The document discusses opportunities for implementing and utilizing mobile commerce (m-commerce) through affiliate marketing. It provides data on the growth of mobile traffic and sales for various industries like travel and retail. Mobile affiliates are seeing higher conversion rates and incremental sales compared to desktop. Successful mobile affiliate programs track mobile traffic, optimize sites for mobile, and follow consumer trends towards mobile vouchers and apps. Overall, the document advocates for affiliates to take a multichannel approach and prioritize, test, and optimize mobile opportunities as the mobile landscape continues expanding rapidly.

1. Implementing and
Utilising M-commerce
Kevin Edwards, Affiliate Window &
buy.at
Maggie Lonergan, Fortune Cookie
Mark Andres, vouchercloud

2. The
The Mobile
Affiliate
Landscape
Landscape

4. Mobile device split (clicks)

5. Mobile device split (sales)

6. True mobile measurement?
275%
260%

8. Daily split of sales – mobile vs. desktop
*w/c 13th February 2012

9. The opportunity: 2011 into 2012
£2
£2
405k 518k
8.
3.
3m
2m
9.3m 23.7m

10. Travel mobile data: Airline

11. Travel mobile data: OTA

12. Travel mobile data: OTA

13. Travel mobile data: Hotel chain

14. Mobile basket dissected

15. AOVs – high vs. low value hotel rooms
50% AOV
112% AOV

16. UK hotel chain: Click to sale conversion

17. UK hotel chain: Clicks vs. sales
12.6%clicks
8.7% clicks
2.7% sales
6.1%

18. Publishers making mobile work
Mobile sales: 5.7%
Travel ticket advertiser mobile sales: 46%
Mobile sales: 7.7%
Mobile sales: 6.8% As % entertainment
advertiser: 45%

19. with affiliate tracking
Top AWin advertisers in
place
with m-commerce sites

20. What do they have in common?

21. The dilemma
Hugely successful affiliate
Burgeoning sector worth c.£1bn
Over indexes on many customer quality indices
Created powerful retail brand (top 50 UK
Hitwise retail sites)
Offers range of promotional opportunities
Focused on demonstrating incremental sales
Multi-channel – 2011 app launched...

22. The dilemma

23. Missed opportunities?
“Probably.
My other app based
on Dutch retailer
DevMobile bol.com, saw
conversion increase
from 8 to 12%:
a 50% increase in
sales.”

24. Does it make a difference?
2.1% sales through 3.1% sales through
mobile mobile
4.2% sales through 5.4% sales through
mobile (with iPad) mobile (with iPad)

25. Does it make a difference?

26. Are they incremental?
Advertisers focus on the iPhone
Sector & time considerations
(low basket, impulse)
m-commerce sites enable mobile
optimisation and happy customers...
...and happy affiliates

27. Follow the consumer
• 17% of mobile phone users downloaded a
voucher on their mobile device in Q1 2011
• 32% of shoppers would not have bought it
they didn’t have a voucher
• 10% MVC traffic through mobile...
(Neilsen)

28. Voucher insights
• High traffic, fewer sales
• Female, high earners
• iPhone/Android now neck and neck
• Used to increase footfall & AOV
• Connection speed issues
• What impact will NFC have?
• Strong offer = wider geographic
reach: B&Q

29. Closing the loop

30. Some final thoughts
• Affiliates are becoming multi-channel:
– Understand the range of activity
• Incremental sales or minimising lost traffic?
• Travel sales are not at the level of retail
• Tracking is a serious threat
• Prioritise, test and optimise
• Who knows how big mobile could be…?

31. Thank you!
?Sign up for the Strategy Newsletter
strategy@affiliatewindow.com
Kevin Edwards, Affiliate Window
kevin.edwards@affiliatewindow.com
020 7553 0354
@Affwin_Strategy

33. Mobile Opportunities
Mobile Opportunities
 Mobile Adverts
 Mobile Vouchers
 Call Tracking
 Push Notification & SMS
 Mobile Apps
 M-commerce
 Closed Channels
Mark Andres
Head of Affiliates  Final Points / Summary
mark@vouchercloud.com  Questions ?
Tel. 0117 934 1493

34. Mobile Adverts
Banner Advert

35. Mobile Adverts
Takeover Advert

36. Mobile Vouchers

37. Call Tracking
Pay Per Call / CPA

38. Push Notification & SMS

39. Mobile Apps

40. M-commerce
Driving traffic to mobile friendly websites

41. M-commerce
Driving traffic to mobile friendly websites

42. M-commerce
Driving traffic to mobile friendly websites

43. Closed Channel
A feature that allows brands to add their own channels to the app.
Consumers will then be able to install the channels they wish

44. Final Points / Summary
 Multichannel
 M-Commerce
 Retargeting

45. Thank you!
?Sign up for the Strategy Newsletter
strategy@affiliatewindow.com
Kevin Edwards, Affiliate Window
kevin.edwards@affiliatewindow.com
020 7553 0354
@Affwin_Strategy