growth Hacking process (Attracting traffic, activating them, retaining them, and optimizing for conversion). The materials have been accumulated from well-known growth hackers like Andrew Chen and Sean Ellis.
SearchLove London 2016 | Lea Pica | How to Present to Get ResultsDistilled
Wil's talk will look at the role that words play, and we'll look at amazing, compelling copy that showcases the power of words. His talk will also go over ways to improve your empathy for customers and what it's like to be in their shoes. There'll also be an interesting look at how we can incorporate interviewing into the keyword research process. However, all these big ideas, mean nothing if we don't show you how to make the pitch to a reluctant boss, or client, so we'll end on how to pitch the value to get the buy in.
Best of SEJ Summit: How to Identify Lost & Missed Content OpportunitiesSearch Engine Journal
Join Rhea Drysdale, CEO of Outspoken Media, as she covers how to identify lost and missed content opportunities that will attract engaged users and build your site’s expertise, authority, and trust.
Andy Young - The Myth of the Hockey StickTuring Fest
The web is filled with endless stories of the infamous tricks and “growth hacks” apparently utilised by famous startups and enlightened others to achieve the holy grail of exponential growth. Andy will cut through the noise to examine the truth behind real growth stories and explore strategies we can all use to grow sustainably without sacrificing ambition.
Growth Marketing Conference London 2017 - Andy Young - Building a Growth ModelGrowth Tribe
Andy Young is a Entrepreneur in Residence at 500 Startups, as well as a Growth Consultant and mentor at accelerators like Seedcamp, TechStars, EF, Ignite100 and Oxygen. He's also given talks and has led workshops at events such as WebSummit, South Summit, Leanconf & ProductTank.
Andy helps fun teams with big ambitions, from core strategy to getting his hands dirty with growth, product, analytics and code.
During London's Growth Marketing Conference 2017, Andy gave a talk on 'Building A Growth Model For Your Business', in which he walked us through the most important steps in creating a growth model for you.
Email or tweet Andy if you'd like to chat - andy@apexa.co.uk / @andyy
LinkedIn: https://www.linkedin.com/in/andrewyoung/
Zero to Hero: Marketing for Startups and Growing CompaniesLily Leung
Practical, free and low-cost tools to kick-off your startup marketing.
In this presentation, we talk about:
● How marketing has evolved
● Understanding the buyer’s journey and adding value to it so you stay top of mind
when they’re ready to buy
● Best practices for SEO to help you get found
● How to use social media and email marketing
● An approach you can take to measure your results so you can refine your approach
● And at the end we’ll open it up to questions
Content Jam 2015: Mobile Optimization Essentials: Tips for Increasing Mobile ...Orbit Media Studios
Is your mobile traffic growing? Are your mobile visitors converting at a much lower rate than your desktop visitors? Does it make you nervous?
Come see the most interesting and lucrative things we’ve learned from hundreds of mobile tests across dozens of sites. You’ll learn how to:
diagnose your mobile weak spots
avoid the most common conversion-killing “mobile best practices”
segment mobile traffic for testing
write Calls to Action and Offers that get mobile visitors to take action
employ simple UX tricks that will keep those CTAs constant without distracting or irritating visitors.
You’ll also get tips for bridging the 1st screen to 2nd screen gap, maximizing phone leads from mobile visitors and building forms that mobile visitors will actually complete. You'll walk away with specific actions you can take to master your mobile conversion rate.
Success Beyond Links: How To Make Your Content More ValuableVicke Cheung
The line between advertising and marketing has become increasingly blurred, and branded content is everyone's business. Content for link building has long been a staple of search strategies, but how does it fit into the bigger picture of marketing in 2017? Vicke has been researching ways in which content can play a more direct role in adding value to a business beyond SEO gain. Putting linkbait aside, she will be offering insights into what it takes to make content that serves both a brand and those it wishes to convert.
Social Analytics - Pubcon New Orleans - Alan K'necht & Adam ProehlAdam Proehl
This is the slide deck for the presentation given by Alan K'necht & Adam Proehl at Pubcon New Orleans on March 20th, 2014.
We decided to try something that isn't usually done at Pubcon: That is a truly joint, tag team presentation. We knew it was either going to work fantastic, or it was going to bomb horribly.
Thankfully, the feedback was all positive. I really enjoyed working on this with my friend, Alan.
The 500 Startups Marketing Stack - Matt Lerner's talk from MarTech Europe 2015Matt Lerner
Slides from my talk "The 500 Marketing Stack: 10 Pieces Of MarTech Genius To Disrupt Your Competitors" at MarTech Europe 2015 - PLUS a full list of 35 of our favourite tools.
Humanizing The Serp, One Word at a TimeWil Reynolds
Searchlove London 2016
This is my attempt to bring a human perspective to search. The study of words people use, listening to what they think about the SERPS they find, and how those results are or are not solving problems. As algorithms get smarter, they mirror humans, lets start studying them too.
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0Dan Sodergren
These are the Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0. Produced and delivered by Dan Sodergren of Great Marketing Works. Where we cover branding and values, values and marketing, digital marketing and social media, social media and planning, creation of a calendar, creating content and memes, mastering twitter, advanced blogging, google analytics, email marketing, mobile marketing, pinterest, instagram, vine and youtube! As well as AIDA RRR and how you create a full and rich digital marketing plan and customer experience for your business.
SEO Monitoring - What, Why, and How - DeepCrawl WebinarJohn Doherty
This presentation covers the what, why, and how of monitoring your SEO activities and data to help you make better decisions.
