We've reached the point in the market where the "best practices" we've been taught are no longer applicable when it comes to growth. Using data from millions of customers and thousands of companies, Patrick will debunk much of the dogma that drives our mental models around building a business, before offering up a practical guide around pricing, building the right product, retention, and targeting the right customers - all to ensure we're building a sustainable, thriving business.
This is not your everyday data talk. Through working deep inside the fastest growing SaaS startups in our space, we've studied the patterns, methods, and models for driving outsized results. The one common thread? How they use their data. (How else would you grow from one marketer through to a $60M+ Series B just 12 months later?). How do they make their data accessible, draw the right insights, set effective goals, prioritise and optimise processes, and automate ALL the (right) things. So brace yourselves: we're going to be navigating through AI, automation, "moving the needle", and a minefield of other buzzwords to try to make sense of using your data for growth. But you'll leave this talk with a simple framework and set of questions you can take and use right away.
Fabrizio Ballarini — Scaling Organic Growth by Building Products (Turing Fest...Turing Fest
Building products with engineers is the most scalable way to drive organic growth. I will introduce briefly the disconnect I found between marketing and product/engineering from my past consulting experience, cover the basics on how we setup autonomous and independent growth teams and ultimately dive into how we drive growth by building products with engineers. In the “building products” deep dive I will give an overview of our framework to generate products ideas from search data, provide some tactical examples on how building custom CMSs allows us to quickly validate MVPs, why we invest in infrastructure to scale acquisition and what we learned so far by building products that solve customers problems across the entire funnel.
Scaling Large Enterprise Technical SEO - Keith Goode - DeepSEOCon 2021Keith Goode
Given at DeepSEOCon on Wednesday, September 8th, 2021 by Keith Goode, Sr. SEO Strategist at IBM.
Scaling SEO and developing a strategy is difficult enough. Add 300,000 co-workers and an army of directors and executives competing for budget, priority and attention, and it becomes exponentially more difficult.
Technical SEO at a large enterprise company isn’t as simple as running a technical audit and then handing a list over to an internal team to fix. There are limits on resources, tools and budget to contend with. Any problem requires a needs assessment, an evaluation on actual impact and any revenue losses before anyone will even consider talking to you.
In addition to fixing technical issues that already exist, there’s a great need to avert additional crises due to CMS platform changes, site migrations, acquisitions, disposals, etc..
In this session, I’ll talk through the process of building taking a technical audit from awareness to implementation, along with the political hurdles in between. I’ll also provide insights on sizing and planning within an Agile environment.
Fail at Scale: Large Enterprises and the Challenges of In-House SEOKeith Goode
Given at Pubcon Virtual 2020 on Thursday, October 15th by Keith Goode, Sr. SEO Strategist at IBM.
Whether the culmination of several big changes on your site results in a massive loss of link equity or one small change breaks your canonical tagging, working on a large enterprise site has its share of dangers and pitfalls. With 20,000 hands in the mix, whether coding or writing content, each one can be a single point of failure or be part of "death by 1,000 cuts."
In this session, Keith Goode will go through examples of site failures that have rocked large sites, how they were diagnosed and the fixes put in place to repair the damage. He'll also cover how you can monitor for small and large changes alike and treat them before they impact the site negatively.
Lastly, he'll walk through his revised position on democratization and how he's modified his training to be more relevant to the disciplines of his students.
How Testing Stops Product Changes Harming Your Organic Performance - Brighton...Emily Potter
Google’s roll out of Page Experience as a ranking signal is the latest episode in the continued blend between the domains of CRO and SEO, making testing the full funnel from acquisition to what users do on your website more important than ever. This talk will explain the theory behind testing website changes for both CRO and SEO, as well as sharing case studies to convince you to bring together your product and SEO teams.
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
This is not your everyday data talk. Through working deep inside the fastest growing SaaS startups in our space, we've studied the patterns, methods, and models for driving outsized results. The one common thread? How they use their data. (How else would you grow from one marketer through to a $60M+ Series B just 12 months later?). How do they make their data accessible, draw the right insights, set effective goals, prioritise and optimise processes, and automate ALL the (right) things. So brace yourselves: we're going to be navigating through AI, automation, "moving the needle", and a minefield of other buzzwords to try to make sense of using your data for growth. But you'll leave this talk with a simple framework and set of questions you can take and use right away.
Fabrizio Ballarini — Scaling Organic Growth by Building Products (Turing Fest...Turing Fest
Building products with engineers is the most scalable way to drive organic growth. I will introduce briefly the disconnect I found between marketing and product/engineering from my past consulting experience, cover the basics on how we setup autonomous and independent growth teams and ultimately dive into how we drive growth by building products with engineers. In the “building products” deep dive I will give an overview of our framework to generate products ideas from search data, provide some tactical examples on how building custom CMSs allows us to quickly validate MVPs, why we invest in infrastructure to scale acquisition and what we learned so far by building products that solve customers problems across the entire funnel.
Scaling Large Enterprise Technical SEO - Keith Goode - DeepSEOCon 2021Keith Goode
Given at DeepSEOCon on Wednesday, September 8th, 2021 by Keith Goode, Sr. SEO Strategist at IBM.
Scaling SEO and developing a strategy is difficult enough. Add 300,000 co-workers and an army of directors and executives competing for budget, priority and attention, and it becomes exponentially more difficult.
Technical SEO at a large enterprise company isn’t as simple as running a technical audit and then handing a list over to an internal team to fix. There are limits on resources, tools and budget to contend with. Any problem requires a needs assessment, an evaluation on actual impact and any revenue losses before anyone will even consider talking to you.
In addition to fixing technical issues that already exist, there’s a great need to avert additional crises due to CMS platform changes, site migrations, acquisitions, disposals, etc..
