TheGoodData 
Tech for Good 
London, November 10th 2014
“The data we create 
about ourselves 
should be owned by 
each of us, not by the 
large companies that 
harvest it”, 
Sir Tim Berners-Lee
The first right of men is the right 
to labor and to enjoy the outcome 
of it. 
Data is the labour of the new 
economy. A new factor of 
production that emanates from us 
and we must posses. If we don’t 
want to become data slaves.
Your identity may be stolen 
Your data may be generating wealth for others 
Your data may be used against you 
Your choices will be driven by your data 
Either you end up ruling your data, or data will rule your life.
Let us -Customers-collaborate 
to talk to 
companies on an equal 
footing and to act as real 
owners of our data. 
transparency 
+ 
control 
+ 
fairness
100% owned by data producers 
1 person = 1 vote 
Data is a locked asset 
1. Milking 
2. Processing 
3. Storing 
4. Trading
First step, build a co-op that makes 
browsing data work for a good cause 
By installing a browser extension 
you will block data threats 
that track you online 
Useful & Easy to use 
Part of that data will be anonymously 
traded with your permission 
and used to alleviate poverty . 
+ 
With a social benefit 
Fair 
service 
By collaborating you become 
Member of TheGoodData, a UK 
Industrial and Provident Society 
+
Future evolution 
will be as ambitious as we want it to be 
● TheGoodData will gradually seek data 
ownership in most relevant aspects of 
Customers’ life 
● In order to do so, TheGoodData fosters 
external collaboration 
○ Code and data will be open 
○ A share of future revenues will be 
reserved for collaborators 
brokerage Health & 
wellbeing 
recommendation 
Anonymity 
services 
Network 
security 
identity 
theft 
Messaging 
security 
Deal 
Product 
Browser 
security 
Storage 
security 
Social 
sharing 
Data 
brokerage 
Ad 
brokerage 
Content 
recommendation 
Ad Track 
blocking 
Database 
liberation 
Opt-out & 
deletion 
Internet 
of Things 
PC 
browsing 
Mobile 
behaviour 
Data 
fusion 
Data 
anonymization 
Segmentation 
management 
Visualization 
Privacy 
Identity 
management 
Prediction 
Data 
linking 
Due 
processes 
DATA PROCESSING 
Note: Non-exhaustive list 
Machine 
learning 
Group 
buying 
Profile 
matching 
Reputation 
Intent systems 
detection
You can help us to make this vision real 
Download the extension at 
bit.ly/TGDchrome 
Become a company Member 
and provide feedback at 
collaborate.thegooddata.org 
Contribute to any of our 
Committees contacting 
marcos@thegooddata.org
Thanks! 
Marcos Menendez 
marcos@thegooddata.org 
@thegooddata 
This presentation can be found at 
http://bit.ly/TGDtechforgood 
More info about TheGoodData here 
http://bit.ly/TGDCorporatePrez 
http://bit.ly/TGDOpenDataManchester 
This presentation contains, among others, the following pictures in order of appearance “Gulltaggen2012_2” by Jarle Naustvik 
available under a Creative Commons BY NC ND 3.0 license; “Lincoln Memorial (Washington DC)” by Shubert Ciencia, and “Frog in 
a pot 3” by James Lee, both available under a Creative Commons BY 2.0 license; “Castellers a Molins” by David, available under a 
Creative Commons BY-NC-ND 2.0 license; “Milk carrier Frederick (Fred) Jones delivers full milk cans at Drouin's co-operative milk 
factory, Drouin, Victoria” and “Congo Kivu” by André Thiel, available under a Creative Commons BY-NC-SA 2.0 license. 
Except where otherwise noted, content on this 
site is licensed under a Creative Commons 
Attribution 4.0 International License.

