This document provides an overview of immersive VR as an innovative marketing channel. It discusses what VR is and how it changes experiences by increasing immersion and presence. VR raises many questions as a new medium compared to traditional 360-degree video. The document also examines the current VR market size, examples of brands using VR/360 video, the pros and cons of marketing with VR such as captive audiences and production challenges, reaching target audiences, and suggests starting by consulting a VR specialist.