Tools mentioned:
Moz
SEMrush
Ahrefs
Screaming Frog
Deep Crawl
Google Analytics
Google Search Console
This is a short course on all of the major pieces of the Growth Hacking process (Attracting traffic, activating them, retaining them, and optimizing for conversion). The materials have been accumulated from well-known growth hackers like Andrew Chen and Sean Ellis.
SearchLove London 2016 | Lea Pica | How to Present to Get ResultsDistilled
Wil's talk will look at the role that words play, and we'll look at amazing, compelling copy that showcases the power of words. His talk will also go over ways to improve your empathy for customers and what it's like to be in their shoes. There'll also be an interesting look at how we can incorporate interviewing into the keyword research process. However, all these big ideas, mean nothing if we don't show you how to make the pitch to a reluctant boss, or client, so we'll end on how to pitch the value to get the buy in.
Best of SEJ Summit: How to Identify Lost & Missed Content OpportunitiesSearch Engine Journal
Join Rhea Drysdale, CEO of Outspoken Media, as she covers how to identify lost and missed content opportunities that will attract engaged users and build your site’s expertise, authority, and trust.
Andy Young - The Myth of the Hockey StickTuring Fest
The web is filled with endless stories of the infamous tricks and “growth hacks” apparently utilised by famous startups and enlightened others to achieve the holy grail of exponential growth. Andy will cut through the noise to examine the truth behind real growth stories and explore strategies we can all use to grow sustainably without sacrificing ambition.
Growth Marketing Conference London 2017 - Andy Young - Building a Growth ModelGrowth Tribe
Andy Young is a Entrepreneur in Residence at 500 Startups, as well as a Growth Consultant and mentor at accelerators like Seedcamp, TechStars, EF, Ignite100 and Oxygen. He's also given talks and has led workshops at events such as WebSummit, South Summit, Leanconf & ProductTank.
Andy helps fun teams with big ambitions, from core strategy to getting his hands dirty with growth, product, analytics and code.
During London's Growth Marketing Conference 2017, Andy gave a talk on 'Building A Growth Model For Your Business', in which he walked us through the most important steps in creating a growth model for you.
Email or tweet Andy if you'd like to chat - andy@apexa.co.uk / @andyy
LinkedIn: https://www.linkedin.com/in/andrewyoung/
The "Secret" on - How to "read" peoples minds? -Ivan Rečević
Presentation on Google Analytics and how to use it to "read" people minds. Focused on agencies and publishers on #allwebmk conference in Skopje, Macedonia in Nov 2015
Idea Validation - Deep dive into secondary search and primary interviewing. Inspiration from IDEO, Chalmers University Business Design courses and personal experience.
Anvil | Lunch & Learn | Optimizing Your Website for Voice Search & Position 0Anvil Media, Inc.
Anvil President and Founder walks you through optimizing your website for voice search and position 0, as well as sharing important statistics to influence your strategy accordingly.
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Anvil media is an Integrated marketing agency specializing in Search Engine Marketing, Search Engine Optimization, Pay-Per-Click, Social & Mobile Marketing.
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Website: http://www.anvilmediainc.com/
Facebook: https://www.facebook.com/AnvilMediaInc/
LinkedIn: https://www.linkedin.com/company/anvi...
Twitter: https://twitter.com/anvilmedia
Instagram: https://www.instagram.com/anvilmedia/
People, process, platform, presented by Adam SingerSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Google's Adam Singer shares how to build a smart, flexible analytics organization.
He talks about how getting the right people, implementing the right processes, and using the right technology platform will help you stay current in measuring marketing and sales performance.
Cogswell College - Handson Crowdfunding Workshop - March 29Cogswell College
Crowdfunding is becoming a formidable new way to fund new entrepreneurial projects and companies – particularly for creative projects and innovative design products.
But this new world of crowdfunding has a new set of rules, and requires new techniques and approaches – from crafting a pitch to creating videos to new legal and marketing issues.
In this workshop, you’ll learn, hands on: How to prepare your idea or company to attract crowdfunding; How to conduct a successful crowdfunding campaign using social media, and How to leverage your crowdfunding campaign into broader entrepreneurial success.
You’ll learn the best-practices and methods of writing to attract funding, and to create a compelling crowdfunding video yourself, using low cost equipment and free software tools.
- See more at: http://entblog.cogswell.edu/crowdfundingworkshop-march
You know your audience like the back of your hand, right? Without hard data, however, you may not know them nearly as well as you think. What do they want? Where do they come from? What do they think about you? These are the kind of questions business intelligence answers, and Google Analytics helps you tap into that intelligence. It connects the dots between you and your audience through your website, helping you communicate more efficiently and make better business decisions.
In this session, Mark Farmer will take you from the basics of Google Analytics, the most popular web statistics package for nonprofits, through some of the more advanced features. By the end you’ll understand how to track your visitors and their behavior, profile them, create goals and much more.
Takeaways:
- A solid understanding of online statistics and how they can benefit you and your organization
- Firm knowledge of how to get started with Google Analytics
- A roadmap for how to dive deeper and get even more out of your statistics
Social ROI: What are Tour Operators doing?Catherine Heeg
Explore social marketing ROI of tour operators. Discover what results they experienced as well as correlations between investment and return. Recommendations are provided based on research results.
Based on research conducted by students at George Washington University, NTA Tour Operators provide insight into the return on investment and successes of social media marketing. This study was made possible by NTA, Customized Management Solutions and Courier Magazine.
