This document discusses opportunities in the mobile internet market and provides best practices for mobile advertising and search. It finds that some major websites have adapted well to mobile, while many retailers have not. Mobile internet usage is growing rapidly and surpassing fixed internet access. The document outlines different mobile ad formats and the importance of local search and click-to-call buttons on mobile. It provides market statistics on the UK mobile advertising market and case studies of successful mobile implementations by Directgov and M&S.
How to Choose a Mobile First Digital Marketing AgencyPurplegator
Not all mobile and digital agencies are created equal. At Purplegator, everything we do is with the small screen of the mobile phone in mind first. Check us out and learn why we call ourselves the Purplegator and what we do in The Swamp.
http://purplegator.com
How to Choose a Mobile First Digital Marketing AgencyPurplegator
Not all mobile and digital agencies are created equal. At Purplegator, everything we do is with the small screen of the mobile phone in mind first. Check us out and learn why we call ourselves the Purplegator and what we do in The Swamp.
http://purplegator.com
When you hear or see Mobile Marketing it might be difficult to think beyond the two obvious choices: Mobile Site and Mobile App. However mobile marketing is much bigger. So in this presentation we share at least 10 Ways to Incorporate it into your marketing or The Mobile Checklist.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
Digital Mass is a full service digital ‘experience’ agency. Our team will consult, design, develop and produce the kind of meaningful digital experiences that make an event, retail space or venue more convenient, measurable, valuable, simple or entertaining.
David Francis (Zappar): In the Boardroom. CMO's, CTO's and CMO's - and AR/VRAugmentedWorldExpo
A talk from the Work Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.
David Francis (Zappar): In the Boardroom. CMO's, CTO's and CMO's - and AR/VR
This session will outline where AR and VR sits in the Internal, B2B and B2C space for global companies. Why would a large company invest in platforms and content, and how can the costs be rationalised in the current economic climate? By speaking to real campaigns and metrics, experience with C-level executives and multinationals, David will identify the key elements that take AR and VR from POC's and innovation 'window-dressing', into operational and marketing mandatories.
http://AugmentedWorldExpo.com
NYLA TV Media PressKit
In depth Analysis NYLA TV Press Kit and outreach. Find out everything there is to know about NYLA TV.
To Book Features/Sponsorship- Bookings@NewYorkLaMedia.Com
When you hear or see Mobile Marketing it might be difficult to think beyond the two obvious choices: Mobile Site and Mobile App. However mobile marketing is much bigger. So in this presentation we share at least 10 Ways to Incorporate it into your marketing or The Mobile Checklist.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
Digital Mass is a full service digital ‘experience’ agency. Our team will consult, design, develop and produce the kind of meaningful digital experiences that make an event, retail space or venue more convenient, measurable, valuable, simple or entertaining.
David Francis (Zappar): In the Boardroom. CMO's, CTO's and CMO's - and AR/VRAugmentedWorldExpo
A talk from the Work Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.
David Francis (Zappar): In the Boardroom. CMO's, CTO's and CMO's - and AR/VR
This session will outline where AR and VR sits in the Internal, B2B and B2C space for global companies. Why would a large company invest in platforms and content, and how can the costs be rationalised in the current economic climate? By speaking to real campaigns and metrics, experience with C-level executives and multinationals, David will identify the key elements that take AR and VR from POC's and innovation 'window-dressing', into operational and marketing mandatories.
http://AugmentedWorldExpo.com
NYLA TV Media PressKit
In depth Analysis NYLA TV Press Kit and outreach. Find out everything there is to know about NYLA TV.
To Book Features/Sponsorship- Bookings@NewYorkLaMedia.Com
Internet access and digital divide: Nigeria slideshareVictor Chukwuma
A presentation at the eGYAfrica Workshop on better Internet connectivity for research and education in Africa, held in Accra, Ghana during 24-25 November 2010. Additional materials from http://www.internetworldstats.com/,MTN Nigeria, Glo and Airtel.
Nigeria: Internet Entrepreneurship, A new paradigm for internet penetration ...Victor Chukwuma
Paper presented at the eGYAfrica workshop on better Internet connectivity for research and education in Africa held during 24-26 October 2012 in Nairobi, Kenya
Opportunities to engage shoppers have never been more abundant, and we believe that the time is now for furniture retailers to embrace new tools, technologies and behaviors in order to reach more shoppers, more often. This presentation explores how furniture retailers can leverage mobility, social networking, augmented reality, and more to deliver immersive brand experiences that drive more shoppers to your stores.