In this session, I’ll talk through the process of building taking a technical audit from awareness to implementation, along with the political hurdles in between. I’ll also provide insights on sizing and planning within an Agile environment.
Fail at Scale: Large Enterprises and the Challenges of In-House SEOKeith Goode
Given at Pubcon Virtual 2020 on Thursday, October 15th by Keith Goode, Sr. SEO Strategist at IBM.
Whether the culmination of several big changes on your site results in a massive loss of link equity or one small change breaks your canonical tagging, working on a large enterprise site has its share of dangers and pitfalls. With 20,000 hands in the mix, whether coding or writing content, each one can be a single point of failure or be part of "death by 1,000 cuts."
In this session, Keith Goode will go through examples of site failures that have rocked large sites, how they were diagnosed and the fixes put in place to repair the damage. He'll also cover how you can monitor for small and large changes alike and treat them before they impact the site negatively.
Lastly, he'll walk through his revised position on democratization and how he's modified his training to be more relevant to the disciplines of his students.
How Testing Stops Product Changes Harming Your Organic Performance - Brighton...Emily Potter
Google’s roll out of Page Experience as a ranking signal is the latest episode in the continued blend between the domains of CRO and SEO, making testing the full funnel from acquisition to what users do on your website more important than ever. This talk will explain the theory behind testing website changes for both CRO and SEO, as well as sharing case studies to convince you to bring together your product and SEO teams.
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
Strategies for Coping with a World-wide Shortage of SEOs - State of Search 20...Keith Goode
Presented at State of Search 2020 on October 27, 2020 by Keith Goode, Sr. SEO Strategist at IBM. This session discusses how sites can still do SEO when hiring a full SEO team is not possible. Currently, there are far more job openings in the SEO industry than there are for qualified people to fill those roles.
In this presentation, Faye will take through the necessary steps you need to take to ensure a successful website platform migration and how to avoid the loss of organic traffic and keyword rankings.
Want to make 2020 a record-breaking year for your B2B business? Check out our webinar slides to learn how to use SEO to grow traffic and increase qualified leads.
From Search to Transaction: How to Master the Customer ExperienceBotify
When it comes to purchases, two things are critical: driving visitors to your website and ensuring a positive experience once they’re there. In this joint webinar, Petra Kis-Herczegh, SEO Solutions Consultant at Botify is joined by Hamish Bones of customer experience optimisation experts, AB Tasty. Learn how to create the most relevant, optimised journey from discovery through to transaction.
Enterprise SEO: Understanding the Power and Peril of SEO at ScaleKeith Goode
Given at SearchHOU on Thursday, July 19, 2018 in Houston, Texas, this was a presentation by Keith Goode, discussing how sites scale as they grow larger, the division of labor in large organizations, the challenges and threats to being a large enterprise SEO, and how to democratize SEO across disciplines in an organization.
From Optimiser to Consultant: How to Remain Relevant as an SEO PractitionerBoom Online Marketing
In today's ever-changing digital marketing environment with sheer amount of skills needed to succeed at modern SEO it's important to review your knowledge you need and bring disciplines such as SEO & PPC together to get better results.
Author: Ben Wood, Strategy Director - Hallam Agency
iPullRank Webinar - Planning SEO for 2021 Michael King
Good SEO takes preparation and should not be approached as some sort of last ditch effort. It's time you start thinking about how you should plan your SEO strategies for 2021.
Important topics we will be covering include:
-- Why should we start planning SEO for 2021
-- The current SEO climate
-- SEO trends we expect to continue into 2021
-- How to effectively plan SEO for 2021
Optimizing Your Website for AccessibilityRebecca Gill
Google is becoming more and more focused on website accessibility. It’s so important, that Google now includes information on accessibility within its development guide for website owners.
If Google cares about accessibility, this means website owners and bloggers need to too. In this presentation, Rebecca is joined by Carrie Dils, Founder of The Fearless Freelancer.
The two will explore common accessibility issues and explain what you can do to optimize your website for accessibility. They’ll break down these technical issues into everyday speak so you can learn what matters, what you should audit, and how you can fix issues.
Samples (and results) of some of the best websites and marketing campaigns in the staffing industry.
Check out the free webinar with full details: http://www.lunchwithhaley.com/videos/show-n-tell/
SEO leads cost 60% less & close 2x faster than any other digital channel. When it comes to lead generation, SEO is a no brainer. Yet, most marketers fumble at strategy implementation.
Check out “The Definitive B2B SEO Playbook” presentation to build a lead-gen focused organic search strategy.
Enterprise SEO Strategies and the Art of Resource AlignmentKeith Goode
Given at Pubcon in Las Vegas, NV on 11 October 2016 in the In-House SEO Team Building session, this presentation covers the art of aligning your team building efforts with your SEO strategy.
Trying to scale your SEO strategies but having trouble keeping up?
Is the rapid change in customer needs, churn rates, and product portfolios challenging your marketing team?
Discover how you can overcome growing pains in our upcoming educational webinar specifically designed for enterprise marketers.
In this presentation, you’ll learn:
-How to use Edge SEO to automate and improve processes in product management (from an SEO perspective).
-The best way to use entities scalably for better support of content creation.
-How to deal with out-of-stock products to maintain brand visibility and avoid negatively impacting the user experience.
-Often, enterprise ecommerce sites and websites that offer SaaS subscription models are challenged with automation and require technical assistance as they scale.
Dan Taylor, Head Of Research And Development at SALT.agency – and a Search Engine Journal VIP Contributor – will discuss SEO strategies you should know to scale your efforts and grow your business.