Tech For Good Meetup 10.11.14 The Good Data

  • 1.
    TheGoodData Tech forGood London, November 10th 2014
  • 2.
    “The data wecreate about ourselves should be owned by each of us, not by the large companies that harvest it”, Sir Tim Berners-Lee
  • 3.
    The first rightof men is the right to labor and to enjoy the outcome of it. Data is the labour of the new economy. A new factor of production that emanates from us and we must posses. If we don’t want to become data slaves.
  • 4.
    Your identity maybe stolen Your data may be generating wealth for others Your data may be used against you Your choices will be driven by your data Either you end up ruling your data, or data will rule your life.
  • 5.
    Let us -Customers-collaborate to talk to companies on an equal footing and to act as real owners of our data. transparency + control + fairness
  • 6.
    100% owned bydata producers 1 person = 1 vote Data is a locked asset 1. Milking 2. Processing 3. Storing 4. Trading
  • 7.
    First step, builda co-op that makes browsing data work for a good cause By installing a browser extension you will block data threats that track you online Useful & Easy to use Part of that data will be anonymously traded with your permission and used to alleviate poverty . + With a social benefit Fair service By collaborating you become Member of TheGoodData, a UK Industrial and Provident Society +
  • 8.
    Future evolution willbe as ambitious as we want it to be ● TheGoodData will gradually seek data ownership in most relevant aspects of Customers’ life ● In order to do so, TheGoodData fosters external collaboration ○ Code and data will be open ○ A share of future revenues will be reserved for collaborators brokerage Health & wellbeing recommendation Anonymity services Network security identity theft Messaging security Deal Product Browser security Storage security Social sharing Data brokerage Ad brokerage Content recommendation Ad Track blocking Database liberation Opt-out & deletion Internet of Things PC browsing Mobile behaviour Data fusion Data anonymization Segmentation management Visualization Privacy Identity management Prediction Data linking Due processes DATA PROCESSING Note: Non-exhaustive list Machine learning Group buying Profile matching Reputation Intent systems detection
  • 9.
    You can helpus to make this vision real Download the extension at bit.ly/TGDchrome Become a company Member and provide feedback at collaborate.thegooddata.org Contribute to any of our Committees contacting marcos@thegooddata.org
  • 10.
    Thanks! Marcos Menendez marcos@thegooddata.org @thegooddata This presentation can be found at http://bit.ly/TGDtechforgood More info about TheGoodData here http://bit.ly/TGDCorporatePrez http://bit.ly/TGDOpenDataManchester This presentation contains, among others, the following pictures in order of appearance “Gulltaggen2012_2” by Jarle Naustvik available under a Creative Commons BY NC ND 3.0 license; “Lincoln Memorial (Washington DC)” by Shubert Ciencia, and “Frog in a pot 3” by James Lee, both available under a Creative Commons BY 2.0 license; “Castellers a Molins” by David, available under a Creative Commons BY-NC-ND 2.0 license; “Milk carrier Frederick (Fred) Jones delivers full milk cans at Drouin's co-operative milk factory, Drouin, Victoria” and “Congo Kivu” by André Thiel, available under a Creative Commons BY-NC-SA 2.0 license. Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution 4.0 International License.

Editor's Notes

  • #2 This presentation is about the first customer data cooperative, TheGoodData An venture built to help users enjoy the ownership of their data
  • #3 Data is created by us and therefore should be owned by us, as well. It is not just about privacy, it is about something primal to it, which is ownership. Only if we remain owners of our data we are sovereigns to decide wether to keep it private, share it or trede it
  • #4 Saving distances, if we step back, something similar happened with labour at the time of sclavism Data is a factor of production of the new economy and should be owned by us if we want to preserve our welfare and freedom
  • #5 There may be no big reason to worry today, water is still mild. From time to time there are some data leaks. Nothing serious because companies valuations are not impacted by them (ebay, Target, etc). Water may be getting warmer as we start co-creating companies with tremendous valuations without seeing any cut out of them (facebook, whatsapp, etc) We may start getting a bit aslept by the time when we’ve been rejected of insurance or a loan based on our data, on our friends data, or on the data of people similar to us. We may end up being a dish of frog legs by the time when most of our decisions are filtered by our data. The offers we receive, the books we buy, the places we visit, the political news we read, the people that we get to know in social networks or dating sites, the jobs that are being offered, etc All of them may be biased, limited by our data. This is what is called filter bubble. And it ends up when we end up doing what companies algorithms decide what should we do
  • #6 The only way to win back data ownership is about the approach The only way to achieve an ambitious goal as this one is with openness and collaboration This collaboration can make people/Customers stay on an equal footing in front of companies that, otherwise would be in a dominant position This power of crowds should help us earn back data ownership, that means: being aware of data created: data browsing, location, etc being in control of it: deciding who should have access to it and under what circumstances (linked data,...) being able to agree fair terms with companies (it should not be a matter of take it or leave it propositions like facebook or google do) in an easy customer-centric way (creative commons of data)
  • #7 Like with earth production factors, data cooperatives are owned by their producers. Instead of ranchers that own the cooperative in exchange of bringing their milk, users become the only owners of the company by handing out their data to the cooperative Each of the Members become then a company owner with the right, among others, to vote in General Meetings Being a cooperative, the company cannot be sold and data either (asset lock clause) The cooperative takes the responsibility of tasks that cannot be done by users, either by complexity, lack of time or unbalance relationship with companies
  • #8 First objective has been to set up a legal structure and a basic prototype that helps users browse more safely making their data work for a good cause
  • #9 Once first goal has been achieved, there are thousands of ways to improve ownership over our data In order to address those goals, TheGoodData has build an open ecosystem where contributors will be rewarded if they want to build new functionality over existing code and data
  • #10 Now there are three ways you can help us. Without the participation of all of us we will lose ownership of our data. Let’s react!