1. Hyunsoo Cheon
A41627945
Papa John’s Pizza

2. Business
 John Schnatter founded age of 22.
 Start from Jeffersonville, Indiana 1984.
 Franchises more than 3100 restaurants in all 50
states and 29 countries.

3. Challenges & Goals
 “Better Ingredients. Better Pizza”
• we never stop trying to surpass our previous
best. We constantly “raise the bar.” No matter
how good we are, we will always get better.

4. Integrated Theme
 Commitment to quality
 Providing a menu that’s prepared with only
the finest ingredients.
 Fresh vegetables, hand-tossed original
dough, superior-quality tomato sauce.
 All the pizzas are made with zero trans fat.

5. Social Media
•Update upcoming events and sales
•Provide coupons
•Communicate with customers

6. Blogging

7. Press Release

8. Search Engine Market
 Pizza
 Pizza coupons
 Pizza delivery
 Papa
 Fresh Pizza
 Nearest Pizza
 Closest Pizza

9. Success
 Appreciate value of
existing customers
 Screen out
undesirable
customers
 Attract customers by
advertisement and
promotions
 Try to keep the
traditional brand

10. Budget
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
Google
AdWords
Facebook Ads You Tube
Contest
Twitter
2009 to 2010