SearchLeeds 2019 - Bastian Grimm - Peak Ace - Why most SEO audits are sh*tSearchLeeds
To navigate Google’s several hundred ranking factors and signals, SEOs often create staggeringly vast audit recommendations without taking a client’s industry, available resources and current circumstances into account. This can have a serious negative effect on revenue streams and ROI. Bastian Grimm's SearchLeeds talk explained how to intelligently prioritise these measures according to impact. He shared his tips, tricks and best practices
based on over 200 audits that his team implemented over the past 3 years, broken down by industry/vertical. No more trial and error – here’s how to apply an SEO strategy that’s effective, efficient and truly tailored to your needs.
SaaS Pricing: Supercharge revenue with a value-based pricing strategy by Patr...Freshsales
"Supercharge revenue with a value-based pricing strategy" by Patrick Campbell (CEO, Price Intelligently).
What you'll learn:
- The core principles that power the best pricing pages
- A framework for continually optimizing your pricing
- Easy changes that can boost your revenue
- The most common pricing mistakes
Strategies for Coping with a World-wide Shortage of SEOs - State of Search 20...Keith Goode
Presented at State of Search 2020 on October 27, 2020 by Keith Goode, Sr. SEO Strategist at IBM. This session discusses how sites can still do SEO when hiring a full SEO team is not possible. Currently, there are far more job openings in the SEO industry than there are for qualified people to fill those roles.
In this presentation, Faye will take through the necessary steps you need to take to ensure a successful website platform migration and how to avoid the loss of organic traffic and keyword rankings.
Want to make 2020 a record-breaking year for your B2B business? Check out our webinar slides to learn how to use SEO to grow traffic and increase qualified leads.
From Search to Transaction: How to Master the Customer ExperienceBotify
When it comes to purchases, two things are critical: driving visitors to your website and ensuring a positive experience once they’re there. In this joint webinar, Petra Kis-Herczegh, SEO Solutions Consultant at Botify is joined by Hamish Bones of customer experience optimisation experts, AB Tasty. Learn how to create the most relevant, optimised journey from discovery through to transaction.
Enterprise SEO: Understanding the Power and Peril of SEO at ScaleKeith Goode
Given at SearchHOU on Thursday, July 19, 2018 in Houston, Texas, this was a presentation by Keith Goode, discussing how sites scale as they grow larger, the division of labor in large organizations, the challenges and threats to being a large enterprise SEO, and how to democratize SEO across disciplines in an organization.
From Optimiser to Consultant: How to Remain Relevant as an SEO PractitionerBoom Online Marketing
In today's ever-changing digital marketing environment with sheer amount of skills needed to succeed at modern SEO it's important to review your knowledge you need and bring disciplines such as SEO & PPC together to get better results.
Author: Ben Wood, Strategy Director - Hallam Agency
iPullRank Webinar - Planning SEO for 2021 Michael King
Good SEO takes preparation and should not be approached as some sort of last ditch effort. It's time you start thinking about how you should plan your SEO strategies for 2021.
Important topics we will be covering include:
-- Why should we start planning SEO for 2021
-- The current SEO climate
-- SEO trends we expect to continue into 2021
-- How to effectively plan SEO for 2021
Optimizing Your Website for AccessibilityRebecca Gill
Google is becoming more and more focused on website accessibility. It’s so important, that Google now includes information on accessibility within its development guide for website owners.
If Google cares about accessibility, this means website owners and bloggers need to too. In this presentation, Rebecca is joined by Carrie Dils, Founder of The Fearless Freelancer.
The two will explore common accessibility issues and explain what you can do to optimize your website for accessibility. They’ll break down these technical issues into everyday speak so you can learn what matters, what you should audit, and how you can fix issues.
Samples (and results) of some of the best websites and marketing campaigns in the staffing industry.
Check out the free webinar with full details: http://www.lunchwithhaley.com/videos/show-n-tell/
SEO leads cost 60% less & close 2x faster than any other digital channel. When it comes to lead generation, SEO is a no brainer. Yet, most marketers fumble at strategy implementation.
Check out “The Definitive B2B SEO Playbook” presentation to build a lead-gen focused organic search strategy.
Enterprise SEO Strategies and the Art of Resource AlignmentKeith Goode
Given at Pubcon in Las Vegas, NV on 11 October 2016 in the In-House SEO Team Building session, this presentation covers the art of aligning your team building efforts with your SEO strategy.
Trying to scale your SEO strategies but having trouble keeping up?
Is the rapid change in customer needs, churn rates, and product portfolios challenging your marketing team?
Discover how you can overcome growing pains in our upcoming educational webinar specifically designed for enterprise marketers.
In this presentation, you’ll learn:
-How to use Edge SEO to automate and improve processes in product management (from an SEO perspective).
-The best way to use entities scalably for better support of content creation.
-How to deal with out-of-stock products to maintain brand visibility and avoid negatively impacting the user experience.
-Often, enterprise ecommerce sites and websites that offer SaaS subscription models are challenged with automation and require technical assistance as they scale.
Dan Taylor, Head Of Research And Development at SALT.agency – and a Search Engine Journal VIP Contributor – will discuss SEO strategies you should know to scale your efforts and grow your business.
SearchLeeds 2019 - Bastian Grimm - Peak Ace - Why most SEO audits are sh*tSearchLeeds
To navigate Google’s several hundred ranking factors and signals, SEOs often create staggeringly vast audit recommendations without taking a client’s industry, available resources and current circumstances into account. This can have a serious negative effect on revenue streams and ROI. Bastian Grimm's SearchLeeds talk explained how to intelligently prioritise these measures according to impact. He shared his tips, tricks and best practices
based on over 200 audits that his team implemented over the past 3 years, broken down by industry/vertical. No more trial and error – here’s how to apply an SEO strategy that’s effective, efficient and truly tailored to your needs.
