1. ELIZABETH A. CATALAN
8811 S.W. 21 ST Street, Miami, FL 33165
305-553-9930 (home) 305-205-5360 (cell) e-Mail: elizabeth.catalan@att.net
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PROFESSIONAL SUMMARY
Confident, creative and highly qualified business professional with over 10 years of experience in marketing services and
communications as well as legal. Possess exceptionally strong marketing services and communications capabilities and
full understanding of collateral fulfillment in addition to extensive knowledge of creative development of collateral
materials, including marketing copy and production.
Extensive background in project management, product development, event planning and marketing services and
communications encompassing an exceptional work ethic and commitment to organization's objectives with a highly
competitive and rapidly changing marketplace. Team player and team builder with the ability to build strong and lasting
business relationships while producing measurable results and increased ROI.
CORE COMPETENCIES:
• Budget Management (2+ million) • Deliver on time and on budget
• Relationship Building • Well honed program management skills
• Strong analytical skills • Problem Solving
• Development and management of retail marketing • Excellent negotiating skills
project • Creative
• Marketing Services and Communications experience • High curiosity and a passion to succeed
• Marketing copy, production and fulfillment • Extensive training and experience in crisis
• Decision Quality management and emergency response
• Drive For Results • Translation of marketing materials and legal
• Learning on the Fly documents.
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PROFESSIONAL SUMMARY
CARNIVAL CRUISE LINES
Miami, FL 07/1999 - 06/2009
Marketing Collateral Supervisor
Marketing Supervisor for the development and fulfillment of collateral material
05/2006 - 06/2009
ACCOMPLISHMENTS:
Complete Marketing Collateral Development and Production: Developed, executed and distributed over 200
marketing collateral materials for U.S., Canada and the Caribbean in a cost effective manner. Oversaw output of
marketing collateral work through the ad agency and internal design team and proofed all jobs to ensure quality and accuracy
prior to production and ensured project timelines were met.
Marketing Collateral Fulfillment and Distribution: Effectively managed all marketing collateral and fulfillment for trade
and consumer distribution and streamlined process to create efficiencies and lower costs. Successfully spearheaded and
managed the RFP process for a new trade fulfillment warehouse and collateral ordering system and negotiated pricing
and contract terms and conditions that were very favorable to the company and ultimately saved the company over 50%
on the yearly cost.

2. Worked in partnership with Agency Partners, Domestic and Internal Sales Team, Revenue Management and various
other internal departments in the development, production and distribution of collateral materials for travel partners and
consumers.
Initiated and executed marketing plans for marketing collateral targeting past guests and prospects in order to deliver
the appropriate communication.
Analytics: Designed and managed access database which kept track of all marketing collateral projects and ensured all
timelines were met. Additionally created and analyzed usage reports to determine future print production quantities and
ROI. Performed competitive analysis for trade and consumer brochures, fulfillment vendors and shipping vendors.
Trade Events: Developed and executed Carnival's CLIA 3Sixty Trade Show Booth display to ensure brand consistency.
Marketing Supervisor
Marketing Supervisor for all marketing and advertising for the Caribbean, Canadian, and Puerto Rican Market
02/2006 - 05/2006
ACCOMPLISHMENTS:
Led the development, execution and distribution of Carnival's regional brochures, newspaper advertising, press
releases and flyers for Canada, Caribbean, and Puerto Rico. Additionally managed the weekly lead pricing and
translations of all materials.
Managed travel agency database and tactical offers for Canada and Puerto Rico websites.
National Chain Support: Provided creative and/or approval, and lead rates for outside sales force. Also provided
creative, approval and lead rates for Carnival's Newspaper 75/25 Canadian Program.
Marketing Project Supervisor
Marketing Project Supervisor for Carnival's Retail Project, the Carnival Vacation Store
12/2000 - 02/2006
ACCOMPLISHMENTS:
Management of Staff: Managed staff of 16 in 4 retail kiosks, leading each team to creating an increasing awareness of
the Carnival product in areas where Carnival's presence was underperforming and ultimately increasing revenue.
Costs Reduction: Negotiated and saved Carnival Cruise Lines over $80K on its four retail leases for the Carnival
Vacation Store and negotiated better contract terms in favor of Carnival such as contract "out clauses" for 90 days instead
of 30 days.
Profit & Loss Responsibilities: Managed profitability, ROI and costs analyses to identify opportunities in high-value
customers.
Increased visibility and revenue: Developed and managed a wide range of marketing tools, including promotional
materials, press releases, and Web site content which were used to increase visibility and revenue. Additionally managed
output of all marketing materials through the ad agency and internal design team and proofed all jobs to ensure quality and
accuracy prior to production and distribution and ensured project timelines were met.
Budget: Managed all marketing channels and budget for the Carnival Vacation Store to ensure all projects were on time
and on budget. Also tracked and analyzed advertising and marketing programs to determine ROI and ensure we were on
budget.

