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Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com
What I’d Change; What I’d Keep the
Same; And What I Don’t Yet Know
8 Things I’d
Change
#1: Learn Software Engineering
#2: Spend Time at
Another Startup or Two
#3: Reject No-Touch Onboarding
#4: Push My Investors to Be Tougher With Me
#5: Only Launch EVPs, Not MVPs
#6: Hire Less. Build Less. Focus More.
#7: Pay More for Fewer, Proven Hires
#8: Sell Early. Start Again.
7 Things I’d
Keep the Same
#1: Geraldine
#2:
#3: IC vs. PW Tracks
#4: Marketing First. Product Second.
#5: Live Our Customers’ Lives
#6: Raise Capital (at least this time)
#7: Choose a Sector Other Startups Avoid
5 Mysteries I
Don’t Yet Know
#1: Multiple Products vs. Singular Focus
2007-2014 2015-2016
#2: Whether I’m any good at designing software,
or just got lucky a few times early on.
#3: Self-Service vs. Enterprise SaaS (source)
#4: Acquisitions vs. Build-In-House
#5: Making Work Personal
I urge you to make your own 3 lists:
What you’d change.
What you’d keep the same.
Mysteries you don’t yet know.
Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com
Bit.ly/randspast

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