SaaS Pricing: Supercharge revenue with a value-based pricing strategy by Patr...Freshsales
"Supercharge revenue with a value-based pricing strategy" by Patrick Campbell (CEO, Price Intelligently).
What you'll learn:
- The core principles that power the best pricing pages
- A framework for continually optimizing your pricing
- Easy changes that can boost your revenue
- The most common pricing mistakes
The SaaS market has changed dramatically in the past two decades, but we haven’t done much to keep up with the changes.
We’ve seen inside more SaaS data than anyone else out there. But here's how we are screwing SaaS up from the Founder and CEO of ProfitWell, Patrick Campbell.
With traditional acquisition channels becoming crowded and less effective, Patrick Campbell makes the case for Freemium as an acquisition model. Learn how to use Freemium as an effective growth lever for your business from these slides presented at SaaSFest 2017.
In his welcoming address at SaaSFest 2017, Patrick Campbell outlines the current state of the subscription economy and emplores everyone to focus on the fundamentals of developing quantified buyer personas and talking to your customers.
Blake Bartlett - Partner / OpenView
Kyle Poyar - Sr. Director, Market Strategy / OpenView
Pricing and packaging is one of the most powerful, yet overlooked levers to drive growth in a SaaS business. In this session, you'll find out how to price and package your product from MVP to IPO.
Digital products development: going behind the scene of product development -...OgilvyOne Worldwide
Digital products development: going behind the scene of product development - the benchmarking of digital product development costs - 2015 report by Alpha UX
Patrick Campbell of ProfitWell talks at BoS Conference USA 2016.
See all talks here: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/
The Art and Science of Subscription PricingProductPlan
Arriving at the ideal pricing model for your subscription business can be a challenging process. How much should you charge? How often should you change your pricing? What pricing model should you use? These questions, and many more, are a constant concern for companies of all sizes.
Mastering SaaS Pricing - The Top 5 Mistakes + How to Avoid ThemCodeScience
OpenView Venture Partners pricing experts, Partner Blake Bartlett and Senior Director of Market Strategy Kyle Poyar, join host and CodeScience CEO Brian Walsh to share real-life examples and actionable pricing strategies that position SaaS businesses for success.
Learn:
- Why pricing can make or break your business
- The 5 most common pricing mistakes for SaaS companies
- Pricing examples both good and bad from other SaaS organizations
- What roles and teams in your company should own pricing
- Key takeaways for optimal pricing
- Gotchas to avoid when pricing for the AppExchange
- And more!
Watch the recording at https://youtu.be/emDzLKq1f5g
5 Steps To Measure ROI On Your Data Science Initiatives - WebinarGramener
Gramener's Chief Decision Scientist & Co-Founder Ganes Kesari conducted an exciting webinar on how to measure ROI on your data science initiatives.
In this webinar people from the C-suite level CEO, COO, Directors, Managers across various industries joined.
Ganes Kesari covered the following points with industry examples:
-Identifying business use cases with a high impact
-Choosing effective success indicators
-Ascertaining that the consequences may be traced back to your data project
The attendees had a good time. Learnings from the webinar:
-Why do businesses struggle to get a return on their data investments?
-A straightforward framework for calculating the return on investment from your data projects
-Benchmarking of typical payback from data initiatives in the industry
To check out the complete recording of the webinar please visit:
https://info.gramener.com/5-steps-to-measure-roi-on-your-data-science-initiatives
To know more about data advisory check out:
https://gramener.com/advisory-consulting/
Lessons learned from 3k SaaS Companies - Patrick Campbell, CEO, Price Intelli...SaaStock
Patrick Campbell, CEO, Price Intelligently presented "Lessons learned from 3k SaaS Companies" on the Playbook Stage at SaaStock 2016.
Watch the video here: https://www.saastock.com/blog/view/lessons-learned-from-3k-saas-companies
SaaStock is Europe’s premier Conference for B2B SaaS at RDS, Dublin Ireland in September 2017 www.saastock.com
The SaaS market is moving rapidly, to the point that we're noticing a hard transition from the first wave of SaaS, which focused on function, infrastructure, etc, to the second wave of SaaS, which is squarely focused on the customer. In this opening presentation at Price Intelligently's SaaSFest 2016, Patrick Campbell walks through the data in the market that's showing we're in a world of transition where we'll need to heed data to properly evolve.
Similar to Patrick Campbell — Our Fundamental Strategy of Building a Business is Broken (Turing Fest 2018) (20)
Ivana McConnell — Ethics, Software and Identity in the Age of Data (Turing Fe...Turing Fest
At its core, software is about people: how we interact, identify, and connect. Our relationship with it is personal, but the data defining that relationship is just...out there, often used against us by the technology which claims to solve our problems. Software is not neutral, because it is a reflection of the people creating it, often amplifying bias, prohibiting interaction, and violating privacy-- intentionally or otherwise. Consider this talk a primer on design ethics, what happens when we fail to have them, and the need for accountability and solid guidance when it comes to what we build.
Paul Campbell — A Modern Approach to Third-Party Embedded Widgets (Turing Fes...Turing Fest
Embeddable widgets have proliferated the web since JavaScript was born in the mid-nineties, and even before. Since the days of CGI counters, we have come a long way, with companies like Intercom and Stripe providing drop-in code to render components that provide rich and interactive experiences within customers’ existing sites.
At Tito, we have provided an embeddable widget since early on. When it came to rewriting it, we wanted to keep the things that made it great: a simple drop-in native-like web component that was easy to customise with CSS and integrate with JavaScript hooks. Our secondary goals were higher level. We wanted an easy to use codebase, and a widget that could be the primary code that we used on our own checkout pages. We also wanted to hook in to the modern ecosystem of JavaScript package managers, bundlers and modules.