3. Installations and Relocations of kiosks: Successfully managed and executed all installations and relocations of the
Carnival Vacation Store for all 4 locations to include all technical and communications aspects, site inspections and
location determination, travel arrangements, and lease negotiations.
Event Planning: Developed and executed special promotional events to promote Carnival and the Carnival Vacation
Stores and increase traffic and revenue for Carnival.
Training and Development Specialist
Training and Development Specialist for Carnival's Guest Relations Department
07/1999 - 12/2000
Training and development of new hire and recurring training of existing Guest Relations representatives.
Website content management for the department's intranet site to include copywriting, editing and proofreading all
content to ensure accuracy.
Quality control of all outgoing correspondence from the different units within the Guest Relations department to include
proofreading and correcting grammatical errors and adjusting compensation when needed.
Emergency response: As a Team Leader for the Special Assistant Team participated, assisted and coordinated
deployment of Guest Relations representatives to assist during major incidents with the ships. Additionally, coordinated
and arranged with ship and medical department travel for guests and their family who had suffered a medical emergency
on board.
Law Offices of Joaquin Fernandez, Miami, FL
03/1995 - 07/1999
Law Offices of Armstrong & Mejer, Coral Gables, FL
04/1983 - 03/1995
Paralegal/Legal Secretary:
• Served as interpreter for our Spanish speaking clients and translated all legal documents from Spanish to English and
English to Spanish.
• Performed legal research and drafted, edited, rewrote and proofread all legal documents.
• Coordinated with attorney and court all pre-trial and trail preparations.
• Coordinated all travel arrangements for attorneys and clients.
• Managed and conducted all initial interviews with new clients.
• Performed legal research and drafted, edited, rewrote and proofread all legal documents.
• Managed and negotiated cargo claims prior to going to court.
• Served as interpreter for Spanish speaking clients and translated all legal documents from Spanish to English and
English to Spanish.
• Coordinated with attorney and court all pre-trial and trail preparations.
• Coordinated all travel arrangements for attorneys and clients.
• Managed and conducted all initial interviews with new clients.
ITP Publications - Potencia and Frecuencia magazine
Miami, Fl 03/1995 - 03/1996
Editorial Staff / Administrator:
Editorial Staff and Administrator for an International technology and electronic publication
Exposure included various aspects of publication.

4. • Created and proofread articles in English and Spanish for both publications.
• Coordinated printing and distribution of both publications in Latin America
• Worked on audit project for BPA approval
• Qualified proposals for advertising placement and assisted with advertising layout.
• Coordinated and put together each issue of both publications and finalized to send to printers.
• Managed distribution of both publications.
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EDUCATION
Miami Dade College - Miami, FL
Currently hold a College Credit Certificate in Marketing Operations and pursuing an Associates of Arts in Business
Administration with an expected date of Graduation June 2011. Will then continue on to pursue a Bachelors degree in
Business Administration
Emergency Response/Crisis Management Training - Miami, FL
Carnival Cruise Lines Special Assistance Team training
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SKILLS
Computer Skills: Word, Excel, PowerPoint, Access, WordPerfect, Outlook, Dreamweaver and Adobe Professional
Other Skills: Emergency Response/Crisis Management, Market Research, Strategic Planning, Project Management,
ROI, Training Expertise.
Languages: Fluent in Spanish and English. Basic knowledge of Italian.