Ivana McConnell — Ethics, Software and Identity in the Age of Data (Turing Fe...Turing Fest
At its core, software is about people: how we interact, identify, and connect. Our relationship with it is personal, but the data defining that relationship is just...out there, often used against us by the technology which claims to solve our problems. Software is not neutral, because it is a reflection of the people creating it, often amplifying bias, prohibiting interaction, and violating privacy-- intentionally or otherwise. Consider this talk a primer on design ethics, what happens when we fail to have them, and the need for accountability and solid guidance when it comes to what we build.
Paul Campbell — A Modern Approach to Third-Party Embedded Widgets (Turing Fes...Turing Fest
Embeddable widgets have proliferated the web since JavaScript was born in the mid-nineties, and even before. Since the days of CGI counters, we have come a long way, with companies like Intercom and Stripe providing drop-in code to render components that provide rich and interactive experiences within customers’ existing sites.
At Tito, we have provided an embeddable widget since early on. When it came to rewriting it, we wanted to keep the things that made it great: a simple drop-in native-like web component that was easy to customise with CSS and integrate with JavaScript hooks. Our secondary goals were higher level. We wanted an easy to use codebase, and a widget that could be the primary code that we used on our own checkout pages. We also wanted to hook in to the modern ecosystem of JavaScript package managers, bundlers and modules.
This talk will explore the process of upgrading an older widget to a modern codebase and framework, some of the advantages to be gained, and some of the challenges faced.
Sam Noble — Blink & You’ll Miss It: The Ever Changing Landscape of Paid Media...Turing Fest
I don’t actually remember the last time I had a week in the office where something new didn’t happen within the paid media space and unless you live and breathe it, there will certainly be updates that you’ll miss.
In this highly actionable talk, I will walk you through some of the latest features and updates across the main paid media platforms. The deck will be packed full of inspiration and ideas that you can take back to the office and implement within your paid media campaigns.
Check Warner — Building with Diversity (Turing Fest 2018)Turing Fest
In any early-stage company, there are so many competing priorities and it is often difficult to know which ones to focus on first. Building a diverse and inclusive culture is usually one that is deprioritized, partly because there are few tools and resources relevant to early and growth stage companies, partly because it doesn’t feel urgent. However, having a diverse and inclusive culture and workforce is increasingly giving companies a competitive edge in the war for talent. This talk will focus on practical tips and advice on fostering diversity and inclusion in early-stage companies.
Mike McQuaid — How to Not Fail at Using Open-Source Software in Your Organisa...Turing Fest
Almost every company today uses open source software to do business (whether they know it or not). Almost every company isn’t using open source software as effectively as they could. Learn from GitHub’s Mike McQuaid about how to use open source software in your organisation without succumbing to the most common of pitfalls.
Mark Logan —The Real Reasons Start-ups and Scale-ups Fail (And What to Do Abo...Turing Fest
What’s the overriding cause of startup failure, and what causes so many successful startups to later break when entering the scale-up phase? Hint: it isn’t funding and it isn’t product/market fit. These are symptoms of a deeper cause. What is that cause, and how do we navigate past it?
This is not your everyday data talk. Through working deep inside the fastest growing SaaS startups in our space, we've studied the patterns, methods, and models for driving outsized results. The one common thread? How they use their data. (How else would you grow from one marketer through to a $60M+ Series B just 12 months later?). How do they make their data accessible, draw the right insights, set effective goals, prioritise and optimise processes, and automate ALL the (right) things. So brace yourselves: we're going to be navigating through AI, automation, "moving the needle", and a minefield of other buzzwords to try to make sense of using your data for growth. But you'll leave this talk with a simple framework and set of questions you can take and use right away.
Colin Burns — "Peak Web" UX Design: What to do next...? (Turing Fest 2018)Turing Fest
Based on a career in interaction design of over 30 years, this talk describes how the discipline of user experience design has developed over that time. It also explores some of the potential pathways that practitioners might follow in the next phase beyond “Peak Web” UX design. This will be presented through the lens of creative leadership in a large-scale interdisciplinary team at the world’s biggest public service media organisation.
Miloš Lalić — The Continuous Search for Product/Market Fit (Turing Fest 2018)Turing Fest
When we talk about product market fit, we typically think of the initial stage of a startup - when we test solutions starting from a technology to find a market or from a market to design a product. And then, if we are lucky, it's done and we can focus on scaling, right? But markets change, new ones appear and as we try to adapt, while growing initial success, we often end up with bloated products or do dangerous pivots. And the growth actually slows down. Here’s a few ideas how to avoid this, based on some good experiences and a couple of bad ones.
Patrick Campbell — Our Fundamental Strategy of Building a Business is Broken ...Turing Fest
We've reached the point in the market where the "best practices" we've been taught are no longer applicable when it comes to growth. Using data from millions of customers and thousands of companies, Patrick will debunk much of the dogma that drives our mental models around building a business, before offering up a practical guide around pricing, building the right product, retention, and targeting the right customers - all to ensure we're building a sustainable, thriving business.
You spend months — sometimes years — building a new feature. Once it's shipped you celebrate, and move onto the next thing. But product development isn't exclusively new feature development. In this talk, Amy will draw on her experience killing products at high-scale businesses. You'll learn why product development teams should constantly evaluate their product portfolio, some techniques to help you always-be-evaluating, and some advice on how to gracefully deprecate your products.