This talk will explore the process of upgrading an older widget to a modern codebase and framework, some of the advantages to be gained, and some of the challenges faced.
Sam Noble — Blink & You’ll Miss It: The Ever Changing Landscape of Paid Media...Turing Fest
I don’t actually remember the last time I had a week in the office where something new didn’t happen within the paid media space and unless you live and breathe it, there will certainly be updates that you’ll miss.
In this highly actionable talk, I will walk you through some of the latest features and updates across the main paid media platforms. The deck will be packed full of inspiration and ideas that you can take back to the office and implement within your paid media campaigns.
Check Warner — Building with Diversity (Turing Fest 2018)Turing Fest
In any early-stage company, there are so many competing priorities and it is often difficult to know which ones to focus on first. Building a diverse and inclusive culture is usually one that is deprioritized, partly because there are few tools and resources relevant to early and growth stage companies, partly because it doesn’t feel urgent. However, having a diverse and inclusive culture and workforce is increasingly giving companies a competitive edge in the war for talent. This talk will focus on practical tips and advice on fostering diversity and inclusion in early-stage companies.
Mike McQuaid — How to Not Fail at Using Open-Source Software in Your Organisa...Turing Fest
Almost every company today uses open source software to do business (whether they know it or not). Almost every company isn’t using open source software as effectively as they could. Learn from GitHub’s Mike McQuaid about how to use open source software in your organisation without succumbing to the most common of pitfalls.
Mark Logan —The Real Reasons Start-ups and Scale-ups Fail (And What to Do Abo...Turing Fest
What’s the overriding cause of startup failure, and what causes so many successful startups to later break when entering the scale-up phase? Hint: it isn’t funding and it isn’t product/market fit. These are symptoms of a deeper cause. What is that cause, and how do we navigate past it?
Colin Burns — "Peak Web" UX Design: What to do next...? (Turing Fest 2018)Turing Fest
Based on a career in interaction design of over 30 years, this talk describes how the discipline of user experience design has developed over that time. It also explores some of the potential pathways that practitioners might follow in the next phase beyond “Peak Web” UX design. This will be presented through the lens of creative leadership in a large-scale interdisciplinary team at the world’s biggest public service media organisation.
Miloš Lalić — The Continuous Search for Product/Market Fit (Turing Fest 2018)Turing Fest
When we talk about product market fit, we typically think of the initial stage of a startup - when we test solutions starting from a technology to find a market or from a market to design a product. And then, if we are lucky, it's done and we can focus on scaling, right? But markets change, new ones appear and as we try to adapt, while growing initial success, we often end up with bloated products or do dangerous pivots. And the growth actually slows down. Here’s a few ideas how to avoid this, based on some good experiences and a couple of bad ones.
You spend months — sometimes years — building a new feature. Once it's shipped you celebrate, and move onto the next thing. But product development isn't exclusively new feature development. In this talk, Amy will draw on her experience killing products at high-scale businesses. You'll learn why product development teams should constantly evaluate their product portfolio, some techniques to help you always-be-evaluating, and some advice on how to gracefully deprecate your products.
Edgar Rouwenhorst — Marketing as a Growth Driver (Turing Fest 2018)Turing Fest
Marketing as you know it died 10 years ago, and ‘growth hacking’ often just means ‘we failed to deliver results’. Drawing on his experiences leading the marketing team for one of Europe’s top fintech companies, Edgar will offer practical insight into marketing in a product company, applying Agile principles to your growth, scaling up to hyper-growth, managing relationships with the C-suite — and more!
Rebecca Moore — Self-Disrupt for GrowthTuring Fest
To unlock growth, a business needs to continually (re)organise and (re)educate itself, across the disciplines of product, marketing and engineering. This presentation will talk through what we have done to continually organise and educate for growth at Skyscanner, and share the resulting learnings, successes, fails, tips and techniques.
Roan Lavery — Driving Growth vs. Building Core ValueTuring Fest
Making tough prioritisation decisions is a constant challenge for anyone involved in building products. One of the hardest is the need to drive growth for the business vs building lasting product value to keep customers happy. In this talk Roan, will draw on over 10 years experience of founding and scaling FreeAgent, an online accounting product with industry-leading customer satisfaction scores, to discuss a pragmatic framework that allows for a balanced approach to these sometimes competing priorities.
Susan Ramonat — Blockchain Unraveled (Turing Fest 2018)Turing Fest
Hear about blockchain’s origins and key design principles. Get beyond the hype and learn about how it might disrupt a variety of industries and civic life by transforming business and operating models. Learn how to frame promising use cases and proofs of concept.
Martin Eriksson — You Are All Product Managers (Turing Fest 2018)Turing Fest
In order to build products people love in today’s fast-moving world we need to be experts on everything from design to engineering to machine learning. Since no one person can have all those skills it’s critical that we stop worrying about titles and build cross-functional teams who combine all this knowledge and experience with the autonomy to execute. In this talk Martin will show the benefits of thinking cross-functionally and how to set up teams for success this way.
Data is all around us, which is both a good and bad thing. Good, because we need it. Bad, because there’s simply too much to know where and how to start using it. This is one of several reasons that marketing teams are currently dysfunctional – I’ll reveal the rest in my talk – but it doesn’t have to be this way. Data-Driven Design (3D) is an actionable evidence-based framework that gives marketing teams (marketers, designers, & copywriters) accelerated access to the data they really need, coupled with a process for understanding how to use that data to make informed changes to the digital marketing experiences you’re creating today. In Oli’s talk, you’ll learn how to use The 3D Playbook to narrow four hundred sources of overwhelming data into the five you actually need.
