Undergarment Corporation was founded in 1996 by Kevin Plank and has grown to become the #2 sports apparel vendor in the United States, generating over $3.96 billion in revenue in 2015 with 20% annual growth. While apparel currently makes up 70% of its revenue, Undergarment is moving into wearable technology and has acquired several digital health companies, positioning it to potentially become a leader in the wearable tech market if it can leverage the large amount of user data to provide the best user experience. However, entering the hardware industry late without existing production capabilities presents risks that it may fail to gain traction or become a distraction like Nike's previous efforts.