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imm3rsiveVR AS AN INNOVATIVE MARKETING CHANNEL - AN OVERVIEW
JANUARY 2017
WHAT IS VR AND WHAT DOES IT CHANGE?
IMMERSION & PRESENCE = EXPERIENCE
A NEW MEDIUM THAT RAISES MANY QUESTIONS
360° VIDEO VS. VR
THE MARKET, WHAT MARKET?
VR DEVICES
A QUICK LOOK AT BRANDS DOING VR / 360° VIDEO
MARKETING WITH VR: PROS & CONS
REACHING THE AUDIENCES
WHERE TO START?
VR AS AN INNOVATIVE MARKETING CHANNEL - AN OVERVIEW
WHAT IS VR
AND WHAT DOES IT CHANGE?
IMMERSION + PRESENCE
= EXPERIENCE
A MEDIUM THAT RAISES
MANY QUESTIONS
360° VIDEO VS. VR
MARKET?
745,000 450,000355,000 2,300,000 260,000
SOURCE: SUPERDATA, DEC 2016
CONSOLE PC MOBILE
88,400,000
SOURCE: SUPERDATA, JAN. 2017
A FEW BRANDS
INVESTED IN IMMERSIVE CONTENT
AUTOMOBILE
FOOD & DRINKS
LUXURY & APPAREL
RETAIL / DISTRIBUTION / SERVICE
ENTERTAINMENT
MEDIA
CULTURAL ORGANIZATIONS & ADMINISTRATIONS
SPORTS
MARKETING WITH VR
PROS & CONS
CAPTIVE AUDIENCE
NEW AND MEMORABLE
MEDIA EXPOSURE
CREATIVE POSSIBILITIES
360° VIDEO AFFORDABLE VS. VR
SMARTPHONE-BASED = LIMITED EXPERIENCE
PRODUCTION EXPERTISE REQUIRED
POST-PRODUCTION HEAVY
A SOMEWHAT LIMITED AUDIENCE
ROI?
REACHING THE AUDIENCES
WHERE TO START?
KEEP

CALM

AND

CALL

A SPECIALIST
https://www.unit9.com/project/25-thoughts-on-vr-filmmaking-by-anrick
realities.ro
imm3rsive @imm3rsive @imm3rsive
THANK YOU!

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