Rand Fishkin - The State of SEO & How to Survive Google’s Trojan Horsing of t...Turing Fest
Google is falling into a familiar pattern. First, they offer web publishers in a sector (flights, recipes, local, video, e-commerce) increased visibility and SERP display options. Next, they incent participation in specific formats and data structures. And, finally, they take that data for themselves, changing the SERPs to favor advertising, their own properties, and/or instant answers that can reduce publisher traffic. For web marketers, it’s a prisoner’s dilemma — do we give Google what they want now so a competitor doesn’t cave first, or do we hold back and miss out on traffic potential for fear of losing out long term? In this presentation, Rand will show data on how Google is being used today, and how it’s changing, then dive into strategic initiatives and specific examples of how savvy players can build a moat to protect against long-term risk. Included will be tactical wins every site can take advantage of to drive more traffic and improve their content and web marketing strategies. A collaborative process for marketing teams, designed to create high-performance digital experiences that solve real, observed customer pains.
Lisa Myers - How to Make Your Wishlist Piece of Coverage Come TrueTuring Fest
There is so much content on the web, to get your content noticed you really need to make it stand out. It doesn’t need to be expensive, or even original, but it does need to be innovative. But there’s little point in creating content campaigns if you don’t make people aware of them. Lisa will be taking you through how her agency approaches content marketing and outreach, that has got their clients links and coverage from some of the biggest authority sites in the world including BBC, The Guardian and the Wall Street Journal. Don’t miss this hands on session on how to get your content noticed and covered.
Juan Felipe Rincon - How Do You Teach 10 Million Hard-to-Reach Website Owners...Turing Fest
Some key audiences can be really difficult to reach. Those of us who focus on helping website owners keep their sites safe from hackers know this well — those who we think we could help the most are often the least tuned-in. Through the years that Google has been chipping away at the challenge of teaching all webmasters how to be security-conscious, we’ve learned some lessons we like to share — the challenges, techniques that have worked, approaches we tried and haven’t been quite as effective, and how this ties to our own philosophy of focusing on content that is relevant, targeted and focused on solving the user need.
Jeff Gothelf - Hacking Your Tractor With Black Market Code: A Sense & Respond...Turing Fest
You’re in the software business. You may not realize it yet but it’s the only way you’re scaling in the 21st century. Whether you’re in retail, financial services or health care, no industry is immune. This includes agriculture.
In this rich, detailed case study Jeff will share the story of John Deere. The legendary American farm machine manufacturer, keenly aware and on top of the technological revolution, has built up a surprising Sense & Respond practice to help them innovate their product offerings — especially their tractors and combines.
However, Sense & Respond is not just a practice for product teams. It has significant management and leadership implications. As the case study will show, despite their deep understanding of customer needs, John Deere struggled to reconcile that feedback with their leadership agenda leading to some fascinating customer practices that left both the farmer and the company in sub-optimal positions. This vivid story will illustrate that even great product management practices don’t always influence corporate agendas while highlighting ways that leadership must engage to build a truly successful Sense & Respond loop.
Maria Gutierrez - A Clear-Eyed Look at Distributed TeamsTuring Fest
Distributed teams can have big benefits for both employers and employees, but there are many challenges. Being successful requires changes to work practices, communication, and style — and not just from the remote people. Everyone will experience changes. To better support your team, it helps to be prepared. In this talk, we will look at the challenges and rewards of working in a distributed team setting based on several years of experience growing large distributed engineering teams.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
30. • Company Level Cliches
• Product Problems
• Growth Terribleness
THREE MAIN AXES OF BEST
PRACTICES WE’LL EXPLORE
— GETTINGBACKTOTHEFUNDAMENTALS
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35. FUNDING IMPACT STUDY
CAC Higher Amongst Funded Companies
Customer acquisition cost (CAC) has increased significantly over the years due to market saturation of
marketing vying for consumer attention, but CAC amongst funded companies outpaces everyone else.
BLENDEDCACRELATIVETOFOURYEARSAGO
SOURCE: 2018 PROFITWELL CAC STUDY
0%
25%
50%
75%
100%
5 YEARS AGO 4 YEARS AGO 3 YEARS AGO 2 YEARS AGO 1 YEARS AGO Today
Upper Quartile Funding
Funding
No Funding
WHEN MEASUREMENT WAS TAKEN
N
611
N = 611 companies
Brought to you by
42. CONSUMERS ARE GETTING HAMMERED
Number of Competitors in First Year in Business
Companies started more than a year ago had far fewer competitors in their space than companies
started today.
AVERAGE#OFCOMPETITORSINTHEIR1STYEAR
AGE OF COMPANY
2016 SOFTWARE MARKET SURVEY
0
5
10
5 YEARS OLD 3 YEARS OLD 1 YEAR OLD
9.7
4.8
2.6
N = 1432 software founders and executives
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43. CAC COMPETITION BENCHMARKS
CAC Lower Amongst Competition Focused Companies
Customer acquisition cost (CAC) has increased significantly over the years due to market saturation of
marketing vying for consumer attention, but CAC amongst competitor focused companies is lower.
BLENDEDCACRELATIVETOFOURYEARSAGO
SOURCE: 2018 PROFITWELL CAC STUDY
0%
15%
30%
45%
60%
5 YEARS AGO 4 YEARS AGO 3 YEARS AGO 2 YEARS AGO 1 YEARS AGO Today
Overall
Competitor Marketing Strategy
WHEN MEASUREMENT WAS TAKEN
N
507
N = 507 companies
Brought to you by
44. PRODUCT COMPETITION BENCHMARKS
NPS is Lower for Competitor Focused Product Teams
NPS is falling overall, but companies who are focused on competition from a product perspective are
seeing lower NPS scores overall indicating you shouldn’t focused on competition to build product.