Fabrizio Ballarini — Scaling Organic Growth by Building Products (Turing Fest...Turing Fest
Building products with engineers is the most scalable way to drive organic growth. I will introduce briefly the disconnect I found between marketing and product/engineering from my past consulting experience, cover the basics on how we setup autonomous and independent growth teams and ultimately dive into how we drive growth by building products with engineers. In the “building products” deep dive I will give an overview of our framework to generate products ideas from search data, provide some tactical examples on how building custom CMSs allows us to quickly validate MVPs, why we invest in infrastructure to scale acquisition and what we learned so far by building products that solve customers problems across the entire funnel.
Edgar Rouwenhorst — Marketing as a Growth Driver (Turing Fest 2018)Turing Fest
Marketing as you know it died 10 years ago, and ‘growth hacking’ often just means ‘we failed to deliver results’. Drawing on his experiences leading the marketing team for one of Europe’s top fintech companies, Edgar will offer practical insight into marketing in a product company, applying Agile principles to your growth, scaling up to hyper-growth, managing relationships with the C-suite — and more!
Rebecca Moore — Self-Disrupt for GrowthTuring Fest
To unlock growth, a business needs to continually (re)organise and (re)educate itself, across the disciplines of product, marketing and engineering. This presentation will talk through what we have done to continually organise and educate for growth at Skyscanner, and share the resulting learnings, successes, fails, tips and techniques.
Roan Lavery — Driving Growth vs. Building Core ValueTuring Fest
Making tough prioritisation decisions is a constant challenge for anyone involved in building products. One of the hardest is the need to drive growth for the business vs building lasting product value to keep customers happy. In this talk Roan, will draw on over 10 years experience of founding and scaling FreeAgent, an online accounting product with industry-leading customer satisfaction scores, to discuss a pragmatic framework that allows for a balanced approach to these sometimes competing priorities.
Susan Ramonat — Blockchain Unraveled (Turing Fest 2018)Turing Fest
Hear about blockchain’s origins and key design principles. Get beyond the hype and learn about how it might disrupt a variety of industries and civic life by transforming business and operating models. Learn how to frame promising use cases and proofs of concept.
Martin Eriksson — You Are All Product Managers (Turing Fest 2018)Turing Fest
In order to build products people love in today’s fast-moving world we need to be experts on everything from design to engineering to machine learning. Since no one person can have all those skills it’s critical that we stop worrying about titles and build cross-functional teams who combine all this knowledge and experience with the autonomy to execute. In this talk Martin will show the benefits of thinking cross-functionally and how to set up teams for success this way.
Data is all around us, which is both a good and bad thing. Good, because we need it. Bad, because there’s simply too much to know where and how to start using it. This is one of several reasons that marketing teams are currently dysfunctional – I’ll reveal the rest in my talk – but it doesn’t have to be this way. Data-Driven Design (3D) is an actionable evidence-based framework that gives marketing teams (marketers, designers, & copywriters) accelerated access to the data they really need, coupled with a process for understanding how to use that data to make informed changes to the digital marketing experiences you’re creating today. In Oli’s talk, you’ll learn how to use The 3D Playbook to narrow four hundred sources of overwhelming data into the five you actually need.
Rand Fishkin - The State of SEO & How to Survive Google’s Trojan Horsing of t...Turing Fest
Google is falling into a familiar pattern. First, they offer web publishers in a sector (flights, recipes, local, video, e-commerce) increased visibility and SERP display options. Next, they incent participation in specific formats and data structures. And, finally, they take that data for themselves, changing the SERPs to favor advertising, their own properties, and/or instant answers that can reduce publisher traffic. For web marketers, it’s a prisoner’s dilemma — do we give Google what they want now so a competitor doesn’t cave first, or do we hold back and miss out on traffic potential for fear of losing out long term? In this presentation, Rand will show data on how Google is being used today, and how it’s changing, then dive into strategic initiatives and specific examples of how savvy players can build a moat to protect against long-term risk. Included will be tactical wins every site can take advantage of to drive more traffic and improve their content and web marketing strategies. A collaborative process for marketing teams, designed to create high-performance digital experiences that solve real, observed customer pains.
Lisa Myers - How to Make Your Wishlist Piece of Coverage Come TrueTuring Fest
There is so much content on the web, to get your content noticed you really need to make it stand out. It doesn’t need to be expensive, or even original, but it does need to be innovative. But there’s little point in creating content campaigns if you don’t make people aware of them. Lisa will be taking you through how her agency approaches content marketing and outreach, that has got their clients links and coverage from some of the biggest authority sites in the world including BBC, The Guardian and the Wall Street Journal. Don’t miss this hands on session on how to get your content noticed and covered.
Adjusting OpenMP PageRank : SHORT REPORT / NOTESSubhajit Sahu
For massive graphs that fit in RAM, but not in GPU memory, it is possible to take
advantage of a shared memory system with multiple CPUs, each with multiple cores, to
accelerate pagerank computation. If the NUMA architecture of the system is properly taken
into account with good vertex partitioning, the speedup can be significant. To take steps in
this direction, experiments are conducted to implement pagerank in OpenMP using two
different approaches, uniform and hybrid. The uniform approach runs all primitives required
for pagerank in OpenMP mode (with multiple threads). On the other hand, the hybrid
approach runs certain primitives in sequential mode (i.e., sumAt, multiply).
