Joanna Evans has over 10 years of experience in sales, marketing, and management in the hospitality industry in Belize. She has held positions as Sales and Marketing Director for two resorts, as well as Duty Manager. She has a proven track record of increasing occupancy rates and revenue. Her skills include developing marketing plans, managing reservations systems, tracking key metrics, and representing properties at industry events. She has a Bachelor's Degree in Business Administration with an emphasis in business development and marketing.

1. Professional Summary
Skills
Work History
JOANNA EVANS
Eden Drive, Cayo, Belize | (H) 1 (501) 629-7210 | (C) 1(501) 629-7210 | evansjoanna1@gmail.com
Business Developer and Sales and Marketing Manager who is a key performer and team player with a track
record in many significant achievements that illustrate sound revenue maximization, inventory
management, business and performance analysis, forecasting and multiple other demonstrated abilities.
My work experience encompasses wide-ranging skills within a multi-cultural, multi-disciplined,
ever-changing environment.
Adaptability and responsiveness
Key Performer
Team Player
Good Listener
Excellent Communicator (written and spoken
English)
Semi-fluent in Spanish
Revenue Maximization
Inventory Management
Business and performance analysis
Reservations and booking system experience
Staff Training
08/2009 to 2014Sales & Marketing Director, Ka'ana Resort & Spa
Dimension Developments, LLC – San Ignacio
Developed a complete and multi-faceted Sales and Marketing plan for the resort that is revised and
expounded on annually.
Hired and trained a sales, marketing, and reservations team and developed systems for tracking
weekly task accomplishments and productivity.
Developed reporting mechanisms to track occupancy, ADR, and revenue.
Acquired international branding (Small Luxury Hotels of the World) and travel consortia membership
(Signature Travel Network, Ensemble Hotel & Resort Program, Ovations Hotel Program, Altour Hotel
Program) for the resort
Pursued and acquired membership for Ka'ana in luxury travel associations, including Kiwi Collection &
Tablet Hotels
Worked closely with multiple SLH revenue and sales managers to ensure all rates were loaded properly
in the GDS, all opportunities for increased marketing and exposure were taken advantage of, and
revenue was increased year over year
Developed and managed an international trade courtship program with proper follow-up and reporting
mechanisms
Wrote wholesaler and travel agent contracts and RFPs
Developed an effective online presence, including social media and 3rd party booking agents,
implementing yield and revenue management practices and dashboards
Developed a local market program to drive supplementary revenue
Developed a sales incentive program for members of the sales and reservations team
Set both properties up on channel managers (SynXsis & Rate Tiger)
Developed an annual sales and marketing budget for both properties
Attended national and international luxury trade shows and road shows to represent and sell Ka'ana
to members of the trade community. Examples include PURE Life Experiences and ILTM Americas
Created events, special offers, itineraries and packages and effectively marketed and sold them to
clients
Worked with multiples international PR companies to gain exposure for the country and resort with
our target audiences; customized FAM trips and events for visiting journalists and media

2. Education
representatives
Hosted travel agents, tour operators, travel writers, and media representatives on FAMs at the resort
Issued quarterly reviews and appraisals to sales, marketing, and reservations staff
Developed and facilitated Individual Development Plans for team members for further professional
and personal growth
Represent the resort at local Belize Tourism Board, Belize Tourism Industry Association, and Belize Hotel
Association events and meetings
Created packages and itineraries to include multiple properties and vendors throughout the country
for seamless trip planning and booking for clients
Directly contributed to the increase in occupancy & ADR year upon year for the last 5 years.
12/2012 to 2014Sales & Marketing Director, Hopkins Bay Resort
Dimension Developments, LLC – San Ignacio, Cayo
Developed a complete and multi-faceted Sales and Marketing plan for the resort that is revised and
expounded on annually and implemented an annual sales and marketing budget
Assisted with the definition and evolution of the resort brand promise and ethos and the consequent
creation and development of supporting printed and digital collateral
Implemented reporting mechanisms to track occupancy, ADR, and revenue
Contracted with Pegasus and later SynXsis for GDS and CRS representation and a channel manager
Implemented and managed an international trade courtship program with proper follow-up and
reporting mechanisms
Wrote wholesaler and travel agent contracts and RFPs
Implemented an effective online presence, including social media and OTA's
Developed a local market program to drive supplementary revenue
Implemented a sales incentive program for members of the sales and reservations team
Hosted travel agents, tour operators, travel writers, and media representatives on FAMs at the resort
Issued quarterly reviews and appraisals to sales, marketing, and reservations staff
Prepared monthly, quarterly, and annual revenue and booking reports for both the directors of
Dimension Developments, LLC and the Home Owners Association of Hopkins Bay Resort
08/2009 to 04/2013Duty Manager concurrent with Sales & Marketing position
Dimension Developments, LLC. – San Ignacio, Cayo
Work closely with every resort department to ensure proper delivery of the resort product
Work opening and closing duty manager shifts and manage all departments for maximum productivity
and guest satisfaction within each shift
Make timely decisions as it relates to the operation of the resort on a day-to-day basis, including staff
scheduling, staff and guest emergencies, vendor relations, and guest services.
Work closely with General Managers and Operations Director to further develop guest programs
on-site to contribute to positive guest sentiment
08/2007 to 07/2009Assistant Manager/Front Desk
Martha's Guesthouse – San Ignacio, Cayo
Supervised and managed 15-person Guesthouse staff
Prepared for meetings and corresponded with member representatives on upcoming meetings
Prepared correspondences and documented invoices
Managed reservations and guest check-in processes
Prepared payroll and issued employee checks Managed social networking
09/2004 to 06/2005Teacher
Solid Rock Academy – Dangriga, Belize
Taught and led a group of 18 3-yr. olds.
Developed and executed multi-faceted lesson plans
Left after one year to attend college
2010Bachelor of Arts: Business Administration

3. Certifications
Galen University - San Igancio, Cayo
Student government representative
Emphasis in Business Development and Marketing
Demand Management: Maximizing Hotel Revenue Through Distribution Channels; Cornell University
School of Hotel Administration, Professional Development Program, 2014
New Media in Hospitality Marketing; Cornell University School of Hotel Administration, Professional
Development Program, 2014