AVERAGENPSSCORE
YEARS AGO
SOURCE: 2018 COMPETITOR STUDY
0
7
13
20
27
33
40
5 YEARS AGO 3 YEARS AGO 1 YEAR AGO
5.22
12.08
24.11
10.2
19.5
33.8
Overall
Competitive Product Strategy
N = 231 companies
N
231
Brought to you by
46. FOUNDER IMPACT STUDY
Hard to Grow Quickly Without Being All In
Companies with Founders who score high on our work-life balance index tend to have companies who
are growing much slower than those who score low on the work-life balance index.
MIDSPREADYOYGROWTH%
SOURCE: 2018 PROFITWELL FOUNDER IMPACT STUDY
0%
25%
50%
75%
100%
2012 2013 2014 2015 2016 2017
49.3%
55.7%54.1%
45.3%
47.9%
51.4%
30.9%31.8%
27.5%29.4%
32.2%32.7%
Balanced All In
N
182
N = Minimum of 182 companies per segment pulled from the middle 2/3 of companies in terms of
growth rate. This, along with a dampening model was used to control for outlier spikes in growth rate.
Brought to you by
YEAR MEASUREMENT WAS TAKEN
47. FOUNDER IMPACT STUDY
Companies with Founders with a Hobby Grow Slower
Founder who have a hobby they dedicate an average of 10 hours per week to tend to have slower growing
companies compared to Founders without a hobby or ones that take up less than 10 hours per week.
MIDSPREADYOYGROWTH%
SOURCE: 2018 PROFITWELL FOUNDER IMPACT STUDY
0%
25%
50%
75%
100%
2014 2015 2016 2017
51.2%53.1%54.1%
46.2%
40.5%43.0%
37.0%38.9%
Hobby No Hobby
N
182
N = Minimum of 182 companies per segment pulled from the middle 2/3 of companies in terms of
growth rate. This, along with a dampening model was used to control for outlier spikes in growth rate.
Brought to you by
YEAR MEASUREMENT WAS TAKEN
48. • Funding requires scalpel, not sledgehammer thinking
• Competition thinking will help unit economics, but not product
• Work-life balance and hobbies likely will mean slower growth
BUILDING A COMPANY IS
INSANELY TOUGH
— RETHINKTHECOMPANYCLICHES
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55. THE MARKET IS DROPPING OUT BENEATH US
Consumer Willingness to Pay has Declined Over Time
Software willingness to pay has declined significantly over the past few years due to increased options
and higher demands.
WTPAS%OFWTP4YEARSAGO
SOURCE: 2017 CONSUMER WILLINGNESS TO PAY STUDY
0%
30%
60%
90%
120%
5 YEARS AGO 4 YEARS AGO 3 YEARS AGO 2 YEARS AGO 1 YEAR AGO TODAY
Core Features
Single Sign On
Integrations
Analytics
WHEN MEASUREMENT WAS TAKEN
N = Varies by line, but minimum of 10,000 customer respondents per line
N
921k
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64. -50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
-0.5 -0.4 -0.3 -0.2 -0.1 0 0.1 0.2 0.3 0.4 0.5
Revenue Drivers
2017 SOFTWARE MARKET SURVEY
THE MARKET IS DROPPING OUT BENEATH US
Measuring consumer sentiment to what we’re building
DEVIATIONFROMMEDIANWTP
RELATIVE PREFERENCE MAGNITUDE
Brought to you by
65. 2017 SOFTWARE MARKET SURVEY
THE MARKET IS DROPPING OUT BENEATH US
Measuring consumer sentiment to what we’re building
Relative Value of Attributes
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66. 2017 SOFTWARE MARKET SURVEY
THE MARKET IS DROPPING OUT BENEATH US
Measuring consumer sentiment to what we’re building
Relative Value of Attributes
• Taste
• Country of Origin
• Temperature
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67. 2017 SOFTWARE MARKET SURVEY
THE MARKET IS DROPPING OUT BENEATH US
Measuring consumer sentiment to what we’re building
Relative Value of Attributes
• Taste
• Country of Origin
• Temperature
Willingness to Pay
• Price elasticity for a cup of coffee
Brought to you by
68. -50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
-0.5 -0.4 -0.3 -0.2 -0.1 0 0.1 0.2 0.3 0.4 0.5
Revenue Drivers
2017 SOFTWARE MARKET SURVEY
THE MARKET IS DROPPING OUT BENEATH US
Measuring consumer sentiment to what we’re building
DEVIATIONFROMMEDIANWTP
RELATIVE PREFERENCE MAGNITUDE
Taste
Brought to you by
69. -50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
-0.5 -0.4 -0.3 -0.2 -0.1 0 0.1 0.2 0.3 0.4 0.5
Revenue Drivers
2017 SOFTWARE MARKET SURVEY
THE MARKET IS DROPPING OUT BENEATH US
Measuring consumer sentiment to what we’re building
DEVIATIONFROMMEDIANWTP
RELATIVE PREFERENCE MAGNITUDE
Taste
Temperature
Country of Origin
Brought to you by
70. -50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
-0.5 -0.4 -0.3 -0.2 -0.1 0 0.1 0.2 0.3 0.4 0.5
Revenue Drivers
2017 SOFTWARE MARKET SURVEY
THE MARKET IS DROPPING OUT BENEATH US
Measuring consumer sentiment to what we’re building
DEVIATIONFROMMEDIANWTP
RELATIVE PREFERENCE MAGNITUDE
Taste
Temperature
Country of Origin
Brought to you by
71. -50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
-0.5 -0.4 -0.3 -0.2 -0.1 0 0.1 0.2 0.3 0.4 0.5
Revenue Drivers
2017 SOFTWARE MARKET SURVEY
WE’RE BUILDING THE WRONG PRODUCT