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Enhanced Enterprise Intelligence with your personal AI Data Copilot.pdfGetInData
Recently we have observed the rise of open-source Large Language Models (LLMs) that are community-driven or developed by the AI market leaders, such as Meta (Llama3), Databricks (DBRX) and Snowflake (Arctic). On the other hand, there is a growth in interest in specialized, carefully fine-tuned yet relatively small models that can efficiently assist programmers in day-to-day tasks. Finally, Retrieval-Augmented Generation (RAG) architectures have gained a lot of traction as the preferred approach for LLMs context and prompt augmentation for building conversational SQL data copilots, code copilots and chatbots.
In this presentation, we will show how we built upon these three concepts a robust Data Copilot that can help to democratize access to company data assets and boost performance of everyone working with data platforms.
Why do we need yet another (open-source ) Copilot?
How can we build one?
Architecture and evaluation
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
Andy Young — Data-Driven Growth: Analytics Tools and Tips for Marketers in 2016 (Turing Festival 2016)
1. 📈 🚀
Andy Young, 500 Startups / Freelance
Turing Festival 2016
Analytics tools and tips for marketers in 2016
Data-driven Growth
2. Andy Young - @andyy - http://bit.ly/analytics-turing
Hi, I’m Andy!
@andyy
#fb
Photo by Dan Taylor - dan@heisenbergmedia.com
3. Andy Young - @andyy - http://bit.ly/analytics-turing
Agenda
Why analytics?
Deconstructing the modern analytics stack
Lies, damn lies, and tech metrics..
- analytics in the real world
4. Andy Young - @andyy - http://bit.ly/analytics-turing 🤔
Why analytics?
5. Andy Young - @andyy - http://bit.ly/analytics-turing
Don’t start with the data
6. Andy Young - @andyy - http://bit.ly/analytics-turing
Common Analytics FAILS
• Drowning in data
• Not identifying
key questions to answer
• Not starting with
clear hypotheses
7. Andy Young - @andyy - http://bit.ly/analytics-turing
Common Analytics FAILS
• Drowning in data
• Not identifying
key questions to answer
• Not starting with
clear hypotheses
8. Andy Young - @andyy - http://bit.ly/analytics-turing
We need to know how we’re doing
9. Andy Young - @andyy - http://bit.ly/analytics-turing
• Overall business/product
• Individual experiments, campaigns, channels, customer segments
We need to know how we’re doing
10. Andy Young - @andyy - http://bit.ly/analytics-turing
• Overall business/product
• Individual experiments, campaigns, channels, customer segments
We need to know how we’re doing
• What is working?
• What is not?
• Where to focus for improvement?
11. Andy Young - @andyy - http://bit.ly/analytics-turing
Analytics Pros..
• Start with a hypothesis
• Identify, collect + analyse necessary relevant data
• Conclude & action
• Iterate, revise
12. Andy Young - @andyy - http://bit.ly/analytics-turing
Analytics for Growth
📈
13. Andy Young - @andyy - http://bit.ly/analytics-turing
Growth?
•More users
•More revenue
14. Andy Young - @andyy - http://bit.ly/analytics-turing
Analytics techniques
• Early stage:
- innovation accounting (Lean Startup)
- cohort analysis
16. Andy Young - @andyy - http://bit.ly/analytics-turing
Early stage questions
17. Andy Young - @andyy - http://bit.ly/analytics-turing
Are we getting traction?
18. Andy Young - @andyy - http://bit.ly/analytics-turing
“Traction is the
rate
at which
monetizable value
is extracted
from customers”
19. Andy Young - @andyy - http://bit.ly/analytics-turing
Innovation
accounting?
20. Andy Young - @andyy - http://bit.ly/analytics-turing
Cohort analysis?
21. Andy Young - @andyy - http://bit.ly/analytics-turing
22. Andy Young - @andyy - http://bit.ly/analytics-turing
23. Andy Young - @andyy - http://bit.ly/analytics-turing
Growth stage questions
24. Andy Young - @andyy - http://bit.ly/analytics-turing
Are we growing?
25. Andy Young - @andyy - http://bit.ly/analytics-turing
Growth Accounting
26. Andy Young - @andyy - http://bit.ly/analytics-turing
Are we growing?
27. Andy Young - @andyy - http://bit.ly/analytics-turing
Growth Accounting
28. Andy Young - @andyy - http://bit.ly/analytics-turing
Growth Accounting
👌👉 http://bit.ly/social-capital-growth-accounting
29. Andy Young - @andyy - http://bit.ly/analytics-turing
Funnel performance?
30. Andy Young - @andyy - http://bit.ly/analytics-turing
As marketers
we need to understand
the full funnel
31. Andy Young - @andyy - http://bit.ly/analytics-turing
Growth stage
Which channels bring
the most customers?
Which channels bring
the best customers?
32. Andy Young - @andyy - http://bit.ly/analytics-turing
How much do we want to
pay per click?
33. Andy Young - @andyy - http://bit.ly/analytics-turing
How much do we want to
pay per click?
..as much as possible?!
Outspend competitors
Activate new channels
34. Andy Young - @andyy - http://bit.ly/analytics-turing
Customer segmentation
& channel performance
For different groups of customers:
• Where do they come from?
• How do they behave?
35. Andy Young - @andyy - http://bit.ly/analytics-turing
Customer segmentation
Users acquired via different channels
will have different behaviours
Different cohorts will have
different experiences of your product
Different users will have been exposed to
different A/B tests
36. Andy Young - @andyy - http://bit.ly/analytics-turing
These are all properties of your users
UTM tags: source, medium, campaign, terms
Landing page
Signup time
A/B test buckets
Referrer
Viral source
Customer segmentation
37. Andy Young - @andyy - http://bit.ly/analytics-turing
Demystifying
direct traffic?
