SlideShare a Scribd company logo
Pete Herlihy
Lead Product Manager
Government Digital Service
@yahoo_pete
Why no-one should
ever see your best
work
GDS
I’m from the government
Image: creative commons https://www.flickr.com/photos/sidknee23/
Government
Digital
Service
GDS
GDS
GDS
GDS
GDS
GDS
GDS is here to
make it easy for
government to
be digital
The nine most terrifying
words in the English language
are: ‘I’m from the government
and I’m here to help.’
Ronald Reagan
Image: creative commons https://www.flickr.com/photos/ooocha/
“
GDS
Bit awkward
GDS
Too often we start by accepting the
constraints (law, process, legacy
systems etc)
The best user
experience is often
no interaction at all
Individual
electoral
registration
GDS
Individual electoral registration became law
on 10 June 2014
Before that, the “head of the household”
was required to register all residents of the
household who are eligible
40 million people were
automatically
registered to vote under
the new system –
without lifting a finger
GDS
Registering to vote now takes less
than 3 minutes on a mobile phone
GDS
Registering to vote now takes less
than 3 minutes on a mobile phone
It took 12 months of policy team
and lawyer wrangling to make that
possible
...allow citizens to track
and trace an application,
a request, a purchase or
a repayment in a few
simple clicks.
The Rt Hon Matt Hancock MP
Image: creative commons https://www.flickr.com/photos/gdsteam/
“
Status tracking tools
are often just channel
shift for anxiety
GDS
Bit awkward
GOV.UK Notify
Renewing your
driving licence
GDS
Driving licence renewals can now use the
photo from your passport
GDS
Image: @psd
Image: @psd
The best user
experience is often
no interaction at all
Image: creative commons https://www.flickr.com/photos/raphaelstrada/
Thanks!
Pete Herlihy
@yahoo_pete

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