Smartphones have transformed consumer behavior. Mobile search, video, app usage, and
social networking are prolific. Smartphone users are multi-tasking their media with 86% using
their phone while doing other things such as watching TV (52%). Implication: Extending
advertising strategies to include mobile and developing integrated cross-media campaigns can
more effectively reach today’s consumers.
Smartphones help users navigate the world. Appearing on smartphones is critical for local
businesses. 95% of smartphone users look for local information on their phone and 90% take
action a result, such as making a purchase or contacting the business. Implication: Ensuring that
clickable phone numbers appear in local results and leveraging location based services on mobile
make it easy for consumers to connect directly with businesses.
With the proliferation of desktops, laptops, mobiles, tablets, and smart TVs, there are more opportunities for people to shop anywhere and at any time. But that doesn’t mean brick-and-mortar is irrelevant. In this POV, we discuss how to integrate points of sale to create a consistent customer experience across platforms.
Similar to Jo Garcia: Making Mobile Marketing Work (20)
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
1. CONFIDENTIAL & PROPRIETARYCONFIDENTIAL & PROPRIETARY
The Mobile Internet: There’s a bandwagon, so why not jump on it?
1st December 2010
Jo Garcia - Velti
1
5. CONFIDENTIAL & PROPRIETARY
But then – who is?
Total Unique
Visitors
Site
rendered for
mobile
Amazon Sites 787,202 YES
Home Retail Group 161,362 No
Play.com Sites 145,169 No
Dixons Stores Group 54,750 No
Wal-Mart 49,871 No
John Lewis Partnership 47,077 No
HMV 40,866 No
Arcadia Group Limited 37,371 No
GAME Group PLC 37,155 No
Marks & Spencer 36,671 YES
NEXT Group 30,769 No
Boots Plc 27,718 No
IKEA 26,433 No
Comet 23,745 No
9. CONFIDENTIAL & PROPRIETARY
UK Mobile Marketplace – Ad Expenditure
2009 £36.7m
Mobile Display
Advertising £17.4m
Paid for search on
Mobile Internet £20.2m
2008 £28.6m
Mobile Display
Advertising £14.2m
Paid for search on
Mobile Internet £14.4m
IAB & PwC research
Top 5 display ad categories:
Entertainment & Media - 61.5%
Telecoms - 14.7%
Finance - 8.1%
Consumer Goods - 3.2%
Government, social & political -2.7%
10. CONFIDENTIAL & PROPRIETARY
Mobile Search
1
2
3
Mobile search has increased 500% in 2 years
PPC campaigns offer better value than desktop
Targeting is more precise on mobile4
51% of mobile browsers use search
23. CONFIDENTIAL & PROPRIETARY
Mobile Search is Different...
ABC Restaurant
Fine dining for any occasion.
Fresh, organic ingredients.
www.abcfood.co.uk
ABC Restaurant
Fine dining for any occasion.
Call us now to reserve a table!
020 7031 1000
ad slots ad slots
24. CONFIDENTIAL & PROPRIETARY
Local drive to Mobile Search
Walk into
a store
Get driving
directions
33% of all search queries have local
intent
15% of iPhone applications are local
Series 1,
2007,
18.9
Series 1,
2008,
61.3
Series 1,
2009, 134
Series 1,
2010,
215.3
Series 1,
2011, 329
Series 1,
2012, 486
Users of mobile-local
services (millions)
25. CONFIDENTIAL & PROPRIETARY
Unique Feature – Click to Call
restaurant
Paolo’s Italian Restaurant
www.paolositalian.co.uk Fine dining for any
occasion. Featuring organic and fresh
ingredients.
01342 945547- 20 London Road, East Grinstead,
West Sussex, RH19 2TA
Sussex restaurant reviews
Find the perfect restaurant. Hours,
reviews, directions & more. Book a table
and read …
restaurant
Advertisers who use click-to-call get a 5-10% increase in
CTRs
CTC provides a safety net and doesn’t cannibalize URL clicks
26. CONFIDENTIAL & PROPRIETARY
Unique Feature – Click to Download
Promote Apps with mobile search:
Link directly to the download page for
Apple App Store and Android Market
30. CONFIDENTIAL & PROPRIETARY
M&S
30
M&S m-site 1.2m visitors and
13,000 orders since launch
10million page views and 13,000 orders
from the site
One single order of £,3280 – 2 sofas!