38. Andy Young - @andyy - http://bit.ly/analytics-turing
Demystifying
direct traffic?
39. Andy Young - @andyy - http://bit.ly/analytics-turing
Tag all the things!
Aim: map all Direct + Referral traffic
to a specific source/medium
Do this for Email, Social,
Offline(!)..
Tagging guide:
- bit.ly/tagging-guide
- bit.ly/utm-reference
40. Andy Young - @andyy - http://bit.ly/analytics-turing
Landing
page:
often a big
clue to source
41. Andy Young - @andyy - http://bit.ly/analytics-turing
Cross-device?
Offline channels?
42. Andy Young - @andyy - http://bit.ly/analytics-turing
Cross-device?
• Common pattern:
Research on mobile/tablet,
purchase on tablet/desktop
• Challenge: attribution on mobile
• We need: unique identifying information
E.g. email, mobile/cell #
43. Andy Young - @andyy - http://bit.ly/analytics-turing
Cross-device attribution?
https://www.twilio.com/blog/2012/11/increase-app-downloads-with-mobile-app-distribution-powered-by-twilio.html
44. Andy Young - @andyy - http://bit.ly/analytics-turing
Filling the
attribution
blanks..
https://twitter.com/cannonjw/status/432586695490670592
45. Andy Young - @andyy - http://bit.ly/analytics-turing
Filling the
attribution
blanks..
https://twitter.com/cannonjw/status/432586695490670592
46. Andy Young - @andyy - http://bit.ly/analytics-turing
Geographic A/B tests
https://econsultancy.com/blog/64204-12-inspiring-marketing-campaigns-from-google/
47. Andy Young - @andyy - http://bit.ly/analytics-turing
Brand vs. non-brand terms
for organic + paid search channels
48. Andy Young - @andyy - http://bit.ly/analytics-turing
Channel Groupings
49. Andy Young - @andyy - http://bit.ly/analytics-turing
Attribution models?
• First touch? Last touch? Multi-touch?
50. Andy Young - @andyy - http://bit.ly/analytics-turing
Attribution models?
• First touch? Last touch? Multi-touch?
• First touch:
grow our audience reach
• Subsequent touches:
grow our conversion rate %
51. Andy Young - @andyy - http://bit.ly/analytics-turing
Most campaigns FAIL
52. Andy Young - @andyy - http://bit.ly/analytics-turing
Most campaigns fail
..but most every failed campaign will contain
partial successes
• Plan in advance: how will we know
at which point in the user journey
a campaign failed?
• Do things that don’t scale
53. Andy Young - @andyy - http://bit.ly/analytics-turing
Pulling this all together
Why analytics?
Deconstructing the modern analytics stack
Lies, damn lies, and tech metrics..
- analytics in the real world
54. Andy Young - @andyy - http://bit.ly/analytics-turing
What to track?
• Discovery / Acquisition
• Activation
• Engagement
• Conversion / Purchase
• Retention
• Referral
55. Andy Young - @andyy - http://bit.ly/analytics-turing
So many platforms
56. Andy Young - @andyy - http://bit.ly/analytics-turing
So many platforms
¯_( )_/¯
57. Andy Young - @andyy - http://bit.ly/analytics-turing
What functionality
do you need?
58. Andy Young - @andyy - http://bit.ly/analytics-turing
What functionality do you need?
• Session/Pageview Analytics
Google Analytics, Chartbeat
59. Andy Young - @andyy - http://bit.ly/analytics-turing
What functionality do you need?
• Session/Pageview Analytics
Google Analytics, Chartbeat
• User/Event-based analytics
Mixpanel/Amplitude, Heap, Kissmetrics, Localytics
60. Andy Young - @andyy - http://bit.ly/analytics-turing
What functionality do you need?
• Session/Pageview Analytics
Google Analytics, Chartbeat
• User/Event-based analytics
Mixpanel/Amplitude, Heap, Kissmetrics, Localytics
• Mobile deep linking and attribution
Branch, Adjust, AppsFlyer, Tune, Kochava
61. Andy Young - @andyy - http://bit.ly/analytics-turing
What functionality do you need?
• Session/Pageview Analytics
Google Analytics, Chartbeat
• User/Event-based analytics
Mixpanel/Amplitude, Heap, Kissmetrics, Localytics
• Mobile deep linking and attribution
Branch, Adjust, AppsFlyer, Tune, Kochava
• Mobile-specific
Flurry, Swrve, Leanplum
62. Andy Young - @andyy - http://bit.ly/analytics-turing
What functionality do you need?
• Session/Pageview Analytics
Google Analytics, Chartbeat
• User/Event-based analytics
Mixpanel/Amplitude, Heap, Kissmetrics, Localytics
• Mobile deep linking and attribution
Branch, Adjust, AppsFlyer, Tune, Kochava
• Mobile-specific
Flurry, Swrve, Leanplum
• A/B testing
Optimizely, WVO, Google Content Experiments, StoreMaven
63. Andy Young - @andyy - http://bit.ly/analytics-turing
What functionality do you need?
• Session/Pageview Analytics
Google Analytics, Chartbeat
• User/Event-based analytics
Mixpanel/Amplitude, Heap, Kissmetrics, Localytics
• Mobile deep linking and attribution
Branch, Adjust, AppsFlyer, Tune, Kochava
• Mobile-specific
Flurry, Swrve, Leanplum
• A/B testing
Optimizely, WVO, Google Content Experiments, StoreMaven
• Querying & Charting
Mode, Periscope, Tableau, RJMetrics, Statsbot
64. Andy Young - @andyy - http://bit.ly/analytics-turing
What functionality do you need?
