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DuckDuckGo is a search engine that focuses on user privacy and does not track users or collect personal information. It sources results from over 50 sources and is a private company, though its founder claims it is profitable through serving ads and affiliate relationships. Since launching in 2008, DuckDuckGo has grown significantly, reaching 3 million daily searches in June 2013. While privacy is appealing to some users, DuckDuckGo is unlikely to overtake Google due to users' familiarity with personalized search results from Google.
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DuckDuckGo preso
- 2. Problem? Quick & Easy Web Search Privacy Concerns Security Concerns
- 3. Solution The search engine that doesn't track you
- 5. Privacy ❏ Anonymous searches ❏ Collects no personal info
- 7. Profitable? ❏ Private company ❏ No financial info ❏ Who knows?
- 8. Profitable? “DuckDuckGo is actually profitable! It is a myth you need to track people to make money in Web search.” Gabriel Weinberg, Founder & CEO of DuckDuckGo, Inc.
- 10. Business Model Serving ads Affiliate relationships
- 11. History ❏ Launched in 2008 ❏ Initial goal: build a better search engine ❏ Feb 2012: 1 million daily searches
- 12. June 10, 2013 2 million daily searches June 17, 2013 3 million daily searches History
- 13. What’s Hot? ❏ Privacy! ❏ But do people care?
- 14. Competition
- 16. Competition ❏ Startpage.com ❏ More private than DuckDuckGo?
- 17. Competition Daily Searches 319 million 3.4 million 14 million Advertisements YES NO OPTIONAL IP Address Tracking YES NO NO Personalized Results YES NO NO Dedicated Servers YES YES NO
- 18. Competition Daily Searches 319 million 3.4 million 14 million Advertisements YES NO OPTIONAL IP Address Tracking YES NO NO Personalized Results YES NO NO Dedicated Servers YES YES NO
- 19. Prediction: Success ❏ However... ❏ Not overtaking Google anytime soon ❏ Users too used to personalized search
- 20. References ❏ https://duckduckgo.com/about ❏ http://www.wired.co.uk/article/duckduckgo-anonymous-privacy ❏ http://www.ghacks.net/2012/02/02/why-i-switched-to-the-duck-duck-go-s earch-engine/ ❏ https://searchenginewatch.com/sew/news/2296351/goodbye-keyword-dat a-google-moves-entirely-to-secure-search ❏ http://www.biography.com/people/edward-snowden-21262897#! ❏ https://en.m.wikipedia.org/wiki/PRISM_(surveillance_program) ❏ https://news.ycombinator.com/item?id=10346268 ❏ https://www.quora.com/Whats-the-source-of-DuckDuckGo-search-results ❏ http://securityspread.com/2016/10/24/duckduckgo-startpage-2016-update/
- 21. Questions?