Calculating the expected impact of product on growth
DEVIATIONFROMMEDIANWTP
RELATIVE PREFERENCE MAGNITUDE
Differentiable Features
High Value/High WTP
Brought to you by
72. -50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
-0.5 -0.4 -0.3 -0.2 -0.1 0 0.1 0.2 0.3 0.4 0.5
Revenue Drivers
2017 SOFTWARE MARKET SURVEY
WE’RE BUILDING THE WRONG PRODUCT
Calculating the expected impact of product on growth
DEVIATIONFROMMEDIANWTP
RELATIVE PREFERENCE MAGNITUDE
Differentiable Features
High Value/High WTP
Add-Ons
Low Value/High WTP
Brought to you by
73. -50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
-0.5 -0.4 -0.3 -0.2 -0.1 0 0.1 0.2 0.3 0.4 0.5
Revenue Drivers
2017 SOFTWARE MARKET SURVEY
WE’RE BUILDING THE WRONG PRODUCT
Calculating the expected impact of product on growth
DEVIATIONFROMMEDIANWTP
RELATIVE PREFERENCE MAGNITUDE
Differentiable Features
High Value/High WTP
Add-Ons
Low Value/High WTP
Core Features
High Value/Low WTP
Brought to you by
74. -50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
-0.5 -0.4 -0.3 -0.2 -0.1 0 0.1 0.2 0.3 0.4 0.5
Revenue Drivers
2017 SOFTWARE MARKET SURVEY
WE’RE BUILDING THE WRONG PRODUCT
Calculating the expected impact of product on growth
DEVIATIONFROMMEDIANWTP
RELATIVE PREFERENCE MAGNITUDE
Differentiable Features
High Value/High WTP
Add-Ons
Low Value/High WTP
Core Features
High Value/Low WTP
Trash Land
Low Value/Low WTP
Brought to you by
75.
76.
77. CLEAR WINNERS AND LOSERS
Comparing Cust Dev Strategies of Companies
Acquisition based growth companies grow at a smaller rate than those with a balanced growth
approach (growth from all three pillars of growth).
YOYGROWTHRATE
SOURCE: 2017 STUDY ON CUST DEV
0%
25%
50%
75%
100%
2012 2017
44.821%
31.72%
Minimal Customer Development
Aggressive Customer Development
N
687
N = Minimum of 687 companies per segment pulled from the middle 2/3 of companies in terms of
growth rate. This, along with a dampening model was used to control for outlier spikes in growth rate.
Brought to you by
78. CLEAR WINNERS AND LOSERS
Comparing Cust Dev Strategies of Companies
Acquisition based growth companies grow at a smaller rate than those with a balanced growth
approach (growth from all three pillars of growth).
YOYGROWTHRATE
SOURCE: 2017 STUDY ON CUST DEV
0%
25%
50%
75%
100%
2012 2017
59.08%
44.821%
17.43%
31.72%
Minimal Customer Development
Aggressive Customer Development
N
687
N = Minimum of 687 companies per segment pulled from the middle 2/3 of companies in terms of
growth rate. This, along with a dampening model was used to control for outlier spikes in growth rate.
Brought to you by
79. • You probably need multiple products sooner than later (at least
for growth)
• Features are no longer keys to brute force growth
• You need to understand your customers better to properly
build the right product these days
PRODUCT FOCUS HAS NEVER
BEEN MORE IMPORTANT
— PRODUCTREQUIRESFOCUS
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88. WE MAKE MATTER SO MUCH WORSE
Which Pillar is the Most Important in Your Business
Founders and software executives overwhelmingly put their support behind acquisition based growth
instead of caring about monetization or retention.
%OFTOTALRESPONDENTS
PILLAR OF THE BUSINESS
2017 SOFTWARE MARKET SURVEY
0%
50%
100%
MORE LOGOS MORE $ PER CUSTOMER KEEP CUSTOMER LONGER
21.1%
7.58%
71.32%
N = 1578 software founders and executives
N
1578
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90. WE FOCUS ON THE WRONG FUNDAMENTALS
Impact of Improving Each Pillar of Your Business
Monetization and retention based growth far outpaces acquisition based growth. This impact is getting
greater over time.
%IMPACTONREVENUE
SOURCE: 2016 STUDY ON COMPANY UNIT ECONOMICS
0%
5%
10%
15%
20%
ACQUISITION MONETIZATION RETENTION
2.35%
3.32%
2008 - 2012 2013 - 2016
N
734
N = Data from 734 software companies
PILLAR OF THE BUSINESS
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91. WE FOCUS ON THE WRONG FUNDAMENTALS
Impact of Improving Each Pillar of Your Business
Monetization and retention based growth far outpaces acquisition based growth. This impact is getting
greater over time.
%IMPACTONREVENUE
SOURCE: 2016 STUDY ON COMPANY UNIT ECONOMICS
0%
5%
10%
15%
20%
ACQUISITION MONETIZATION RETENTION
9.32%
15.89%
2.35%
6.71%
12.7%
3.32%
2008 - 2012 2013 - 2016
N
1.4k
N = Data from 1.4k software companies
PILLAR OF THE BUSINESS
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92. • Discounting is terrible. Stop it.
• You need at least the semblance of a brand strategy.
• Pricing/Retention are more important than ever
GROWTH IS IMPOSSIBLY HARD
GIVEN THE DENSITY OF THE MARKET
— GROWTHISTOUGH
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