• Session/Pageview Analytics
Google Analytics, Chartbeat
• User/Event-based analytics
Mixpanel/Amplitude, Heap, Kissmetrics, Localytics
• Mobile deep linking and attribution
Branch, Adjust, AppsFlyer, Tune, Kochava
• Mobile-specific
Flurry, Swrve, Leanplum
• A/B testing
Optimizely, WVO, Google Content Experiments, StoreMaven
• Querying & Charting
Mode, Periscope, Tableau, RJMetrics, Statsbot
• Dashboards
Geckoboard, Klipfolio
65. Andy Young - @andyy - http://bit.ly/analytics-turing
What functionality do you need?
• Session/Pageview Analytics
Google Analytics, Chartbeat
• User/Event-based analytics
Mixpanel/Amplitude, Heap, Kissmetrics, Localytics
• Mobile deep linking and attribution
Branch, Adjust, AppsFlyer, Tune, Kochava
• Mobile-specific
Flurry, Swrve, Leanplum
• A/B testing
Optimizely, WVO, Google Content Experiments, StoreMaven
• Querying & Charting
Mode, Periscope, Tableau, RJMetrics, Statsbot
• Dashboards
Geckoboard, Klipfolio
• Audience demographics, interests & rankings
Quantcast, Comscore, Alexa, SimilarWeb
66. Andy Young - @andyy - http://bit.ly/analytics-turing
What functionality do you need?
• Session/Pageview Analytics
Google Analytics, Chartbeat
• User/Event-based analytics
Mixpanel/Amplitude, Heap, Kissmetrics, Localytics
• Mobile deep linking and attribution
Branch, Adjust, AppsFlyer, Tune, Kochava
• Mobile-specific
Flurry, Swrve, Leanplum
• A/B testing
Optimizely, WVO, Google Content Experiments, StoreMaven
• Querying & Charting
Mode, Periscope, Tableau, RJMetrics, Statsbot
• Dashboards
Geckoboard, Klipfolio
• Audience demographics, interests & rankings
Quantcast, Comscore, Alexa, SimilarWeb
• Marketing Automation, CRM, Email & Push Notifications
Marketo, Hubspot, AppBoy, Kahuna
67. Andy Young - @andyy - http://bit.ly/analytics-turing
What functionality do you need?
• Session/Pageview Analytics
Google Analytics, Chartbeat
• User/Event-based analytics
Mixpanel/Amplitude, Heap, Kissmetrics, Localytics
• Mobile deep linking and attribution
Branch, Adjust, AppsFlyer, Tune, Kochava
• Mobile-specific
Flurry, Swrve, Leanplum
• A/B testing
Optimizely, WVO, Google Content Experiments, StoreMaven
• Querying & Charting
Mode, Periscope, Tableau, RJMetrics, Statsbot
• Dashboards
Geckoboard, Klipfolio
• Audience demographics, interests & rankings
Quantcast, Comscore, Alexa, SimilarWeb
• Marketing Automation, CRM, Email & Push Notifications
Marketo, Hubspot, AppBoy, Kahuna
• Platforms
Google Firebase, AWS Mobile Analytics
68. Andy Young - @andyy - http://bit.ly/analytics-turing
What functionality do you need?
• Session/Pageview Analytics
Google Analytics, Chartbeat
• User/Event-based analytics
Mixpanel/Amplitude, Heap, Kissmetrics, Localytics
• Mobile deep linking and attribution
Branch, Adjust, AppsFlyer, Tune, Kochava
• Mobile-specific
Flurry, Swrve, Leanplum
• A/B testing
Optimizely, WVO, Google Content Experiments, StoreMaven
• Querying & Charting
Mode, Periscope, Tableau, RJMetrics, Statsbot
• Dashboards
Geckoboard, Klipfolio
• Audience demographics, interests & rankings
Quantcast, Comscore, Alexa, SimilarWeb
• Marketing Automation, CRM, Email & Push Notifications
Marketo, Hubspot, AppBoy, Kahuna
• Platforms
Google Firebase, AWS Mobile Analytics
😱
69. Andy Young - @andyy - http://bit.ly/analytics-turing
How to pick?
• What functionality do you need?
• Who will be using it? Devs, data scientists, product folks, marketing people?
• How do you want to use it? Analysis, reporting, dashboards..
• Which platforms? Web, mobile, server?
• Which other tools/data do you need to integrate with?
• What data volumes? Data points, events per second, data points per month.
• Budget?
70. Andy Young - @andyy - http://bit.ly/analytics-turing
How to pick?
Things to be wary of:
• Data lock-in, future portability
• Building your own
71. Andy Young - @andyy - http://bit.ly/analytics-turing
Tools are not a panacea
72. Andy Young - @andyy - http://bit.ly/analytics-turing
Biggest single factor?
73. Andy Young - @andyy - http://bit.ly/analytics-turing
Biggest single factor?
Quality of your
tracking implementation
- Coverage/depth
- Accuracy/lack of bugs
74. Andy Young - @andyy - andy@apexa.co.uk
Use a tag manager
75. Andy Young - @andyy - andy@apexa.co.uk
Data collection: Segment.com
76. Andy Young - @andyy - http://bit.ly/analytics-turing
👉 http://sitehound.co
Free code!
77. Andy Young - @andyy - http://bit.ly/analytics-turing
Dashboards?
78. Andy Young - @andyy - http://bit.ly/analytics-turing
What makes a
good dashboard?
79. Andy Young - @andyy - http://bit.ly/analytics-turing
👉 http://bit.ly/kpi-sheet
80. Andy Young - @andyy - http://bit.ly/analytics-turing
Growth model spreadsheet
• Review weekly - zoom out vs. zoom in
• Share with whole team
• Use to predict and prioritise
• What to look at daily vs. weekly vs. monthly
👉 http://bit.ly/kpi-sheet
81. Andy Young - @andyy - http://bit.ly/analytics-turing
Metrics are people too
Every metric should be measured in
unique people
or % conversion
82. Andy Young - @andyy - http://bit.ly/analytics-turing
Joining the dots
Plugging all these tools and platforms together
83. Andy Young - @andyy - http://bit.ly/analytics-turing
Initially, manual is OK!
84. Andy Young - @andyy - http://bit.ly/analytics-turing
Initially, manual is OK!
• Forcing function to ensure we:
• learn what works
• understand the data
• need the data
• Paste weekly into a Google Sheet/Excel
85. Andy Young - @andyy - http://bit.ly/analytics-turing
Automate over time
to reduce effort
86. Andy Young - @andyy - http://bit.ly/analytics-turing
Plumbing for automation
• Zapier, Tray.io
• Supermetrics, Blockspring for Google Sheets/Excel
• Segment.com
• Own database/data warehousing - AWS RDS/Redshift
• Custom queries - Tableau, Periscope etc
87. Andy Young - @andyy - http://bit.ly/analytics-turing
Why analytics?
Deconstructing the modern analytics stack
Lies, damn lies, and tech metrics..
- analytics in the real world
88. Andy Young - @andyy - http://bit.ly/analytics-turing
The numbers
never add up
89. Andy Young - @andyy - http://bit.ly/analytics-turing
The 5 stages of
(Analytics)
Grief
90. Andy Young - @andyy - http://bit.ly/analytics-turing
The 5 stages of Analytics Grief
• Denial
91. Andy Young - @andyy - http://bit.ly/analytics-turing
FB ad clicks
vs.
GA visits
92. Andy Young - @andyy - http://bit.ly/analytics-turing
The 5 stages of Analytics Grief
• Denial
• Anger
93. Andy Young - @andyy - http://bit.ly/analytics-turing
Mixpanel vs. own database
94. Andy Young - @andyy - http://bit.ly/analytics-turing
The 5 stages of Analytics Grief
• Denial
• Anger
• Bargaining
95. Andy Young - @andyy - andy@apexa.co.uk
Measure
Twice:
Compare
data across
different tools
https://jeffpeachey.com/2010/12/02/measure-twice-cut-once-woodcut-for-sale/
96. Andy Young - @andyy - http://bit.ly/analytics-turing
The 5 stages of Analytics Grief
• Denial
• Anger
• Bargaining
• Depression
97. Andy Young - @andyy - http://bit.ly/analytics-turing
Where did
it all go
wrong?
98. Andy Young - @andyy - http://bit.ly/analytics-turing
Where did
it all go
wrong?
• The data is bad
• Our definitions are wrong
99. Andy Young - @andyy - http://bit.ly/analytics-turing
The numbers never add up
• Absolute truths
• Signups, Transactional data, UGC, data from our
own DB
• Lossy/noisy measurements
• Client-side tracking: GA, Mixpanel/Amplitude etc
• Nuanced definitions
• Uniques vs. totals, funnel conversion rates
100. Andy Young - @andyy - http://bit.ly/analytics-turing
Even if the numbers do add up,
they are still often misleading
101. Andy Young - @andyy - http://bit.ly/analytics-turing
102. Andy Young - @andyy - http://bit.ly/analytics-turing
Data discrepancies
Google Analytics vs. Mixpanel
• Definition of unique user
- cookie rules
• Ad/tag blockers
103. Andy Young - @andyy - http://bit.ly/analytics-turing
Data discrepancies
• Page did not finish loading
- e.g. tag manager, or user gave up & hit
back button
• Cross-browser JS bugs
104. Andy Young - @andyy - http://bit.ly/analytics-turing
The 5 stages of Analytics Grief
• Denial
• Anger
• Bargaining
• Depression
• Acceptance
105. Andy Young - @andyy - http://bit.ly/analytics-turing
3-5% discrepancies between
platforms?
Roll with it.
106. Andy Young - @andyy - http://bit.ly/analytics-turing
Large (>5%) difference?
Debug/analyse to figure out why
107. Andy Young - @andyy - http://bit.ly/analytics-turing
Takeaways?
108. Andy Young - @andyy - http://bit.ly/analytics-turing
Secrets to successful analytics
• Start with your questions / hypotheses
• Be precise about what to measure, and why
• Plan in advance, simplify
• Automate required work for weekly/monthly
calculations
• Document all analysis with simple bullet-points
109. Andy Young - @andyy - http://bit.ly/analytics-turing
The numbers tell us What
They don’t tell us Why
110. Thanks, & good luck!
@andyy // andy@apexa.co.uk
Slides: bit.ly/analytics-turing
111. Andy Young - @andyy - http://bit.ly/analytics-turing
References & further reading
• My more in-depth analytics presentations: Slideshare, YouTube
• KPI google sheet
• SiteHound website tracking javascript library
• UTM Tagging Guide
• Lean Analytics
• Social Capital blog posts: - Accounting for User Growth